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Pay Per Callers Show
31 minutes | Jun 21, 2019
Interview with Sean McCormick and Zack Bloom, Covalent Media Group
What it was like to get acquired with Sean McCormick and Zack Bloom, co-founders of Covalent Media Group. Learn how these guys created a lead gen and Pay Per Call powerhouse. Show Notes Sean McCormick and Zack Bloom, Founders of Covalent Media Group. Acquired by Subdirect Digital Media Group in February 2019. Client relationship grew over several years while working on the lead gen side. There was a strategic fit that made sense for long-term growth. Being acquired frees up time to move away from the day-to-day startup hustle and focus on new growth opportunities. The acquisition process started in August 2018 and ended in February 2019 and from offer letter to closing, approximately four and a half months. Listen more than you talk. Don’t let your ego get involved! Have a good accountant and bookkeeper. Stay on top of your finances! Surround yourself with mentors and advisors that have your best interest at heart. Be open, willing to listen to people and ask lots of questions. Known each other since 8th grade and went to the University of Rhode Island together. Covalent is the second company Sean and Zack have founded together. Surround yourself with knowledgeable advisors and someone to be the tie-breaker. It’s important to know your business partner and how they operate under pressure. Covalent was founded in Sean’s dining room. Spent early days hustling and taking half hour walks every day to discuss the business. Get out of the office with your business partner! Bought a call center in Texas and didn’t plan enough post-acquisition cash flow. Outsourcing development for lead gen portal to an offshore firm and nearly had to shut down their highest grossing revenue channel. Strong relationships and communication skills are the difference between success and failure. Pay Per Call has grown tremendously over the past 6 months and will be a focus for Covalent in the coming years. Having more cash flow allows you to explore new opportunities. Click-to-Call on desktop and Voice Search (Amazon Alexa, Google Home) are the future of Pay Per Call. About Covalent Media Group Covalent Media Group is a full-service marketing firm, specializing in helping brands grow their consumer base. Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
28 minutes | Mar 21, 2019
Interview with Jennine Rexon, Rex Direct
With almost 20 years of experience in the space, CEO Jennine Rexon is one of the Pay Per Call industry's pioneers. See where she thinks the future of calls are headed on this episode of the Pay Per Callers Show. Show Notes Jennine Rexon, CEO and Founder of Rex Direct Performance marketing provides endless opportunities for women to maintain a work / life balance and be productive in a lucrative industry. You need to move fast and not put all your eggs in one basket. Being transparent is key to developing relationships and building trust with partners. You need to listen to call recordings and audit your campaign assets on a regular basis. Rex Direct generates calls internally and doesn’t work with affiliates. It’s important to have strategic relationships with partners you can trust. Ping Post and Marketplaces are the next big thing for inbound calls and leads. About Rex Direct Rex Direct helps businesses achieve unprecedented growth by leveraging our customized lead generation solutions. Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
40 minutes | Feb 21, 2019
Interview with Kevin De Vincenzi and Thomas Coolidge, Rapid Response Marketing
Learn how Kevin De Vincenzi and Thomas Coolidge at Rapid Reponse Marketing help their agency clients grow their Pay Per Call Businesses. Show Notes Kevin De Vincenzi, CEO and Thomas Coolidge, VP of Business Development. Marketing Agencies are focused on creating a multi-channel marketing effort for their clients based on their specific needs and goals. Many campaigns fail because you don’t have enough information! Ensure you and your client are a good fit before you start working together. Many direct buyers run inefficient internal teams and need lots of training to understand how it works! Taking over old existing accounts that need to be fixed can be very challenging. Cleaning up someone else's mess wastes time. A fresh start is always better. RRM has a team that listens to every call for a new advertiser / publisher and reviews calls that are in question. Growing in the Tax Debt and Student Loan Consolidation space while building strong relationships with direct buyers. Businesses in the tax debt space have different goals and are looking for different types of customers. Businesses in the tax debt space have different goals and are looking for different types of customers. Make sure that you pick an vertical that you can a) monetize, b) refer to another business, or c) adapt to the market or customer’s needs. Changes in the marketing industry mean you have be smarter and work harder in order to be successful. RRM is moving closer towards an Agency business model and building bigger campaigns for direct buyers. Learn more at www.rapidresponseonline.com or www.rrm.llc About Rapid Response Marketing Rapid Response Marketing helps clients maximize conversions and minimize cost per acquisition. Founded in the great city of Las Vegas in 1998, Rapid Response Marketing has operated as a frontrunner in lead generation and affiliate marketing. Website: https://rapidresponseonline.com/ Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
