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In this episode of One Hack Away From Wonder Woman, I'm talking marketing - how to market your freelance writing business for less than £100 in 2017.  I share my tips for the marketing channels that really work, the free tools that will save you a fortune and boost your brand, and the actions you can take over the next 12 months to secure your freelance future. Tune in now to find out how I market my business on a budget - there's no need to fork out a fortune on paid-for products and services, and I've got the low-down on getting ahead for less.  Show Notes Wisestamp HighRise Trello Buffer search.creativecommons.org StockPhotoSecrets Talk to Lorrie (you know you want to...!) Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie Hartshorn: B2B freelance writer  

This episode, I'm talking secrets: all the things experienced and successful freelance writers wish you knew (and wish they'd known!) about the way this business works. I take a peek at some of the things everyone says you need to do that I now happily ignore, four major freelance f*ck-ups ('scuse the swears!), and what writers like you charged when they started out, and what they charge now.  Tune in now to get the truth, the whole truth and nothing but the truth, so help me podcast listeners! It's time for more transparency in freelance writing, and it starts here!   Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn Guide to website copywriting fees Freelance B2B and industrial copywriter

In this episode of everyone's favourite freelance writing podcast*, we're continuing the New Year theme by looking at how to set effective SMART goals for your freelance writing business. I outline why SMART goals are so important, break down each of the letters and what they mean for your business goals, split life into five categories and talk an excessive amount about pie. And who doesn't love pie?If you're facing down another underwhelming year in your freelance writing business, or you're just ready for 2017 to be the year where you really crack it, tune in now. *Of course! Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn Lorrie Hartshorn B2B website and microsite copywriting

In this bumper catch-up episode, I take a look at how to streamline your freelance writing business in five steps, ready for a profitable (and more enjoyable!) New Year. There are tips for tackling your client communications process, your finances and your admin, plus advice on finding the marketing channels that work for you, and snipping out all the unproductive hustle that eats up your day and keeps you chained to your desk. All in 25 minutes! Tune in now for this latest snippet of wisdom this week - 25 minutes that will help you streamline, systematise and take control of your freelance business, ready for a better year than ever.   Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn   Lorrie Hartshorn: freelance copywriter UK www.bidsketch.com www.basecamp.com www.trello.com http://www.boomeranggmail.com    

The end is nigh! 2016 is almost through, and - with it - your chances to make it the profitable year you'd hoped for. But, it's not over yet - there are still some very effective ways to boost your freelance writing earnings before the year is out. In this episode, I outline a good range of ways to earn extra money before 2017 - emails you can send to tempt clients into booking you out for December, formulae you can use to increase your freelance writing rates significantly (and relatively painlessly!), new fee formats that will enable you to charge more for every project you take on, and advice on how to streamline your brand, website and online activity so that clients will start to see you - and pay you - as the quality writer you are.So, tune in now for a slightly longer snippet of wisdom this week - 19 minutes that will help you charge more, earn more, and enjoy life that little bit more too!   Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn Duedil.com How to increase your freelance rates How much does website content cost?  

Scope creep: we've all experienced it. You sign on to a client's project and, by the end of the gig, you've done twice as much work as you agreed to - all for the same price! One little favour is part of being flexible and keeping clients happy, but how do you handle the situation when one "Can you just...?" turns into 10? In this episode, I'm giving you the low-down on scope creep: why it happens, how to put the brakes on it if it's happening now, and how to stop it happening again. I outline four options you can pick from that will get you out of the situation and on to better paid, more satisfying and less stressful projects in future.   Tune in now for the latest 15 minutes of waffle wisdom, and come and let me know what you think once you've had a listen :)   Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn Lorrie's copywriting and coaching website: www.lorriehartshorn.com MARs and added value: how to set your freelance writing fees Extra resource: How much to charge for copywriting a website  

Asking for feedback - it seems like this is every freelance writer's nightmare, otherwise why are you all so scared of doing it?!  In this week's episode, I'm talking about why getting feedback is so vital, how you can go about it, and how to make sure the feedback you get is both positive and useful to your business. I got some input from one of my clients on this, and I've also shared my personal feedback gathering methods, so for all the info, tune in now and enjoy this latest 15 minutes of waffle. I mean, wisdom. Thanks for listening! x Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn Lorrie's copywriting and coaching website: www.lorriehartshorn.com

