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Pep Talks for Side Hustlers

322 Episodes

58 minutes | 4 days ago
Ep. 322 - December 2020 Income Report
Find out how much money my business made in November 2020 and exactly how we made it, what our expenses looked like and lessons learned along the way! Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review!
57 minutes | 11 days ago
Ep. 321 - How to Host a Virtual Summit with Krista Miller of Summit in a Box
Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Krista and I talk about: Krista’s path from freelance web developer for designers to teaching entrepreneurs how to run a virtual summit.  Krista’s accidental success when she experimented with an idea and people kept asking for more. Why you need an email list, even as a 1:1 service provider. Why you should be building relationships right now. Why you don’t need a big audience to host a virtual summit. Common obstacles that Krista sees people coming up on again and again that stops them in their tracks. The right way to do Facebook ads Her best advice if you are struggling to get traction in your business. The belief Krista had to change about herself to get where she is today. My favorite quotes from Krista: “I knew if I had a bigger list, that means more people that know about me, even if they're not the people directly buy my stuff, they know who I am.” “It just depends on your mindset and the way you look at it, who cares if they say no, try the next person. It's cool. It's fun if you let it be fun.” “Don't limit yourself based on where you are right now, because that's just going to keep you in that spot” “You have something to value even if you are just getting started” Bio: At Summit In A Box, Krista teaches online business owners to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren’t summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. The best part? She makes it easy! With every strategy, copy template, website template, script, tech tutorial, and resources you'd ever need, your summit prep just got a whole lot easier! Resources Mentioned: Tony Intentional Spark Allie Bjerk: Tiny Offers Connect with Krista: Instagram Summit in a Box Website
57 minutes | 18 days ago
Ep. 320 - Copywriting Secrets with Kelsey Formost of Copy Class
Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Kelsey and I talk about: Kelsey’s journey from actress and screenwriter to teaching entrepreneurs how to write words that sell. The best way to market yourself. The first thing you should write about. Why you need to be specific about who your ideal client is. Common mistakes that Kelsey sees people making on their copy. Tips for knowing what to put on each website page. How to find a mentor. Why instead of going at it alone you should let people in. Kelsey’s advice for someone who is struggling to get traction & visibility in their side hustle. The belief Kelsey had to change about herself to get where she is today. My favorite quotes from Kelsey: “I feel so connected to these people by helping them tell their unique stories and everybody has a story.” “The most empowering thing was helping people understand how to express themselves.” “So much of being in business, especially as an entrepreneur or a solopreneur, is about learning to trust yourself and learning to trust that what you have to give is unique and then just learning how to express it in the way that helps you reach the most people. “ “Put yourself on the back burner for a minute, focus on who you're helping and how you help them” “the thing that scales that allows you to reach more people is actually getting more specific about talking to one person.” “Once you understand how you want to express yourself and how to use your words, to paint a picture for other people of how they're going to feel after they connect with you, everything else just sort of falls into place. Everything else becomes so much clearer, including your actual service.” Bio: Kelsey Formost is a copywriting expert and mental health advocate who teaches entrepreneurs how to write words that sell. Resources Mentioned: 3 Copywriting Tips to 3X Profits Copy Class! Connect with Kelsey: Kelsey's Website Kelsey's Instagram Kelsey's Facebook
74 minutes | 25 days ago
Ep. 319 - November 2020 Income Report
Find out how much money my business made in November 2020 and exactly how we made it, what our expenses looked like and lessons learned along the way! Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review!
