46 minutes | Mar 19, 2015
Online Atom EP.011 – Rod Drury, CEO and Founder of XERO.
Rod Drury is CEO and founder of small business accounting software provider Xero which listed on the New Zealand Stock Exchange in 2007 and Australian Stock Exchange in 2012. Rod is New Zealand Entrepreneur of the year for 2013 and was NZ Herald Business Leader of the Year in 2012. We talk about: The success he had before XERO. What it's like to start a blog entreprise software solution from a relatively small market. How he went about launching XERO. The keys to surviving in tech. What it was like to take a large amount of venture capital. What it was like to get investment from the founder of one of XERO's largest Australian competitors. We also talk about financial disruption and what froms that may take. You can out more about Xero and Rod below: Xero (www.xero.com) Twitter (http://twitter.com/roddrury) Xero Blog (https://www.xero.com/blog/)
25 minutes | Mar 6, 2015
Online Atom EP.009 – Andy Anderson the founder and CEO of Ultimate You Fitness Centres
In this episode I talk to Andy Anderson, Andy is a considered a young health and fitness thought leader. He is the founder and CEO of Ultimate You Fitness - a successful health club facility in Melbourne, Australia that offers a revolutionary, concept in achieving optimum health and fitness. He is the creator and editor of Ultimate You Magazine, an all-in-one source for how to information and valuable coaching that leads one to achieve a better, healthier, more celebrated life. Andy’s passion is triggered on lifestyle improvement through holistic health and fitness approach. His mission is to help and lead the general public towards a dynamic change of view on health and wellness being a critical and valuable subject to most. He aims to spread awareness and trend on the whole of Australia the importance of developing a healthy lifestyle through his groundbreaking philosophy of “3 Pillars of Health Approach to a Healthy Lifestyle”. His philosophy encompasses the belief that a long-lasting change in life can only be attained when the 3 Pillars of Health are realized. This radical and sound belief starts from the power of the human mind, that in order to achieve goals, one must first actively change mindset. Once achieved, he strongly iterates the importance of a well-balanced nutrition and proper training being the steadfast and effective core that makes the health benefits itself magnificently rewarding! It's a great episode. Transcription below: This is the Online Atom Podcast, with Adam Jacobs. Where you will learn about social media, marketing and business, and walkaway tips and tricks to improve your business and maybe your life. Listen, as Adam helps you run the social media maze and answers your questions with a few great guests along the way. Ads Jacobs: So guys, I've got Andy Anderson on the line. He's a Fitness Entrepreneur, Lifestyle Coach, and a hell of a good guy. I'm lucky enough to call him a personal friend, and I'm super excited to have him on board today to just tell you about what he's doing in his business. How are you doing, Andy? Andy Anderson: Good, Ads. What's happening, mate? Pleasure to be here. Ads Jacobs: Thanks very much, bro. Look, I am really glad to have you on board and I'm lucky enough to call you a friend, but you are doing amazing things with your business. You're doing amazing things with your marketing and I think that the listeners can really learn a lot from you, so thanks. Thanks for being on board. Andy
44 minutes | Oct 9, 2014
Online Atom EP.008 – Jacqui Bull Cofounder at Sidekicker
Jacqui is the cofounder of Australian startup Sidekicker which connects businesses with a handpicked community of individuals to complete short-term jobs. Her focus on customer experience and continuous improvement drives Sidekicker towards its vision. Jacqui has overseen a 98.6% completion rate of jobs and continues to spread the Sidekicker brand through her PR and marketing efforts.Jacqui has fast become a trailblazer for women entrepreneurs in the technology scene and a thought leader on startup marketing. She has been a guest speaker for The University of Melbourne’s Entrepreneurial course, Lean Startup, Start It Up Victoria and Startup Weekend and has been featured in The BRW, The Age, on Triple R, Online Atom and Startup TV.Jacqui is passionate about startups and loves talking about lean and agile ways to build a business. She believes it should be easy for people to get the skills and resources they need into their business for growth and is driving Sidekicker to facilitate this. See the Transcription below (please note it is not always 100% grammatically correct) Ads Jacobs:With me I've got Jacqui Bull. She's actually one of the founders of Sidekicker which is an awesome outsourcing service that you can, basically, outsource any sort of professional services tasks as well as some lower skills and home-based tasks. How are you doing today, Jacqui? Jacqui Bull:Yeah, I'm really good. Thanks for having me. Ads Jacobs:No, thank you so much for being on Online Atom. I think that your business particularly amazing. I think that what you guys have done with it in such a short period of time is pretty spectacular. Jacqui Bull:Oh, thank you, appreciate it. Ads Jacobs:Can you tell our listeners a little bit more about yourself? Jacqui Bull:Sure, so, yeah, as you said, I'm the founder of ... co-founder of Sidekicker which is a website and an app where you can get on-demand assistance. I, basically, came straight out of uni into founding this with my business partner, Tom. Prior to that, I was studying marketing accounting and I was going to start a [inaudible 00:01:15] as a graduate but decided that starting my own business was for me and the opportunity presented itself when Tom came to me with the idea and, yeah, I haven't really looked back since. Ads Jacobs:How did you know Tom before? How did you find your co-founder? Jacqui Bull:We went to uni together. We just remained friends and he knew I was studying marketing and had some experience i
48 minutes | Oct 2, 2014
Online Atom EP.007 – Andrew Morello Winner of The Apprentice Australia
(http://onlineatom.com/wp-content/uploads/2014/10/andrew-Morello.jpg) In this episode I talk to Andrew Morello the first winner of The Australian version of The Apprentice, sales machine and a seriously driven guy! Please see the transcript ...
