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27 minutes | Oct 19, 2021
Ep. 29 — Supporting veterans after Afghanistan
Along with the U.S. withdrawal from Afghanistan and the subsequent fall of the country to Taliban forces came a flood of emotions from Americans who served in the two-decade war. An Air Force veteran told the VA “it was a mix of disappointment and relief.” Another veteran said, “it makes you think of families that have made enormous sacrifices, some living with the effects of an ultimate sacrifice.” In the latest P100 Podcast, Jennifer Christman, president of Western Pa.-based MyAdvisor/VetAdvisor, joined us to discuss supporting veterans’ mental health today. Learn more about MyAdvisor here: https://www.threewiresys.com/myadvisor.
25 minutes | Aug 17, 2021
Ep. 28 — Pittsburgh's ready for another close-up
It’s time to binge watch some Pittsburgh. With a new Netflix series, an action thriller featuring Aquaman himself and a premium cable prestige drama each hitting a screen near you in the near future, the list of western Pennsylvania-filmed projects just keeps getting longer. In this episode, we sat down with Dawn Keezer, director of the Pittsburgh Film Office. We chatted about what makes the region so attractive to filmmakers, how cameras stayed rolling through COVID-19 and what needs to happen to take our film industry to the next level. To learn more about the film office, visit pghfilm.org.
31 minutes | Jun 15, 2021
Ep. 27 - ‘Sand and Steel’ and looking for home
People come to Pittsburgh many ways — be they natives, transplants or expats returning to the U.S. Squirrel Hill author Dorit Sasson falls into the latter group, having moved from New York to Israel at 19 and serving in the country’s military before coming to Pittsburgh nearly two decades later. She shares her story and the complicated feelings of being part of two worlds in her upcoming book “Sand and Steel: A Memoir of Longing and Finding Home." Learn more about Sasson in this episode. You can preorder "Sand and Steel” here, and she’s offering a 2-for-1 special featuring her first book “Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. Email email@example.com for payment instructions, or to find her availability as a speaker for a book club or group. She’s also a highly skilled professional SEO speaker and trainer (learn more here).
30 minutes | May 18, 2021
Ep. 26 — How are you doing?
The four simple words that make up the title of this episode have immense power. And that’s just one of the takeaways from our discussion with Jennifer Christman, president of mental health care services provider MyAdvisor. With May being Mental Health Awareness Month, as well as Military Appreciation Month, we talked about the important role employers can play in helping employees who are facing crises. We also discussed MyAdvisor’s history, which includes beginnings in providing care for military veterans. Learn more about MyAdvisor here: https://www.threewiresys.com/myadvisor And remember, we can all help someone in crisis. The National Suicide Prevention Lifeline is 1-800-273-8255. You can also reach Jennifer directly at firstname.lastname@example.org.
25 minutes | Apr 13, 2021
Ep. 25 — Lessons for success in 2021? Look to 'Twenty Won'
After the pandemic threw a wrench in her 2020 plans, Kelli Komondor is thriving in 2021. She started her own marketing firm, K2 Creative, and is sharing her success story — along with 20 of her friends — in “Twenty Won.” The anthology collects stories about business resilience during the global crisis from 21 female entrepreneurs. Kelli and Renee DiMichiei Farrow, who penned the forward for the book and inspired Kelli along the way, joined us for our latest episode. We discussed lessons and themes from the book and tips for business success during times of crisis. Learn more about "Twenty Won" here: https://twentywonbook.com/
24 minutes | Mar 15, 2021
Ep. 24 — Modern flute, hip-hop and teaching music today
A flutist, tubist and failed recorder player are talking music during this episode of the P100 Podcast, as we welcomed Dr. Brittany Trotter, whose skill with the flute landed her one of the two spots in Pittsburgh-based UniSound’s new Black Teaching Artist-In-Residence Program. We chatted about the convergence of classical instruments in modern sounds, how Lizzo created a flute renaissance, and how teaching music has changed in the past year. To hear more for Dr. Trotter, check her out playing Ian Clarke’s “Zoom Tube”: https://www.youtube.com/watch?v=ldoM6vQuao4&t=24s Or visit her website here: https://www.brittanytrotterflute.com/
32 minutes | Feb 15, 2021
Ep. 23 — Laughs Today & Tomorrow with Arcade Comedy Theater
If there’s even been a time for comedians, it’s now. Around Pittsburgh, Arcade Comedy Theater is providing some much-needed levity with live online shows. Jason Clark, general manager of the popular Cultural District venue, joined the P100 Podcast to discuss the theater’s online shift, the deep respect Pittsburghers have for the art of comedy, and why supporting the arts is so important. (We also learn that one of our hosts has a long way to go before becoming a standup star.) Find Arcade Comedy Theater’s events schedule here, and you can help the great staff provide more laughs by donating here.
25 minutes | Feb 12, 2021
Ep. 22 — How to stop the bleeding as blood donations drop
The latest P100 Podcast is all about giving — giving blood, that is. Or the ways you can help Pittsburgh’s primary blood bank if you aren’t eligible to donate. We chatted with Mark Giaquinto, president and chief financial officer of the Blood Science Foundation, the fundraising and philanthropic arm of Vitalant (formerly known as Central Blood Bank). Even before the pandemic’s disruptions, our region faced a steep decline in regular blood donors, with collections dropping by 50% over the past decade. We got into the reasons why that is — and how to reverse the trend. For more, see: https://bloodsciencefoundation.org/donate/ and https://www.vitalant.org/feedfamilies.
24 minutes | Dec 9, 2020
Ep. 21– The Latest Must-Read for Business Leaders
In the latest episode of the P100 Podcast, hosts Dan Stefano, Logan Armstrong and Paul Furiga interviewed… Paul Furiga. There was a good reason for the exceedingly familiar guest: the WordWrite president and chief storyteller recently released his first book, “Finding Your Capital S Story: Why Story Drives Your Brand.”The book takes readers on a journey into the art and science of story, as well as why a “Capital S Story” the most important marketing tool a business owns. During the episode, Paul introduces these concepts and offers some details on the process of writing the book. "Finding Your Capital S Story: Why Your Story Drives Your Brand" is Available on Amazon now
21 minutes | Nov 11, 2020
Ep. 20 – Making Mental Healthcare and Holistic Wellness Accessible In the Workplace
Maintaining strong mental and physical health are crucially important, and that can be hard, especially during a pandemic. Accessing care that helps us stay at our best shouldn't be a hassle, which is why MyAdvisor help provide services to private and public sector employers, addressing clinical tele-behavioral health, holistic wellness, and family stability, allowing individuals to thrive in their career and family life. This episode we sit down with Jenn Christman, President of MyAdvisor, to talk all about how they’re helping those who need it most access holistic health services to make sure they’re able to stay happy and healthy. MyAdvisor https://threewiresys.com/myadvisor Substance Abuse & Mental Health Services Administration Helpline 1(800) 662-HELP (4357) National Suicide Prevention Hotline 1(800) 273-8255
22 minutes | Oct 19, 2020
Ep. 19 – A Continuing of Traditions Big, Small and In-Between Amidst COVID
Halloween is around the corner and kids are ready to chomp down on as much sugar as possible. That’s right, trick-or-treating is on in Pittsburgh, albeit with a few COVID-friendly guidelines. We talk about why the candy-giving tradition is so important, as well as another tradition coming up – the election. Finally, we round out the episode with more talk of returning to somewhat-normalcy, specifically how the music scene will look in Pittsburgh even after the “new normal” isn’t so new anymore. Venues closing, social distancing and other COVID-related measures are making musicians have to get creative with their live music. Mentioned in the show: VotesPA The 2020 Election: It’s “Virtually” Here – Its Impact On Your Business and Your Workforce The Show Must Go On(line) River City Brass
18 minutes | Aug 19, 2020
Ep. 18 – How minority entrepreneurs are bridging the digital divide
Our socially distanced summer continues as the P100 Podcast welcomes James Meyers Jr., whose job at the Riverside Center for Innovation (RCI) now includes helping businesses get off the ground in a digital-focused environment. We discuss the issues disadvantaged business owners are facing during the pandemic, as well as how the digital divide has been affecting entrepreneurs. It all means RCI’s mission is more important than ever. Learn more at riversidecenterforinnovation.com.
