51 minutes | Jun 15, 2020
Louise Triance | How To Make Online Events A Success | Live Lunch
On this Live Lunch episode we invited Louise Triance from UK Recruiter to come and discuss the best strategies you can use to take your events online. Louise runs and is involved with several events each year for the Recruitment sector and has been a fantastic example of an events organiser who manages to make all of her stakeholders a priority! We talked about Louise's approach to her upcoming Technology and Social Media Showcase and how she has shifted this 'in real life' event online, the technology available, the marketing strategies and the techniques she's used to deliver the event promotion. The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon!
20 minutes | Jun 4, 2020
How to choose a Social Media Marketing Agency | Christina Talks...
Christina Talks... How to choose a Social Media Marketing Agency As businesses start to make a choice between bringing marketing roles out of Furlough or moving towards redundancy and outsourcing marketing functions, it's essential the right questions are being asked. Christina shares the questions she thinks prospective clients should be asking if they're looking to outsource social media to an agency and discusses what she thinks are the right answers to those questions.
45 minutes | May 29, 2020
Cheryl Peel | Mental Health Awareness Week | Live Lunch Catch Up
We're LIVE every Thursday at 12noon on Facebook - come and join us there. In the meantime, you can catch up on last week's #MentalHealthAwarenessWeek episode via this episode of The Social Snippet Show. We welcomed a special guest - Cheryl Peel from The Conscious Change Collective to share her insights with us on the subject of Mental Health. In line with the nature of Live Lunch, there was no real plan and we had no idea where the conversation would take us! However we hope you agree, this is an episode that offers a huge amount of value from someone who exudes grit, resilience and determination!
10 minutes | May 24, 2020
Should You Implement An Email Nurture Sequence?
Let’s get real – creating an email nurture sequence is not one of the most exciting marketing activities in the world. That said, it is also one of the best ways of keeping your database working for you! There are several things to consider when you’re putting a nurture sequence together, but I’m going to try and keep this as succinct as possible. So, with that in mind, let’s just cover some of the core things you need to understand before implementing this type of email marketing campaign. In this episode, Christina answers the following five questions... What is an email nurture sequence? Why would I use this email marketing strategy? Where should I start with email nurture sequences? What should be included in an email nurture sequence? What else do I need to know about email nurture campaigns?
19 minutes | May 21, 2020
The Social Snippet Show Is Back In Business!
After a 13 month break, The Social Snippet Show is back! In this episode, Christina not only explains where we've been hiding and why but also what's changed since you last heard from Green Umbrella Marketing since the last episode as well as why we're resurrecting the show now and what to expect in future episodes.
28 minutes | Mar 25, 2019
Facebook Blackout | Google Analytic Changes and more in this week's show
FACEBOOK BLACKOUT Did you survive the Facebook/Instagram Blackout of 2019? Sounds like we're not safe yet. Post from Mari Smith:Uhoh--friends, I'm hearing of suspicious activity where people are able to log in to other users' Facebook accounts. As a precaution, you might want to immediately do the following: Go to settings > Security and Login: 1. Change your password. (Ideally 12-15 characters long, cryptic, upper and lower case, special characters and numbers. If you can remember your password for anything, it's not strong enough. Use a password manager!) 2. Log out of all sessions. 3. Set up two-factor authentication, if you haven't already. 4. Review your list of Authorized Logins and remove any that are no longer applicable. 5. Enable alerts about unrecognized logins. (You'll get an alert when anyone logs into your account from an unrecognized device or browser. But if you have 2FA set up, they won't be able to get in. I'm not kidding, I get multiple email alerts every day for password resets. Unreal!) 6. Set up 'Choose 3 to 5 friends to contact if you get locked out.' I think that's it for now. Clearly, the #FacebookBlackout2019 has wreaked a bit of havoc!! Best take control of your own account security, if you can. FACEBOOK ROLLED OUT THREE NEW AD METRICS "...We will replace the single relevance score with three new relevance metrics, update how we calculate potential reach, and remove some other metrics that are used less often. Read the full article here. TWITTERS NEW CAMERA LOOKS A LOT LIKE INSTAGRAM Swipe left and take a picture or video or even go live on Periscope. Twitter today introduced a revamped version of its camera that’s designed to promote more sharing of photos and videos on the text-centric network. Read more here. MORE FACEBOOK FEATURES ARE COMING TO INSTAGRAM Soon the Facebook ecosystem will all be one! Apparently, they are now testing "Facebook Watch" version in Instagram. Instagram may allow you to chill and watch videos together with a friend. " Read more about this test here. GOOGLE ANALYTICS SPLIT INSTAGRAM & STORIES Found in the wild, but it now looks like Instagram regular traffic and Instagram stories are now being split on your Google Analytics report. Have you seen this? What sort of traffic do you get from Instagram? TOOL OF THE WEEK - DECKROBOT If I was a Powerpoint user then this looks amazing! It is a plugin for Powerpoint that makes your slides look rather awesome. (See video below for a demo on how it works). Visit product hunt here.
