Marketing Guru on Leveraging Data Innovations in a Post-COVID World
Richard Jones is the CMO at Cheetah Digital where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies.Prior to this, Jones was the Co-Founder and CEO of UK based Saas start-up EngageSciences which was merged in 2016 with Wayin - a company founded and run by Sun Microsystems legendary co-founder and CEO Scott McNealy. After the acquisition Scott became Chairman and Jones took over as CEO of the combined entity. Wayin was sold to Cheetah Digital in June 2019 to form a crucial part of the company's award winning Customer Engagement Suite.