Created with Sketch.
People of Programmatic
26 minutes | 3 months ago
The Benefits Of Programmatic Audio feat. Nielsen's VP of Cross Platform Insights, Tony Hereau
Our Julia Rast sits down with the "ambassador of audio" Tony Hereau from Nielsen to discuss strategies and the benefits of programmatic audio.Discussion pointsAudio is a uniquely powerful way for brands to engage with consumers.New types of access and measurement that programmatic advertising affords in audio.The keys to an omnichannel strategy and driving outcomes with audio.The rise of smart speakers, and new forms of advertising.New ways of segmenting audiences using audio.Key challenges remaining for the digital audio space.Featuring Tony Hereau, VP, Cross Platform Insights, NielsenHost: Julia Rast, Global Solutions & Innovations Manager at Xaxis.
22 minutes | 5 months ago
Adding Context to Omnichannel Advertising feat. Oracle Data Cloud Chief Product Officer, Derek Wise
In the second episode of Xaxis’ “People of Programmatic” podcast, host Cecile Blanc speaks with Oracle’s Derek Wise about a range of topics relevant to omnichannel advertising.In This Episode, We Discuss:How recent events, especially the COVID-19 pandemic, have had a profound impact on the customer journey.The future of ID targeting for our industry after big moves by Google and Apple.Why an omnichannel approach to reaching customers is more important than ever.How contextual advertising will evolve for newer “text-less” programmatic channels such as audio and video.The data, media, tools, and tactics needed to ensure the relevance of advertising. How contextual and gaming will work together to spark new approaches, and the measurement challenges in in-game advertising.What’s exciting us about tech and digital for the next few years.
27 minutes | 9 months ago
The Power of Creative feat. CEO of Ogilvy UK, Michael Frohlich
In the inaugural episode of Xaxis’ “People of Programmatic” podcast, Xaxis global CEO Nicolas Bidon interviews Ogilvy U.K. CEO Michael Frohlich on the topic of “creativity.” In this episode, we discuss:Brilliant creative drives emotion. Great creative works in any channel, including programmatic. Real-world examples show what great creative executions can do with cutting edge technologies. Integrating the work of creatives, strategists, technologists, and data scientists makes everyone’s work more effective. It can be complex to execute creative strategies in digital. But sometimes it’s rather simple. Optimizing creative and targeting drives real ROI.
Terms of Service
© Stitcher 2020