Wilson Raj of SAS: Millennials have More Concerns, Expectations for How Their Information is Used
As the more data gets generated in less time – by more devices – it’s bringing more attention to how companies are using that information. Wilson Raj, Global Director of Customer Intelligence for marketing analytics platform provider SAS, discusses recent findings from the company’s study - Mobility, Vulnerability and the State of Data Privacy. Raj shares his thoughts on why millennials are both more concerned with and expect more from companies with respect to how they are using customer information. And why companies using information to impact customer lifestyles are more likely to find more success with digital natives, than with the Over 40 crowd.