51 minutes | Feb 14, 2019
Interview with Manny Zuccarelli, CEO of Quote Velocity
Find out how Manny Zuccarelli and Quote Velocity are winning in competitive verticals, generating high quality consumer-initiated inbound interactions, performing quality assurance and creating value for consumers at every step of the customer journey. Show Notes Manny Zuccarelli, CEO of Quote Velocity You should focus on building short and long term opportunities. Business partnerships take a long to nurture. Don’t expect yourself to intuitively know exactly what to do. You need to spend a lot of time understanding the consumer journey. Get on the phone with actual consumers! Don’t bite off more than you can chew. It’s easy to conflate putting in hours with getting things done. It's more about what you're achieving in that time frame You have to make more mistakes in a shorter period of time! You need to make lifestyle changes, take care of yourself, eat healthy food and get lots of exercise. Driving internal traffic and generating consumer-initiated inbounds. Creating content, educating callers and providing value is key to scaling consumer-initiated inbound calls. Take risks, consider the opportunity cost and be patient! Everything takes time! Focus on generating quality traffic, maintaining relationships, and providing value to the customer. Create an internal disposition key for reviewing call outcomes. QA: You have to work through the inefficiencies and challenges to find what works and improve to improve your process. Quote Velocity is currently focusing on creating consumer-initiated interactions and building long-term value for consumers and partners. About Quote Velocity Quote Velocity is a provider of real-time web and live transfer prospects. We generate qualified leads and calls of consumers seeking assistance in most financial, automotive, and healthcare verticals. Our experience spans over a decade in delivering the right customers to the right clients. Website: https://www.QuoteVelocity.com Email: firstname.lastname@example.org Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
32 minutes | Jan 17, 2019
Interview with Yohan Perez and Neil Rubin, Rank Media Agency
Learn how to dominate a competitive market and why you need to create long-term assets with valuable content from Yohan Perez and Neil Rubin, founders of Rank Media Agency. Show Notes Yohan Perez and Neil Rubin, Co Founders of Rank Media Agency. Founded in 2010 and based in Montreal with 35+ Employees. Presented at more conferences than any other call network. Clients like Ritz Carlton, Sotheby's and MontBlanc. Focused too much time and energy on creating niche technology. Creating and building branded properties and how to monetize and optimize traffic for ROI. Build assets and create content and use the right tools to control and mitigate risk. High quality content and targeted conversion paths that are relevant to the user experience and their goals / needs / wants. Don’t underestimate the value of high-quality inbound content! Dig into your analytics to understand more about your audience demographics and their behavior. It’s a massive industry with lots of cross-selling opportunities and loyal consumers. Very competitive to get into the 65+ demographic space. Not a lot of room for new players. Acquiring an established website with traffic / data and optimizing it for conversions and calls. Data and Analytics is the most important consideration. Working with calls eliminates a lot of the fraud and quality issues vs data and form fills. Calls are immediate and you get feedback a lot quicker. This helps you manage campaigns and clients even better. You need to stay on top of what is happening with your calls, conversion rates, average durations, call results, etc. Listen to call recordings! Every team member should listen to calls. Go hyperlocal into your segment. Financial assistance space has a massive market and many cross-selling opportunities. Debt and Insurance is never going away. Play the long-game and develop a strategy for long-term success in your niche. Learn more and work with Yohan and Neil at www.RankMediaAgency.com About Rank Media Agency Rank Media Agency is a versatile team of developers, designers and marketing professionals that helps clients navigate the fast-paced digital landscape to effectively grow businesses and build-up brands. Our integrated approach allows us to use tech and creative marketing to build up your brand, generate leads and dominate the space within your vertical. Website: www.RankMediaAgency.com Email: email@example.com LinkedIn: linkedin.com/company/rank-media-agency Yohan's LinkedIn: linkedin.com/in/yohan-perez-80883731 Neil's LinkedIn: linkedin.com/in/neil-rubin-b498b84 Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
23 minutes | Jan 10, 2019
Interview with Chris Moreira, CEO and Founder of Teledrip