31 minutes | Jun 15, 2020
Ep. 17 – Getting around in a changed Pittsburgh
Pittsburgh is open again, but it is not the same as it was pre-COVID-19 shutdown. Reduced capacities and social distancing are going to be here for a while — and changes to our infrastructure could be around even longer.In this episode, we talked with Pittsburgh Department of Mobility and Infrastructure Director Karina Ricks’ role and insights from a task force meant to provide recommendations for reopening the city. The conversation also looked at the immediate and long-term solutions to the major crises facing the city, including one you may not have been thinking about.Check out the task force’s report here.
28 minutes | May 11, 2020
Ep. 16 – A Read Up On Civics During COVID-19
Do you remember that there’s a census this year? How about a presidential election? (OK, it’s kind of hard to forget that one.) Still, the COVID-19 pandemic has definitely dulled how much attention we’ve all been able to pay to these major pieces of our democracy. These processes aren’t going anywhere, though, and the crisis is showing the need for honest public discourse. That’s why we invited Jessica Bayless, Carnegie Library of Pittsburgh’s lead librarian for civic and social information, to discuss these topics and more. Reach out to the library! email@example.com 412-622-3114 And be sure to sign up for the library’s virtual town hall on Pennsylvania’s election changes here: https://www.carnegielibrary.org/event/virtual-town-hall-2020-pa-election-changes/
22 minutes | Apr 10, 2020
Ep. 15 – The difference a century makes
One of the few solaces we can take right now is the knowledge that pandemics are relatively rare. As we’re seeing, however, their impact is wide-reaching in the moment. Look to a century ago, when the 1918 “Spanish flu” — as it was popularly known, but a misnomer — swept the world and killed 675,000 Americans. In Pittsburgh, over 4,500 succumbed. In this episode of the P100 Podcast, we’ll compare the 1918 flu to today’s COVID-19 pandemic, recognizing the positive difference a century makes — and the all-too-similar human tragedy that we’re enduring. Thank you for listening and stay healthy.
31 minutes | Mar 18, 2020
P100 Podcast: Life and business in the days of COVID-19
We’re living through an unprecedented time in American history. Businesses are closed, schools are shuttered, and gatherings are canceled, all because of an invisible, infectious agent that our modern world hasn’t been able to match — not yet, anyway. Marking the unique circumstances, we spent the most recent episode of the P100 Podcast discussing the effects of COVID-19 on daily life (including our own), how people and businesses can help their communities, and how they can communicate during a crisis. If you’re hitting the download button or streaming from your “office away from the office,” thank you for listening and stay safe. Full Transcript: Paul: Welcome back to a special edition of the P100 podcast, the audio companion to the Pittsburgh 100 e-zine. This episode, solely focused on COVID-19, the coronavirus. I'm Paul Furiga, your cohost along with my colleagues, Dan Stefano… Dan: Hey Paul. Paul: And Logan Armstrong. Logan: Hi Paul. Paul: And I want you all to know at home we are practicing safe social distancing. In fact, we are so far away from you while you're listening to us right now ... well, that's another story. Seriously though, given the times that we're in, we thought that we would devote this entire episode of the podcast to understanding how we, as a community can deal with this. I've never seen a situation like this in my lifetime and as Dan and Logan frequently remind me, I'm old. Dan: I think you got a point there. I mean, I've tried to think of this in context of my own life. I'm 33 and I would say the most impactful thing that has ever occurred in my lifetime was 9/11. Paul: Right. Dan: And I was in high school whenever that happened. That was a time whenever the stock market cratered. The next day all air traffic was suspended. It was severely drastic. It took a long time for American life to get back to normal then. Whatever the new normal was, I should say. But this seems like it could be something different. There's a lot of uncertainty in the air, which there was at that time in 2001 for sure, but when we're talking about a virus here, we're talking about something that we don't have a vaccine for, it's a little bit scary right now. And I feel like the streets are even ... it's weird to be walking downtown. At the WordWrite offices here, we're getting ready to practice social distancing and work from home. Paul: Work from home, yeah. Dan: I could say in some ways it feels similar to those days after 9/11 but it's very different too. Paul: Absolutely. Logan. Logan: Yeah. And I'm a little younger. So I'm only 22. Dan: Little. Logan: I was a young kid when 9/11 happened. But also especially with what we're seeing in the market right now, very reminiscent of the 2008 era, which of course this has a few different causes than in 2008. But we've seen people are going crazy at supermarkets… Paul: That's right. Logan: ... and really trying to stockpile, which is good because they're themselves trying to self-quarantine but it's going to be interesting to see how the markets react and how local businesses and business owners will wade through the waters during this time. Dan: Absolutely Paul: So a couple of things we wanted to do, number one, we wanted to share some helpful resources, which certainly there are probably, if you're listening to this podcast, you're probably a consumer of a lot of things online and you may already have some favorites, but we are at WordWrite in the business of working with reliable news organizations. So we'll share a few of our favorite go-to sources for local information here in western Pennsylvania. Paul: And then we're going to shift gears a bit and we're going to talk about our own experience because it's a crazy situation, but a lot of our clients rely on us for our crisis expertise. In any given year, we handle about 12 major crises, 10 of which you never read about because they're effectively handled. And then two of them, sadly, for whatever reason, they're all over the news. So we actually have a lot of experience in this arena and we are currently working with several of our clients on crises related to the COVID-19 outbreak. Paul: So first let's talk about some go-to sources here in western Pennsylvania. Dan and I, we share this other disease called being former journalists. Dan, some of your favorite go-tos for reliable and accurate information on what's happening. Dan: Still trying to get over that. The journalism disease. No, it's no disease. I mean, some of my good friends are journalists. So, I appreciate them. Paul: Yes, likewise. Dan: As you said, I do respect just journalism and what they put in. So I mean, your two major newspaper news sources in the area would be Post-Gazette and then triblive.com, the former Pittsburgh Tribune-Review. And now just the regular Tribune-Review set in Greensburg. That's a great place to go for it. But I'd recommend, if you're talking locally, the Allegheny County Health Department. That's got pretty consistent and good updates. Paul: They have an entire page, Allegheny County- Dan: Yes, they do. Paul: ... .PA.US devoted to COVID-19. Dan: Right. Everybody's got their own page on it now. I mean it's incredible. I think everybody has been a victim of getting all these emails now. And I mean fortunately I have an email from the CEO of Banana Republic to tell me that all their stores are safe, but that's also just ... that's best practice right now. And businesses are doing their due diligence to just show everyone that they're trying to do their best. Dan: But for right now, I mean, that gets a little bit away from our question and I'm kind of drifting here, but I would follow the PG and TribLIVE. But a lot of them, they're getting their information from the government sources here. But I would really trust the County Health Department and that's some of your most current information. Paul: Absolutely. Dan: Make sure you're following their Twitter accounts and everything you can. Paul: Logan anything you'd add? Logan: I'd also say that The Incline, they're usually a little more lighthearted, but they've been doing a really good job of grouping up various articles from multiple local publications. Paul: Yes, aggregating content. Dan: Yeah. Logan: Exactly. Yeah. Aggregating that and that's getting delivered to inboxes at 6:00 a.m. every day. If you need to be up to date on the latest news in the area, I would also say check out The Incline for that. Paul: I'm going to add a few more. So in the last few years, pretty much every television station in Pittsburgh has debuted some flavor of an online presence, sometimes up to and including live streaming of events. So one of the things we've been doing at WordWrite is we've been watching live streams of Governor Wolf, the Pennsylvania governor, and his press conferences, Rich Fitzgerald, the Allegheny County executive, the County Health Department. I believe the new director's name is Dr. Bogen, so that's available. Paul: I would also add, and this has not really gotten much attention because the debut occurred during this whole crisis, but Channel 2 KDKA, which is owned by a CBS Network, has debuted essentially I believe a local version of on-air all the time local news. So CBSN is the national network and there's some local connection. I'll be honest with our listeners, I haven't had time to fully understand all of that because we've been so busy with other things. Personally, I look at all of those. I also look at WESA-FM. One of the reasons for that is with everything that's happened in newspapers in recent years, the major foundations in Pittsburgh have poured a fairly substantial amount of money into building the newsroom at WESA and they have all of the same kinds of resources in terms of online delivery of news that we've just talked about. Paul: So those for me are all good services. Most of us, I'm of a certain age, I'm 61. I hate to say that in a room with somebody in their twenties and thirties but it's the