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Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations. Join me in discovering the future of packaging at Paris Packaging Week. Interested in visiting the show? Click here to learn more: https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0 Learn more about Packaging Unboxd: https://bit.ly/PUSubs  --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario #packaging #midjourney #design #howto

If you're in cosmetics packaging you know this is the conversation you're having right now. Should we be using recyclable? Is chemical recycling a real thing? How do we choose between aluminum and bamboo pulp pans? Isn't our product too small to even recycle? Will our customers adopt reusable cosmetics packaging? If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde. Connect with Eva Lagarde >> here. Learn more about Re-sources.co >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process. In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process. We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape. So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design. Learn more about Kevin's work >> here Check out Kevin's Link Tree >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --- 📦 Support the pod by leaving us a review here.

You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world?  Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative.  The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities.  Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him. Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai. Learn more about Teri's work >> here Follow Teri on LinkedIn >> here  Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --- 📦 Support the pod by leaving us a review here.

Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry. They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve.  These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas.  If you want to stay competitive in packaging design, get involved with this conversation today! Listen to the DGDC podcast with Nick Longo Check out Nick's work Connect with Nick on LinkedIn Get the only How to Design Packaging with Midjourney book. Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here.

Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok. Learn more about Change Maker Creative here. Connect with Lilli on LinkedIn Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here.

Do you want to increase sales with your packaging design? Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them. You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells. Click here to learn more about Designalytics and how it can help you increase sales with your packaging design. Agencies discussed in this episode: Interact Brands Moxie Sozo Beardwood ForceMajeure Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here.

You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com  In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines. If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that. That's where Pacdora comes in. It allows you to type in the dims and materials plus the style of your pack and instantly you have a render, a dieline, and a video of the assembly.  Interested in Pacdora? Use the promo code: unboxd50 to save 50% off an annual plan. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer. Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one. The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there. If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26 And Packaging Premiere Milan, May 16 - 18 Show Links: Buy Jaime's Book: What's the Big Idea? Listen to Jaime's podcast with: Pieter Claeys Ed Miller Self Help Guide for Copy Writers from Dan Nelkin Follow Packaging Ai to learn how to design using Artificial Intelligence

If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client. Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine. We get a bit of a history lesson as well, he's worked with: Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe. If you could use one tactic to close just one more client, what would that be worth? Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time. Sponsored by IDPDirect.com & Specright Learn more and connect with Dennis Whalen on LinkedIn Connect with Evelio Mattos

Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work.  This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here.  Watch the episode on Youtube Follow Evelio on LinkedIn And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube.

Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions.  Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story. Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way. Episode links: Order your own Sunday's Finest Gold Fashion here Listen to Adam Peek's People of Packaging Podcast here Connect with Evelio on LinkedIn and learn more about packaging design here ***

What is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future. Episode Links: B Corp Certification Here Design - - - 

In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream.  Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging.  What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging. Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story. Show links: Here Design Glenfiddich Time : Reimagined --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion.  Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months.  Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buckwild Media * EKR Agency Love learning about packaging? Subscribe to our Youtube channel

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years?  Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging redesign How to grown an agency internationally You'll get this and a ton more! Order your own Olive Natural Skincare products here Connect with Evelio on LinkedIn here

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently?  Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable. Connect with Paul on LinkedIn Follow his Company on LinkedIn Connect with Evelio on LinkedIn

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy. Here's what you'll get in this episode: Hard lessons learned: How packaging can delay your product launch. We didn't consider print production: How files need to be set up from the start Managing color: How some substrates react to color and the different processes to overcome BAD color. In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all.  ----- Support ROTTEN gummy worms here Learn more about Michael Fisher on LinkedIn Step into their disgusting lab here Connect with Evelio on LinkedIn ----- Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means.  Jonathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom.  We also talk about the timeline to get packaging and production issues to look out for.   John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design.   Rate Review the Podcast Links:  Uline Stock Shippers Dip Premium Haircare Connect with Evelio #packaging #packagingdesign #graphicdesign #design #startup #branding #designeducation #recycle #sustainability