The SMS industry is absolutely exploding and Teledrip is the fastest growing company in the space. CEO Chris Moreira teaches us how his clients are making incredible ROI using the industry's most advanced SMS Artificial Intelligence. Show Notes Teledrip is an SMS and drip automation platform. Chris Moreira founded Teledrip in 2017. SMS works great for insurance and finance verticals but can benefit many industries. Anyone that has a landing page and wants to automate their communication with customers. You can almost double your conversion rates with automated follow-up drip campaigns. Using SMS gives customers the power to schedule their own follow-up. Teledrip fully leverages automated Artificial Intelligence and Machine Learning. Pros and Cons between Short Code SMS, Long Code SMS and Toll Free SMS. AI doesn’t come out a box, you have to train it. Teledrip already does this! You need to pay attention to words, verbage, sentiment, keywords and phrases! Short code SMS work well with high-volume campaigns. Real-time data is the best use case for SMS and Drip Automation campaigns but aged data still works too! AI Texting requires consumer consent and compliance with TCPA! SMS allows you to be very specific and targeted with your messaging throughout the consumer journey. Over 83% of millennial consumers say they text more than they talk on their smartphones 73% of marketers agree that focusing on a customer journey has led to an increase in revenue growth. About Teledrip Teledrip's workforce automation software optimizes first-contact and follow-up of prospects through conversational AI SMS, advanced IVR with speech recognition, and API integrations. Our simple, yet powerful console gives unparalleled real-time insights, analytics, and control of your campaigns including web-hooks, schedule/campaign editor, Text Inbox, lead disposition tool, numerous real-time reports, and more. TeleDrip also provides content generation, voice recordings, campaign setup, and user support. Website: https://www.teledrip.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
24 minutes | Dec 20, 2018
Interview with Neil Patel, CEO of Neil Patel Digital
Learn how Neil Patel grows his wildly successful agency Neil Patel Digital on this episode of the Pay Per Callers Show. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Neil Patel runs a digital agency that helped companies grow their search traffic. Some client services include: Paid Advertising, Conversion Rate Optimization, Funnels, Email Marketing -- Everything. Lots of little stuff that moves the needle when you combine it all. Most people don’t do that. Accept that you don’t know everything, you’re not an expert, and you can always get better. Getting new clients but networking with and learning from other marketers. Remove dates from URLs and add sidebar links to pillar content. Look at high performing pages and optimize them for long-tail keyword terms. Lots of inbound leads from marketing efforts over the years. Everything is omni-channel. It’s not one thing that gets you the client, it’s 50. Workday usually starts around 5:00 AM and finishes around 10:00 PM. #1 Tip: Go for a walk to think about your day, what went well, what went wrong, how you can do better and what you will prioritize the next day. Start small! Pick 1 thing to add into your routine and build positive habits slowly. Meaningful change doesn’t happen overnight! Marketing is going to get harder and more competitive. Don’t be intimidated and look at it as a competitive advantage. SMS works very well for scheduling calls with custom reminders and sending personalized follow up messages. It’s all about how quickly you gather their information and follow up with a potential customers. Twilio for SMS and ConvertKit for Email. Figure out what connects with what and you can plug and play with any tool. Once things start working, don’t assume they’re going to keep working! Learn more about Neil's Digital Agency at: www.NeilPatelDigital.com About Neil Patel Neil Patel is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Website: https://www.neilpateldigital.com LinkedIn: https://www.linkedin.com/in/neilkpatel Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
26 minutes | Nov 15, 2018
Interview with Sam Darawish, CEO and CoFounder of Everflow
Find out what it takes to build a successful technology company in the performance marketing industry with Sam Darawish, CEO and CoFounder of Everflow. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Everflow is a performance affiliate tracking platform. Entered the performance marketing industry in 2006 focusing on Mortgage leads. Cofounded a mobile ad network in 2009 that was acquired by Opera Software. There are lots of ups-and-downs. Identify and work with the right partners. Unlimited caps / not caring about quality for Advertisers and previous experience for Publishers. Top verticals: Mobile App Installs, Leads and Pay Per Call. Lead Generation can easily be converted into Pay Per Call! Being aware of developing features for a single client over solving a market problem. Having a technical cofounder helps enormously in the developer hiring process. Dedicated customer success team for onboarding and working with clients. Lots of people are getting into Influencer marketing for social media channels. Anti-fraud tools for analysis, prevention and automation. Releases every 3-4 weeks along with publicly available release notes. Everflow Pricing: Usage-based with no long-term contracts. About Everflow Everflow is a Performance Marketing Platform, built to solve the needs of modern marketers. Performance marketing has grown sophisticated, and Everflow helps companies stay ahead. Everflow handles scale through Google Cloud, offers the best solutions available, and provides 24/7 in-platform live chat support. Created by veteran marketers, with a simple clean experience, for facing their challenges as marketers. Website: https://everflow.io LinkedIn: https://www.linkedin.com/company/everflowio/ Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
26 minutes | Nov 1, 2018
Interview with Alex Elperin, Avenge Digital