truth, I can't lie, it's on my driver's license, anyway, even somebody like me can make use of the phone and I am getting a lot of alerts. So I rely on the alerts as well to remind me. Before we shift gears here and talk about some advice for our listeners, even in our own planning for WordWrite, as Dan mentioned, on Friday we were ready, Friday the 13th of March, we were ready to implement a phased work from home process where some people would be in the office. And by the time we got to Sunday of the weekend where mandatory, non-essential businesses are asked to close or it is voluntary but strongly encouraged. Paul: So things are just moving so fast now it's worthwhile not to scare yourself, and I think that's, Logan, why it's good that you mentioned The Incline. Really good journalists can have the right touch to put an uplifting spirit into their round up of things. Right? But you don't want to be consumed by the news, but you also want to be informed and up to date. You don't want to be headed out to go to an event or something like that when it's not going to happen. And it was just cancelled. I don't know. Anything you guys would add to that? Dan: Well I think if you're talking about cancelled events, just try to look up to see what one is actually on now. Pretty much the assumption should be that it's closed. But- Logan: Yeah. And one thing I'd add is that it is a little hectic with all of these things happening so fast. But one of the hopeful benefits of that is this quick action now is really going to be the precursor to slowing it down in the long run. Paul: Absolutely. And this is something that, for our listeners, that we've been talking about here at the company in terms of working with our clients and that is that we are at this inflection point where the number of people who might be contagious in our community is at its highest point at the same time that we have the least ability to test. Paul: So if we self-isolate for the next two weeks, what we'll be able to do is keep those who might be infected from spreading the disease. National news media is saying that the United States might be 11 days behind Italy, meaning that what's happened there could happen roughly two weeks later here in the United States. God forbid, we don't want that. Other folks I've seen on the national news talk about we want to be like South Korea where there was a lot of testing, the self-isolation and they seem to have, as the medical experts call it, flattened the curve, which is to say slow the growth of the virus so that the number of people who are sick doesn't exceed the capacity of the region's healthcare providers to treat those who are sick. Dan: One thing, Paul, I'd like to bring up, open the conversation to you and Logan is what's fascinating about this is similar, like we said, I mean I hate to keep making the comparisons to 9/11 because that was a very much different type of crisis, but that was a tragedy that affected almost everyone in the U.S. at some level. Corona possibly even more. Just in terms of even if you aren't getting the disease, I mean it's probably going to disrupt your life, whether how you're working or somebody that you know. Maybe your children are off of school right now. There's quite a bit going on. And Paul, yourself, I know you've had some, personal events that are affecting you, right? Paul: Oh absolutely. So I'll give you a few. Number one, one of our two daughters is getting married, we hope, on May 31st. There's been a lot of conversations with the venue and the providers. The baker and the flowers and everything else. And we'll see how things play out. May 31st might be okay, but let's just say that we're a little concerned. Paul: Our other daughter is getting her MBA at the University of Chicago and they have extended spring break, which has pushed their, they're on a quarter system, their third quarter deeper into the year. She's supposed to have an internship this summer. It was going to start June 1st. She won't be done with school on June 1st and we don't even know if she'll have the internship. Dan: Yeah, certainly, it's amazing how this is just disrupting lives. I mean it's putting almost everything on pause. It's amazing. Myself, my wife and I, we were planning on taking a vacation to Japan, it was going to be the first week of April and we were looking forward to this trip for an entire year. It was just something we'd planned. It's kind of a bucket list type thing and just a week ago we had to cancel it. Right now as we record here, there are no travel restrictions over there, but there's just no guarantee whenever you see the massive lines that are coming for people that are coming back into the country, at least from Europe. But just something we had to be take care of. Dan: And we were even planning on maybe having a backup trip to California. And now we're really seriously kind of rethinking that one. It feels selfish to say, well hey, this thing that was just a wonderful little pleasure trip for us here we're disrupting it. How horrible is that? But we don't know when we're going to be able to take that trip again. We planned for specific dates in our lives. We mapped around that. So it's just another area that it does affect things. But Logan, I know you've even had some ... Logan: Yes. Yeah. It's a similar situation. I had a trip planned to Italy. I guess I would've left last week. Yeah. But it is unfortunate that this is such a disruptive virus. But thinking on the bigger picture of things, I mean, it's much better to have these disruptions now and really put these policies in place, especially because not only on an individual level, but on a business level, as we touched on earlier, there's really a lot of things that business owners are going to have to prepare for. And there may be some crisis communications that business owners have to take into account and that's something that we've experienced here. Yeah, Paul? Paul: Oh absolutely. Absolutely. And we want to dig into that for the remainder of our time here on the podcast, this episode. And before I do that, I just want to give a quick shout out to your point, Logan, the retail and restaurant sectors are going to be particularly hard hit and in the local economy as well as the American economy, the percentage of workers who are hourly who have, let's just say less robust benefits packages, whatever we can do as a community to keep them in mind and help to keep them employed I think is really important. Paul: One of the other sources of information that I didn't mention earlier were members of the Pittsburgh Downtown Partnership, the Partnership has articles in the Pittsburgh 100 frequently. Their weekly… they do a weekly sort of what's going on downtown email. And the one that I received just before we came in to record the podcast is all about this subject. So you can't dine in during the time that businesses are closed but you can still do take out. So there's things that we can do as a community to help our friends and our neighbors through. And I think it's something we should do. Dan: Yeah, I think before we take a deeper dive into talking about crises and crises management, what you said there kind of touches on an important point and one thing, one of the huge crises or huge problems that are coming out of this is whenever schools are closed there are a lot of students out there who might be on free or reduced lunch and these are kids who might rely on these school lunches to help themselves eat. It might be their biggest meal of the day. Dan: But one thing that you've seen is restaurants are coming out and offering free lunches to some of these kids. I believe some districts have, including I believe Pittsburgh Public, they have programs in place to help these kids to make sure that they have food, that they have resources. Dan: And that touches on your point there, Paul, about the Pittsburgh Downtown Partnership in that…do something. If you're a business owner and you feel like maybe it's a helpless time right now, maybe you have to put pause on a lot of things, you can think of something to do and that's one way I think if you make yourself a goal and you have a mission, you can help yourself get through this, right? Paul: Oh, absolutely. We're going to shift gears now folks and talk about crisis. To Dan's point, this is one of the things when we sat down and we looked at this episode of the podcast, there were other segments and other things that we had planned to do perhaps, but we agreed that one of the ways that we could be helpful was to share with people what we know about this. Paul: So I'm going to kick off this portion of the episode here and Dan and Logan will jump in. So historically, one of the things that we've done a lot of at WordWrite is crisis communication. And one of the things we've learned is that there are only really four basic kinds of crises. Paul: So there are acts of God, there are acts of man, there are acts of God made worse by man, and there are acts of man made worse by God. That's it. You can think about pretty much anything bad that's ever happened in the history of the world. And there's going to be some element of one of those four categories. So certainly- Dan: If you asked my wife I think she would say that there are also acts of God made worse by Dan. But we'll leave it to four right now. Paul: Well Dan, the last time I looked, you are a human being, so we'll put you in one of the four categories. Dan: Got you. Paul: Anyway, certainly the viruses, if you want to call it that, an act of God, it's an act of nature. What we don't know yet is whether what's happened, our acts of man, let's call it, that it made it worse. When you go back to China we're not here to judge. We don't really know exactly where the virus spread began. But certainly there's humankind and there's nature mixed together in this crisis. Paul: So one of the things that's interesting in doing so much crisis communications at our firm that is both a positive and a cause for pause, is that most crises are predictable. This is not the first time that the world's been through an epidemic, a pandemic, a virus, and perhaps it's the 21st century technology-driven, I don't know if