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Heather Havenwood

Today I interviewed Terry Lancaster. Terry makes loud, “in your face” car commercials which bring customers into car dealerships. He explains why these ads convert so well. Here are some notes about Terry’s commercials: “Different” gets noticed People act out of urgency or greed Content should be condensed and speak to the 1% who are actually in the market for a car His book “Better – Self Help For The Rest Of Us” is available on Amazon http://www.amazon.com/Better-Self-Help-For-Rest-ebook/dp/B018UZPET8/ref=pd_rhf_se_p_img_1?ie=UTF8&refRID=1T6X099BA2QEH5RXYDVQ Or on his... Read More Read More

Get What You Want... Ethically.

The book I talked about. This is a GEM!!! Please note: This is an affiliate link so if you buy this book I might earn 40 cents! Nobody’s gonna accuse me of doing this just for the money!  🙂

Get What You Want... Ethically.

This podcast is all about persuasion. What are the tools of persuasion and how can you use them ethically? Join me and investigate the persuaders and how they make us say “Yes.”