Having an awesome network can take your freelance writing career to the next level, preventing isolation and stagnation, and helping you generate new ideas and opportunities. But when you’re new to freelancing, where does this network come from? How do you build new connections - and how do you maintain enough of them? This episode, we're talking about how to build an awesome online network from nothing: how to acquire authentic new connections, how to nurture and develop relationships, and the formula I use to keep track of it all! Tune in now for another 15 (ish!) minutes of freelance writing wisdom ;) Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn Lorrie's copywriting and coaching website: www.lorriehartshorn.com How Giving Work To Other Freelance Writers Can Help Your Business

It's the outbound marketing stream that every freelance writer loves to hate - yes, we're back for season two and we're talking COLD CALLING! If you're going through a quiet patch, or you're just tempted to see whether cold calling could work for your freelance writing business, tune in to find out some of the big 'do's, 'don't's and 'just get down to it's! In this episode, I outline how to create an ICP, cold calling pitfalls to watch out for, how to script your calls, and how to follow up.    Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie Hartshorn: freelance website copywriter UK  

This week - in the final episode of the season - I'm talking inbound content marketing 101: what is it, why it's important, the three key benefits you'll get from using it, and how it's your best friend if you (like most freelance writers I know) hate cold-calling.   We'll be talking Attract/Convert/Close/Delight and Know/Like/Trust, so if you feel like you could do with a crash course in the best way to market your business - and your clients' businesses - tune in for 15 minutes of wisdom now.   Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn     Lorrie Hartshorn: freelance copywriter Manchester, UK

In business, being the most qualified person doesn't guarantee you'll get ahead. Confidence has a huge part to play in both seizing and creating amazing opportunities - and you've got to let that confidence shine through, even if you don't always feel it.  This week, I’m talking about injecting assertiveness into your written content to help boost your business. I'm sharing a number of really effective techniques that you can implement straight away via a range of channels to let your clients and prospects know that you can handle their most exciting projects, but that you won't be handling any of their bullshit. So tune in now to find out how to portray your best professional self. Assertiveness will help you go far if you let it! Show Notes Lorrie on Twitter: www.twitter.com/lorriehartshorn   B2B copywriting services by Lorrie Hartshorn Email Hunter Boomerang Overcoming schmooze reluctance: a freelance writer's guide to approaching prospects when you really don't want to MARs and added value: how to set your freelance writing fees    

The biggest challenge of self-employment is being the solution to every problem you ever face. And I'm talking about the biggest problem of all in this week's episode: self-sabotage.  Call it how you like, but the self-defeating mindset is the single biggest obstacle facing freelance writers. Making excuses for not pitching, going round in circles because you don't have a portfolio, getting stuck charging low fees because you just can't find a way to move up a level - this is a bumper episode and I'm tackling it all. Plus, you get to find out what a sloth and a tangerine have in common - no word of a lie! Tune in now to find out about the four most common self-defeat scenarios, and how you can move past them. I'm also including a special offer for your business this week to celebrate us hitting double figures - so thanks, as always, for listening. Show Notes   Lorrie on Twitter: www.twitter.com/lorriehartshornLorrie Hartshorn: freelance SEO copywriter Manchester     Embrace the tension: how to fight the fear and run a successful creative business Stop pretending you can multi-task, and other adventures in freelance distraction The Pomodoro Technique Focus Me                

Copywriting is easy to get into but not easy to succeed at - and there's one sure-fire way to make sure your career as a copywriter fails. Don't fall into the same trap that so many wannabe writers do! In this episode, I examine some of the ways your content might be failing to hit the mark thanks to one big mistake. And (because I'm lovely, right?) I outline how to make sure you avoid that big old pitfall and write copy that will capture your readers' imaginations no matter which subject you're tackling. So tune in - in just 10-15 minutes, you'll have a lot more information than you did before, plus some actionable points to help improve your copy. And, once you've had a listen, let me know what you think over on Twitter @LorrieHartshorn. Thanks, as ever, for listening! x   Show Notes Why we all need to stop hating on listicles (I promise I'm not talking about lists again!)   Lorrie on Twitter: www.twitter.com/lorriehartshorn   Lorrie Hartshorn: B2B email newsletter copywriter