we've become a little bit lazy or we're just lulled into a sense of complacency, but what this epidemic is demonstrating to us that this can still happen in the 21st century. Logan: Yes. Even with all the technological advances, and medical advancements, and medical capabilities, something that moves this fast is very hard to control no matter- Paul: Absolutely. Logan: ... how many technological capabilities we have. And it's something that we're probably not going to have a vaccine for, for a little bit. This vaccine isn't going to be coming in the next week or the next month. Dan: Testing's an issue too right now. Logan: Exactly. Paul: 18 to 24 months is what people are saying. Logan: Right. So we're really going to have to figure out what the best course of action is. And I think that's going to be something that is going to be on the fly. Because, as you've said, we've seen these kinds of crises before, but there's no real way to account for all the variants in it and it's going to be on people and on the media to portray information in as close to real time as possible and as accurately as possible to try to help mitigate that. Paul: So one of the things that I think is true about this, 1918 the Spanish flu epidemic was just a terrible worldwide crisis. So that fits into what I just said about most crises are predictable. So we can learn from that. And to your point, Logan, this is fast moving, but we can learn from what's happened in Italy. We can learn from what's happened in China, within the more restrictive immediate window. So that's critically important. Paul: One of the other things that's important, and there are going to be people who are going to be picking over this for years, I'm sure, what we tell our clients is if crises are predictable, then you need to plan for them. So theoretically the world, especially the largest economies and countries in the world should have been planning for this sort of a thing. And there had been some, let's just say missteps, fits and starts. Dan: Yeah. Paul: Now for our listeners, even though this thing is underway, you can look at history and you can look at recent events to do your own planning for the crisis. So we're already in it. So to your point Logan, there's an element of every day is different and you can't predict for sure, but one of the things we do when we work with clients is scenario planning. What's the worst case scenario? What's the best case scenario, what's the likely scenario? And then you start to develop your communications around each one of those outcomes. And that guides you on a day to day basis in terms of what you need to be doing. Dan: Right in this situation, and I would just kind of play interviewer here with you Paul, with so many different businesses it's hard to gauge, exactly what are likely outcomes. Businesses right now we might think of they might have to do some layoffs, they might have to temporarily furlough some employees and whether certain bills pass out of our Congress here they may have wages, they may not. It depends on how large a company is. One thing here though, whenever we've had this discussion is we talk about, you start from a place of truth when you're communicating these outcomes. Can you elaborate a little more on that? Paul: Sure. So in a crisis like this, obviously if you're standing in front of the forest and the forest is burning behind you, you can't tell people that that smell in the air is a candle. You have to acknowledge even the hard truths. Paul: One of the things that we see time and again is that if you're straightforward with people up front and there's tons of university research on this that validates this point, they're going to give you the benefit of the doubt. If I own a restaurant in Pittsburgh that opened two months ago – I'm in a place that's not the same as a restaurant that's been around for 25 years. Right? And I need to say to people, look guys, we just opened. I can't guarantee you that we're going to ride through this unscathed. Paul: And then what you need to do is you need to communicate process. And that's where that scenario planning comes in handy. It's like, look, we don't know where this is going to end, but here's what we're going to do today. Here's what we're going to do next week. Here's our thought process and our plan, and there's a lot of university research on this too, that when you can't communicate content, if you can communicate process it calms people's fears and gets people organized around the common goal of moving forward. Dan: I guess that speaks to control. It might be the wrong word to say controlling, but trying to manage people's emotions here. I think we have to understand how everyone is feeling because we're feeling the same way on a lot of these things. I mean we can tell a business, a B2B business, okay, hey, this is how you want to talk when you're talking to your clients or something like that. But we have the same feelings whenever we're trying to listen to the government here. Are they going to tell us the process? Are they going to describe that? Dan: So can you talk a little bit about how to be a good effective communicator to work with the community and make sure that you're delivering this information not maybe necessarily in a doom and gloom way and just being an effective storyteller essentially? Paul: Right. So one of the things that we're big on obviously at our company is the process of storytelling. We have our own process that we help companies uncover what we call their Capital S story. And I do a lot of speaking around this. In a crisis there's no more important time for you to be thinking about your Capital S story and that story is this, it answers these questions. Why would somebody work for you, buy from you, invest in you, partner with you? If you're a nonprofit, why would they donate or volunteer with your organization? And that is the story above all stories for your company, your organization. That's why we call it the Capital S story. Paul: And you think about that in times of stress, a crisis like this, which is an enormous stressor. It doesn't matter so much what you say on a daily basis. It matters what people believe you to be as an organization. And I think Dan, that's kind of what you're getting at there. Paul: And in a crisis, what we find is whatever audience you're trying to reach, employees, partners, vendors, customers, that's where they go in their minds in terms of assessing whether or not to believe you when you say don't worry about this, or I need your help to do X, Y and Z so that we can pull through this crisis. Paul: Right now, all of us are being flooded with information and this story is like cast in concrete. It's bedrock. It's the granite of who your organization is and they're going back to that hard place that they can knock on, that they can sit on, that they can lean on, and that's the truth that they're looking for. To assess whether or not your organization in this time of crisis is an organization that can be believed. Dan: Now, not every business, well whenever we think of Corona individually, I mean I'm just thinking of the restaurant that's across the street from us right now but people aren't looking necessarily for Bruegger's Bagels to answer the crisis or come up with a vaccine or explain people how to feel. But how, if you're a business that isn't necessarily adjacent to the current crisis or if you're just you have nothing to do with it, but your business maybe is closed or something like that, how do you kind of manage these crises that you're not necessarily related to but it does affect you? Paul: So I think one of the things that we're seeing, and we started the episode today by talking about the news media and some other resources who are trying to be helpful. So you want to be helpful. And there's also an element of business as usual. A lot of the companies that aren't directly affected by the crisis, and of course I'm sure many of our listeners are saying, well everybody's affected by it, and certainly when we all need to be self-isolating, we all are affected by it, but if you're not directly affected by it in the sense that you don't run a restaurant or you're not a retail store or you're not an event space where hundreds of people would be expected to gather, this is a time to be helpful. Paul: One of the reasons why we're doing this specific episode of the podcast, we see many, many institutions in the community, there is an element of what they're doing, to your point, Dan, where it is on some level still business as usual. However they have the opportunity because of things being pulled in to reduce the spread of the virus, to have some time, to have some resources to be helpful in whatever way that they can be. Dan: Paul, all that stuff is really helpful here. And so I appreciate you especially sharing your expertise here in crisis communications and we encourage anybody who's listening at home to feel free to check out wordwritepr.com. We've got some really good information. There's some good stuff on crisis communications and certainly even one of our VPs here, Jeremy Church, just wrote a really interesting blog about effective crisis communication during outbreaks. Paul: Yeah. And Dan, we'll be putting up in the show notes, I wrote one in July of last year, Storytelling in a Crisis: Why You Need Your Capital S Story. And again, we're going to be sharing a lot more of the resources that we can. This is a time when we all need to pull together as a community. And certainly we have clients whom we work for and we have a lot of experience that we've developed over the years, and we want to be able to share that with the community in the spirit of helping everybody recover from this as quickly as possible. And to your point, Dan, if there's anything that we can do as people who believe in good, strong, authentic communications, we want to do that for the community. Dan: Absolutely, 100%. And as we wrap up here just the message from us here is hopefully everybody at home can weather this as well as they can. Every business can as well. It sounds cheery and optimistic to say, but we will get through this and we'll survive. Paul: Absolutely. Dan: Yeah.
