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Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy. RESOURCES MENTIONED IN THIS EPISODE BiggerPocket’s Website BiggerPocket Webinars BiggerPocket’s Real Estate Podcast BiggerPockets Real Estate Podcast on Apple Music Mike LaCava’s Articles on BiggerPockets House Flipping School Brandon on Instagram Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Maurice Rahmey iOS 14 Twitter Thread How Apple’s iOS 14 Release May Affect Your Ads Key takeaways from Facebook’s major iOS 14 updates today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Verifying your Domain | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Conversion Fanatics Free Book Download (Double Your Sales!) Video Leap Mixcord Beach Body On Demand Insta Club Hub Chalene on Instagram Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more. RESOURCES MENTIONED IN THIS EPISODE Work With Tier 11 T&C3 60i Conversion Fanatics Start your Free HEY Trial Zuckerberg’s Privacy Manifesto Live Shopping on Facebook Wave.Video Agorapulse InVideo.io Boosted Video Maker Facebook Paid Online Events Instagram and Messenger Integration Socialbakers Q3 Trends Report 7 Ways Businesses Can Use Facebook Live GO LIVE with Mari Smith Mari’s Articles on Social Media Examiner Mari’s Website Mari on Facebook Mari on Instagram Mari on Twitter Mari on LinkedIn Mari on YouTube Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear examples of how Nehal is using this hack with his agency clients right now. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 5-Day Epic Challenge $100 LinkedIn Ad Credit Conversion Fanatic Free Book Download (Double Your Sales!) Creative System For Doubling Scale and ROAS DFY Creatives by Ad Pros Nehal on Facebook Ad Pros on Facebook   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket program. RESOURCES MENTIONED IN THIS EPISODE The 4-Step Agency Growth Funnel DM Partner Intake Form DM Partner Qualification Page Matt Swan on LinkedIn Michael Ashcraft on LinkedIn Work With Tier 11 T&C360i Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie. RESOURCES MENTIONED IN THIS EPISODE Get $100 in LinkedIn Advertising Credits Work with Tier 11 What the Social Dilemma Gets Wrong How Using Social Media Affects Teenagers Equifax Hack: 5 Biggest Credit Card Data Breaches The Binge Breaker Facebook to temporarily halt political ads in U.S. after polls close Nov. 3, broadening earlier restrictions Facebook Ad Library Report Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Get $100 in LinkedIn Advertising Credits Drift 55 Year Old Golfer Ad by John Carlton Pizza Turn Around | Domino’s Google Trends Reddit Lab Plus | DigitalMarketer Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress. RESOURCES MENTIONED IN THIS EPISODE WP Engine Join the 21 for ‘21 Challenge (For Free!) Work with Tier 11 David on LinkedIn David on Twitter StudioPress Flywheel WP Rocket Local WordPress All-in-One WP Migration Plugin Genesis Blocks Plugin Genesis Custom Blocks Plugin WebPageTest Page Speed Insights Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar… RESOURCES MENTIONED IN THIS EPISODE Join the 21 for ’21 Challenge (For Free!) Tru Earth Video Funny Sales Videos Episode 258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers Episode 254: How Travis Chambers Created YouTube’s #1 Ad of the Decade Creativity, Inc. by Ed Catmull Harmon Brothers University 14-Day Script Challenge Talitha Hanks | TMG Fiverr  Joseph on LinkedIn Conversion Fanatics WP Engine Work with Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now. RESOURCES MENTIONED IN THIS EPISODE US Ad Library Report Turn On Two-Factor Authentication for Business Manager What is two-factor authentication and how does it work on Facebook? Improving Ad Performance Through Ad Volume Guidance Advertising Policies EPIC Challenge: Ethical Profits in Crisis Laser Target 5 Acquisitions in 5 Days EPIC Challenge: Upgrade to VIP How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more. RESOURCES MENTIONED IN THIS EPISODE How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Conversion Fanatics WP Engine How does the Facebook Crawler work? Facebook Lookalike Audiences Sprout Social Facebook Creator Studio Instagram Caption Maker How do I use hashtags on Instagram? DigitalMarketer on Instagram DigitalMarketer on Twitter DigitalMarketer on Facebook Ryan Deiss on LinkedIn DigitalMarketer on LinkedIn Shannon on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for). RESOURCES MENTIONED IN THIS EPISODE DigitalMarketer Lab Plus The Ultimate Social Media Swipe File The Facebook Ad Template Library The Napkin Challenge Tier 11 Customer Testimonial (Midway Down Page) Episode 274: The Future of Paid Traffic in 2020 And Beyond Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Conversion Fanatics WP Engine Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes. RESOURCES MENTIONED IN THIS EPISODE Betty Rocker Wistia Tier 11 Agency Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel at a Time Episode 03: Facebook Video Ad Game Plan Traffic and Conversion Summit Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is). RESOURCES MENTIONED IN THIS EPISODE A Family Guide to the Best School Year Ever Lysol Classroom Makeover at Marjory Stoneman Douglas High School Train My Traffic Person Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website. RESOURCES MENTIONED IN THIS EPISODE Perpetual Traffic | DigitalMarketer.com Redirects | Moz Referral Exclusions | Google 301 Redirects for SEO: Everything You Need to Know Canonicalization | Moz The Ultimate Guide to Canonicalization | Yoast Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you. Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned. Listen today for, Erin’s own life-changing Napkin story. “I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson The (surprising) origin story of Digital Marketer as told by Ryan Deiss. The benefits of hitting rock-bottom. “It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss. An opportunity for you to re-launch your life/your story/your business/your career. And more! Mentioned In This Episode The challenge begins on September 23rd, so be sure to join now before it’s too late!  Thanks for joining us this week.  Want to subscribe to Perpetual Traffic?  Connect with us on ApplePodcasts and leave us a review. ApplePodcasts not your platform?  Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS EPISODE Mobile/Responsive Web Design Tester Organic Aloha Prime Steak Rub & Seasoning The Lean Startup Create Custom Metrics in Ads Reporting Actions Attributed to Your Ad Episode 166: Why Facebook Traffic is NOT Your Problem Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Ahrefs Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS EPISODE Your Digital Marketing Strategy Template NaturalSlim USA NaturalSlim on Youtube Attention Grabbing Media Hire Manual Manual’s Website Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS EPISODE Your Digital Marketing Strategy Template NaturalSlim USA NaturalSlim on Youtube Attention Grabbing Media Hire Manual Manual’s Website Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.