18 minutes | Mar 13, 2019
LATEST NEWS: LINKEDIN AND TWITTER RELEASE NEW PODCASTS AND MORE..
FACEBOOK BUSINESS FOLDER UPDATE Facebook Messenger update - business messages are now getting delivered to a "businesses" folder instead of direct to the inbox 😳 I see this having big implications on Chatbot message open rates. These are not messages TO your business, these are messages you receive FROM other businesses to your personal profile now getting filed away under a "Businesses" header. LINKEDIN INTRODUCE JOB SEEKER INSIGHTS LinkedIn expands Job Insights to show top paying jobs in the U.S., U.K., and Canada. This is a job seeker tool which is very money motivated, but, as a recruiter, it is important to be aware of the tool. LinkedIn has also updated the Salary Calculator. Read the article here. YOUTUBE CRACKS DOWN ON GIVEAWAY RULES YouTube has finally figured out that YouTubers are trying to manipulate the algorithm by increasing engagement via a free giveaway. YouTube confirms (via tweet) that giveaways are OKAY... but not using a giveaway/prize to drive up a channel’s views, subscriber numbers, likes, or other forms of user engagement. Read the article here. FACEBOOK LAUNCH LEGAL ACTION AGAINST COMPANIES SELLING FAKE FOLLOWERS About time! Facebook is finally putting their foot down and making a stand against the type of companies where you can pay $10 and gain 200 followers on your Facebook page. So yes, Facebook has spotted the fake accounts, but now they are taking legal action against the real source. Yippee! Read the article here. LINKEDIN LAUNCHES A PODCAST CALLED "HELLO MONDAY" With podcasts rising in popularity, social platforms are now looking to get on board and boost their messaging in audio format. Hello Monday will be hosted by LinkedIn senior editor-at-large Jessi Hempel. Each episode will feature an interview with someone who has found success in their field and will be supplemented with data from the network's over 600 million members. and reporting on its community from managing news editor Caroline Fairchild." TWITTER ALSO LAUNCH A NEW PODCAST I wonder how long it will be before Facebook launch a podcast? Twitter's new podcast for business is called Character Count. "In each episode of Character Count, we will talk to the people behind some of Twitter's most interesting advertising stories. We'll ask how they built such effective campaigns and why Twitter's influential and valuable audience matters so much to them." Read more here. LINKEDIN ALSO LAUNCH TRENDING NEWS You may have noticed a new section on the right-hand side of LinkedIn which is "Trending News". Or Linkedin called it "What people are talking about". I really like this idea and it is a fabulous new feature. Well done LinkedIn! Read the article here. FACEBOOK ADDED A SECRET DARK MODE FOR MESSENGER If you prefer a "dark mode" screen, then you are in luck! With the latest update, you can now activate the dark mode screen on Facebook Messenger. Here is how. TWITTER JUST GAVE ITS USERS MORE OPTIONS WHEN REPORTING A TWEET Twitter's looking to improve its response to violations of personal privacy on the platform by adding a new option for users to specify the type of personal information being shared via tweet. We now have lots of options for feedback to Twitter when reporting a Tweet. The full article is here. YOUTUBE NOW HAS "AR MASKS" OR FILTERS ON STORIES You can only use the stories feature on YouTube if you have 10k subscribers or more. I do wonder if they will change this in the future as this is very limiting for creators. The new feature includes "AR Masks" which are SnapChat like filters. So yes, YouTube is jumping onto the "Stories" bandwagon like everyone else. Read more and see the filters available here. GOOGLE INTRODUCE A "PINTEREST" STYLE FEATURE ON THEIR IMAGES This is actually very clever. With Pinterest reportedly considering an IPO for later in the year, Google has this week taken a shot at the platform's core offering by announcing a new product discovery option which will enable brands to reach consumers who are searching via Google Images. Watch out Pinterest... or did Pinterest already know this, which is why it is considering an IPO? Read more. Tool of the week - Teleprompt Me! Now, this is brilliant if you are looking for a free teleprompt app! https://teleprompt.me/There are now no excuses to get those videos up and running!