40 minutes | Mar 10, 2020
Ep. 14 – Partying, shopping and saving lives
Pittsburghers love a parade and a chance to party. That’s coming in spades (or maybe clovers?) with the annual St. Patrick’s Day celebration, one of the nation’s largest. We’ll being discussing the city’s Irish heritage and more in this episode. Also look out for: • In an illuminating discussion with an executive in the retail industry, we’ll learn why we shouldn’t have the coffin ready just yet for brick-and-mortar stores – especially not at The Waterfront. • We speak with the minds behind PECA Labs, who are changing the lives of children suffering from congenital heart defects. Now, they’re taking the next step. This episode is sponsored by WordWrite: Centuries before cellphones and social media, human connections were made around fires, as we shared the stories that shaped our world. Today, stories are still the most powerful way to move hearts, minds and inspire action. At WordWrite, Pittsburgh’s largest independent public relations agency, we understand that before you had a brand before you sold any product or service, you had a story. WordWrite helps clients to uncover their own Capital S Story – the reason someone would want to buy, work, invest or partner with you through our patented StoryCrafting process. Visit wordwritepr.com to uncover your Capital S story.
40 minutes | Feb 25, 2020
Ep. 13 – Rescuing food, conducting music and adventures in flushing
We’ve got an eclectic episode of the P100 Podcast lined up for you, to be sure: — Mel Cronin, regional expansion manager at 412 Food Rescue, talks about the nonprofit’s mission of preventing perfectly good food from entering the waste stream and the growth into areas beyond the titular area code. — James Gourlay, the Scottish conductor and musical director of the River City Brass band, shares some musical stories in a special edition of our Pittsburgh Polyphony series. — We go down the tubes — you’ll have to listen to understand, and be sure to check out this unique website. This episode is sponsored by WordWrite: Centuries before cellphones and social media, human connections were made around fires, as we shared the stories that shaped our world. Today, stories are still the most powerful way to move hearts, minds and inspire action. At WordWrite, Pittsburgh’s largest independent public relations agency, we understand that before you had a brand before you sold any product or service, you had a story. WordWrite helps clients to uncover their own Capital S Story – the reason someone would want to buy, work, invest or partner with you through our patented StoryCrafting process. Visit wordwritepr.com to uncover your Capital S story.
36 minutes | Feb 11, 2020
Ep. 12 – What's bringing people to Pittsburgh?
This episode, we’re talking about people who are coming to Pittsburgh, whether it’s for work or just visiting. We’ll break down a report that suggests the city might be a better fit for tech workers than the mecca of the digital economy, Silicon Valley (gotta love our standard of living). We’re also talking about a recent article that probes the need for a new hotel at the convention center. (Hint: The answer isn’t very simple.) In between, we welcome the Breaking Brews Podcast’s host Jason Cercone for a chat about the business of beer and Pittsburgh’s place in the industry. This episode is sponsored by WordWrite: Centuries before cellphones and social media, human connections were made around fires, as we shared the stories that shaped our world. Today, stories are still the most powerful way to move hearts, minds and inspire action. At WordWrite, Pittsburgh’s largest independent public relations agency, we understand that before you had a brand before you sold any product or service, you had a story. WordWrite helps clients to uncover their own Capital S Story – the reason someone would want to buy, work, invest or partner with you through our patented StoryCrafting process. Visit wordwritepr.com to uncover your Capital S story. Logan: You are listening to the P100 podcast, the bi-weekly companion piece to the Pittsburgh 100, bringing you Pittsburgh news, culture, and more. Because sometimes 100 words just isn't enough for a great story. Logan: Hello, and welcome to a brand new episode of the P100 podcast. You're here with myself, Logan Armstrong, and co-hosts Dan Stefano and Paul Furiga. Guys, how are you doing? Paul: Great, Logan. Dan: Emphasis on the co-host there. You're the host with the mostest there. Logan: I try to be. I do what I can, but- Paul: Yes he does and he does it well. Logan: I get my mostest from the people I'm surrounded with. On today's episode, we're going to be examining tech jobs in Pittsburgh, and there have been a few recent articles for some vying to leave and some vying to stay that you may have seen. So we're going to be talking about that and seeing how Pittsburgh ranks compared with cities and metros around the country in tech jobs. Logan: Then we're going to bring in our good friend Jason Cercone from the Breaking Brews podcast. He takes a drink from breaking, excuse me. He takes a break from drinking beer and talks about the business side of it. Paul: Wait a minute, that wasn't in this segment. There was no beer drinking? Logan: Unfortunately no. Logan: We asked him about it and he said that he'd be happy to rejoin us. Dan: Logan, let's remember we're talking to the CEO of our company within the office, so no. There's no- Paul: Well that's fine. Let's chat. Dan: We don't have a video of this, but if you could see the winking eye. No, there is no- Logan: No beer during this segment. Dan: Drinking during this segment. Paul: Of course not. Logan: Okay, and then finally we're going to wrap up with what's missing from downtown. Paul: Oh. Logan: Indeed, mysterious. Paul: Question. Logan: That's right. You'll have to stick around to see what we're talking about, but we're in for a great episode so we hope you stick around. Dan: I hope it's not my car or anything. Paul: Okay guys, time to do one of our favorite things on the podcast. Talk about Pittsburgh getting another great national ranking. Dan: Another list, right? Paul: We're on another list. Dan: Yeah. Paul: This one's a good one. Although, if you're in the Silicon Valley area, maybe not so good. Dan: Right. Paul: A couple of weeks ago, Wallet Hub, which is an online service provider that looks at financial things, very popular with millennials. Dan: They make many lists. Paul: They make many lists of many different things. Top places to live in the country for tech workers. Pittsburgh, number five. Silicon Valley, not so high, which caused the San Jose Mercury News, which San Jose's a community that's smack in the middle of Silicon Valley, to write sort of a cheeky little article. Pittsburgh is better for tech workers than Silicon Valley? Question mark. Well, yes, if you want to live affordably, apparently it actually is. Dan: That's completely accurate. Yeah. The Bay Area, it's got to be one of the highest costs of living- Paul: It is actually. Dan: In the country. Paul: It has the highest cost of living in the country. And Logan, you were looking inside some of the rankings, and Pittsburgh ranked in the top 15 in a number of categories, right? Logan: Yes. So the three categories were professional opportunities, STEM friendliness, and quality of life. And Pittsburgh ranked 13th, 14th, and 11th in those, respectively. And some of the reasons that places like San Francisco and the Bay Area didn't rank so highly is that they would rank very high in one or two of these categories. So for example, San Francisco ranked third in both professional opportunities and STEM friendliness but then ranked 63rd in quality of life for reasons we were alluding to earlier. So it's good to see that Pittsburgh ranked in these lists as being as an all around. Maybe it's not top five or the best in STEM friendliness or professional opportunities, but it's well-rounded and our quality of life here is, according to this list, far better than some of our counterparts. Paul: And certainly as the community here has continued to transform, and I'm thinking now of Uber, and Apptive, and Apple's got a good presence in the city. Facebook's virtual reality company, Oculus, is wholly sited here in the Pittsburgh region. We're trying to attract more tech workers and we've got these great university programs, CMU and Pitt at the head of the pack, but others as well, where we're building this tech community. And I guess it does still surprise people in the more traditional communities, but it's legit. There's something going on here. Dan: Right. For better or worse, Pittsburgh will always kind of bring that blue collar atmosphere, that blue collar mentality, a bit rough around the edges. I talk about it all the time, but my wife's family, who, they grew up in California, they all lived in California for a while. They came to Pittsburgh here and they said, "Wow, I had no idea it was this green." So there's always going to be a bit of a stigma that the city carries around, but I think these lists show that to that the news is catching on here. And Pittsburgh is basically known now for the meds and eds and now tech. The reputation is definitely growing here and starting to overcome that stigma. Paul: That perception. Dan: Yeah. But there's ... Well, not to be Debbie Downer or play devil's advocate here, there are still the legacies of that history here that carries on, especially in our environment. Paul: Yeah. We still have work to do, that's for sure. I can remember when I first moved back to this region from the Washington DC area. I had a job in the south side and what is now South Side Works was still a working steel mill, and as I would drive across the Birmingham Bridge every morning, the smell of burning coke was my appetizer before breakfast. Logan: Morning