20 minutes | Jul 31, 2020

The Power of Social Media in the Asphalt Industry

Season two of "Pave It Black," the official NAPA podcast, opens with our interview with Valerie Echter, a freelance social media strategist and content creator for the construction, asphalt, and engineering sectors. Echter shares the main mistakes industry makes on social media and offers easy tips to help companies build brand authority, increase engagement, attract employees, and grow sales revenue.
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