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Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia.  It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.

Erin Morris is the Founder of Young Folks Digital, a B Corp Certified Marketing Agency specialising in helping grow brands that are solving today's problems for a better tomorrow.  They understand the power of marketing and are committed to using that force for the power of good.  By only working with conscious companies, they’ve become specialists at connecting with the conscious consumer and their client list includes Oxfam, Biopack, Monash University and even Owners Collective. In this episode we explore messaging and marketing for purpose-led brands as well as how to avoid greenwashing and make your own marketing authentic to you.     -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

As the world changes at warp speed we’re currently witnessing unprecedented degradation of our society and environment. With governments slow to act, business owners are uniquely placed to take action toward a more sustainable and regenerative future. The time is now to redefine our metrics of success and cast our net of positive return to consider people, planet and profit. As we better consider the health and well-being of our employees, we ultimately reduce our impact and hold the potential to become a force for good in our local and global communities. While this might make the mind boggle, the good news is that it’s also good for business. -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Cat Long is the Founder and CEO of Trace, a digital platform that helps climate-conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools. They’re on a mission to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.  In this episode, we talk through the journey of bringing Trace to life as well as the immediate and long-term steps you can take towards making your business carbon neutral.  -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Odette Barry is a publicist, PR mentor and the founder of Odette & Co. She knows that every business has a story to tell, and she’s here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia’s best journalists and producers. In this episode Odette gives us her best advice to hack your own purpose-led PR.  -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Ella McLean is the Founder of Hello Lover, a sex-positive place that's open all hours.  From the outside, Hello Lover looks like a beautifully branded and curated online sex shop where you can buy all sorts of play things.  But dig a little deeper and you’ll find a brand passionate about taking the guilty out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community.  They’re on a mission to change the outdated sex shop industry and make intimacy better, for everyone.

Mike Smith is the Founder of Zero Co, a company that delivers personal & home-cleaning products direct to your door, minus the single-use plastic.  With its reusable bottled and refill subscription, it’s kind of like the old-school milkman reimagined.  It’s a simple concept with potentially BIG results. They’re on a mission to untrash the planet, and so far have saved over a million water bottles worth of plastic going to landfill.  It’s a tale of travel and adventure in bringing this good business to life. -- Ready to embed purpose and profit into your own business? Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.

Cedar Anderson is the founder and inventor of Flow Hive, a revolutionary system that produces great honey and is easy on the bees and the beekeepers. This business path is anything but traditional, with an initial humble kickstarter campaign quickly becoming the most successful crowdfunding campaign ever launched outside the US, eventually raising over $16 million. This is a true story of business as a force for good as Cedar set out to change the business paradigm and is doing just that. -- Ready to embed purpose and profit into your own business? Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.

Jessica Maguire is a trauma-informed physiotherapist, passionate about helping people regulate their nervous systems through healthy functioning of their vagus nerve.  She holds a degree in Health Science and a Masters of Physiotherapy and has spent over 14 years in private practice as a physiotherapist. In this episode, we cover how the brain and nervous system change from stress, trauma and chronic pain, as well as the relatively new research around the relationship between gut health and the nervous system.  -- Eager to learn more? Sign up for my weekly newsletter here where I drop all my tips to help you build a profitable and purpose-led business. 

Welcome back friends!  We’ve got an incredible lineup of guests and topics landing this season, as well as some small changes.  What isn’t changing though is our core mission to inspire and educate a better way of business. So strap in for another great season ahead - I can’t wait to see where this takes us.  ~ Pru

If you could do one thing to reduce your impact on the planet, eating less meat would be it. Tammy Fry, the global Marketing Director at Fry's Family Foods, and the daughter of the Founder, meaning that she has played a role in building this company since day one. From the humble beginnings of the family kitchen, Fry's has now grown to be the second most widely available plant-based meat alternative in Australia, and is growing exponentially year on year.

Rochelle Courtenay is the founder of Share the Dignity, a charity that distributes period products to women experiencing homelessness, fleeing domestic violence, and doing it tough. Share the Dignity collects thousands of period products each year and distributes them directly to charities across Australia.  They work with over 2,500 charities and has 5000 volunteers have had 2.8 million packets of pads and tampons donated and have had over $50 million donated. Tune in to hear how one woman set out with a mission to end period poverty and is making it happen. 

