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Hi all and welcome to episode 99 of the Marketing Freaks podcast! During this week’s episode, Jon is joined by the wonderful Anastasia Roumelioti to talk about how defining the right corporate values for your business enables you to steer your marketing efforts, sales and growth in the right direction.Every company has its own culture which is a large part of the DNA of a business and by utilising core values within a business, you’re providing your team with the tools and knowledge to carry out day-to-day activities effectively.  It’s important that these values align with the objective in terms of what the business aims to achieve and they should be there to help create a framework in conducting business. So what are the common mistakes people make when setting their core values?  One of the main errors we often come across is the vagueness that some values have and their lack of authenticity. When core values are set in place, it's crucial that they are both actionable and memorable. This then means that all employees will not only remember them along the way, but will also take action in relation to that value. 

Hi all and welcome to episode 98 of the Marketing Freaks podcast! During this week’s episode, Jon and the Analytics wizard Barbara Pezzi, discuss the benefits in investing in expert advice from outside of your organisation. If you haven’t tuned into our podcast recently, this episode is part of a three part mini series with Barbara discussing all things GA4; from pros and cons to migration within the new platform (which in our biassed opinion, are really worth a listen!)So are you and your company feeling confident that you have all of the correct tracking set up with GA4 when the migration takes place in July 2023? One of the common things we hear in the industry is “We’ve always done things this way” but that doesn’t necessarily mean it's the right way.. Are you currently tracking too much data? So now you’re left with a mass of information that doesn’t necessarily make sense or equate to any hard figures but is just there for the sake of being… There?

Hi all and welcome to episode 97 of the Marketing Freaks podcast! In this week’s episode, Jon and the incredible Analytics guru Barbara Pezzi, dive into what to expect when migrating from Universal to the new GA4 platform. In the previous episode, Jon and Barbara discussed a few of the pros and cons with GA4 and the teething problems that you are likely to come across when learning the new platform.  As most will know, Universal Analytics will no longer be available from July 2023. The unfortunate likelihood is that there are still a lot of people/companies that won’t be aware of these changes and what effects it will have on your business. So it’s vital that if you plan on utilising the new GA4 platform, that you gain as much knowledge as you possibly can before you get stung and lose all your data from Universal Analytics.

Welcome to the first part in a new mini series with our good friend and analytics genius Barbara Pezzi! Over the next three weeks we’re going to be focussing on Analytics, covering off GA4 and other great advice to help you make more sense from your data. In this first episode we catch up on GA4 and look at where the product is at now ahead of the retirement of Universal Analytics this summer.I think everyone will now be aware of the fact that Universal Analytics is retiring this summer, which means anyone wishing to continue using Google Analytics will effectively be forced to migrate over their reporting to GA4.

Hi All and welcome back to the Marketing Freaks podcast! In this episode, Jon, Chris & Rosie discuss the importance of landing pages and why they are a crucial element to obtaining conversions within paid media.  It can be a common misconception that ads are the solution to all problems and by pumping money into paid media, you’re guaranteed to gain conversions. Although ads play a vital part in this process, if your final stage in the funnel (the landing page) is not up to scratch, it can equate to high bounce rates and wasted spend. So how do you know whether your landing page is the reason that conversions are low? This is where the importance of analysing the metrics and data comes into play. If you have a high CTR, you’re likely to be targeting the right people and are successfully pushing the traffic through to the right place. But if you notice that the conversion rate is low, it's likely that the landing page is the cause of this issue.

Hi everyone and welcome to episode 94 of the Marketing Freaks podcast! In this episode, Jon and Dan go over everything you need to know and ask when you’re looking for a new digital marketing agency to work with.  When you go into a sales process as a client you can be bombarded with reasons to work with that particular agency, but it's crucial to think about a few of the following questions before you make the final decision as to whether you want to create a partnership or not.Who is going to be working on your account and will you have direct contact with those people? Not only will this give you a better understanding of who will be in your account day-to-day but it will also give you the confidence to know who to contact with any questions, should you need to.Ideally, when you enter a partnership with an external company, you aim to maintain this relationship for a longer period of time to allow your business to have some consistency and for you to be able to see whether there is progression within the account. So, it’s important to lay everything out on the table from that very first meeting in order to know whether it's going to work for you and your business. 

Hi all and welcome back to the Marketing Freaks podcast! In this episode, Jon and Abi talk through some of the successes we’ve had in paid social and provide a realistic overview of what has worked well and why. With Paid Social being such a noisy space, it can be easy to avoid being experimental with your digital marketing in fear that you’ll get lost in the abyss and waste not only energy and time, but money. This is where having the right mindset comes into play, and it can make a huge difference.  As a business, we’ve found that testing really is key to any and every account if you want to be successful in increasing performance.So what do we mean in “having the right mindset”? Well, it’s simple. Sometimes you need to step away from your screen, sit with your team and brainstorm. We have found this so beneficial in Overdrive Digital, and this is where a lot of our brilliant ideas come from. 