61 minutes | a month ago
Ep. 318 - How to Become a Bestselling Self-Published Author Steff Green of Rage Against The Manuscript
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! This interview with Steff Green was absolutely fascinating! Steff writes fiction novels & she’s an Amazon best-selling author. In this episode, she gets deep into the nitty-gritty of how to test your ideas on Amazon and everything else you need to know to be successful. She also has a website called Rage Against the Manuscript where she teaches people who want to become fiction writers and go past the gatekeeper of the traditional publisher. She teaches you how to write, publish and sell your books on Amazon. Steff's also legally blind - and her story is so fascinating! Even if you have no intention of ever writing a book, there’s a ton you can learn from this interview and I really can’t wait for you to meet Steff! Steff and I talk about: Her journey from archeologist to a paranormal romance author. Why Steff decided to self-publish. How to frame your marketing to attract your ideal client. The biggest thing Steff sees writers get stuck on that holds them back from finishing their book. Her best advice if you are struggling to get traction in your business. The belief she had to change about herself to get where she is today. My favorite quotes from Steff: “You have to push through and you have to be okay with things not being perfect because perfectionism is procrastination.” “You'll spend as much time getting from 95% to 100% perfection, as you will get in from zero to 95%" “Don't quit before the miracle.” [fusebox_transcript] Bio: Steff Green is a USA Today bestselling author of supernatural romance books. She earns multi-six figures a year self-publishing stories about vampires and witches, and she speaks and teaches all over the world, helping authors tell their unique stories, find their audience and build a badass writing career through self-publishing. Oh, and she's legally blind. Resources Mentioned: Rage Against the Manuscript How to Rock Self Publishing Amazon KDP Self Publishing Connect with Steff: Steffanie Holmes Website FREE BOOK: UNLEASH THE BEAST - RELEASE YOUR INNER WRITING MONSTER JOIN US FOR HOW TO ROCK SELF PUBLISHING SCHOOL
65 minutes | a month ago
Ep. 317 - Get Booked by the Day with Sarah Masci of Brackenhouse Branding
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! You know if you’re a web designer that if you don’t have a good system in place, then projects can drag out for a really long time. From the back-and-forth with the clients, getting all the content, etc., it can become a huge job if you don’t have a solid, systematic, and streamlined process to make it all happen. Sarah Masci is a web & graphic designer who I am so incredibly excited for you to meet today. I resonate so much with Sarah because our stories are so similar. I believe I met Sarah through my accelerator program with Mariah Coz -- no matter how, I’m so happy to know her. Sarah over the years has honed her web designing processes down to offering daily intensives. So instead of spending months with web design projects for clients, she spends one day each with VIP clients. Sarah currently teaches her process on how to market, sell, and execute these one-day intensives -- and they work for any sort of service provider. This process is absolutely fascinating and I knew upon meeting Sarah that I had to introduce her to my audience. Many of my web designer academy students have signed up for Sarah’s classes to learn how to execute one-day intensives for their clients and it’s been a huge collaboration that I see a ton of opportunities in. We have similar audiences, similar values, yet we still do totally different things, which I love. Sarah will also be speaking at the Side Hustle to Self-Employed Summit, which is Feb 4-7 2021 so mark your calendars! I’m going to give you a roadmap to go from side hustle to self-employed in 12 months or less, and Sarah will be there to talk about her method! But I’m so excited that you get to meet her beforehand because she’s absolutely amazing and she’s someone you’re going to want to know if you’re a service provider and if you want to provide high-impact services in way less time. Let’s get into it! Sarah and I talk about: Sarah’s journey from corporate to becoming an online branding and web designer. Some of the biggest mindset struggles Sarah faces. When Sarah hired a business coach, the first thing she did. Why you should evaluate your full process and make sure you are charging for all the things you are doing. How Sarah took her experience and created a coaching program. Her best advice if you are struggling to get traction in your audience building. The belief Sarah had to change about herself to get where she is today. My favorite quotes from Sarah: “Let's take all of this stuff and really get it simplified and make it streamlined and easy for people to know what to do.” “Everybody was so excited about it and blown away that they could just book me for a day and get my undivided attention for seven or eight hours.” “There's enough websites that need to be built for everybody to have more than their fair share” Bio: With 15 years of branding and design experience, Sarah Masci is a leader in the online industry for clients looking for high-quality, aesthetic digital design. As the founder of Book Me For A Day™, her signature one-day intensive program, she thrives on compressing professional branding, web and digital design into one day, versus weeks or months.  Some would say she's a rare mix of right and left-brained; she gets her kicks from strategies, systems, and automations, but has a discerning eye for design and details. Sarah's down-to-earth personality and distinctive way of simplifying even the most complex problems have earned her the trust and respect of hundreds of clients and thousands of students over the years.  Done-for-you service providers who are ready to ditch the feast or famine cycle and create more income and freedom with a one-day intensive business model, love Sarah’s course and group coaching program where she teaches her exact blueprint to other designers. To inspire and support just-getting-started solopreneurs, she offers a variety of simple branding and design courses for those who want to DIY their own logo, brand, graphics and websites.  Sarah is an outdoorsy boy-mom through and through. When she’s not working, she’s enjoying time with her husband, their four sons and their sweet pup, Mabel. She loves summer, crisp mornings in the mountains, live bluegrass music, and sipping craft cider with friends. Resources Mentioned: Day Rate Magic Connect with Sarah: Brackenhouse Branding Brackenhouse Branding Facebook Brackenhouse Branding Instagram
65 minutes | 2 months ago
Ep. 316 - Systems + Strategies for Growth with Amy Lockrin of The Operations House