coffee. Dan: That'll wake you. Paul: And there's been plenty of coverage, and legitimately so, that we still have environmental problems in the region. And certainly one of the reasons why the Bay Area, Silicon Valley, is disadvantaged on a list like this, is because there's such a huge economic disparity there. It's the most expensive metropolitan area in the country. Ours is not. Part of the reason Pittsburgh's so affordable, the collapse of the steel industry and heavy industry. So there's all this housing stock and we didn't have the kind of inflation maybe that a place on the coast like San Francisco has had, but we have economic disparity too, and that's something that we have to work on too. Dan: Right. I think that's being recognized now. We talked about a couple episodes ago here, that the city is starting to take a hard look at itself, especially in terms of the racial inequalities that exist here. Paul: Yes. Dan: Again, the three of us aren't the best people to speak to this. We don't live the same experiences that a lot of people do in this city, but we can play a role by listening and being active and playing a part in recognizing that. And trying to create opportunities, being part of the solutions here. It's going to take a long time for Pittsburgh to completely shrug off some of the legacies that came from the 20th century here, some of the stuff that might be dragging down the city, but we can do it. Paul: We absolutely can. And if we can, we'll put in the show notes, there have been a couple of interesting public source articles that have dug into some of these issues, and I was reading- Dan: Quite a battle in tech, here. Paul: It was a battle in tech, and there's one written by a fellow named Noah Theriault, I believe that's how his name is pronounced, and he's at CMU. And the conclusion of this article, which you found, Dan, I thought was really interesting. He said "Here many of us who come here for opportunities in the city's universities, hospitals, and tech firms, do so in a state of willful ignorance. We take advantage of the low cost of living, we relish the walkability of the neighborhoods. We gentrify. Many of us smugly believe that we are the city's rebirth, the salvation from rust and blight. Too few of us learn about the historical and ongoing realities that make it most livable." And I think that's something that's really at the heart of what we need to remember. It's great to be on lists like this, but really there is no Nirvana - Dan: Right? Paul: That exists among places to live in this country. We have work to do too. Dan: It's hard to put a number on somebody's personal experiences here. I think that's the crux of what you were talking about there. Paul: Exactly. Exactly. Dan: All right. We're here with Jason Cercone. He's the chief brand officer at Breaking Brews, also the founder there and they're a content network and digital resource platform for people in the beer industry. Not only that, he hosts the Breaking Brews podcast, which takes a pretty unique look at the beer industry. They focus a lot on the business side of things. So Jason, thanks for being here. Jason: Thanks for having me guys. Dan: Awesome. Okay. As we mentioned, what you like to do with Breaking Brews your podcast and kind of spins off of your business. You look at a pretty different side of things in the spirits industry, in the alcohol industry there, that people don't think of all the time and that's actually selling the stuff and getting it out there, right? Yeah. Jason: Yeah. What I discovered was there are a lot of podcasts dedicated to drinking beer and reviewing and having fun and those podcasts are all great, but I wanted to bring something different to the podcast world. And I started looking at the fact that we don't have a ton of podcasts that are dedicated to the business side. Which talks about sales and marketing and distribution, all those different facets that are very important and very critical to the beer world. That was where it really started to ... or where I really started to make it take off. And I talked to a lot of industry professionals that felt the same way. They said when they're cleaning kegs and doing some of the horrible work that goes on in the brew houses that they want to put on a good podcast and listen to something that they can learn from, and that was the resource I wanted to put out there for them. Dan: Right, well the industry's really exploded as far as the craft production or the craft beer segment goes. I think ... I'm just looking at some facts here from the Brewer's Association, retail sale dollars of craft beer in 2018, I think the most recent year of stats was $27.6 billion. You said you've seen that since you started the Breaking Brews podcast yourself, you started about four years ago, or is that just your business? Jason: Breaking Brews itself started back in 2014. This is actually my third iteration of a podcast. I actually did one, like I was saying before, where we just sat around and drank beer, and that got old after a while. Dan: Why aren't we doing that right now? Jason: That's a very good question. I know. I was quizzed on that when I walked in the door, why I didn't bring beer and I'm starting to regret that. Dan: We'll just have our first kegger podcast, here. Logan: Yeah, well that'd make for some good conversation, that's for sure. Dan: That's a great idea. Jason: I'm always happy to come back for a second round if you guys want me to bring some- Dan: Right. Jason: Good drinks. Dan: Great idea. But yeah, as we were talking about the industry is just enormous right now. We're seeing that too in Pittsburgh, right? Jason: Absolutely. Yeah. I mean when I started things in 2014, there was probably maybe a dozen local craft breweries and now you look at the landscape, there's over 50 throughout the region. It's incredible. So many of them are doing great products and getting it out to bars around the area and also creating an awesome taproom experience too. Dan: Why do you think that is? Jason: Pittsburgh loves its beer, man. Dan: Yeah. Jason: But overall I think that ... I mean we haven't ... we hear the talk about the bubble a lot and has craft beer reached its saturation point. And I've always been a firm believer that we haven't even come close because we're not even close to the number that we had, or number of breweries we had before prohibition. Dan: Yeah. Jason: I mean we're creeping up, we're getting close, but the population of all these different cities and states across the country is so much higher. And when I go out to events and I do samplings and I talk to beer drinkers, a lot of folks still really aren't aware of what's going on in the craft beer industry. So there's still a lot of education that we can provide and that was one of the main drivers of Breaking Brews was putting some education out there so people can better understand what's going on in the industry and what's going on with these products. Logan: That's an interesting benchmark that you mentioned there that the number of brewers before the prohibition. Is that a common milestone in the craft beer business? And are there things that were happening back then that are happening now? The same way? Jason: I think it's, it's obviously changed a lot in regards to how beer is made. Brewers have pushed the envelope to the furthest degree possible and then a little bit more. You see a lot of crazy ingredients going into beers that probably pre-prohibition they weren't putting donuts into stouts and Twinkies- Logan: What were they doing? Jason: Breakfast cereal. I know it's like they weren't living their best life at all. However, a lot has changed. It's just the question of people's tastes have changed too and it's what do they want? And that's what these brewers are constantly trying to stay on top of, is what does the beer consumer want to drink today? And that's why I think you see such a variety out there in the market. Dan: Is it fair to say that it's easier to start a brewery round now or at least, somebody can be in their basement and actually trying to kickstart their own beer? Jason: That's probably the biggest misconception is that it's so easy to start a brewery because it's like any other business. Dan: Look, I've seen the Drew Carey show and he had a brewery in his basement. I know how this works . Jason: That's one of the big problems when you see some of these breweries that come out and their beer really isn't that great. They're standing around with their friends in a circle and all their friends are drinking their beer saying, "This is the best beer I've ever had. You need to start a brewery." And that's all well and good, but if they don't have a business sense that goes along with making a good product or even a subpar product, if they don't manage it properly, it's just not going to succeed. So it's just like anything else. I think that the barriers to entry are a little bit less because a lot of people have done it, but the smart thing to do would be go into it knowing that it's a business and you have to do all the things that you would normally do to run a business, or partner with somebody that can handle that end of your business for you. Logan: Partner with someone like Jason, Jason Cercone. Jason: I am for hire. I am here if anybody needs assistance. I'd be happy to help. Dan: Have you ever, you yourself, have you ever actually started ... Well maybe not started your own brewery, but have you ever brewed your own drafts? Jason: I've partnered and done some collaboration beers with a few different breweries across town. I did an event last year where I partnered with Yellow Bridge Brewing out in Delmont. I just went out and brewed with them for the day and I was able to say that I helped and I call that a collaboration. And I've done that with a couple of other breweries too. And