Learn how Avenge Digital owns the Pay Per Call Auto market with CEO and Co-Founder Alex Elperin. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Marketing is learning from your mistakes! Don’t accept Pre-Pay for payment terms! When you’re starting out in Pay Per Call, every dollar counts. Ringba facilitates client introductions for Pay Per Call Buyers and Sellers. Build a network of Buyers you can trust! Auto Insurance Customer Journey: Customer conducts a search for “Auto Insurance” or related term and dials from a click-to-call ad. Qualified using a Phone Tree (or IVR) for customer intent, zip code, and existing insurer. Routed to Buyer (insurance agent, carrier, or broker). Opportunity in Auto Insurance: Past experience and contacts, high call volume and scalable, recession-proof and evergreen. Being able to access independent agents, agencies and carriers provides massive growth opportunity. Team members with industry experience help to effectively manage capacity and compliance Make capacity and compliance management part of daily routine! Working with independent Buyers provide many benefits. Networks do a massive amount of Business Development. Independent agents can provide immediate and direct feedback. Build long-term relationships with your Buyers. When buying ads, you will lose money. Be patient! Seek feedback on your call traffic. It will help you run better campaigns and improve quality! Provide guidance to your partners to help them convert more calls! Quality assurance and feedback is crucial to running successful campaigns! Networks want to see Examples, Landing Pages, References and Past Experience. Networks will perform QA on your calls to ensure you are sending quality traffic. Transparency, relationships and communication is essential to success in Pay Per Call. If you are not transparent, often you will not even get through the door. Networks want to work with you, but not if you aren’t transparent or don’t communicate. Account Managers live and breathe to communicate with Publishers and Buyers. If you are sending bad calls, Networks will know. Opportunities in Pay Per Call: Auto Insurance, Health Insurance (Open Enrollment), Traffic from SMS / Text. Advice for Affiliates: Pick a vertical you are passionate about, enjoy doing and want to do for the long term. Advice for Affiliates: Work with a network you can trust and growth with. About Avenge Digital Avenge Digital is a full service marketing agency with a strong focus in the fast growing call space. Using 20+ years of online marketing, insurance, media industry experience and contacts to work to find publishers to drive high quality calls for your offer.Avenge Digital also provides buyer connections if you are a high volume internet marketer or affiliate. In fact Avenge is already one of the top buyers of auto insurance calls in the US. Website: http://avengedigital.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
30 minutes | Oct 25, 2018
Interview with Damon DesCrescenzo, The Credit Pros
Get exclusive insights into the credit repair industry with Damon DeCrescenzo, CEO and CoFounder of The Credit Pros. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Performed every part of the customer process from beginning to end. The Credit Pros improves consumers’ credit scores by challenging inaccuracies and providing education. You need to be prepared to get your hands dirty! 70 Million Americans have problems with their credit. Credit scores impacts many different parts of consumers’ lives. Many people don’t know how Credit Scores work or how Credit Reporting Bureaus operate. 90% of The Credit Pros business is driven by performance marketing efforts. Tips for Affiliates: Consistent, Compliant, Communicative, Call Quality. Balancing quality can be challenging and something you need to be aware of. Listen to phone calls, identify issues and pass flags for ‘bad’ phone calls. You need to QA to identify internal and external issues. Adam: Buyers listen to calls and they will know if there’s a problem. Quality and communication is key! A negative credit event will often precede an inbound customer call. Look at what other products, services and information your audience is looking for. Adam: Credit repair industry is a prime audience for Pay Per Call and Performance Marketing. Credit repair is challenging and the barrier to entry is high but it’s massive opportunity for affiliates. About The Credit Pros The Credit Pros, ranked by Inc. Magazine as one of America’s 5,000 fastest growing companies 5 years running, is a financial technology firm dedicated to educating our clients on how to avoid credit oriented mistakes in the future. We are equally committed to improving the lives of our employees and have been honored by Inc. Magazine as one of the 50 best places work. Partners: https://creditrepaircash.com Website: https://thecreditpros.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
42 minutes | Oct 18, 2018
Interview with Gene Morris, Pay Per Call Blueprint
