19 minutes | Apr 23rd 2020

Jenn Leedy: Proof Influencer Marketing REALLY Works From A Consumer’s POV

We’ve talked a lot on this podcast with brands, influencers, and agencies about influencer marketing success strategies. But we’ve yet to hear a consumer speak on their experience with influencers. Do the pretty photos and brand endorsements work? Even for the generations older than Gen Z or Millennials?

Jenn Leedy was a skeptic — wary of influencers and their platforms. In this episode, she shares with us how she found an influencer she feels close to, what makes one connection with an influencer last where others don’t and how influencers can lead your brand to more sales.