28 minutes | Feb 28, 2019
YouTube Implements a Strike System and we have new Instagram Stickers
YOUTUBE IMPLEMENTS A STRIKE SYSTEM YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Read the full article here. YOU CAN NOW APPLY FOR FIRST DIBS ON NEW TWITTER FEATURES Would you be interested in getting a look at the latest Twitter features being tested before they were released to the public? Well, you're in luck - this week, Twitter has announced a new application process for its beta test pool, which aims to "explore new ways to make the conversations you care about easier to read, understand, and join". Read more here. LINKEDIN MARKETING PRIORITIES IN 2019 Are you planning to make LinkedIn a focus of your digital marketing efforts in 2019? For those that are looking to get more out of the professional social network, it can be helpful to know what others are doing on the platform, and what they're looking to achieve with LinkedIn's tools. That's the focus of this new infographic from LinkedIn - the platform recently surveyed its members to get more insight into expectations, priorities and more, related to platform use. 42 TWITTER CONTENT IDEAS TO KEEP YOUR AUDIENCE ENGAGED I spotted this infographic on Social Media Today which was originally created by Postplanner. There are some very cheesy ideas here, but there are also quite a lot of ideas that made me think "oh, I've not done that in a while". Check it out here. Tool of the week This is a valuable tool for all social media managers, and it is free! The ultimate web clipper! Install Airstory in Chrome or Firefox. Use it to clip research, data points and other information you find online.
15 minutes | Feb 20, 2019
LinkedIn Changes Galore this week | Instagram and Twitter Updates
TWITTER - PREVIEW PROFILES WITHOUT LEAVING THE TIMELINE I like this idea of simply tap to view the profile but you can still see your timeline. This is not yet being rolled out, but it is being tested. I hope they launch it soon as it will save lots of time. Read the article here. LINKEDIN UPDATES RECRUITER PLATFORM Linkedin has now updated the AI for the Recruiter platform(s) to improve the matching process. From LinkedIn.... "Recruiters have told us they’re often frustrated by the need to jump from tool to tool. We’ve heard you. So we’ve put all of our core tools - Jobs, Recruiter, and Pipeline Builder - on a single platform. Once you create a project, you will be able to see the results from all your active sourcing channels - search results, job applicants, media leads - under the Talent Pool tab, and you can manage candidates from there." Read more LINKEDIN FINALLY ANNOUNCE NEW GROUP FEATURES As you may recall, last year, LinkedIn launched a re-vamp of LinkedIn Groups which aimed to restore the platform's groups functionality back to its former glory. It never happened, until now! Notifications for new group posts Notification of group posts initiated by connections HIghlight relevant conversations Post review and approval Group cover images Is this all too late? Will these features encourage you to do more with LinkedIn groups? Read the article in detail here. INSTAGRAM BRING DM TO DESKTOP Another step in the direction of a one size fits all platform. Spotted by code hacker Jane Manchun Wong, the update would provide more ways for users to engage with Direct messages, expanding the function's usage to beyond the app alone. Read the article here. LINKEDIN ROLL OUT LIVE STREAMING This has not yet been released in the UK, but you will soon be able to live stream any video from the LinkedIn mobile app. Better late than never eh? Tool of the week If you want to copy all URLs of your opened tabs in chrome or you want to open multiple URLs in chrome then this is the best tool to that will help you, whenever required. Copy All URL's - Google Chrome Extension. In this week's episode, we also chat about MailChimp and the correct use of tags, as well as their direct mail service.