that's fun. I mean that's the brewing side of it for me. I've always been more of a beer drinker and I like to obviously talk about it and promote it and market it. Brewing it just wasn't really something I wanted to do full time. It's a hard job. I think that's where a lot of people look at that like a glamorous thing and brewers will tell you, those are long days. It's very industrial and they work their asses off to put together a good product. End of the day, they are dog tired. Dan: Sure. Jason: So yeah, important. If you're going to be a brewer, know you'll be working hard. Dan: Right. We talk about hard work there. We're talking about having a good business sense. What do you see are some of the secrets to say these successful craft brewers and the people that maybe ... even some of these breweries that say are smaller, let's think about Southern Tier years ago, nobody knew who they were. Now they've got their own brewery on the North shore and what are some of the secrets to some of these businesses that have made it? Jason: I think it's understanding how to grow and being very deliberate about it and not trying to just shoot the moon right out of the gate. Obviously you have to establish a loyal fan base and make good product at the same time. But if you try to go too heavy, if you're a small local brewery and you try to make a statewide distribution, your number one priority, chances are you're not going to succeed because you don't have the liquid to supply the markets. So there's a lot of different aspects that you have to look at, but probably the most important is to use a popular phrase of our time, stay in your lane, and understand what it takes to build that brand from the ground up. Jason: Don't try to get too far ahead of yourself before you're ready. And then once the time comes where you've established that brand, then you can start looking at ... popular thing now other than distribution is looking at secondary spaces. We're starting to see some breweries in the Pittsburgh area open up secondary spots so they've proven that their brand is good enough to support it and we wish them the best in carrying that out. Dan: Who would you point to as some really good success stories in the Pittsburgh area then and what they've done successfully? Jason: Oh man, that list is long. Dan: Yep. Jason: Yeah. One of the breweries that I work with, the Spoonwood brewing in Bethel Park. Dan: I was there just this weekend. Jason: Awesome. What'd you think? Dan: I loved it. It was my second time there. I had a great time. Jason: Yeah, they're doing great beer. Great food. It's a great tap room atmosphere. You really can't ask for much more than that. They've been ... they're coming up on five years. Dan: Wow. Jason: And I've been working with them since pretty much the beginning and we've been building that brand and we don't do a ton of distribution, but a lot of the beer that we put out there ultimately was just to build that brand and give people an opportunity to taste it. To where they might say, "Wow, this is in Bethel Park. I'm going to go down there and see what else they have to offer." Another brewery I work with is Four Points Brewing out of Charleroi. They've ... just under two years old at this point, actually just about a year and a half now and they're killing it. They're doing some great beer and then you've got a lot of the names that people hear of all the time, like your Grist Houses and your Dancing Gnomes and Voodoos and Hitchhikers of the world. Again, we could sit here and do a whole podcast where I just rattle off the list because there's a lot of good beer happening. Dan: Well, you're in luck, our next segment, we're going to list breweries for the next 25 minutes. All right. Jason: Yeah. Close off with reading the phone book. Dan: Exactly. Jason: Riveting radio. Logan: Now you've learned a lot of these techniques and methods. You have over 20 years’ experience in marketing and sales. Did that start off in beer, or and if not, how did you navigate into the beer industry from that? Jason: That was ... I mean that was broken compasses for days, man, that was ... No, it did not start in beer. I've been working in the beer industry – counting what I did with starting Breaking Brews – for going on six years now. I sold cell phones right out of college, landed at Enterprise-Rent-a-Car for several years after that. Ran Hair Club for Men here in Pittsburgh for about four years. And with Breaking Brews, when I started it, it was ultimately just to build something that I felt was a good resource that could teach people how to gravitate to these beers in a very approachable way. Because as I learned, a lot of people just weren't aware of what was happening around them. So I was able to parlay my skillset from all my years in the professional world into a business that now I can help the breweries and help the different businesses that I work with do sales and marketing and create a good customer experience. All those good things, all things that are very important to building a good brand. Dan: Bring it back a little bit locally here to ... Pittsburgh I feel like is ... we've got a pretty special relationship to beer here. And it's some pretty big names in terms of, you think of Iron City, Duquesne, there's obviously Rolling Rock used to be around. How do you feel like the city's adopted and adapted to this craft brewing? I don't know if you could call it a Renaissance because it hasn't been around until right now, but this upsurge right now that people are ... they are doing with craft brewing. Jason: Yeah I think with the breweries now, I mean obviously as we spoke about earlier, we've got over 50 across the region now. It says a lot for the fact that people are going to go to a good brewery regardless of where they're at. It's become very neighborhood centric where you look like an old neighborhood pub, that's in some respects, being replaced by the local neighborhood brewery. You're seeing them essentially on every corner, quote unquote. And I think that helps with the fact that these guys are able to grow their brands so well because then it expands beyond their neighborhood as well. But yeah, we have a very rich history here in Pittsburgh with beer going back years and years back to ... I mean, Iron City was the beer. Jason: And I think now you're starting to see more of a shift towards the craft brands and many of them have been here for ... You look at East End, they've been here for 15 plus years now and they really were setting some good trends for what could happen and how people could gravitate towards a craft brand. Same with Penn Brewery. I believe 1986, was when they hit the scene. So a lot of good things have come along that have really helped push it forward. And now Pittsburgh is becoming one of those hot beds and I shouldn't say becoming it already is. And probably our closest rival in the state, just like everything else, is Philadelphia. And I think both of us have a tremendous beer scene that we can be proud of. Dan: Yeah. I think if you ever see a Penguins, Flyers game, it looks like more than a few people have beers. Jason: Well now, you see breweries have gotten in with the rivalries, like Grist House, and I'm forgetting the brewery that they partnered with out of Cleveland, they did a Browns, Steelers rivalry beer. Dan: Oh did they really? Jason: Rivertowne and Sly Fox had partnered up a couple of years ago for the stadium series. And they did a ... Glove Dropper was the name of the beer. And they worked together on that and sold it in both markets and worked out really well. Dan: All right Jason, well thanks so much for being here with us, for everybody at home. If you're listening, make sure to visit. If you're interested at all about starting a brewery and perhaps finding ways to market it and get it out to the world, you can go to breakingbrews.com. Look for Jason Cercone and also look for Breaking Brews podcast. You can find that on all the major platforms including Apple podcast, Stitcher, Google play, Spotify, iHeart, all the big ones where you can find us. And Jason, thanks so much for being here. Jason: Thanks again guys. Appreciate it. Logan: Sure thing. Dan: Great. Logan: Centuries before cell phones and social media, human connections are made around fires, as we shared the stories that shaped our world. Today stories are still the most powerful way to move hearts and minds and inspire action. At WordWrite, Pittsburgh's largest independent public relations agency, we understand that before you had a brand, before you sold any product or service, you had a story. WordWrite helps clients to uncover their own Capital S Story. The reason someone would want to buy, work, invest, or partner with you through our patented story crafting process, visit WordWritePR.com to uncover your Capital S Story. Paul: It's now time to talk about the biggest building that is not in the downtown skyline. We are talking about what is known in the travel trade as a headquarters hotel. In other words, if Pittsburgh were to host a very large convention, a large hotel would be designated as the headquarters hotel. In many cities, this is a large hotel that's attached to the convention center. Dan: Right. Paul: And that typically has somewhere in the neighborhood of a thousand rooms. Dan: Right. Paul: Pittsburgh – yinz don't have one of those n’at. Dan: Oh, they do have a hotel connected to the convention center, right? Paul: Yes, yes. We do the Weston and actually Dan, I'm glad you mentioned that. Dan: Yeah. Paul: Because in the original plans for the convention center development, that hotel was supposed to be about twice as big as it is and if it were, it would be the size of a headquarters hotel. Dan: Sure. Well, I think that is, it's interesting that you're bringing this up and I think we rewind a little bit. The