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Eventually you’re going to need some help… trust me. You can’t do it all on your own forever. I tried to do it by myself for so many years, and you know if you’ve been listening to this podcast for a while that I have a tendency to overwork myself. I’m finally finding out in year 7 of doing this that getting support & dedicating time to building & empowering a team is something I need to take seriously. Amy is the third person in this series of powerhouse online business managers (starting with Sarah Noked in episode 311, Tasha Booth in episode 315, and now Amy Lockrin) that I talked to about the business of running a business and the behind-the-scenes of making it all happen. Even though Amy is an OBM, we talked about completely different things than my conversations with Sarah and Tasha. We talked about so many points that really resonated with me, like charging your worth and creating successful onboarding processes for growing your team. Amy is incredible and I’m so excited for everyone to hear the amazing things she has to share, like some of the common patterns she sees that prevent people from getting to the next level. Keep in mind that she doesn’t just work for her own business -- but she also works with incredible entrepreneurs and has seen these patterns over and over and over. Amy has also contrastively worked with million-dollar business owners and has seen what they do differently. Definitely listen to what she has to say & take it to heart because this isn’t just her opinions -- she’s actually lived these experiences. Everything we talked about was exactly what I needed to hear, and I hope everyone listening finds the thing they need to hear to get reinspired, remotivated, and ready to break through to the next level. Amy and I talk about: Amy’s journey from corporate to self-employment. Amy’s strategy of over-delivering to impress her clients and get more referrals. Her advice if you are starting out and having trouble with charging your worth. The difference between a virtual assistant and an online business manager.  Common patterns Amy sees that are preventing people from getting to the next level in their business. What makes a successful VA hire. Why you need to reflect on your feelings about the value you bring to your clients. Her best advice if you are struggling to get traction in your side hustle. The belief Amy had to change about herself to get where she is today. My favorite quotes from Amy: “I need to create something that's going to work for me and what my vision and ideals were.” “I know the struggles that it takes to get to where people aren't considering themselves a success.” “This could actually be where I'm able to change my life and leave corporate and do the thing that I want to do” Bio: After 12+ years of climbing the corporate ladder, Amy threw caution to the wind and branched out on her own to help entrepreneurs take the next steps towards growing their own businesses. Amy is 100% strategy-focused so that her clients can stop worrying about the small details and start focusing on the big picture—and their profits. When she's not strategizing for her clients, you'll likely find her spending time with her husband and two kiddos. Resources Mentioned: Kolbe Assessment Connect with Amy: Amy's Website Amy's Instagram Amy's Facebook
57 minutes | 2 months ago
Ep. 315 - From Solo Side-Hustle to CEO with Tasha Booth of The Launch Guild
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Tasha is not only an OBM who helps her clients launch their courses, podcasts and systems that business owners need to launch their businesses, but she also helps VA’s and OBM’s scale profitable businesses. She teaches entrepreneurs how to start as a VA, get to the next level as an OBM, and scale to an agency model. She not only followed this method herself in her own business, but she now teaches others how to do it as well. I can totally relate to this as a web designer and a teacher to others on how to run their own web design businesses. Talking to Tasha happened at the perfect time because we chatted around the same time I was feeling completely maxed out. I had yet to grow my team with Wendy and Natalie, and I wasn’t allowing Laura to fully thrive in her position and give her the things I knew I was able to take off my plate. Totally control-freak moment… So as this feeling of overwhelm started to take over, this series of chatting with OBM’s suddenly fell together, starting with Sarah Noked back in Episode 311, now Tasha Booth, and upcoming, chatting with Amy Lockrin in episode 316. In each episode, we talked about how if you want to get to the next level, it’s so important to grow a team. But we also talked about how if you’re going to grow a team, you need standard operating procedures in your business where every process needs to be documented and consistent so your team can support you in a strategic way...and you’re not spending all your time answering questions for your team because you haven’t documented anything. This happens to me all the time -- where I have a conversation on the podcast that nudges me in the right direction, and this conversation with Tasha was definitely one of those that really got me thinking that the universe was talking to me by sending me all of these OBM’s in a row… so I said, okay, I’m listening. I need to start documenting things and grow my team. Tasha is here to talk about all of these things. One of the things I want my listeners to take away is that even if you’re just starting out, Tasha can help you in two ways: if you’re a VA or thinking about becoming one, she can help you start the correct way. And secondly, plan for the future. Document how you do everything, so when you do decide to bring a team on, you’re ready & you don’t have to write it all out in that moment. If you can do it as you go, when it’s time to bring on that first person, you’re ready for them & you don’t feel overwhelmed. Before we start, I wanted to let you know that she’s going to be speaking at my Side Hustle to Self-Employed Summit! You can head to www.sidehustletoselfemployed.com to join the waitlist for a free ticket! Tasha and I talk about: How Tasha saw an opportunity to step in that led to a side-hustle that quickly replaced her day job income Tasha’s journey to building a “business in a box” agency Why you should be proactive in hiring and not reactive The first steps for creating standard operating procedures The thing you should do to make your business dreams a reality Some of the common roadblocks that keep you from getting started Her best advice if you are struggling to get traction in your side hustle The belief Tasha had to change about herself to get where she is today My favorite quotes from Tasha: “What I realized quickly were was that the things that were simple for me and that came easy to me did not come easy to everybody” “We need to open our minds to what's possible” “I want quality clients who are going to treat me well, who are going to value my services and everything. That means that I start with valuing myself and valuing what I can bring to the table for them.” “Even if you think you're talking about your business until you're blue in the face, you can probably do it a little bit more” Bio: Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she’s not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer Resources Mentioned: Belay Solutions Free SOP Template from Tasha! Connect with Tasha: Tasha's Website Tasha's Facebook Tasha's Instagram The Launch Guild The Launch Guild Facebook The Launch Guild Instagram
64 minutes | 2 months ago
Ep. 314 - October 2020 Income Report
Find out how much money I made in October 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!
