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As an entrepreneur, you’re focused on making money and growing your business. But, says attorney and best-selling author Garrett Sutton, you can’t forget to protect your money at the same time.  He shares asset protection strategies in plain English – no legalese – that you can use to make you don’t lose unnecessarily profits you should be taking home… or even your personal assets. It all starts at the beginning, when you first structure your business. Garrett talks about the pros and cons of sole proprietorships, LLCs, and corporations. And that’s just the start of our conversation.  We also cover…  The biggest legal mistakes startup business owners make – and how to avoid them  Ways to avoid personal liability and seizure of personal assets like bank accounts and home equity  How business owners often unknowingly sabotage their asset protection strategies  The business structure that gives you the best asset protection – and tax benefits And more

On this week’s episode of P is for Profit, we speak with Chris Hervochon, a CPA and the owner of Better Way CPA, which provides outsourced accounting and tax preparation services. This episode is all about cash flow and how to improve the cash that your business generates.“At the end of the day, your business has to generate cash because you can't pay for your mortgage in anything but cash. You can't pay for the grocery bill in anything but cash. You can't pay your employees in anything but cash. It's got to turn into cash, and understanding specific components of your cash flow statement and where you need to be focused is super important. You need to understand it, forecast it, and model it. That's really the jumping-off point that I see a lot of small business owners struggle with,” says Chris.We chat about common struggles faced by business owners when it comes to their cash flow, as well as: Understanding your cash flow statement What level of debt is healthy for your business The importance of cash reserves Bookkeeping best-practices His book, Scaling the Data Driven Marketing Agency And more

John Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life. Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners. John talks not only about the technical details but also shares some surprising insights for making this medium work at bringing in more, better-quality leads. We get into detail on that, including… Who to invite as a guest – and how to get them on your show The psychology behind podcast-related referrals The easy way to start your podcast Why the size of your audience doesn’t matter And more

In this week’s episode of P is for Profit, we chat with leadership expert and executive coach, John Murphy. John’s focus as a coach is to help improve the performance of teams— thus improving the ROI of one of the largest expenses that many businesses have… which is payroll.“If teams aren’t working the right way, it doesn’t matter how good your strategy is,” says John about the importance of evaluating team performance. We’ll talk about how to get the most from your team, as well as… The steps you need to take in order to work together more effectively The 3-step approach to evaluating team performance How to apply John’s strategies to your own team Where most teams are lacking (and how to fix it) And more

Many digital marketing agencies are “stuck” in specific channels they provide for clients, says Darwin Liu, founder of X Agency. On top of that, they only look at results from that channel. Darwin and his team take a different approach. They measure success by looking at revenue. And they’re what he calls “channel agnostic,” which means they use whatever marketing channels are right for the business. Plus, they strive to get results for as little cost as possible.  In one case, they were able to boost a client’s revenue from $47 million to $90 million in a year, yet only increased marketing spending by 20%. We take a close look at how they were able to do it and also discuss… The 20-point checklist for a highly converting website Why the best marketing in the world won’t bring more revenue if you don’t have this  How to take an industry-specific approach to your marketing campaigns What’s on the horizon in digital marketing for the rest of 2020 and beyond And more

On this week’s episode of P is for Profit, we speak with sales expert, Connie Whitman. Connie is the CEO of Whitman and Associates, and is known for her high-energy, passionate, and enthusiastic approach to teaching and coaching. She aims to help business owners and sales teams build powerhouse organizations to achieve their most outrageous goals.“You could be a great athlete, but that doesn't mean you should be coaching your team. One thing that I see with business owners is they're really good at creating their product or service, the innovation of it, but maybe sometimes they shouldn't be selling it; they get into the weeds too much. They talk about the details of whatever the product or service can do, but it's not about the product, or you and your business, it's always about the client,” says Connie.We chat about Connie’s entrepreneurial journey, as well as: Ensuring that your sales team is not only capable but also willing to sell Her book, ESP - Easy Sales Process Her seven steps to sales success Building an effective referral network with integrity  And more

Dan Moore, CEO and co-founder of Vaporware, and his team help turn their clients’ ideas into reality with custom software solutions. They might automate a manual process or help the client provide better service to their customers… or even a completely new service. The result: increased revenues, reduced costs, and sometimes even the re-invention of the way a company does business.   In this interview, Dan shares some real-world case studies involving software they developed for healthcare companies, corporate recruiters, and more. Dan also shares some of the biggest myths their potential clients have about software, first and foremost, that it has to be big and expensive.  Dan explains why that’s definitely not the case. We also talk about…  Why they do much more than “develop” software The pivotal role the client plays in creating game-changing solutions for their own business How they make sure “failures” pay for themselves The importance of looking to the long-term goals during the development process  And more

