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Path To A Million Podcast
10 minutes | Jul 13, 2021
How Long Should It Take For SEO To Work? | EP. 294
𝑾𝒆 𝒂𝒍𝒍 𝒘𝒂𝒏𝒕 𝒐𝒖𝒓 𝑺𝑬𝑶 𝒊𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕𝒔 𝒕𝒐 𝒘𝒐𝒓𝒌 𝒊𝒎𝒎𝒆𝒅𝒊𝒂𝒕𝒆𝒍𝒚. In some cases, they might just work faster than you think. 😏 Some SEO companies will tell you that it takes 6-12 months to see the fruits of your labor. 𝙄 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙖𝙩’𝙨 𝙩𝙤𝙤 𝙡𝙤𝙣𝙜 𝙩𝙤 𝙬𝙖𝙞𝙩. ⌛️ If you’re a national brand, that timeline might check out, but a local business has much less competition. As long as your website is up to snuff with good linking structure and solid content, you could see progress within days. 𝙏𝙝𝙖𝙩 𝙨𝙤𝙪𝙣𝙙𝙨 𝙢𝙤𝙧𝙚 𝙡𝙞𝙠𝙚 𝙞𝙩. As chiropractors, we’re trying to reach our local community so our keyword competition is much more reasonable. This cuts down on the time needed to see improvement. 𝐍𝐨𝐰 𝐚𝐠𝐚𝐢𝐧, 𝐢𝐭’𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐧𝐨𝐭 𝐭𝐨 𝐧𝐞𝐠𝐥𝐞𝐜𝐭 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐢𝐭𝐡 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚 𝐠𝐨𝐨𝐝 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. 𝐖𝐢𝐭𝐡 𝐧𝐨𝐧-𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐡𝐨𝐰𝐞𝐯𝐞𝐫, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐰𝐢𝐥𝐥 𝐭𝐚𝐤𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐩𝐚𝐠𝐞𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐬 𝐚 𝐰𝐡𝐨𝐥𝐞. That’s good news for us who prescribe to the time is money philosophy. 💸 If you’re looking for SEO improvements and would like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. #DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
11 minutes | Jul 12, 2021
How Does Your Website and GMB Listing Effect Each Other? | EP. 293
Let's harness the full power of Google. Quick and dirty Google search breakdown: Google Ads up top Map Pack Listing next Organic Rankings down below First, max out your Google My Business optimization options to show up in the Map Pack’s top 3. Only SEO nerds are expanding this section to see more results. Next, build a strong website to further influence your Google My Business results. The better the SEO optimization and the better the content, the more relevant Google will find your website. If you’d like me to take a look at your online presence and Google My Business optimization, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
17 minutes | Jul 11, 2021
What Do I Suggest If Your Facebook Ads Aren't Performing The Way You'd Hoped? | EP. 292
It seems like chiropractors care about Facebook more than anything else. So what happens when it doesn’t perform the way it used to? 1) Change the Offer Not the price, but the service or the targeted demographic. 2) Move Some Ad Budget to Google Google users are actually searching out chiropractic services, so the leads are higher quality. Plus, on Google you pay for performance, on Facebook you pay for impressions. When it comes to your marketing budget - don't spend it all in one place. Create content to strengthen your brand so it can weather technological changes. Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session and optimize your online presence.