56 minutes | 2 months ago
Ep. 313 - Finding a Mentor with Kelsey Chapman
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Asking for help is something that does NOT come naturally to me. I like to blaze my own trail, and I don’t like to be slowed down. I always hated group projects in high school because I wanted to do the work on my (super-fast) timeline and on my own terms. So it’s no surprise that when I started my business, it didn’t even occur to me to ask for help. My method was figuring it out for myself, trial and error, and banging my head against the wall trying to figure things out because I didn’t have anyone that had been in my shoes before able to show me the way. Now, mentorship means everything to me as a business owner. I finally figured out that I can only go so far by myself, and that going it alone actually slowed me down! Fascinating! If you want to reach success faster, build a community of people around you that have been where you’ve been before.  Not only can you find a mentor for anything you want to do nowadays, but you can also be a mentor for others as well. This is why my conversation with today’s guest is so special to me! Kelsey Chapman is an author, community builder, online educator, host of The Radiant Podcast. After a few years of fumbling her way through post-grad life, Kelsey realized that her entrepreneurial itch wasn’t going away. She came home, got to work, and turned a part-time blog and side-hustle into a multi-six-figure business in just 2 YEARS! Today, Kelsey leads an audience of 100k followers, hosts The Radiant Podcast, empowers and equips women through her online mentorship program, and is about to release her book, What They Taught Me, on February 9th! If you’re ready to learn about the beauty of mentorship, let’s get right into it! Kelsey and I talk about: Kelsey’s journey to becoming a writer. Why it’s worth taking the time to build an audience. How to find a mentor. Why instead of going at it alone you should let people in. Kelsey’s advice for someone who is struggling to get traction in visibility in their side hustle. The belief Kelsey had to change about herself to get where she is today. My favorite quotes from Kelsey: “No matter what you're doing whether it's course creation, building any sort of service-based business, writing, you have to show that there's a proof of concept like that people will buy the concept.” “The character that's built-in slow growth is what sustains you. What helps you steward that dream of yours longterm.” “Just take what you need. Doesn't mean you have to apply every single thing.” “You don't have to be famous to be a mentor. You just need to be a few steps ahead of someone to be willing to share what you know.” Bio: Kelsey Chapman is an author, community builder, online educator, and host of The Radiant Podcast. She wholeheartedly believes dreams are worth pursuing and is passionate about teaching women how to walk with purpose in their gifts and live from a place of identity and rest — all so that they can carry their dreams and vision for the long haul. After a few years of fumbling her way through post-grad life and a brief stint overseas, Kelsey realized that her entrepreneurial itch wasn’t going away. She came home, got to work, and turned a part-time blog, and side-hustle into a multi-six-figure business in just two years. From there, she realized her business savvy traits and desire to empower others could be translated into something bigger through teaching everything she’s learned with others. In just four years she has mentored hundreds of clients and thousands of students through building their brand, growing their platform, and stewarding their influence. Today, Kelsey plays the role of a personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and most recently, her book What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done. Resources Mentioned: Enneagram Test What They Taught Me Book - Out February 9th! What They Taught Me - Amazon Connect with Kelsey: Kelsey's Website Kelsey's Instagram Kelsey's Facebook Radiant Podcast
57 minutes | 2 months ago
Ep. 312 - Mastering Your Personal + Business Finances with Nick True of Mapped Out Money
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Anyone that emails me saying, “Hey can I be on your podcast? I travel the country in my RV,” the answer is pretty much always YES! I couldn’t wait to talk to Nick because anyone that’s able to start a business and travel at the same time needs to be my friend. As a fellow RV owner, I know how hard it is to make time to travel, but I’ve always wanted to get in our RV and travel to Alaska! It’s one of those bucket-list things for me… I mean, I do need my husband to be able to work remotely too and agree to the drive… Hopefully in one of my future income reports - in like 2022 - you’ll hear all about how I ran my business from my RV on my way to Alaska. That’s why learning how Nick and his wife made this happen for themselves makes this episode extra special to me. Nick teaches people how to manage their finances & live their own adventure. I know everyone is going to absolutely love this episode. What I want to leave people with before