reason we're bringing this up is, on February 3rd, in the Post-Gazette, Craig Davis, who used to be the CEO of Visit Pittsburgh. Paul: Yes. Dan: Yeah. Visit Pittsburgh is the local- Paul: It's the Convention and Visitor's Bureau in part supported by Paul: Our tax funds and they promote the city to businesses like conventions. Dan: Right, yeah. Paul: But also to leisure travelers. Dan: Draw people into the city. Yeah, it's important. Yeah. This article, what it did with, again with Craig Davis here, he had a piece of parting advice for Pittsburgh is how Mark Belko, the writer introduced this and he did a really nice job with this piece. Craig wanted to build a convention center hotel. Paul: Right. Dan: And that's what we're talking about here. And there's a lot of back and forth about whether it should be done, whether ... what kind of impact it would bring on the city here. And he had some really good information about it, yourself, but a lot of people, they want to see more here. And that's what we're talking about today. Paul: Right. So in the tourism and convention industry in Pittsburgh, this is the third rail of politics. Nobody really wants to talk about it. And I look at this article in the Post-Gazette, Visit Pittsburgh, great organization. Craig Davis, very effective leader and he's been hired to run a similar organization in Dallas. Smart person. He's in Dallas now, so he can kind of say, what maybe he couldn't say before when he was in Pittsburgh. And for people in his business, his line of work, you need to have a convention center hotel. The thing is, to build that would cost about, Oh, kind of like the same amount of money to build PNC Park or Heinz Field. Dan: Right? Yeah. In this article here, they have an estimate of $350,000 to $400,000 a room to build. Paul: Or in other words- Dan: That's all. Paul: Yeah. $240 million. Dan: Right. That's for a 600-room hotel. Paul: Exactly. Dan: Yeah. Paul: It's a lot of money. And it was not easy to get PNC Park and Heinz Field built. There was actually a referendum on the ballot one year that failed. It was called the Regional Renaissance Initiative. I mean we put renaissance in the name of everything, don't we? And it was after that, that a deal was brokered. A lot of critics said behind closed doors and smoke-filled back rooms that wound up producing Heinz Field and PNC Park. There doesn't seem to be a lot of political appetite for spending that kind of money, again. Dan: Right. Paul: On something like a convention center hotel. Dan: Again here, Mark did a great job with this article here and he put it pretty succinctly here. He said, "In recent years, Davis' pitch has landed with all of the enthusiasm of a root canal." Paul: Yes. Dan: I don't know about you guys, I get too enthusiastic over root canals, but I suppose not many other people do, but the article does bring up a good point. That there's been a recent hotel building boom in the region, in the downtown area, particularly across the river. Some other smaller hotels that have cropped up here and there, the Marriotts and whatnot. Paul: Many. You could throw a rock from where we sit right now, we can hit the Monaco. Dan: Absolutely, yeah. Paul: Throw it across the way, hit the Embassy Suites. We've got the William Penn, which has been here for a long time. The Drury is in the old federal reserve building. Dan: Right and that's just a block away from the convention center. But the kind of full service hotel that, again, this is from the article here that Mr. Davis would see here, that would require huge public subsidies. And that's- Paul: Yes. Dan: I think the sticking point that it comes down to. Paul: That is the third rail part. Dan: Whether we want this here and I think it's one of those things where you balance. You say, "How much are these conventions going to be worth compared to the costs, the investments that you have to make in a city here." And it could take a while until the scales tip one way. Paul: Well, and what's very interesting about this is, there are statistics, there don't seem to be any statistics readily available to say, "Yes, Pittsburgh, you should do this." What we tend to fall back on, are a couple of really great seminal events. First was the Bassmaster Classic several years ago. And still of course people who don't know Pittsburgh want to depict it as a smoky mill town. And we had this freshwater national competition for bass fishing. And it went off really great. And that's led, as Mark Belko's article points out to Visit Pittsburgh getting into seeking sports events. And we've had, I can't believe this, I didn't even realize this number, 22 NCAA championship events have been held in Pittsburgh and we've got more coming. Dan: Yeah. Just recently they had the National Women's Volleyball championship out here. Paul: Yeah. Dan: And I think a big part of that comes down to, they now have a world-class arena to do it in. Paul: Yes. Dan: Where Civic Arena definitely showed its age after a while. Paul: Right. Dan: That plays a different part here. But certainly the downtown hotel building boom assists with that. Paul: Absolutely. Absolutely. Dan: Convention centers is ... that's a little different. And again, I think what, Craig Davis is trying to say here is, having it connected to the convention center, people love that. It's very convenient just to grab an elevator, have a little sky walk over to the convention center. It's not always a feasible immediately though, it's nice to think of these things, but it's hard to find room for it. And whether you're going to supplement what is already there or again, it takes money. Paul: Well, my point about Bassmaster, the other thing that happened of course was the G20 in 2009. Those two events put Pittsburgh, reputation-wise, on a world stage. In the article, Mark Belko talks about Milwaukee, which is a nice enough town and they have a baseball team that has a better record over the last decade of a postseason- Dan: They spend more than the Buccos, but that's a- Paul: They do. Dan: That's a whole other podcast. Paul: However, in terms of the hotel market, not quite the same size as Pittsburgh and they're getting the Democratic convention this year. Dan: Absolutely. Paul: Why does Pittsburgh not have that sort of convention? And if we did, aside from the monetary benefits of the convention itself, what would it do for the city in terms of raising the reputation even more and bringing more convention business to Pittsburgh? It's hard to say. It's also hard to argue that it was really cool to have Bassmaster or certainly the President and world leaders for the G20. That was awesome exposure for Pittsburgh. This is kind of a question of how much is the region willing to spend? And apparently it's going to have to spend something, in order to create that kind of environment. Dan: I think what's important when you look at these national conventions, particularly in the political arena, that is strategic by the parties too. Paul: Oh yes. Dan: Wisconsin's very important in this upcoming election to the Democrats. As is Pennsylvania. Paul: Right. Dan: But they were also in Philadelphia not that long ago, so do they want to spend so much more time in Pennsylvania and look, Wisconsin, the people ... whenever they do the Monday morning quarterbacking of that election, they did not spend all the time there. So it's ... they're showing ... it's a quite a statement that they are spending the time in Milwaukee for this upcoming convention. But it also shows that if Milwaukee can host something like this, then, so can Pittsburgh. Paul: Why not Pittsburgh, yeah. Dan: I think Pittsburgh actually held the very first Republican convention that was back in the 1860s or so. And we had the hotel rooms for that one, I guess. You know. Paul: We did. Dan: Yeah. Paul: Well, country was a little smaller then. Dan: Indeed. Yeah. Paul: Might be a difference, but I think this is a topic we're going to come back to again, so we wanted to put it out there for everybody. Again, props to Mark Belko and his article and the truth speaking, shall we say, of Craig Davis. We'll have to watch the skyline and see where this one goes. Dan: Well, most importantly, just as a final coda to this, and Mark's article did describe this a bit at the end, for the leaders that want to see this kind of change, that want to see a hotel down here, they have to show their work. It has to be ... You have to come to ... with studies from respected institutions, respected people, who are proving that, "Okay, hey, when Milwaukee hosted this type of thing, if they had a hotel here, this is the impact that they would have got." Dan: There are other areas here in Louisville and Columbus that are building hotels. What will those hotels do for their ability to draw conventions? Are they stealing them from Pittsburgh? You have to come up with that information. You have to present it to the leaders, not only in our government, but the community to approve ... like, "Hey, okay, some of tax dollars should go to this." Paul: Absolutely. Dan: And if you can do that, if you can convince enough people, then maybe it happens. But that stuff takes some time too. Paul: Well, and just a final thought on this since Craig Davis left Visit Pittsburgh, they are engaged in a search for a CEO. So I would expect that once a new CEO is named, one of the first things that we should be looking for, is some thinking around this topic. Dan: Absolutely. Logan: And we are well beyond 100 words today. Thank you for listening to the P100 podcast. This has been Dan Stefano, Logan Armstrong, and Paul Furiga. If you haven't yet, please subscribe at p100podcast.com, or wherever you listen to podcasts and follow us on Twitter at Pittsburgh100_ for all the latest news updates and more from the Pittsburgh 100.
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