19 minutes | Feb 13, 2019
Big Changes to Facebook as released during the summit last week and more..
BIG CHANGES TO FACEBOOK AS RELEASED DURING THE FB SUMMIT BIG NEWS from the Facebook Communities Summit. Coming soon: formatted posts for group admins. Search your group member request list New ways to notify members of declined or removed posts, or when muting members Updates to the Admins Activity log Rollout update to mentorship in groups The ability for Page admins to respond to Instagram direct messages from their Facebook Page inbox A Blood Donations feature that helps people sign up as blood donors The ability to support nonprofits with a donation sticker in Instagram READ THE NEWSROOM BRIEFING HERE. YOU WILL KNOW WHICH FACEBOOK BUSINESSES ARE SHARING YOUR INFO! Facebook has taken some steps to prevent companies from recklessly using your data for targeted ads, but now it might put pressure on them to come clean. As of February 28th, Facebook's "why am I seeing this ad?" button will show who (if anyone) uploaded the contact info that led to a sales pitch. You'll know if it comes straight from the source, like a retailer, or if the company relied on an outside partner to gather the data. Read more here. IGTV IS COMING TO THE INSTAGRAM FEED IGTV is coming to IG Feed - Now it is possible to play IGTV videos longer than 1 minute via the Instagram feed and profile. When uploading a new IGTV video just select the appropriate option. I personally think that this may be due to the fact that no-one ever clicks on IGTV - so they are going to spread the word and put it into the regular feed. (I may be wrong!). Read the Mashable article here. SPOTIFY ACQUIRES GIMLET MEDIA AND ANCHOR This is Spotify's way of expanding their growth into the world of Podcasting. With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. This development will certainly hurt iTunes and Sticher Radio! The Guardian article is here. DO YOU STILL HAVE A FLICKR ACCOUNT? Flickr announced plans to discontinue the free 1TB of storage space that was previously granted to users, restricting free users to only 1.000 photographs. Beginning Tuesday, February 5, Flickr will start deleting photos from accounts to bring them within 1,000 photos. Read the full details here. YOUTUBE EXPANDS IT'S EXPLORE FEATURES I am rather excited about this new development. As Google Plus comes to the end of its life we are starting to see more and more features appearing on other YouTube Channels, and YouTube is no exception. YouTube is finally giving the less popular creators a bit of a voice! Find out more here. GOODBYE MANAGEFLITTER! If you have been using ManageFlitter, Crowdfire or StatusBrew then your Twitter experience is about to change dramatically. Twitter has suspended these three prominent social media companies that enable clients to rapidly follow and unfollow accounts using the Twitter API. This is a popular strategy for increasing followers, but a practice that's largely seen as spammy. Read the announcement here. Tool of the week - Remove.bg This is wicked! A free tool that lets you remove the background of an image automatically! Upload a photo, press a button and then download your new image (background free!). It is just brilliant (and free!). Desktop tool - try it out here.