the episode starts is that you don’t have to make as much money in your business as you might think to have financial freedom when you have control of your personal finances. Nick is going to show us exactly how we can live the same life he lives, so let’s get into it. Nick and I talk about: His journey to building a business teaching entrepreneurs how to budget and managing money. Nick strategy behind monetizing his website. How much of our spending is a habit and done subconsciously. The importance of clarity in your business direction. His best advice for you if you’re struggling to get traction making money in your side hustle. The one belief Nick had to change about himself to get where he is today. My favorite quotes from Nick: “Let's create a plan and use money as the tool to help you get there.” "It's not about spending less, it's about where's my money going. And let's put as much of my money as possible on the things that I truly care about.” "You're taking on the risk. Both of time and money to build a business and you need to get clear on why you're doing that and ensure that the path you're going down is actually going to help you achieve that.” Bio: Nick True is a married twenty-something from Tennessee and father to four fur-children. Through Mapped Out Money, Nick writes and speaks about personal finance, budgeting, and Slow-FI, all while traveling full-time with his wife and four pets in a 27ft Airstream. He is passionate about teaching people to enjoy their money now, while also saving and investing for the future. With some creative help from his wife, Hanna, Nick aims to produce approachable and engaging personal finance content to help you understand finance and manage your money, so you can get on with living your unique adventure. Resources Mentioned: Smart Passive Income Gary Vaynerchuk Mindset by Carol Dweck Connect with Nick: Nick's Website - Mapped Out Money Nick's Youtube MO$ Podcast Nicks Instagram Nick's Twitter
53 minutes | 3 months ago
Ep. 311 - How to Become (or Hire) an Online Business Manager with Sarah Noked
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! I hear it all the time -- Online Business Manager, OBM, How to become an OBM… and I never understood what it meant or how it was different from being a virtual assistant! That’s why I’m so excited to introduce you to Sarah Noked, who’s here today to explain the difference between an Online Business Manager and a Virtual Assistant, what kind of people are best for both roles, and what business owners would hire each role for. From the moment I met Sarah I knew I had to have her on the podcast ASAP! What resonated with me about Sarah was her story -- Going from overworked and underpaid, desperate to leave her 9-5, to a multi-6 figure OBM business-owning queen. I know many of you listening today can totally relate to that, and Sarah’s here today as proof that it IS POSSIBLE for you to go from side-hustle to self-employed and have that dream life! Sarah doesn’t sugarcoat what it takes to build a successful business, but she’s there to teach you exactly the steps you need to take to be successful. If you’re wanting to start your OBM business, or you’re curious to learn the difference between OBM’ing and Virtual Assisting like I was, then let’s get started! Sarah and I talk about: Sarah’s journey to become a certified online business manager. What an Online Business Manager (OBM) is and what they do. The knowledge and skills needed to become an OBM. Sarah’s path from a VA to certified OBM with a multiple 6-figure agency. How to get started as an OBM. Sarah’s advice for someone who is struggling to get traction in their side hustle. The belief Sarah had to change about herself to get where she is today. My favorite quotes from Sarah: “I'm also really obsessed with helping people grow successful online businesses with stability and systems.” “Everybody has systems in their business.” “I'm so grateful for the things that I have and the ability to teach other women to be able to have a sustainable life and business from home.” “If you want to make this side hustle work, you actually have to really get clear on your value and charge for it.” Bio: Sarah is the founder and CEO of Sarah Noked OBM. She is one of the leading experts in implementing systems within digital businesses, having achieved maximum results for hundreds of women worldwide, and teaching them how to grow team-based online businesses.  Over the last decade, she has grown from VA solopreneur to a Certified OBM®, has trained her own team of five OBMs in her very own OBM Agency, and has generated a multi-six-figure income in the process.   Now as one of only a few Certified OBM® trainers in the world, Sarah’s focus lies in using her first-hand knowledge to help female entrepreneurs sustainably scale up profitable digital businesses. Resources Mentioned: Tina Forsyth OBM Masterclass OBM Starter Kit obmcertification.com Connect with Sarah: Sarah's Website Sarah's Instagram Sarah's Twitter Sarah's OBM Facebook Community
63 minutes | 3 months ago
Ep 310 - September 2020 Income Report
Find out how much money I made in September 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!