Insights and best practices for pay per call marketing from veteran affiliate manager and media buyer Gene Morris, creator of the Pay Per Call Blueprint course. Read Transcript | Watch on YouTube Show Notes Work with a Pay Per Call Network to accelerate your growth. Look for the ability to direct with a Buyer. Have an upfront and honest conversation with your Affiliate Manager. Test lots of keywords, use Single Keyword Ad Groups and remove low-performing keywords. Tips for Affiliates: Have control over the IVR and a good relationship with your Network. Fail early and fail often! Don’t be a jack-of-all-trades. Focus on a single segment and become a wizard at it. "You don't find a winning campaign, you create it." - Charles Ngo It’s a lot harder to spy on mobile Click-to-Call ads. Quality assurance and listening to call recordings is crucial to success. Listen to call recordings to find keyword and targeting ideas. Ask your affiliate network what they have in place for QA. Adam: You need to build strong relationships with business partners. Adam: Most people are accessible and willing to help if you reach out and ask. Leave your ego at the door, be humble and grateful. People are willing to help! Only the hungry are going to take action. Adam: Losing money is part of the game. Failure is built-in. Adam: Get introductions to top networks at: www.PayPerCallNetworks.com About Gene Morris Gene Morris is a veteran media buyer, affiliate marketer and the creator of the Pay Per Call Blueprint. Pay Per Call Blueprint is a training course for marketers looking to succeed with Pay Per Call. Gene is also Affiliate Outreach Manager at PALO Media. Website: https://paypercallblueprint.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
32 minutes | Oct 11, 2018
Interview with Bryan Harris, LegalZoom
Learn what it takes to run a successful inbound marketing campaign in the legal space with insights from Bryan Harris, VP of Sales and Advertising at LegalZoom. Read Transcript | Watch on YouTube Show Notes LegalZoom Advertising Team Breakdown: Online, Broadcast, Organic, Testing. Metrics: Connectivity, Click to Call Conv. %, Automation, Calls Driven Top Performing Legal Vertical: Business Formations Use LegalZoom to set up your affiliate business! Combination of Brand, Acquisition, Media Channels. SEM (Search Engine Marketing) is a major channel for acquiring legal customers. Legal zoom is a one-stop shop including: Self Service, Live Chat and Customer Care Center Provide information and resources to help them make the best decision. Compliance is key! Specific rules for marketing and advertising in the legal space. A lot of affiliates don’t know where their traffic is coming from. Make sure your callers know why they are calling before they connect with an agent. Adam: Build tangible, long-term assets on single campaigns. The legal space is in the US alone is massive. Business growth and the economy improves (low unemployment, high job growth). Challenges: Industry is fragmented and highly localized. Verticals: Consumer (Disability, Family, Immigration) and Business(Trademarks, Patents). Growth of mobile traffic sources like SMS and Inbound Calls. Biggest Opportunity: Directly connecting leads to a customer care center. Researching emerging trends and new opportunities. Automation to help clients, decrease costs and scale. About LegalZoom LegalZoom is a trusted platform of people and technology that gives the world access to consistently high quality legal solutions. As the nation’s leading provider, LegalZoom empowers millions of people to protect what matters most to them. Whether it’s helping small business owners or families, LegalZoom delivers high touch, high service legal solutions that help customers be more informed and secure in their legal decisions. LegalZoom services customers in the US and the UK and is now over 1,200 employees strong. Website: https://www.legalzoom.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
36 minutes | Oct 4, 2018
Interview with Ashok Kamal, Tech Coast Angels
Learn how to take your business to the next level and gain outside funding to do it with insights from Ashok Kamal, Executive Director of Tech Coast Angels. Read Transcript | Watch on YouTube Show Notes Tech Coast Angels (TCA) looks for the best companies to invest money in. An ‘Accredited Investor’ is a high-net worth individual who invests in startups with an understanding of the risk. SEC Definition: Someone who is sophisticated enough to invest in private companies. To be an accredited investors, individuals must demonstrate an annual income of $200,000, or $300,000 for joint income, for the last two years with expectation of earning the same or higher income. Since joining, TCA has funded 40-50 companies plus additional rounds. Typical financing ranges from $.5 million to $1.5 million per round. How the Funding Process works for Entrepreneurs at TCA: Online Application with Pitch deck, Executive summary, Business info, etc. Matched with a TCA member who is familiar with the industry to evaluate. Exploratory meeting, conference call or committee screening. Formal Presentation looking at the business / market opportunity. Due Diligence looking under the hood (30-day process). Investment is made and a deal is signed. Target your investors, know your audience and understand their thesis. Be prepared! Have your materials and documents ready and on-hand (cap table, financial projections, patents, etc). Don’t add time to your deal! Time kills deals. Be trustworthy. Investors don’t want to partner with someone they don’t trust. Have a clear and concise story about your business. Don’t make it hard for investors to help you! Be prepared and make it easy for them. As an entrepreneur, you want to be in a position to tell the best story possible. Good story starter lines include: users, revenue, and other funding efforts (FOMO). Adam: Angel investors look for companies they can help grow and lend their expertise to. Generating Monthly Recurring Revenue (MRR) and a history of growth is a good starting point for starting to find investors. Adam: Bring user acquisition metrics, how you got them, traffic sources, plan to scale, etc. Know your Customer Acquisition Costs (CAC) and Lifetime Value (LTV). Due Diligence: Technical Fundamentals, Trust and Relationship Building. Adam: Transparency is crucial. Admit when you don’t have an answer. Be open to questions and feedback during the due