11 minutes | Jul 10, 2021
What Should Your Profit Margin Be In A Million Dollar Practice? | EP. 291
You’ve figured out how to attract, convert, and retain patients, now you pay for your freedom. The profit margin for a well performing practice could be anywhere between 25%-70%. That’s a big range, but it all depends on what you want to be getting our of the practice and out of life. Do you not want to see patients? Associates cost money. Do you want to see all the patients? You'll get to keep more profit. It’s all part of the equation of figuring out how to balance work and life. If you want to up your attraction game and would like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
7 minutes | Jul 9, 2021
What Content Should You Focus On First? | EP. 290
𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙡𝙬𝙖𝙮𝙨 𝙬𝙖𝙣𝙩 𝙢𝙚 𝙩𝙤 𝙟𝙪𝙨𝙩 𝙩𝙚𝙡𝙡 𝙩𝙝𝙚𝙢 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙮 𝙨𝙝𝙤𝙪𝙡𝙙 𝙛𝙤𝙘𝙪𝙨 𝙩𝙝𝙚𝙞𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙤𝙣, 𝙗𝙪𝙩 𝙩𝙝𝙚𝙞𝙧 𝙞𝙣𝙥𝙪𝙩 𝙞𝙨 𝙘𝙧𝙪𝙘𝙞𝙖𝙡 𝙩𝙤 𝙬𝙝𝙖𝙩 𝙄 𝙩𝙚𝙡𝙡 𝙩𝙝𝙚𝙢. 🚶♀️It’s easier to walk before your run. 🏃♀️ For clients that are totally lost or are just starting out, I recommend they focus on creating content for low back pain, neck pain, and headaches. 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐬𝐩𝐞𝐧𝐝 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐭𝐢𝐦𝐞 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭, 𝐢𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐩𝐮𝐛𝐥𝐢𝐜 𝐦𝐨𝐬𝐭 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐜𝐚𝐫𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐝 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬. 𝘼 𝙫𝙚𝙧𝙮 𝙜𝙤𝙤𝙙 𝙥𝙡𝙖𝙘𝙚 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩. After that, the world is your oyster. 🦪 There isn’t really a wrong topic to focus on as long as it represents you. 𝑪𝒓𝒆𝒂𝒕𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒇𝒐𝒓 𝒄𝒐𝒏𝒅𝒊𝒕𝒊𝒐𝒏𝒔 𝒐𝒓 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒔𝒆𝒓𝒗𝒆. 𝑻𝒉𝒊𝒏𝒌 𝒂𝒃𝒐𝒖𝒕 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒃𝒆 𝒌𝒏𝒐𝒘𝒏 𝒇𝒐𝒓 𝒂𝒏𝒅 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒄𝒂𝒓𝒆 𝒇𝒐𝒓 𝒂𝒏𝒅 𝒍𝒆𝒕 𝒕𝒉𝒂𝒕 𝒅𝒊𝒄𝒕𝒂𝒕𝒆 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒄𝒓𝒆𝒂𝒕𝒆. 😎 If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
59 minutes | Jul 8, 2021
How To Effectively Automate ALL Office Processes & Make Your Practice Simpler With Dr. Naota Hashimoto [CEO of TrackStat] | EP. 279
𝑫𝒓. 𝑯𝒂𝒔𝒉𝒊𝒎𝒐𝒕𝒐 𝒊𝒔 𝒋𝒖𝒔𝒕 𝒔𝒐 𝒅𝒂𝒎𝒏 𝒑𝒂𝒔𝒔𝒊𝒐𝒏𝒂𝒕𝒆! He is the mastermind behind 𝐓𝐫𝐚𝐜𝐤𝐒𝐭𝐚𝐭, honestly what can’t this program do? 🤯 Dr. Hashimoto was frustrated by using multiple platforms and the constant confusion it created with him and his staff, so he decided to make his own. He fell in love with chiropractic when it changed his life after an accident and the pandemic has only added fuel to the fire. He’s devoted his life to sharing chiropractic’s life changing power and 𝐓𝐫𝐚𝐜𝐤𝐒𝐭𝐚𝐭 is a part of that. If he can’t adjust every patient, he can at least make doctors’ lives easier. 💪 𝐈𝐧 𝐡𝐢𝐬 𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐡𝐞 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐥𝐞𝐚𝐯𝐞 𝐛𝐞𝐡𝐢𝐧𝐝 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐫𝐨𝐛𝐮𝐬𝐭. 𝐓𝐫𝐚𝐜𝐤𝐒𝐭𝐚𝐭 𝐢𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐡𝐢𝐬 𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐝𝐨𝐜𝐬 𝐫𝐮𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐨 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐦𝐨𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐧𝐝 𝐬𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐥𝐢𝐯𝐞𝐬. 𝙒𝙝𝙖𝙩 𝙖 𝙧𝙤𝙘𝙠𝙨𝙩𝙖𝙧! I hope when you listen to this interview it makes you want to be a better leader, Chiropractor, and person! Let me know what you think in the comments below! - Dr. Nick I’m going to be releasing content DAILY so subscribe to keep up to date 👉 www.pathtoamillionpodcast.com #DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
15 minutes | Jul 7, 2021
Can Facebook Be Used Effectively For PI Marketing In Your Practice | EP. 278
Marketing a personal injury chiropractic practice on Facebook is like trying to hit a bunch of moving targets with a single bullet. Accidents are random - makes it hard to target specific audiences Accidents are time sensitive - have to be top of mind to get the call It's not impossible, it’s just more difficult than marketing a normal chiropractic practice. 💰Have an effective budget based on market size 👨🎤Think outside of the box when it comes to content creation 👩⚖️Partner with personal injury lawyers 💍Commit for the long term If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
41 minutes | Jul 6, 2021
From Seeing One Patient Per Week As An Associate To Owning A Nearly Million-Dollar Practice With Dr. Patrick Hogg | EP. 277
Dr. Patrick went from seeing one patient a week to pulling in 700,000 euros a year in just two years. EUROS!! He took over a business with no systems in place and no history of tracking numbers, but he kept dropping seeds. His marketing style is whimsical, fun, and at times, in his own words, "stupid", but he is planting himself in the subconscious of his community and motivating his patients to stay regular with their care and to share the good news of chiropractic with their neighbors. If you’re looking for fresh ideas about your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
