CMO of Spring Venture Group Talks Data, User Journeys & Capturing the Senior Market
Grant Eckert is the Chief Marketing Officer for Spring Venture Group, a holding company representing leading insurance agencies focused on the senior health market. Together, with a team of high-performing, results-driven marketers he is responsible for the company’s brand strategy, as well as developing and executing innovative marketing programs to reach and attract the addressable market. Since joining Spring Venture Group earlier this year, he has already led a series of groundbreaking initiatives aimed at positioning the company as a data and technology leader, while amplifying the already-strong reputation of the brands he represents. As Spring Venture Groups continues to become a Medicare solutions powerhouse, he and his team will continue to apply the latest in marketing innovation to achieve industry-leading results. Prior to joining Spring Venture Group, Grant was the Chief Marketing Officer for National Debt Relief. During his tenure, the company achieved record growth, quickly becoming a leader within the debt resolutions industry. Before National Debt Relief, Grant held a series of leadership roles with companies including J.G.Wentworth, Medical Guardian, Barclays, and Harte-Hanks. In addition to his corporate leadership experience, Grant has also successfully launched two separate ventures, both which he later sold.While pursuing his MBA from Lehigh University, Grant worked for the Small Business Development Center (SBDC) helping clients throughout Pennsylvania start, expand, and/or sell their business, among other things. In addition to his MBA, Grant holds a BA from The Ohio State University.