24 minutes | Oct 27, 2020

CMO of My/Mo Mochi Ice Cream Commands Success Through Human-Centric Marketing, Authenticity, & Being a Contrarian

Russell Barnett is currently the Managing Director and CMO | My/Mo Mochi Ice Cream.  As a creative marketing executive with deep experience in category-creating food and beverage items. He specializes in providing vision, direction and leadership to entrepreneurial spirited brands.After a stint in the advertising business, Barnett was asked to open the US Operation and run marketing for an unknown alcohol beverage, mike’s hard lemonade. During his tenure he took the brand from inception to +$150M in just 5 years.Barnett then headed marketing for Gardein, where the brand grew from ~$30M to a run rate of ~$90M annually before being purchased by Pinnacle Foods PF (NYSE). Additionally, Mr. Barnett held CMO tenure at KeVita which was recently sold to PepsiCo PEP (NYSE). Other career highlights include launching the popular snack brand popchips in the US, Canada and the UK while creating the “popped chip” category.He was also just named one of Forbes’ CMO Next 2019: 50 Game-Changing Marketing Leaders and one of Adweek’s 2019 LA Brand Stars.
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