diligence process. VCs look at conversion rates, traffic, retention, cohorts, revenue, CAC, LTV. Corporate stuff like compensation, cap table, previous funding, financials, and strategy. Idiosyncratic variables, market variables and hard numbers help determine business valuation. For early-stage companies, investors often look at comparable companies. It’s not a success to raise money. Making money is how you get success. Adam: Ask for help and advice when you need it! Prove you are coach-able by following through with the advice you get. Example Pitch Decks Sequoia Capital, How To Pitch Article - https://www.sequoiacap.com/article/writing-a-business-plan/ SlideBean, Sequoia Capital Pitch Deck - https://slidebean.com/templates/sequoia-capital-pitch-deck Buffer, The Slide Deck We Used To Raise Half A Million Dollars - https://open.buffer.com/the-slide-deck-we-used-to-raise-half-a-million-dollars/ SlideShare, Buffer Seed Round Pitch Deck - https://www.slideshare.net/Bufferapp/buffer-seedrounddeck About Tech Coast Angels Tech Coast Angels (TCA) is one of the largest and most active networks of angel investors in the US comprising 5 chapters and over 300 members located across Southern California. Founded in 1997, TCA identifies, mentors and funds early stage companies to help get their ideas to market, and where TCA members devote their time, expertise and capital to help companies grow and succeed. TCA members not only invest but frequently serve on boards and assist companies with relationships, strategy, supply chain, team building and additional fundraising. Tech Coast Angels has an outstanding deal flow of opportunities and a simplified yet organized process for screening and completing due diligence. Website: http://www.tcasandiego.com About Ashok Kamal Ashok Kamal is a social entrepreneur and angel investor based in California. With diverse experience starting, leading and investing in organizations in the private, public and nonprofit sectors, Ashok believe that entrepreneurship is the foundation for reframing problems as opportunities, unlocking solutions and unleashing human potential. He has also spoken and presented at events like South By Southwest (SXSW), Sustainable Brands, GreenBiz Forum, LAUNCH Festival and the White House's Sustainable Symposium as well as contributed numerous articles to publications like VentureBeat, Forbes and Fast Company. LinkedIn: https://www.linkedin.com/in/ashokkamal Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
33 minutes | Sep 27, 2018
Interview with Justin Elenburg, MobileFUSED
Find out how affiliate-turned-entrepreneur Justin Elenburg build mobileFUSED, a leading network in the inbound mobile marketing space. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Data is extremely valuable to businesses. Created ‘Mobile Money Bandit’ online course for teaching PPCall. Evolved into mobileFUSED to match talented affiliates with quality offers. Launched health insurance aggregator Quogen (25K+ calls per day). Biggest wins: Growing a successful business and building a company (on track for $6M in 2018). Creating multiple six-figure super affiliates from Mobile Money Bandit. 2nd Place in the Baja 1,000 (off road racing). 3-Legged Stool Quality Feedback Loop. Potential Red Flag: Advertisers than can take unlimited calls. Balance quality and value for everyone in the PPCall value chain. Advice for Affiliates: Try hard, put yourself out in the marketplace, fail often and learn from your mistakes. Always ask how you are providing value. Money follows value! Adam: Focus on intent, quality and delivering an amazing customer experience. Listen to call recordings to better understand the offer, advertiser and customer intent. Talk to your Publisher Manager! Ask them what’s working and offer to test new campaigns. Get out of your comfort space. Go to conventions and trade shows to meet industry players and develop relationships in person. Build a team to scale your efforts. Hire slow and fire fast! Invest energy and time in finding the right people. Working with a network aggregates your calls with other traffic. Networks have already built relationships with advertisers and manage capacity for you. Pay Per Call is a growing and evolving (but still specialized) niche. Massive opportunity in fragmented verticals and markets. Especially for local and small businesses. About MobileFUSED Founded by industry leaders Justin Elenburg and Curt Denny in 2011, mobileFUSED has become a leader in inbound mobile marketing. With over 40 years of combined experience in the mobile marketing and pay per call space, mobileFUSED has generated millions of mobile leads across dozens of industries as was recognized by Inc. 5000 as one of America’s fastest growing private companies for 2018. Website: https://MobileFused.com About Justin Elenburg Justin Elenburg, a mobile web marketing pioneer, has years of experience and has helped shape the future of affiliate mobile web marketing. Leveraging his deep understanding of mobile affiliates, advertisers and leadership experience, Justin co-founded mobileFUSED, a leading network in pay per call and inbound mobile marketing space. LinkedIn: https://www.linkedin.com/in/justin-elenburg-515a764/ Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
29 minutes | Sep 20, 2018
Interview with Todd Stearn, Aragon Advertising