10 minutes | Jul 5, 2021
3 Ways Focus Can Help You Grow Your Chiropractic Practice | EP. 276
Chiropractic has the power to help patients with such a wide range of issues, it can be easy to get scattered in how we market and communicate. Lacking focus in practice can be overwhelming and result in us spinning our wheels. FOCUS on who it is you want to serve What kind of patients make practice feel easy? FOCUS on what you want to be an expert in Simplification allows your team to better understand who they are. FOCUS on becoming the expert Your training, your mentors, and your attention should help you become the expert your community desperately needs. If you need help focusing your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
15 minutes | Jul 4, 2021
3 Traits Our Most Successful Clients Possess When It Comes To Creating Content | EP. 275
As a digital content marketing agency, we can only do so much for our clients without their input. So, I thought I’d share a couple things that make consistent, quality content possible. 📆Schedule It Out Figure out a schedule that works for you and your team and stick to it. 🧩Focus on the Long Term It’s not about the metrics of each video. They’re each a piece of a larger puzzle. 😷Take It Seriously Don’t hit record because I told you to, do it because there are people out here suffering and they need your help. If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.
12 minutes | Jul 3, 2021
The 5 Most Important Things For Having A Successful Associate In Your Chiropractic Office | EP. 274
If you're looking to scale your practice beyond yourself, this is for you! Make Sure It's A Win-Win Fit Be upfront about what your long-term goals are and encourage them to be upfront about theirs. Compensation Figure out the right compensation for what the associate will be focused on. Onboarding Make sure they understand your team's systems so they're not reinventing the wheel. Training Ongoing training so they can grow as practitioners and communicators. Guardrails and Discipline Establish the rules and the consequences. If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
10 minutes | Jul 2, 2021
Should You Advertise Low-Cost Extra Services You Offer On Your Website? | EP. 273
The internet is very distracting, you want your website to be as focused and easy to navigate as possible. If your practice gets 90% of your income from chiropractic services, your website should be focused on chiropractic services. We still want Google to know about the other services you offer, so it's definitely worth having a page on your website and Google ads running to promote them, but the page doesn't need to be in the main menu. The simpler and more streamlined your website is the clearer the message of who you are and what you care about. If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
67 minutes | Jul 1, 2021
Building A Million-Dollar Practice & Coaching Your Chiropractic Associate To Success With Dr. Malcolm Rudd From The Remarkable Practice | EP. 272
Dr. Malcolm is Australian, but that’s not the only thing you have to look forward to in this interview. He's offering wisdom and experience from his 28 years in practice. You don't have to spend years stumbling around in the dark, you can be successful from the beginning. He’s also offering insights from his work as a coach with The Remarkable Practice. For chiropractors looking to scale their business, Dr. Malcolm is offering best practices on how to add associates effectively. It’s all about finding A players. Skills can be acquired, but heart dictates attitude and effort. Success takes grit. Go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
12 minutes | Jun 30, 2021
The Different Content Approaches To Take If You Are In A Big City Versus A Small Town | EP. 271
Big cities offer a bustling cultural scene and the fun of dodging tourists on every block, while a small town provides a familiarity that allows relationships to flourish if you can get cell service. They each require a different marketing strategy. City slickers need to niche down. Create content that centers around a specific population and the issues they face. A country mouse will require a broader marketing strategy. Focus on big picture health ideas and the services you offer rather than the population you want to treat. If you’d like me to take a look at your online strategy, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
57 minutes | Jun 29, 2021
Let Joy and Simplicity Drive Your Practice, Not The Need to Survive w/ Bharon Hoag at Patriot Chiropractic | EP. 270
Bharon is the ultimate chiropractic groupie. He’s not a chiropractor, but he’s such a fervent believer in the power of chiropractic he has dedicated his life to making the industry stronger and more accessible to the public. He uses a subscription based structure to remove all the frustrations of running a practice that rob joy. He doesn’t want his business model to be reliant on the need to survive. It’s a fascinating way to approach setting up a practice. Bharon is focused on his 𝑾𝑯𝒀 and wants his business to reflect that mission. The brilliance is in its simplicity, he really is a unicorn. Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
11 minutes | Jun 28, 2021
