23 minutes | Sep 1, 2020

Famous DJ turns CMO & Breaks the Cannabis Industry (CMO of Electraleaf)

Born and raised in Montreal, Catherine established herself in NY as a choreographer, eventually leaping towards audio engineering and relocating to LA.From Switzerland to Shanghai to Qatar, she went on to headline around the world under the moniker, DJ SynCity. Her client list has garnered a palpable range of household names such as Calvin Klein, Chaka Khan, EA Sports, Tiger Woods, Snoop Dogg, Adidas, People Magazine, Sean “Diddy” Combs, Kevin Hart, BMW, Michael Jordan, Vogue Magazine, Justin Timberlake, NASCAR, 20th Century Fox, Eddie Murphy and more. After years self-promoting as a DJ, working at Bad Boy Entertainment, and Metta World Peace of the Lakers, Catherine freelanced as a social media manager and brand consultant in Oklahoma. She then launched COI Digital and is currently serving as Chief Marketing Officer at ElectraLeaf. Coming from a long way since her days interning at Cornerstone where she witnessed the inception of the Staple Pigeon and Fader Magazine’s debut.
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