Setting fees seems to be one of the hardest things for freelancers to tackle - whether they're new to the business or not. So often, I see freelance writers charging fees that are so low, they're basically paying for the privilege of working.    In this episode, I outline how to set your personal MAR and how to set tailored fees for every project using three pricing criteria. In just 10 minutes, you'll have a clear understanding of what you should be charging, and how you can justify charging clients more than you currently do.    You deserve to earn a good wage, it's just a case of getting out there and charging the right fees. Tune in and boost your freelance writing earnings today! Once you've had a listen, let me know what you think over on Twitter @LorrieHartshorn. Thanks, as ever, for listening! x   Show Notes Jake Jorgovan on Career Foundry   Lorrie on Twitter: www.twitter.com/lorriehartshorn   Website copywriting rates UK Lorrie Hartshorn: B2B copywriter

This week, a topic I'm sensing will be setting some teeth on edge - but stick with me! I'm talking about how the humble list can transform your freelance writing business. I've broken it down into three areas: day-to-day operations, marketing and actual writing, so there's something for all small business owners to take away. Lists get a bad rap, either as boring or as click-bait or as an old-fashioned organisational chore, but it doesn't have to be that way. They can simplify, streamline and open up new opportunitities, so put your faith in me for 10 minutes, and I swear you'll be convinced!    I'd love to know what you think of this and previous episodes - plus any ideas for future topics to tackle. Come and chat @LorrieHartshorn. Thanks, as ever, for listening! x Show notes Lorrie on Twitter: www.twitter.com/lorriehartshorn Lorrie Hartshorn: freelance copywriter Manchester  

Mastering new niches is part and parcel of being a successful freelance writer - whether you're doing it out of necessity when a new client appears on the horizon, or you've spotted a profitable new area you'd like to break into.   In this podcast, I outline how to master a new niche - step by step. We'll go from tackling the basics to adding authority to your subject-specific writing, so tune in now!   I'd love to know what you think of this and previous episodes - plus any ideas for future topics to tackle. Come and chat @LorrieHartshorn. Thanks, as ever, for listening! x   Show notes 101 Niches To Write About 141+ Profitable Niches The 5 elements of a profitable freelance writing niche Lorrie Hartshorn: freelance B2B copywriter 123 B2B copywriting niches  

It's easy to become a freelance writer - all you have to do is quit your day job and start marketing yourself as a writer for hire. A LinkedIn profile here, a basic website there, and you're all done. What's not so simple is making a success of it. In this episode, I reveal the 5 skills every freelance writer needs to master in order to have any chance of surviving our saturated and highly competitive market. Some things you can fake 'til you make, other things need time, training and real effort - and I'm here to tell you which are which! Tune in now for 15 minutes of business wisdom - and let me know what you think over on Twitter @LorrieHartshorn. Thanks, as ever, for listening! x Lorrie Hartshorn: freelance web copywriter

Hunting for clients can be a frustrating, time-consuming and unrewarding experience. Getting it wrong can be fatal for your business: it's a sure-fire way to fall out of love with your job and, if you can't find clients, you can't get paid. In this episode, I look at three simple ways to find well-paying clients via LinkedIn. These aren't hacks; they're tried and tested marketing techniques that will enable you to establish meaningful connections with businesses that will pay for your services. No cold-calling, no spamming - just effective self-promotion. Tune in now for 15 minutes of business wisdom! Lorrie Hartshorn: trade and industrial copywriter      

Working for free is a topic that never fails to trip up freelancers and small business owners. In episode 3 of One Hack Away From Wonder Woman, Lorrie delves into some of the most common working-for-free scenarios that freelancer writers and other creatives face, from "picking your brains" to competitions and sample work.  You'll hear some simple ways to deflect the requests, ask to get paid fairly, and prevent the situation from recurring in future.  Spoiler: #StopWorkingForFree! Lorrie Hartshorn: website copywriter UK

In episode 2, Lorrie outlines six ways you can start working less and achieving more in your freelance writing career today. It's time to say goodbye to those pointless hours in front of a screen; by using these simple techniques, you can work more effectively in less time than before. Show notes:   Stop pretending you can multi-task - and other adventures in freelance distraction     How to make time for your creative dreams - The Yellow Co. Blog / Heidi BurkeyLorrie Hartshorn: B2B website copywriter