53 minutes | 3 months ago
Ep. 309 - Becoming Unhackable with Kary Oberbrunner
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! If you’re anything like me when I first started my side hustle, you might have found yourself thinking… “I already have so much to do, how am I gonna find the time to build my business too?” But then I looked at how I was spending my time. Waking up at 7AM and lazily watching Bravo reality TV as I slowly got ready to drag myself into a day job that I hated. Leaving for work at the last minute and trying to come home as early as possible just like everyone else, which had me sitting in rush hour traffic. Binge-watching Netflix after dinner and on lazy weekend days. Scrolling Facebook in my spare moments to see what my old high school friends were up to. Never planning ahead, always reacting to circumstances around me. And I wished my life was different. I wished I made more money, doing something that I actually loved, that I worked from home and had more freedom. I might have felt busy at work… but outside of work I had plenty of opportunities to work on my dream. But I’d let myself get hacked.  And exactly what this week’s guest is here to talk about. How we let our lives get hacked, how we pay for all the “free” things we spend our time on with our attention, and how it’s stealing our dreams from us. Kary Oberbrunner is an author, coach, and speaker who helps individuals and organizations clarify who they are, why they're here, and where they're going so they can share their message with the world.  And he’s here today to show us how to become Unhackable so that we can succeed in business and life. Everything Kary talks about is so impactful and powerful.  If you love this episode, which I know you will, be sure to check out Kary’s brand new book, Unhackable, coming out this Saturday, October 24th! Kary and I talk about: Kary’s journey as a pastor, to side hustler, to author and publisher Kary’s powerful lessons on failure Why you should break down your projects into smaller steps Important questions you should start asking yourself The one belief Kary had to change about himself to get where he is today My favorite quotes from Kary: “I believe we were all meant for a great purpose” “When you get hacked, that means you get distracted, you get diverted” “The fuel to become unhackable is enthusiasm” Bio: Kary Oberbrunner is an author, coach, and speaker who helps individuals and organizations clarify who they are, why they're here, and where they're going so they can become souls on fire, experience unhackability, and share their message with the world. As a child and young adult, Kary overcame a paralyzing speech disorder and an addiction to self-injury. In the past twenty years, he’s ignited over one million people with his content. He lives in Ohio with his wife, Kelly, and three children. Resources Mentioned: Unhackable Book From Broke and Frustrated to $100,000/Month Blogging in Less Than 3 Years with Alex Nerney Connect with Kary: Kary's Website Kary's Instagram Kary's Facebook Kary's Twitter Kary's YouTube
60 minutes | 3 months ago
Ep. 308 - Create a Social Platform with a Purpose with Kristen Boss
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Every day I hear from people who are struggling with social media. It’s overwhelming to them to think of having to be everywhere, they’re intimidated by it, or they can’t stand the thought of adding to the noise. This is something I can totally relate to, which is why I’m so excited to have my guest Kristen Boss on the podcast today. Kristen is a mindset and business coach who specializes in helping women build their influence and grow successful businesses that deeply align with their purpose. Kristen is going to break down how to use social media in a strategic way. Her method eliminates the hustle and incorporates your most authentic self, which I love. I think you’re all going to love this episode, so let’s get started! Kristen and I talk about: The biggest missed opportunities that Kristen sees entrepreneurs make The 5 essential things you need to have on a social media platform Common mindset blocks that hold people back How to be authentic in your business Kristen’s advice for someone struggling to get traction in their side hustle The belief Kristen had to change about herself to get where she is today My favorite quotes from Kristen: “People come online to shop, not to be sold to.” “You have relational equity with key people and you need to be really targeting your people.” “If you are an entrepreneur, you're a problem solver in the marketplace.” “You don't have to get it right. Get it going.” “You're going to get real clear, real fast when you start actually taking action.” “You have to be able to evoke emotion from your reader in a way that says, Oh man, she gets me and she can solve my problems.” “Where your focus goes, energy flows” “Are you going to show up with the belief that I'm essential and what I offer is essential and I'm going to make it known and serve people really well.” “Paying an expert is worth removing this pain that I'm experiencing to shortcut my success.” “What if you can have massive success without hustling your butt off for it?” Bio: Kristen is a mindset and business coach who specializes in helping women build their influence and grow successful businesses that deeply align with their purpose. With nearly 15 years of experience working in service and marketing, she's pivoted from celebrity hairstylist to boutique owner, to business coach. With her experience of creating businesses from scratch, she is now helping other women tap into their highest self and true potential. When she's not coaching, you can find Kristen wrangling her kids with her husband in Colorado. Resources Mentioned: The Purposeful Platform: The 5 Key Essentials to a Profitable and Joy-filled Business Finding Your Calling with Katie Sullivan Connect with Kristen: Kristen's Website Kristen's Instagram Becoming Boss Facebook Group
64 minutes | 4 months ago
Ep. 307 - Doing What You Really Want to Do with Pete McPherson from Do You Even Blog?