The Difference Between Anxiety and Excitement Is Attitude | EP. 269
This is the most important thing to remember when it comes to creating content. So many people don’t create content because they’re afraid - of what they look like, what they sound like, not knowing what to say, or how people will react to it. When you make content, just try to help one person. It will change your energy and your intention. If you can have an impact on ONE person, it was well worth your time. Attitude is everything. If you’d like to talk more about how to make the best digital content to bring in ideal patients, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
8 minutes | Jun 27, 2021
What To Keep In Mind About Creating Content When You Travel | EP. 268
The summer travel season is here and people are ready to GO. Just because you’re traveling doesn’t mean that your content has to stop. Creating content while traveling is an incredible opportunity to break up your normal rhythm and give people a chance to see a different side of you. Find Different Backgrounds A spot outside is a great way to bring an extra dose of life to a video. Use the City Incorporate the city and its history into your content. Document your Life YOU are the most valuable part of your content, don't forget to highlight that. If you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
8 minutes | Jun 26, 2021
Should You Be Transparent With Your Staff About Your Numbers? | EP. 267
"Secrets, secrets are no fun. Secrets, secrets hurt someone." That someone is you! Many small business owners find themselves in this dilemma, should they or shouldn't they share numbers with their staff? I believe a transparent, open, and honest practice is always the better choice. Without transparency your team is left wandering around in the dark. They don't know where the problem areas are and they can't work towards any long-term goals. You assembled this team for a reason - trust them and give them the tools they need to succeed. For a transparent assessment of your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
12 minutes | Jun 25, 2021
One Of (If Not THE) Most Important Things When Replacing Yourself In Practice | EP. 266
This took some trial and error, but I finally figured it out. 🧐 It can be difficult to let someone else take the reins. When I stopped seeing patients at my practice and handed over the day-to-day operations, it took me about six months to fully transfer out. Our practice is our baby, we want to make sure it’s hitting all its developmental milestones. 🐣 Many people think that simple means small and unprofitable. They’re under the assumption that the simpler something is, the slower it will grow. 𝑰 𝒃𝒆𝒍𝒊𝒆𝒗𝒆 𝒕𝒉𝒆 𝒐𝒑𝒑𝒐𝒔𝒊𝒕𝒆 𝒊𝒔 𝒕𝒓𝒖𝒆. 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬- especially if you are trying to replace yourself in practice. Constant change and complexity stresses the energy and the function of the practice. 🥴 That’s why simplicity should actually make it easier to grow! 📈 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗶𝗻𝘀𝘁𝗶𝗹𝗹 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝗻𝗱 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝗮 𝗰𝗹𝗲𝗮𝗿, 𝘂𝗻𝗲𝗻𝗰𝘂𝗺𝗯𝗲𝗿𝗲𝗱 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗳𝗼𝗿𝘄𝗮𝗿𝗱. If you need help simplifying or want me to take a look at your online presence to make sure it reflects your message, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
10 minutes | Jun 6, 2021
How To Show Up In Google In Big Cities | EP. 265
🕺Bright lights, big city!💃 🌇Having a practice in a bigger city has some advantages: more opportunities, a larger pool of potential patients with higher incomes, dreams that haven’t yet died… 🏗But it also comes with some obstacles: more competition, more of a neighborhood sensibility, gridlock… At 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚, we have some big city experience, humble brag, and have developed strategies to help our clients stand out. 🌉𝙄𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙𝙨! Neighborhoods become cities within cities and many urban residents love to find their local favorites of everything. Find the neighborhoods that you want to market to and create relevant content. This helps Google understand that these areas are important to you and you want to show up in those search results. Make sure your content adds value and isn’t just stuffed with nonsense keywords. 🚇𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙢𝙖𝙮 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙬𝙞𝙣 𝙖 𝙩𝙞𝙚𝙗𝙧𝙚𝙖𝙠𝙚𝙧. With increased competition, everyone will be competing for similar keywords, so Google uses website performance to break a tie. If your website isn’t optimized for mobile you might as well just take out an ad in the newspaper. 📰𝙍𝙪𝙣 𝙂𝙤𝙤𝙜𝙡𝙚 𝙖𝙙𝙨 𝙛𝙤𝙧 “𝙘𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 𝙣𝙚𝙖𝙧 𝙢𝙚” 𝙤𝙧 “𝙘𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 [𝙞𝙣𝙨𝙚𝙧𝙩 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙 𝙝𝙚𝙧𝙚]”. This is the easiest to control and will help get your message in front of the people you want to target. For more ideas about how to show up in Google search or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. #DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
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