How did P. T. Barnum Trick the World into Riding Elevators?
Elevators seem pretty mundane, until you realize a certain king used them to hide his mistresses; a certain politician used them to exaggerate the height of his buildings, and all of America refused to ride them until a certain marketing genius (the one and only P. T. Barnum!) designed a stunt to get everyone on board. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com