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Pete McPherson & I immediately connected on our journey away from “The American Dream” and that’s why I’m so excited for you to listen in today. Pete is the founder of Do You Even Blog? An award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful and profitable online businesses. Upon meeting Pete, I immediately resonated with his journey out of corporate and his struggle to make his side-hustle succeed. We both gave up the idea that we were supposed to get day-jobs, work our way up, and make a lot of money -- with the price being all of our freedom. Today, we’re going to talk about Pete’s struggles, failures, and everything he overcame in order to finally find success in this industry and how others can do the same. Let’s get into it! Pete and I talk about: Pete’s journey from being a CPA/Accountant to a full-time podcaster and blogger How Pete’s road to success came from trying again and again...and again Pete’s effective advice on growing your email list The important question you should ask yourself about your dream business Pete’s advice for those struggling to get traction in their side hustle The belief Pete had to change about himself to get where he is today My favorite quotes from Pete: “It's not the fancy website. It's not the fancy microphones that we paid $400 for. It's not the super complicated outreach pitch emails that we scripted word for word it's us being humans, building real relationships and having experience. You have to have that part experience to understand your audience and your offer” “something that I think really only comes from experience and launching products and failing, trying to sell services and failing, trying to grow a blog, traffic downloads, email lists and failing is enough experience to get clarity.” “Keep an open mind and always keep an eye out for what is working in addition to the like, okay, that didn't work. Why not? Or that didn't work time for the next thing.” “There is no one path for everyone. There's just not, there might be some that are fairly similar, but it's not exactly the same. And so it takes time to figure out your path.” [fusebox_transcript] Bio: Pete McPherson is the founder of Do You Even Blog, an award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful (and profitable) businesses on the internet. He has interviewed some of the top entrepreneurs and creators in the world, including Matt Mullenweg, Neil Patel, John Lee Dumas, Brittney Muller, Glen Allsopp, and many more. He’s also the CEO of Online Impact, a private membership community of high-impact bloggers & podcasters. Resources Mentioned: SEO freebie Podcast Launch Checklist Connect with Pete: Do You Even Blog? Pete's YouTube Pete's Twitter Pete's Instagram
48 minutes | 4 months ago
Ep 306 - August 2020 Income Report
Find out how much money I made in August 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!
62 minutes | 4 months ago
Ep. 305 - Finding Your Calling with Katie Sullivan of Rise Through Strife
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! I tell you guys all the time that one of the most rewarding things I do in my business is make this podcast, and it’s because I get to meet amazing people who introduce me to amazing people like today’s guest, Katie Sullivan of Rise Through Strife. I was introduced to her by Sasha Korobov from Episode 273 - who I’ve kept in touch with and I really should record every convo I have with her and share it with you guys because she’s amazing - but Sasha introduced me to Katie and basically said, “You two need to meet and be on each other’s podcasts” and just made that happen. I had the pleasure of being on Katie’s show, Rise Through Strife, to talk about the inseparable nature of personal and business growth, and now she’s on Pep Talks today to share how she completely pivoted from professional opera singer to online business coach and all the lessons learned along the way. Katie and I talk about: Her journey to burnout and the complete 180 she and her husband made to get where they are today. The path to creating a successful creative business. How to get other people to value your work. How to figure out what your audience needs from you. How to make passive income. Advice for someone who is struggling to get traction in their side hustle. The belief Katie had to change about herself to get where she is today. My favorite quotes from Katie: “Our lives were built around our careers and it wasn't working.” “You have got to get clear on what you want for your life.” “What it is that you have to offer is truly valuable?" “It doesn't have to be saving somebody's life to make the impact that you want. Your little tiny piece of to add to the puzzle is enough.” “If you can put out the roadmap for them, without them having to go on a scavenger hunt for all the pieces and put it together themselves, that’s what changes people's lives.” “Social media is not the solution. Social media is the tool. It's the conversation that is important.” “Word of mouth is, and always has been the most effective form of marketing.” “Know that you are enough and you are exactly in the spot that you're supposed to be right now.” Bio: Katie Sullivan is an opera singer turned entrepreneur who helps other creatives make a living online doing what they love.  After burning out pursuing a career in music, Katie has developed a passion for online business and is ready to share what she has learned about turning a passion into a paycheck. Resources Mentioned: Pat Flynn Rise Through Strife Podcast Connect with Katie: Website Instagram Facebook Rise Through Strife Podcast
59 minutes | 4 months ago