13 minutes | Feb 1, 2019
SOCIAL SNIPPET SHOW | New GOOGLE MY BUSINESS FEATURES AND MORE
NEW GOOGLE MY BUSINESS FEATURES Local Business Owners... Google "recently made a few updates to Google My Business, so you can now share your service areas and information about your business via Google Maps and Search—so you can get found and tap into the many people searching for businesses like yours every day." More Google Plus features are appearing in GMB all the time! Read the article here. TWITTER IS TESTING AN "ORIGINAL TWEETER" TAG Twitter is testing a new tag that will make it easier to find posts from the original tweeter within a thread. Read the article here. A NEW TWITTER.COM IS COMING! A new web version of Twitter with loads of new tools and features is rolling out to a select group of users. Are you one of them? If so, we want screenshots: - Some of you got an opt-in to try it now. Check out the emoji button, quick keyboard shortcuts, upgraded trends, advanced search, and more. Let us know your thoughts! See it in action here. WHATSAPP EXPANDS FEATURES WhatsApp expands features that were only available to Business accounts to the WhatsApp web and desktop client. These include quick replies from previously written responses and the ability to organize contacts or chats with coloured labels. Read the WhatsApp blog release here. FACEBOOK IS PLANNING TO MERGE WHATSAPP, INSTAGRAM AND MESSENGER This was BIG news and even found its way to the BBC last week. It makes complete sense to merge all three instant messaging platforms and I am quite excited about the possibilities that lie ahead. It will not happen overnight, but it will be great when it happens. Read BBC news article. Free online photo editor Resize, convert, crop, compress, rotate, flip your images, photos or pictures online. It’s fast, secure, easy, and free. Click Upload Image to continue. Check it out here.
13 minutes | Jan 25, 2019
SOCIAL SNIPPET SHOW | FACEBOOK GET DOWN WITH THE KIDS....
In this week's social snippet show we feature and chat about:- 1. FACEBOOK IS GETTING DOWN WITH THE KIDS Over the last few years, Facebook has gone from 'cool app' to 'visual message board for family and friends', and with that shift, the platform has been gradually losing its appeal among younger audiences, with some reports suggesting that millions of teens are abandoning The Social Network entirely. Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. Read more 2. LINKEDIN UNVEIL NEW ADDITIONS TO COMPANY PAGES This week, LinkedIn has announced the addition of several new company page functions, adding to the tools it released back in November. First off, LinkedIn has expanded its job alerts system to help ensure that recruiters at specific companies you're interested in working for are aware of your interest. LinkedIn's also adding a new dashboard which provides insights on employees at each company, which users will be able to access from a company page. Read more 3. FACEBOOK UPDATES GROUP INVITES, REMOVING THE ABILITY TO AUTOMATICALLY ADD MEMBERS This is a biggy! If you have been experiencing issues within groups, then this is why! It can be annoying to be added into a group and to have your News Feed invaded by random updates from discussions that you may actually have little to no interest in. This new change will affect some group member counts. If you've invited a heap of people to join your Facebook group, and you haven't seen those people active in your community, you could see your numbers decline. Read more 4. IS SNAPCHAT STRUGGLING? SnapChat is reportedly having some internal issues. The HR Cheif was asked to leave following an internal investigation last year and that had led to the firing of its global security head. Are the cracks starting to appear? Will Facebook win this war? Only time will tell. 5. FACEBOOK TESTS NEW OPTION TO SHARE EVENTS WITHIN STORIES The new function - which is being tested in the US, Mexico and Brazil - will appear on the event page itself. When you tap on the 'Share to Story' option (within the share options for an event), you'll be able to create a dedicated Stories frame, with an event sticker, as shown in the second image above. I love this idea! TOOL OF THE WEEK With Stories Creator, a desktop browser-based tool from Buffer, you can create content for Facebook or Instagram Stories in batches. Stories Creator is free and available via any desktop computer with a web browser. https://buffer.com/stories-creator
14 minutes | Jan 18, 2019
LATEST NEWS: INSTAGRAM INTRODUCE THE ABILITY TO POST TO MULTIPLE ACCOUNTS