Learn how Todd Stearn founded Aragon Advertising, a market leading Pay Per Call Network with deep roots in the industry. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes With Pay Per Call, customers are ready to buy and have an immediate need. The ability to create a custom marketplace for Buyers and Sellers. Networks manage the entire backend with Geographic Coverage and Time of Day Coverage. Diversify your assets, stay on top of market trends and be prepared for unpredictable swings. Seasonality affects a lot of Pay Per Call verticals. Pay Per Call Campaigns are more white-hat, evergreen and long-term. You can build a brand around Pay Per Call! Managing Disputes: Talk things out and come up with constructive solutions to opportunities and threats. Why Aragon Advertising: Industry background, operational experience, compliance standards, consistency in customer and client support and the people. Pay Per Call is not for newbies! Networks are looking for dedicated, knowledgeable marketers. Be ready to fail and don’t get discouraged. Be patient, understand how much capital you need to invest and do your research! Take the time to do a lot of research. Understand how concurrency works (the number of calls that a campaign can accept at a single time). Networks have the buyers and coverage you need to make the most out of your traffic. Use your own call tracking platform to control the call routing for your campaigns. Recommended verticals for new affiliates: Financial verticals like credit repair, debt relief, loans, mortgage, etc. Recommended tech and tools: Lead to call automation tools like Drips.com and TeleDrip.com. Licensing out time to a Call Center on a per minute basis. Collecting data and generating your own interface. Your Pay Per Call data is an asset that you can monetize exponentially over time. Get distractions out of the way immediately. Outsource and delegate day-to-day tasks that are holding you back. Book Recommendation - “Who: The A Method for Hiring by Geoff Smart and Randy Street” About Aragon Advertising Aragon Advertising is a performance marketing agency with global reach across all digital channels. Our core specialties are in the Mobile Content, Browser Extension, and Pay Per Call verticals, while keeping our eyes open for all types of other new and exciting opportunities. Our offers are exclusive and direct and with a dedicated account team, we work 24/7 to ensure we are increasing your ROI while assuring all messaging maintains the highest degree of brand integrity. Website: https://Aragon-Advertising.com About Todd Stearn Todd is an entrepreneur, digital marketing executive and a recognized leader in the Pay Per Call industry. Since founding Aragon Advertising in 2012, he has gone on to launch LeadSquad and The Money Manual, in 2017. At Aragon Advertising, Todd has created a global performance marketing company with a diversified portfolio of clients and core business lines. LinkedIn: https://www.linkedin.com/in/toddjaredstearn/ Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
24 minutes | Sep 13, 2018
Interview with Eric Evans, HyperTarget Marketing
Discover how Eric Evans got his start in Pay Per Call marketing and went on to start and grow HyperTarget Marketing, a leading network in the call marketing space. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Toughest Lesson: Don’t assume everyone will pay you! Diversify your traffic sources. Don’t put all your eggs in one basket. Explore new opportunities and leave room to try something new. Biggest Wins: Building a team and growing a company culture. Understand how to manage the call flow (concurrency, capping, hours). To be successful with Pay Per Call you need to be passionate about it! Facebook Ads has a lot of competition but is less saturated than Google Ads. Take the time to learn and understand how call tracking works. As an affiliate, Pay Per Call Networks do all the heavy-lifting! Networks primary goal is to make advertisers and publishers successful. Biggest Opportunities: Bridging data with Pay Per Call (learn about TCPA laws!). Be creative and explore new verticals. Pay Per Call is brand new and growing! Listen to call recordings to understand customer intent and the back-end call flow. Lots of growth and opportunity in the Senior space. They still make phone calls! About HyperTarget Marketing HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. If you are a business that values phone calls or processes sales through a call center, we’ll increase call volume, leading to more sales. With recent technological advances that turn tracking into traction, HyperTarget Marketing has been behind the movement and capitalized on industry changes since paid traffic and call metrics aligned. Website: www.HyperTargetMarketing.com About Eric Evans Eric Evans is an entrepreneur, founder of HyperTarget Marketing and an industry leader in the pay per call marketing space. Identifying the power of call generation advertising early on, HyperTarget works with brands and publishers in traditional and online media to identify ways to improve call-generation marketing. Eric is passionate about sharing his knowledge and helping the call marketing industry grow as a whole. LinkedIn: https://www.linkedin.com/in/ericevans1 Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
51 minutes | Sep 6, 2018
Interview with Anthony and Josh, All Finance Leads