38 minutes | Apr 13, 2014
Online Atom EP.006 – Sasha Gilberg the founder of Australia’s first digital agency focusing on conversion
In this podcast I talk online marketing, conversion and business with Sasha Gilberg. See transcription below: Podcast voice: This is the Online Atom podcast with Adam Jacobs, where you will learn about social media, marketing and business, and walk-away tips and tricks to improve your business and maybe your life, as Atom helps you run the social media maze and answers your questions with a few great guests along the way. Adam: Hi everyone, and welcome to the Online Atom podcast. I just want to thank everyone firstly for all the feedback. It's been really, really good and I'll be making some of the changes that people have provided that I think is really good. I'm definitely taking on board your feedback, and I just want to acknowledge that. Thank you so much. On the line today, I'm really excited to have Sasha Gilberg. Sasha Gilberg actually created the first ever agency in Australia that specialized just in conversion. Beyond that, he's just a super switched-on business guy. He's quite young at 24, but he's doing really amazing things in conversion and his business is just going from strength to strength. I'm really, really excited to have him on board. I think you'll get a lot out of it. Without further ado, let's get into it. On the line I've got Sasha Gilberg. He's actually the founder and CEO of 2X Conversion (http://www.2xconversion.com), which is the first ever digital agency in Australia to focus exquisitely to focus on conversion rate optimization. Really interesting story about how he did it. He actually had a course originally called 2XC or 2X Conversion, which was a blue print course that he sold online. From there, he decided to become basically a service provider and created a business about it. I'm really excited to have him on today. Mate, thanks so much for being on the Online Atom podcast. Sasha: Yeah, my pleasure. [inaudible 01:38] for a while, and I'm glad that we're finally doing it. Adam: Yeah, me too, man. Look, why don't you tell everyone about yourself? Sasha: Sure thing. I'm 24 now and I first got into online marketing world when I was about 18, so 6 years ago. It all started because my [inaudible 01:56] tutorial How to Make Money Online. Through that, I found [affiliate 02:00] marketing. I thought, "Wow, this is so cool." All my business, so exciting. When I finished high school, I started taking courses and re
5 minutes | Apr 13, 2014
Online Atom EP.005 – Why being hacked sucks and what I did about it.
In this episode I talk about how my site has just been hacked and go through a bunch of applications you should install straight away to secure your site. See transcription below: Speaker 1: This is the Online Atom Podcast with Atom Ja...
28 minutes | Apr 13, 2014
Online Atom EP.004 – SEO Consulting, lifestyle businesses and being a digital nomad With Mat Newton
In this episode I talk with Mat Newton from Web Agency Podcast about SEO consulting, lifestyle businesses and being a digital nomad. Please see transcription below: Voiceover: This is the Online Atom podcast with Adam Jacobs, where you will learn about social media, marketing and business and walk-away tips and tricks to improve your business and maybe your life. Listen as Adam helps you run the social media maze and answers your questions with a few great guests along the way. Adam: Hi everyone and welcome to Episode 4 of the Online Atom podcast. I'm really excited to have a very old friend of mine on the show, Mathew Newton. He's actually a entrepreneur who has managed to leverage his business so that he can be anywhere on the planet and still have his business operating without him here in Australia. It's someone that I haven't actually spoken to in a number of years and I'm super excited to have him on board. I just want to say how grateful I am for all the feedback that I've been getting for the Online Atom podcast. Just keep it coming guys. I'm really, really super stoked about it all, so thank you so much. All right. Let's get into it. I've got Mat here. Mat, a consultant who specializes in SEO. What's quite unique about his business is it's entirely location independent. He's actually able to be anywhere globally and travels the world while he's running his business that's mainly located here in Australia. A bit of a side note is Mat and I went to primary school ... If you're in the US, that's grade school ... Together and recently connected and discovered that we're on the same sort of path in terms of career and do the very same thing. He's also a podcaster, so we'll go into that later. How are you doing Mat? Mat: Very well, man. Very well. Thanks for having me around. Adam: No worries. Thank you so much. Why don't you tell the audience a little bit about yourself. Mat: Yeah okay. I'm Mat. I'm locationally independent. I'm an SEO consultant to a few small businesses back in Australia, but I live in Barcelona at the moment, just getting a bit of Spanish culture into me, I guess. That's about it really. Adam: So Barcelona, what's the weather like today? Mat: Honestly, I don't know, but I'm sure it's beautiful. Barcelona, on average, it rains 5 days a month. It doesn't matter which month.