Welcome to episode 92 of the Marketing Freaks podcast! In this episode, we’re going to be talking through our predictions for paid social in 2023.  In such a fast moving space it can often be really tricky to know what’s coming. However, we can make a sensible start by reviewing data from the previous year, looking at what’s working well now and also review some of the bigger industry trends. If you’re working in performance marketing and would like a view on how to get the most out of paid social this year, we really hope this one is useful for you!With iOS14 being such a huge moment with Meta Ads, 2022 felt very much like the year that everyone re-adjusted their strategies and rediscovered the best ways to drive performance forwards. 

Hi all and welcome back to our podcast!  In this week’s episode, Jon and Abi talk through potential ecommerce barriers - what they are, and how to avoid them.  Regardless of how spectacular the product that your marketing is, it is key to ensure that the buying process is just as brilliant.  There are so many factors you need to take into consideration - especially between the moment someone clicks on your ad through to the final purchase. However, if any one of those elements is off, it can lead to minimal conversions and wasted spend.

Hi all and welcome to episode 90! In this week’s episode, Jon and Chris discuss all things paid media in B2B.  They go over the differences of running B2B campaigns compared to B2C, as well as best practices you should be utilising for getting the best results possible. When it comes to talking paid media, B2B tends to be a little bit unloved, so we wanted to give it the attention it deserves! When starting out with a new client that's wanting to run a B2B campaign, it’s important to get an understanding of not only the customer, but the buying cycle, the motivations behind buying, what the sale process looks like and general research on your client. This will allow you to proactively optimise for the best results!

Hi all and welcome back to our podcast! In this week’s episode, I’m joined by Dan and we’re catching up on something that should be at the forefront of your mind, yet so many forget - how agencies and clients should work together. So let’s talk about relationships. When working with your clients or an agency, it’s important to remember that you’re a partnership and it’s essential to be aligned in what you want to achieve. This way if there are any differences, you can solve these from the get-go or make any adjustments necessary. It’s all about being 100% on the same page right from the start, but also having transparent and open communication.

Welcome to the first episode of 2023! To kick the year off, we’re going to be going back over the basics of using negative keywords to cut your wasted spend. Although a basic task, it’s amazing how often this gets missed. Additionally, there are ways you can approach the job which will make your life far easier and the job a lot more efficient.  For this episode, I’m joined by the brilliant Rosie from our PPC team to talk you through how she does this on her accounts.

Welcome to the last episode of 2022!  This week I’m joined by Sophie from our paid social team and we’re going to be discussing the importance of having a testing plan for your paid social activity. If you’re running Meta Ads (or any paid media activity at all!), then we highly encourage working on a plan to detail exactly what you are going to be experimenting with.  Take a listen to this episode to find out how to approach your planning, what needs to be included in your plan and also some of our experiences from the clients and accounts we work on.

Hi all and welcome to episode 86! This week, I’m joined by Dan and we’re talking through the forthcoming changes to Meta Ads’ terms and conditions. Whilst this sounds like an extremely dry conversation, a lot of people have been freaking out and we wanted to work out why!

Hi all, and welcome back to part two of Abi’s podcast takeover! If you missed part one where we talked through the story of Overdrive Digital, definitely check that one out here.  In this week’s episode we talk about why we decided to launch our own ecommerce brand, thecityscooter.com and some of the brilliant benefits we’ve seen since doing it. 

Hello all and welcome back to the podcast!  In this week’s episode Abi takes the reins and interviews Jon about the story behind Overdrive Digital and some of the highlights we’ve had as a business over the past six years. Over the past eighty or so episodes we’ve spoken to many brilliant business founders and talked through their stories, but we’ve never taken a look within and spoken about ours. We thought it was about time we fixed that!

Hello and welcome to episode 83 of the Marketing Freaks podcast!  In this weeks’ episode we’re discussing how important it is to step back from platform metrics, look at the bigger picture and check in on performance beyond the click that your ad receives. In summary, there are many moving parts that impact the performance of your ad campaigns, and to be effective, we have to be aware of them!

Welcome to episode 82 and this week we have another brilliant guest joining the podcast, Robert Craven.  Robert is a digital agency expert, well respected author and keynote speaker and managing partner of GYDA who run peer to peer masterminds for independent agencies.  In this episode we talk through the importance and value of practicing what you preach and putting your money where your mouth is!

It’s no secret that many advertisers on social have found 2022 tough. Combine the platform changes with a cost of living crisis, increased competition and massively skewed year on year data - it’s not been easy. However, there is still hope and we’re seeing strong performance on Facebook Ads across a number of different sectors. It’s just harder to come by. In this episode I chat with Abi on the mindset needed to make big performance improvements, and how we tackle the challenge here at Overdrive.

Welcome to episode 80 of the Marketing Freaks podcast!  This week I’m joined by Rosie from our PPC team and we’re talking about how to approach accounts that have extremely high CPCs in the hundreds of dollars per click. If you’re faced with a similar situation and wondering where you should start, take a listen to this episode for some excellent advice from Rosie. Enjoy!