Learn how to succeed in the financial lead generation space with Anthony Sarandrea and Josh Elizetxe, founders of All Finance Leads. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes What to look for in a business partnership: persistence, able to implement, consistent, similar mindset and personality. Have fun and make clear communication a priority. Look at your business from a macro and micro level. Think long term to get better results now. You don’t have to agree to effectively solve a business challenge. Understand what works best for the business actually servicing the customer and work backwards. People want to deal with people, not machines (or forms). You will need to take a different marketing approach to get someone on the phone. Create urgency, set expectations and education your callers. Pay attention to call center hours, concurrency and capping. Understand how businesses value an inbound call and how they extract value from it. Develop strong relationships with your clients. The Finance vertical is long-term, high-value and has a lot potential customers. Financial services includes a wide range of products and customer types. Consumers pick up the phone when they need something done. This is especially true for financial products and services. Educate the consumer and provide unique products that fit their needs. Customize the service offering for the customer and consider their long-term value (ex. What products and services will they need 5 or 10 years from now?). Bridge the omni-channel gap with calls, emails, live chat, etc. Understand where the customer is at right now and how you can help them. Don’t be intimidated by competition -- be more creative! Find and recommend complimentary products for their unique situation. Be obsessive about segmentation and learning about your audience. Immerse yourself in the customer experience. Listen to calls, ask more questions in forms, follow up with callers directly. Don’t be intimidated by competition -- be more creative! Advice for Affiliates: Get involved in a long-term and big-ticket vertical. Focus on improving the yield of each call by providing more value to customer. As an affiliate, you tend to get treated more fairly with Pay Per Call. About All Finance Leads All Finance Leads helps clients who need customers in all financial service verticals, including debt settlement, debt consolidation, debt relief, credit repair, reverse mortgage leads, refinance leads, IRS tax debt relief leads, and more. A rapidly growing business in the financial sector, All Finance Leads is led by an expert team with year of experience in performance marketing, lead generation, and business development. We believe in providing intrinsic value to our customers, developing a keen understanding of the market, creating strong relationships with our partners, and constantly driving innovation. Website: https://www.AllFinanceLeads.com About Anthony Sarandrea Anthony Sarandrea is an entrepreneur, keynote speaker, and philanthropist. Anthony is recognized as one of the top lead generators in the world, running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals. He is passionate about giving back and using his talents as a digital marketing expert to provide as many entrepreneurs as possible with the proper tools to succeed. LinkedIn: https://www.linkedin.com/in/anthony-sarandrea Email: firstname.lastname@example.org Personal Website: http://www.anthonysarandrea.com About Josh Elizetxe Josh Elizetxe is an Internet advertising veteran and successful serial entrepreneur. Josh is a sought-after company advisor and Angel Investor in the software (SaaS), e-commerce, and advertising technology industries. With an uncanny focus on data-driven strategy, his work has resulted in over $1B in proven enterprise value. LinkedIn: https://www.linkedin.com/in/josheeeeeee Email: email@example.com Personal Website: http://joshuaelizetxe.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
34 minutes | Aug 30, 2018
Interview with Anthony Paluzzi, PALO Media
Learn from our in-depth discussion with Anthony Paluzzi of PALO Media and how he went from solo affiliate to a top-tier Pay Per Call Network. Read Transcript | Watch on Facebook | Watch on YouTube Show Notes Toughest Lesson: Don’t give advertisers credit! Getting Started with Pay Per Call? Define what you want to be. Specialization will help you unlock success. Build a team to grow your business. Invest the time and become a master at your craft. Networks do all your business development. Don’t work with bad networks! Growth and competition in the Call Space = Opportunity. Inbound calls have less fraud than outbound leads. Pay Per Call campaigns last longer than typical CPA campaigns. Buying Traffic? Use Squeeze Pages for Google and Advertorials for FB. You can view any Ad on FB anytime (Visit FB page and click on “Info and Ads”) About PALO Media Founded in 2010, Palo has its roots in delivering quality phone calls. Started by a solo marketer, in an effort to fill a need in the performance call marketing space. Now PALO is considered a top tier pay per call marketplace helping publishers monetize their leads better than anyone else in the market and connecting businesses with the highest quality phone call leads. Website: https://palomobile.com About Anthony Paluzzi Anthony Paluzzi is the CEO of PALO Media and is a veteran of the Pay Per Call industry. Anthony began his journey in performance marketing after finding an affiliate link while searching for an apartment online and discovering the world of performance marketing. Anthony created PALO Media which has grown to be a leading network in the Pay Per Call space. He is also the co-founder of the Caller Meetup, the first after-party for bringing together the Pay Per Community together at trade-shows and conferences. LinkedIn: https://www.linkedin.com/in/paluzzi Email: firstname.lastname@example.org Skype: TonyPaluzzi Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com. Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.
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