2 minutes | Apr 13, 2014
Online Atom EP.003 – quick and dirty tips to improve your Facebook Marketing
In this episode I cover some quick and dirty tips to improve your Facebook Marketing. Please see transcription below ( not 100% accurate): Intro: This is the online atom podcast with Adam Jacobs, where you learn about social media-marketing and business, and walk-away tips and tricks to improve your business and maybe your life. Listen as Adam helps you run the social media maze and answers your questions with a few great guests along the way. Speaker 2: Hi, everyone and welcome to episode three of the online atom Podcast, and I’ve got some really good Facebook tips for you today. Before we got into them, I just want to thank you all for the great feedback I’ve been receiving, and I just want o thank you for the reviews that you’ve left me as well. I can’t tell you how much I appreciate them. Let‘s get into it. The first thing I really want to talk to you about when it comes to using your Facebook is around your activity log. Now, you’ve probably seen that button on the cover photo, labeled activity log before, but unless you are constantly using it or you are in the social media space as a job, you’re probably not likely to be using it. What it actually does it shows you all of the activity on your Facebook, so what [pics00:00:58] that you’re liking, status with your post, and any kind of information that you’ve updated. You can even filter this by the activity, to make it to make it more targeted. What it does is it enables you to see very quickly what’s working for you and what’s not working for you in terms of content that you’re posting, and that’s super, super helpful. Then next tip I’ve got for you is the page insights tab. Now, when you’ve got a fan page and you’re running a business page, the page insights it just like Google analytics; it allow you to see the demographics of your fans, how many likes you are getting, where they’re coming from, the pieces of content that are actually performing for you the best, a whole bunch of other stuff. Page insights is awesome for looking at all the metrics that are enabling you to grow your fan base quickly, because it tells you what’s working and what isn’t working. It also allow you, which I think is one of the more critical issues, a lot more critical steps, is it allow you to look at where you fan demographics are, and then tailor your marketing to them for more fan acquisition. There you have it, guys, super quick one for you today. Than
27 minutes | Apr 13, 2014
Online Atom EP.002 – Jon Hill from Branched about his experiences in business, marketing and lifestyle
In this episode of The Online Atom Podcast I talk to Jon Hill from Branched. He is a retail accessories and hospitality entrepreneur with businesses online and offline. Please transcription below ( not 100% accurate): Intro: This is the Online Atom Podcast with Adam Jacobs where you’ll learn about social media, marketing and business and walkaway tips and tricks to improve your business and your life. Listen as Adam helps you run the social media maze and answers your questions with a few great guests along the way. Adam Jacobs: Welcome to the Online Atom Podcast. This is Adam Jacobs, your host. Today we’ve got Jon Hill on the line. He’s a fashion accessories entrepreneur who’s made over $1 million in sales in his first 18 months. He’s nominated for an entrepreneurship award at the Australian Style Up awards. How are you doing today, Jon? Jon Hill: Good, mate. How are you? It’s good to be on the show. Adam Jacobs: Thanks very much. Look, why don’t you tell us a little bit about yourself? Jon Hill: I moved to Australia four years ago. I came in as a recruiter, moved over from London because obviously the GFC was happening. Came over here actually to do my York master course and I was going to go and work on the big Cypriots in Europe. Then absolutely loved Melbourne. I decided to go back into recruitment. I didn’t really want to do, but it was just a means to an end. Did that for two years, got my permanent residency and then started Branched. Then yes, grew it from there really. Adam Jacobs: Tell us more about Branched. Jon Hill: Branched was a product of one Australia day, a friend of ours was actually wearing some wooden sunnies that day and we were fascinated by them. We’d never seen anything like them. We just thought there’d be a great market for them in Australia. We actually … we registered a few domain names that day after a few shandies. Then the next day I was actually just sat on the couch, Googling around and I actually found a blog [00:02:00] that was saying this particular company was … it was a wooden sunnies company. Someone said they should team up with WeWood. I looked into WeWood and they’re actually watches. For every watch they sell they planted a tree. I made that my next week’s goal was to contact WeWood in Italy. I contacted the U.S and Italy. T
6 minutes | Apr 10, 2014
Online Atom EP.001- Finding and Scheduling content for your social media accounts with Adam Jacobs
In this episode of The Online Atom Podcast I discuss three really good tools for managing your social media and finding contenting to post. I discuss Buffer (http://bufferapp.com), Feedly (http://www.feedly.com) an Quora (http://www.quora.com/) See ...