CMO of Piaggio Fast Forward Talks Next Gen Human Assistance Robots
Lisa Lewis is Chief Marketing Officer of PFF where she is responsible for facilitating growth, sales and a strategic marketing vision for the gita robot and all products produced by PFF.She brings with her more than 20 years of marketing experience and big plans for PFF’s first product, the gita robot.A California girl at heart, Lisa was born in Boston, raised in California but relocated back to Boston where she earned her BA in Business Management from Curry College while working full-time at Reebok. After earning her degree, she quickly rose through the ranks at Reebok where she discovered her love for brand marketing and her knack for building global campaigns and managing VIP partnerships.She has since led the digital marketing efforts for American Eagle Outfitters, served as Brand Manager at Converse for the Chuck Taylor brand, and served as Head of Lifestyle and Music Marketing at Puma. Eventually, her love of technology led her to join Sonos, Inc. where she held several roles including Global Head of Product Collaborations over her nearly seven years in-house.Most recently, she was the VP of Marketing for the 100 year old Keds brand, where she rebuilt their strategy around women empowerment and was part of an all-women leadership team, which is unprecedented in the sneaker industry. Her most important roles however, are that of mom – to a spirited 3 ½ – year-old Vander and a charming 6-month old Phoenix – and wife – to a supportive husband and fellow marketer, Jed. With a love for travel, she always has the next family getaway planned, usually including a beach, some yoga (she’s a certified yoga teacher), and a lot of music to sing and dance to.