In his consulting business, StructureM, Will Watrous focuses on helping home improvement contractors improve their marketing. But the tools and techniques he shares can improve the profitability of any business. With consumers being bombarded with marketing online and offline from the moment they wake up, Will says companies must find a way to cut through the clutter to survive.  He says one of the best ways to do that is create marketing messages that repel more people than they attract.  We unpack exactly how that’s beneficial, and also get into… The importance of measuring marketing ROI and how it propels growth The 6 marketing paths you can take – and how to choose the one right for you How to identify your ideal client – it might not be who you think it is  Why you must create a foundational strategy for your marketing efforts And more

On this week’s P is for Profit, we’re joined by special guest Jonathan Keyser, the Founder and Thought Leader behind Keyser, one of the fastest-growing commercial real estate firms of its kind in the country, serving thousands of companies globally across a wide range of industries. Jonathan is also the best-selling author of You Don’t Have to Be Ruthless to Win and was recently named the Commercial Real Estate Disruptor by USA Today.“Fifteen years ago, I attended a conference, and a speaker described a different way of doing business, a way of succeeding by investing in relationships and helping other people, and I was really inspired by that. Long story short, I decided that I was going to embrace that methodology and abandon my ruthless ways. It was a long, hard road of reinvention and of converting myself from this ruthless individual to someone who lives now to serve others,” says Jonathan.We chat about Jonathan’s journey to founding Keyser, as well as: Reimagining the commercial real estate industry Why the industry is so ruthless His tips for improving the culture of a business “the Keyser way” Myths about the commercial real estate industry And more

In today’s episode, we chat with Larry Ludwig, website developer, marketing expert and CEO of Ludwig Media. Larry specializes in helping companies learn how to use internet marketing to get leads and create better relationships with customers.Working with the internet since the early 90s, when he started his own web development and hosting business, Larry started working for himself when he created Investor Junkie in 2018—  which grew from zero traffic to over 300,000 unique visitors per month. It’s evident that Larry’s decades of experience lend to his ability to deliver results for his clients. We’ll chat with Larry about how to use the web effectively to get leads and grow your business, as well as… How his experience in the early years of the internet put him on the path to helping modern business owners Where businesses are going wrong when it comes to internet marketing The importance of knowing how to acquire traffic organically The “must haves” for a successful online presence Where the internet is “going,” and how you can get ahead of it And more

On this week’s P is for Profit, we speak with special guest, Michelle Vandepas. Michelle is an expert for entrepreneurs and personal development experts who want to share what they’ve learned with the world by publishing a book. She is the Co-Founder of GracePoint Matrix and GracePoint Publishing, the gold standard in concierge publishing. She is also an esteemed TEDx speaker and TEDx Speaker Coach.“In the process of publishing and marketing my first book, I started talking to other people about the mistakes that they made and what I do differently. Before you know it, I was merging my marketing consulting with book consulting and over 20 years, that morphed into specializing in publishing books. Eventually, I became Co-Founder and owner of a book publishing company. So I really understand the whole process, how you use it to market a business, how you go about writing a book when you're not a writer, and all the way through to publishing and marketing. And that just comes from being years in the industry,” says Michelle.We chat about Michelle’s journey to owning a publishing company, as well as: Why business owners should consider writing a book The importance of writing for your customers rather than for yourself The process of actually writing a book Common mistakes made by authors And more

Naira Perez, founder of SpringHill Digital is quite passionate about using digital marketing to help her clients meet their business goals.  In fact, she gets quite upset when she sees companies not taking it seriously, wasting time and money on ineffectual marketing… and maybe even harming their brand… because they didn’t have a plan backed by research. They might have the wrong message or are reaching the wrong audience. Naira says that with the right approach your online efforts can put you in front new qualified prospects… and bring you new customers on a predictable and sustainable basis. We get detail on exactly how to do that, as well as…  The 5+ deadliest mistakes companies make in digital campaigns How to build relationships through smart marketing  Creating a funnel that turns prospects into customers The biggest differences between paid and “free” marketing And more

In her work as a brand strategist, Susan Meier discovered early on that people form deep emotional connections with the brands they buy. Using her talent as a visual artist, Susan, founder of Susan Meier Studio, has been able to excel in a key part of branding – the design. She also pays close attention to the other part of branding a business: your unique story and your values – who you are, in a nutshell. Plus, you must showcase what makes you different – and better – than the competition. Otherwise, you compete on price, which Susan says is a race to the bottom. We take a deep dive into branding strategies any business can use, as well as…  What small businesses can do to establish an effective brand The biggest myths about branding Making your business relevant to your target audience – and how to make sure they know Using branding to create a competitive advantage And more

On this week’s episode of P is for Profit, we speak with special guest Derick Van Ness. Derick is a wealth strategist and the Founder of Big Life Financial. They focus on removing the mystery and misinformation surrounding money and financial strategy so that business owners can live their biggest lives. This is done by helping business owners create financial systems to optimize the growth and the protection of their money.“I've been a marketing consultant and a business consultant and different things, and I found that most people find that not having money is probably the biggest obstacle to them being who they want to be and living the life that they want to live. I'm really passionate about that for myself, so I decided to dive into and figure out what are the foundational models, what are the things that people can do? How do we wipe out most of the stuff that's holding people back in the simplest way possible? We've developed and learned a couple of models that really remove that for people,” says Derick.We chat about the most common things that are holding people back from living their biggest lives, as well as: Systematizing your savings The downsides of investing in stocks and bonds Cash flow banking Common financial mistakes made by business owners And more