In search of the ultimate adventure Henry Brydon spent two years riding 38,000km on a push bike from London to Sydney traversing through more than 30 countries, which made for countless stories of human generosity. To share the spirit of adventure he then went on to start We Are Explorers, an exciting new-media company spreading the love of the outdoors to over 1 million people a month - not to mention being named Consumer Publication of the Year in the 2020 Mumbrella Publishing Awards. Since then We Are Explorers has used business as a platform for good with some pretty epic positive impact activations.

B Corp is a certification for businesses that meet the highest certifiable standards of social and environmental performance as well as transparency, and accountability.  These businesses form a thriving community that drives a global movement of people using business as a force for good. To date, over 3,500 businesses have been B Corp certified in 70 countries and 150 industries, and more than 100,000 companies manage their impact with the B Impact Assessment. In this interview we chat with B Lab CEO on creating a community of business that positively impact the world.

Riparide is a travel platform focused on unique properties and experiences in regional Australia. Much more than your standard accommodation booking site, Riparide is a highly curated portal into nature orientated adventures. Born as an antidote to the modern world Riparide strives to inspire people to unplug from the city and head outdoors in search of fulfilling moments.  Whether it’s a beautiful waterfall, a cabin in the wilderness, or an early morning point - It’s about pursuing those peaceful, exciting and challenging moments that restore balance and bring fulfillment to our lives. In this interview we throw down with Founder Marlon Law.

Good Citizens make sunglasses from 100% recycled, single-use plastic bottles. It was founded by Nik Robinson and his 8-year old son Harry with a mission to play their part in ‘untrashing’ the planet. Every pair of Good Citizens sunnies pays for 1kg of plastic to be pulled out of the ocean. It took Nik and his family 752 days & more than 2500 failed attempts to turn a plastic bottle into a pair of sunnies. Since then they’ve been featured in Forbes and National Geographic, spoken at the United Nations Global Conference & Tesla, and won The Design Files Sustainable Design Initiative for 2020.

Jacqui Lewis is the co-founder of The Broad Place, a space to help people discover their highest grade self through applied ancient knowledge and meditation. It’s well known for it’s courses teaching integrated mediation, as well as gatherings, workplace programs, and most recently the book Jacqui authored, High Grade Living. What’s unique about the approach taken by The Broad Place is the focus on it being an integrated tool in life - not something reserved for ashrams or isolated caves, but rather a calming and powerful practice to help us navigate the modern world with more grace than without.

Verve Super’s Co-founder Alex Andrews is part of Australia’s first super fund dedicating 100% of its resources to building the wealth and power of women everywhere. It’s an ethical super fund that is doing things differently. In this episode, we dive into the issue of paid parental leave, the gender pay gap and the underlying system that fails to support women through their child-raising years. This is a powerful episode in understanding where the changes need to be made in our current systems to change the overall financial future of women. Alex is our first return guest and for good reason, to hear more check out her previous chat in Episode 5.  

Patagonia is in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B-Corporation, the company is recognised internationally for its commitment to product quality and environmental activism – and its contributions of more than US$110 million in grants and in-kind donations to date. Put Simply, Patagonia builds the best product, without causing unnecessary harm, while using business as a global force for good.  In this episode I went behind-the-scenes with Patagonia’s Country Director of Australia/NZ/and SE Asia, Dane O'Shannessy to discuss Patagonia’s core purpose as an activist company, and the leadership and that has led Patagonia to success. For full transcript head to our website: https://onewildride.co/podcast/2020/48/patagonia-dane-oshannessy

Diana Scott is Founder of Frontier Pets, and she’s on a mission to end Animal Factory Farming in Australia. Frontier Pets began five years ago out of a passion for animal welfare and wellbeing and they’ve been growing rapidly ever since. They’ve currently contributed over $1.4 million to ethical farming and are only just getting started. This episode is a must-listen if you have a pet or are curious about the potential this industry has to positively impact ethical farming.   For more head to our website:https://onewildride.co/podcast/2020/47/frontier-pets/diana-scott