INSTAGRAM INTRODUCE THE ABILITY TO POST TO MULTIPLE ACCOUNTSIn my opinion, I think this is a backwards step for Instagram. It will be too tempting to post the same content to multiple accounts. It is highly likely that some of your followers will follow your other accounts, therefore they will see the same content over and over. #NotGood for the user. YOUTUBE REMOVE THE ABILITY TO AUTO-TWEET VIDEOSAs of January 31st, YouTube creators will no longer be able to set up automated posts to Twitter. I am not sure if this is a YouTube decision or a Twitter decision, but either way, I think it is probably a good thing. Less automation on Twitter is always a good thing. GOOGLE CHROME'S AD-BLOCKER WILL COME INTO EFFECT IN JULY 2019This shows how forward-thinking Google is. Rather than let broader ad blockers rule the way forward, Google decided to create its own blocker, which would stop showing ads - including those owned or served by Google - on websites which were not compliant with the Better Ads Standards! Way to go Google! TWITTER UPGRADED THE SCHEDULING FEATURE ON TWEETDECKAs YouTube remove the ability to automatically post your videos to Twitter, Tweetdeck (owned by Twitter) announced the ability to schedule videos and multiple images to the platform. Are Twitter finally investing in the platform? I am wondering if Twitter will revoke the "scheduling" API from other platforms such as Hootsuite etc in the future? FACEBOOK TACKLE FAKE NEWS IN THE UK WITH NEW FACT-FIND SERVICEFacebook is partnering up with Full Fact, a British charitable organization that focuses on fact-checking, to get rid of fake news in the UK, the company announced Friday. This is a continuation of Facebook's efforts to combat fake news, which the company ramped up after the 2016 election, but it's the first time the company has launched such an initiative in the UK. Tool of the week - JuicerDo you run networking events, training days or expos? If so then this new tool may just be what you are looking for? The posh name for this service is a "Social Media Aggregator", but we like to call it a "Social Media Wall". The service is free for up to two accounts and will display all your tweets, Facebook and Instagram posts that are using the same hashtag. Think "Twitter Wall" but not just for Twitter. Check it outhttps://www.juicer.io/
17 minutes | Jan 10, 2019
FACEBOOK OPTIMAL POSTING PRACTICES | TWITTER TOGGLE BUTTON AND MUCH MORE.
There is not that much news about at the moment. The main social media websites are full of trends and predictions for the forthcoming year, however, we do have new developments on Facebook, Twitter and LinkedIn. Are you looking to become more productive in 2019? If so, then check out this week's tool of the week, which is one of the best task managers/to-do list apps that I have used in a long time. NEW REPORT LOOKS AT OPTIMAL FACEBOOK POSTING PRACTICES FOR 2019 In this latest article from Buzzsumo, it is interesting to see what types of posts are now working best. A video is by far the best, at 2-3 mins, followed by questions. Read more here. LINKEDIN IMPROVE HELP LISTINGS BY ADDING CONTEXTUAL PROMPTS LinkedIn has updated its Help Center tools to make them more contextually relevant, enabling users to connect with the right assistance faster and without having to go into a separate section of the platform. Read the article here. GOOGLE OUTLINE THE LAUNCH OF GOOGLE LENS Visual search is a key trend of the future and one which is likely to change the way we discover and purchase relevant products. Snapchat's been talking about this for years, Pinterest is developing its visual search capacity, and Facebook too is working on image-based solutions to help users find exactly what they're after. But no platform has more invested in search than Google, which is why the development of its visual search tools is so important. INSTAGRAM ADDS NEW MUSIC SHARING OPTION Facebook has found yet another way to utilize it's music licensing agreements, with a new Instagram Stories option that enables users to share songs with friends via the question sticker. TWITTER HAS A NEW TOGGLE BUTTON CALLED "SPARKLE" This is excellent news and it is now available for all users. Click on the new sparkle button on the top right on iOS to see your latest tweets. #LoveThis! FACEBOOK HAS NEW CAMERA TOOLS FOR MESSENGER Did you know that you can now have an excellent selfie mode, boomerang mode and also automated AG generated stickers to Facebook messenger? Have you used these yet? Read the article here. Tool of the week - Tick Tick If you are managing different companies, then your to-do list can get a bit complicated. I have been testing out "Tick Tick" which is a Google Chrome Extension, a desktop app and it is also available as an app on your phone. It integrates with your diary system, and you can separate your different areas of interest with smart lists. If you are looking to get organised for 2019, then check it out.