On this week’s episode of P Is For Profit, we speak about how your small or medium business can compete with large businesses with seemingly unlimited marketing budgets. We’re joined by special guest Arjun Rai, a marketing expert who’s using data science and artificial intelligence to help business owners grow their digital marketing presence. He is the Founder and CEO of Woofy, a platform developed to create a seamless, smarter, and innovative social media marketing experience while maximizing efficiencies.“We wanted to support the underdogs to be able to have an unfair advantage when it came to social media marketing. We're using a lot of data science, making it truly beautiful on the front end, so that your 10-year-old influencer that's really struggling to launch campaigns, or even your new marketer to the scene, all of them could be able to use AI-driven decision making skills 24/7. It's like having an agency working for you, writing content for you, and suggesting content based on what's working and not working. It's truly your best friend,” says Arjun.We chat about data science and artificial intelligence, as well as: How Woofy uses data science to curate social media content, saving time for small business owners Research showing that the use of emojis in social media marketing actually increases uplift and purchase intent How to make your offline approach work swimmingly with your digital marketing The most common mistakes made in digital marketing And more

Sam Schutte, founder of Unstoppable Software, and his team create custom software applications for healthcare, manufacturing, and engineering businesses. Sam says software like this isn’t a “nice to have”… it’s key to your business’s growth. The impact more efficient, software-driven operations can have on your business is tremendous, helping you reduce costs, be more innovative, and be more profitable. Sam shares some unexpected ways the right software can radically improve your operations, customer service, sales, inventory tracking, and more… as well as real-life examples of custom solutions in action.  Tune in to find out… When off-the-shelf software works – and when it doesn’t The types of problems best solved by custom software Why the right solution can bring in an ROI of 300% to 800%  How to cut one of the biggest expenses in your business And more

On this week’s episode of P is for Profit, we speak with Ryan Englin, CEO of Core Matters, and one half of The Blue Collar Culture Podcast. Ryan is a strategic marketing consultant and recruiting marketing expert whose aim is to help businesses recruit more efficiently in order to create the ultimate employee experience. “So often HR is the one that takes over the recruiting process because it's people-related, but I believe that recruiting is actually a marketing activity. You're promoting your company, you're promoting the positions, and you're essentially attracting people to your business, just like you would a customer. It's just the sales process here is whether or not you want to hire them and have them join your team,” says Ryan.We chat about the biggest myths surrounding recruitment, as well as: Marketing as a recruitment tool The most common reasons employees will stay at or leave their jobs Recruiting for blue collar vs. white collar businesses The Core Fit hiring system And more

Using neuro-linguistic program and other strategies, Erik Luhrs targets marketing efforts to your prospects’ subconscious mind to generate more qualified leads. He says most marketing is too “logical,” which makes little sense because people take action based on emotion. But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning.  That’s not about logos or slogans… you have to truly and very distinctly set yourself apart from the competition. But figuring out what makes you, your business, and your offering unique – and valuable – isn’t as easy as you might think. We get into the heart of that, as well as…  The easiest way to sabotage your sales (and how to avoid it) The biggest myths about addressing your prospects’ pain points in your marketing Why you shouldn’t “close deals” in sales How to set up valuable post-sale relationships And more 

Search engine optimization, or SEO, is a must-have for any business with a website – and these days that’s just about every business. Stephan Spencer helps clients bring massive traffic (i.e. leads) to their sites using cutting-edge SEO tools and strategies. It’s all about getting on page 1 of the Google results, and that means having the right keywords in place. Exactly how to do that is always changing based on Google’s algorithm. Stephan shares how he stays one step ahead of the game. The next step: converting those leads into customers with marketing messages and web content that compels people to take action. We talk about how to make that happen, as well as...  “Trick questions” you can use to hire the right SEO provider The danger of “tone-deaf” website content Why you shouldn’t be a “hero” to your prospects The 3 steps to determining the right messaging for your target market And more

Since the Internet has come on the scene, sales strategies have changed drastically. You need a totally new approach to how you speak to prospects, says Liz J. Simpson, founder of Stimulyst. You must use digital marketing to establish authority in your niche and spur business development that creates high-value relationships. Liz’s passion is helping small business owners become thought leaders in their niche… which helps them bring in a steady flow of high-paying clients almost automatically – no old school outbound sales needed… so they can experience steady revenue and predictable growth. That structure means less stress and more money… and more freedom. We talk about the components of a digitally- driven thought leadership-based business development system in your business and how to implement it, as well as…  How to “educate” your prospect into buying from you What you must know about a buyer – it will inform your marketing, sales approach, and more  Why you must “niche down” if you want your business to survive in 2020 The only thing customers care about And more