37 minutes | Mar 30, 2020

How did P. T. Barnum Trick the World into Riding Elevators?

Elevators seem pretty mundane, until you realize a certain king used them to hide his mistresses; a certain politician used them to exaggerate the height of his buildings, and all of America refused to ride them until a certain marketing genius (the one and only P. T. Barnum!) designed a stunt to get everyone on board.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
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