13 minutes | Dec 21, 2018
Instagram Countdown Stickers | Facebook Life Events and more ...
In this week's social snippet talk show, Julia and Christina bring you the latest social media and online marketing news. W/C 17th December 2018 * COUNTDOWN STICKERS FOR INSTAGRAM STORIES * GOOGLE PLUS IS SHUTTING DOWN EARLIER THAN PLANNED * SNAPCHAT LETS YOU VIRTUALLY TRY ON THE NEW ADIDAS TRAINERS * FACEBOOK REVAMP "LIFE EVENTS" FOR PERSONAL PROFILES
13 minutes | Dec 18, 2018
Facebook Business Manager Has Two New Features | Apple Release Their Top Apps Downloaded in 2018
Here is the latest news in social media and online marketing. Brought to you by Julia Doherty and Christina Robinson of Green Umbrella Marketing. YOU CAN NOW SHARE YOUR FACEBOOK COLLECTIONS WITH FRIENDS Do you use the "save" feature on Facebook? Perhaps you have saved things on Facebook into a collection called "Christmas Gift Ideas" - well, now you can just share this collection with your friends - just like Pinterest. Perfect timing for the festive season! YOUTUBE ANNOUNCED AN AUTOPLAY VIDEO UPDATE Last Monday, YouTube announced a significant change to its mobile app – it will now autoplay videos(but silent) by default when users are browsing the app’s home page, aka the “Home” tab. I like this update. It would have been annoying if there was sound, but silent autoplay is a great idea! FACEBOOK BUSINESS MANAGER HAS TWO NEW FEATURES I spotted this on Twitter via @mattnavarra (he is worth following as he always spots new stuff!). Facebook's Business Manager has two NEW features 1. Assign Permissions By Task2. Quick Action Buttons Check out his tweet here. TWITTER SHARED THE MOST TWEETED TOPICS FOR 2018 Last week, Twitter has shared its annual round-up of the most tweeted about topics, politicians, celebrities and more, providing a range of insights into the key trends of the year, and what's of most interest to Twitter users. The results were not surprising with Mr Trump being the most tweeted politician! It is worth a look... read here APPLE REVEALED THE MOST DOWNLOADED APPS OF 2018 Apple has this week reported its list of the most downloaded apps of 2018, with YouTube coming out on top, followed by Instagram, Snapchat, Messenger and Facebook. In all honesty, I was pleasantly surprised to see that social media apps were at the top - I was expecting it to be games. A fascinating report. GOOGLE INTRODUCES NEW FREE DIGITAL LEARNING COURSES Google has announced a range of additions to the free courses it offers as part of its Google Digital Garage education initiative, while it's also added official certification to help add additional weight to the training. SKYPE ADDS AUTO-SUBTITLES TO CALLS I can't wait to have a play with this new Skype call feature. I have never had success with any automated subtitles software or transcription service, or even Siri - they never understand me. I will let you know how I get on! Read how to activate the service as a default here. Tool of the week - Kapwing Credit to Social Media Examiner / Erik Fisher for this tool. Kapwing is a desktop video editing software and similar to QuikPro / Magisto and other tools that I have mentioned in the past, with one difference - it has built-in templates for Instagram Stories. The templates merge video and images, with text and frames. It is wicked! Free of charge, with an option to upgrade if you want the Kapwing logo removed. Download here.
