Misha Kaura interviews Retailer Dana Todd of Balodana
In this episode, Misha Kaura interviews Balodana founder Dana Todd. Balodana is for professional women who demand stylish clothing that fits both their bodies and their personalities, and who care about the long-term effects of fast fashion on the environment. Their solution is an online department store where every item is made on-demand, precisely to your body measurements.
Their curated selection of expert designer-dressmakers are primarily from Europe, US and Canada, and create clothing for women of all shapes in a range of prices and styles. Custom made garments start as low as $50, and 80% of the item price goes to the maker, not to markup. This allows for higher garment quality and fairer labor practices. Customers are encouraged to create a relationship with the designers and makers, through a robust communication system and a centralized measurement and style profile. Additionally, Balodana provides concierge styling support to explore new styles that fit and flatter.
Learn more at www.balodana.com.