Ep. 304 - Search Engine Optimization Secrets with Erica Glessing
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Today’s guest is Erica Glessing, a marketing and search engine optimization expert whose superpower is getting her clients ranked on the first page of Google.  I met Erica in a forum for podcasters and she invited me on her show, and our conversation was so interesting that I wanted to have her come on to Pep Talks for Side Hustlers to share with you guys how she leverages the power of niching, podcast and search to get herself and her clients found online. Erica and I talk about: Erica’s journey to self-employment. Why you don't have to be the expert in everything to run a successful business. How to do SEO research. The strategic reason why Erica started her podcast. The biggest mistakes entrepreneurs make in their marketing and pricing. Her best advice if you are struggling to get visibility in your side hustle. The belief Erica had to change about herself to get where she is today. My favorite quotes from Erica: “I made a radical demand that my business would make at least 10,000 a month. And I just said, then what do I have to do to get there?” “I reach out to people and say, would you like to be on my summit? Or would you like to be on my podcast? And both of those have grown my businesses.” “Try to get outside of yourself to what keeps your client up at night and how you can solve it. And if you do that, then you always have work." “If you're expert enough to be doing it, you're expert enough to be interviewed about it.” Bio: Erica Glessing believes that when you tell your story, you change the world. An SEO (search engine optimization) expert, Erica helps small businesses and entrepreneurs generate an online presence with white hat SEO strategies and tactics. She has assisted authors, businesses and nonprofits with online visibility for over a decade. In the past Erica has built podcasts for lightbringers globally, and hosts a few podcasts including "Energy Clearing for Life Force Podcast" and "The Erica Glessing Show." Altogether, the shows she has built have been downloaded 500,000+ times. Erica is an international bestselling author 33+ times over, a lifelong learner, a real estate investor, and a philanthropist who volunteers for nonprofits dedicated to literacy and freedom for children in need. Erica's book "Happiness Quotations: Gentle Reminders of Your Preciousness" launched in 2011 to #17 of all books sold on amazon with the assistance of amazing light bringers Jack Canfield, Marci Shimoff, and over 44 other joint venture partners. Erica became a professional writer in 1984 and has had more than 5,000 articles published as a professional journalist. Her first nonfiction self help book was published in 2007 "Prospect When You are Happy," (2007, Wyatt-Mackenzie) that released to #1 bestseller in November 2019 as a Kindle version. She built the small independent publishing company Happy Publishing in 2012 and has since released more than 45 #1 bestselling books and helped over 200 authors reach #1 bestseller status. Her company SEOforLeadGen serves entrepreneurs globally with SEO services.  Resources Mentioned: Ubersuggest Ahrefs Keyword Surfer Later Pinterest Scheduling Connect with Erica: SEOforleadgen.com Instagram Facebook LinkedIn
51 minutes | 5 months ago
Ep. 303 - The Truth Behind Building a Million-Dollar Business with Inés Ruiz
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Okay, you guys, this episode is absolutely fascinating, I can’t wait for you to hear it. It’s a tale of two businesses  - one that made a million dollars in revenue and left its owner burnt out and completely broke and in debt - and the other that made half as much but left its owner thriving and with a six-figure profit. That business owner is Inés Ruiz from Diary of an Entrepreneur, and both of the businesses in this story are hers.  And she’s here to share the starkly different story of those two businesses and all the lessons she learned along the way.  That’s all I’m gonna say about it, let’s just dive right in and I’m gonna let Inés tell you the whole story! Inés and I talk about: The story behind Diary of an Entrepreneur. The sales and marketing strategies Inés used to grow her business to a million dollars. The most important skill you can hone as you grow. Some of the biggest money mindset hurdles Inés had to overcome. The belief Inés had to change about herself to get where she is today. My favorite quotes from Inés: “I can always learn. And I can always kind of prove myself wrong.” “As entrepreneurs, if we are not innovating, trying and testing, we are stuck.” “Test everything, but don’t interrupt your business.” “It doesn't matter if you've made $1,000 or $1 million, you know how to make money, you know what you're doing and you're going to figure it out.” “I don't want a seven figure business. I want a six figure profit.” “I have the power. I have the decisions I can work with my team and we can figure things out.” Bio: Ines Ruiz is an award-winning entrepreneur, motivational speaker, and founder of several successful businesses, including Conversa Spanish Institute. She has two masters degrees in E-learning and Education and is currently earning her third masters in Neuromarketing.  As a former Cambridge University lecturer, she’s used her expertise in academia and entrepreneurship to build successful online businesses. She has been featured on sites like Business Insider, CNBC, and Money Inc. You can read more about Ines as she shares her journey on her site, DiaryofanEntrepreneur.com Connect with Inés: Diaryofanentrepreneur.com Instagram Facebook
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