13 minutes | Dec 4, 2018
THE LATEST SOCIAL MEDIA NEWS | W/C 3RD DECEMBER 2018
FACEBOOK LET GROUP MEMBERS KNOW WHY THEIR POST WAS REMOVED This is an interesting and handy feature that Facebook is rolling out to Groups. Group admins will soon have the ability to let people know the reasons why they have removed a post from the feed. I love this idea and it will certainly put people off spamming the groups (perhaps LinkedIn should do something similar?) INSTAGRAM ARE BECOMING MORE ACCESSIBLE Instagram is adding two new accessibility feature to help visually-impaired users access the photos and videos shared on the platform. Automatic alt text Custom alt text Read Instagrams blog here. YOUTUBE INTRODUCE STORIES FOR EVERYONE (WITH 10K + SUBSCRIBERS) I am struggling to get 1000 subscribers to my YouTube Channel let alone 10k! But if you do have that volume of subscribers then you are able to add SnapChat style "stories", known as "Community posts" on YouTube. It seems that everyone is jumping on the story bandwagon! Read more YOUTUBE IS REMOVING ANNOTATIONS YouTube annotations will finally disappear for good on January 15th, 2019. After this date, “all existing annotations will be removed.” An annotation is a label that appears in videos that link to other videos. Apparently, nobody ever clicked on them. Annotations... you are the weakest link. Bye-bye. Read more LINKEDIN REVAMPING THE SHARE BOX LinkedIn is in the process of rolling out a revamped share box, with completion expected in the coming weeks. The new Share box makes it easier for users to select the audience for each of their posts: publicly, connections only, or to specific groups. (This is similar to the way Facebook’s sharing dialogue works for posts.) Read more LINKEDIN ADDS A LOCATION SHARING FEATURE LinkedIn has announced a new addition to its messaging functionality which enables users to share their location, or a location nearby, to meet up. Read more Tool of the week - IG:dm A free of charge tool that lets you manage your Instagram direct messages from a desktop rather than a mobile. Other desktop features include:- Search for users and start a conversation View a list of users that are not following you back Quote a chat message Have a play here.
1 minutes | Aug 5, 2015
Taking a break from the podcast
Just a quick note to announce that we have a new show planned for release, so in the meantime we will be taking a break. See you in January!
9 minutes | Jun 30, 2015
Keep The Machine Running
I think that there is little doubt that running a business can be in many respects a more challenging way of earning a living than working for someone else, but as those of us that take this path know it has the potential to produce many rewards not available to us in corporate life.It’s not just the potential financial rewards that we see in our mind when we take the leap of faith to go out on our own, it’s the ability to go to the school assembly and sports day, to take the day for a family event, take our holidays to suit our needs, drive the car of our choice, and to design our life as we wish it to be by being in charge of our own time and destiny.For the full article, please visit: www.green-umbrella.biz/148
6 minutes | Jun 22, 2015
How to be the best leader to work for
This month, I have the pleasure of attending an event called ‘How To Be The Number 1 Recruiter To Work For.’ It’s an annual conference and always a popular event – and why wouldn’t it be when the title promises so much! Who could resist?It started my brain whirring though, particularly with this Green Umbrella blog in mind. Maybe you’re not a recruiter but I wondered if the ingredients for being the best leader or business to work for are still the same? In my opinion as Managing Director of ISV Software and a performance coach, yes they are, at least there are certainly aspects which are transferable.So here are some of my top tips on how to be the best in your field to work with and to work for. Plus these are actually really useful marketing tips for your business too!To read the full article, please visit www.green-umbrella.biz/147