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On Purpose with Isha Cogborn
48 minutes | Sep 28, 2021
Building Your Business on Your Own Terms
La’Vista Jones is the Founder and CEO of 31 Marketplace, where she helps entrepreneurs bring order to the chaos of business and life by blending systematization and self care. In this episode, La’Vista discusses when the notion of self care became real for her as a person on the fast track in her corporate career and the day she, in her own words, “lost her mind” and how 31 Marketplace was born out of that experience. La’Vista speaks about how to build your business in a way that is nurturing to you as the founder and getting you to see that your vision is NOT a solo gig. She will show you that you have the capacity to fulfill the vision that you have for your business and take care of the Visionary at the same time; giving you permission not to subscribe to the habits of hustle culture and the glorification of busyness. In the episode I talk to La’Vista about: ● Why entrepreneurship isn’t necessarily the answer to your workplace stress. ● How we break ourselves of the mindset of busyness and #TeamNoSleep as an entrepreneur. ● Using systems and automation to replicate yourself and eliminate low value work that creates busyness in our lives and business. ● Identifying your personal definition of self care and surprising ways to infuse it into your business. La’Vista is also one of the co-authors of my new book, On Purpose: 12 Strategies to Reclaim Your Power and Change Your Life. If you would like to schedule a consultation with La’Vista, you can reach her at www.lavistajones.com. Read the B.O.S.S. Manifesto shared at the beginning of the episode: https://www.thirtyonemarketplace.com/single-post/shift-manifesto. Connect with La’Vista Jones: Website - www.lavistajones.com Podcast - https://bosstalkpodcast.libsyn.com/website Instagram - https://www.instagram.com/lavistajones/ Join Startup Life Support If you want to connect to a community of fellow entrepreneurs who aren’t afraid to talk about the challenges of launching and growing a business, who share their knowledge freely and celebrate each other’s wins authentically, I invite you to join Startup Life Support - a mastermind community that eases the fear, overwhelm and isolation of entrepreneurship. Learn more and join at https://StartupLifeSupport.com.
44 minutes | Aug 24, 2021
Inside the First Year of Entrepreneurship
Social media can make it seem like successful entrepreneurs wake up one day, make a decision to quit their jobs and pursue their dreams and within months, they’re millionaires jet-setting around the world. But those of us who have started businesses know that’s a fairy tale. Dr. Erika Brown of Dr. Erika By Design walked away from Corporate America a year ago to launch her business and reclaim control of her mental health. She soon discovered that the rules for success she was used to following in the workplace didn’t always apply to entrepreneurship. During our conversation, Dr. Erika speaks vulnerably about entrepreneurship, being able to see the vision, overcoming roadblocks and celebrating successes while giving yourself grace to “figure it all out”. In the episode I talk to Dr. Erika about: Figuring out where to start when you’re multi-passionate and want to do several things in business What she learned and unlearned in the transition from employee to entrepreneur Being vulnerable in the process of change Figuring out WHO you want to be, not just what you want to do What gets her moving when she wants to give up. Make sure you stay until the end where Dr. Erika shares advice for those of you who have recently or are thinking about quitting their 9 to 5’s. Dr. Erika is also one of the co-authors of my new book, On Purpose: 12 Strategies to Reclaim Your Power and Change Your Life. If you would like to schedule some time to talk to Dr. Erika about planning your amazing online event, you can reach her at www.talkwithdrerika.com. Connect with Dr. Erika Brown: Visit the Website - www.drerikabydesign.com Listen to the Podcast Connect with Dr. Erika on Instagram (drerikabydesign) Join Startup Life Support If you want to connect to a community of fellow entrepreneurs who aren’t afraid to talk about the challenges of launching and growing a business, who share their knowledge freely and celebrate each other’s wins authentically, I invite you to join Startup Life Support - a mastermind community that eases the fear, overwhelm and isolation of entrepreneurship. Learn more and join at StartupLifeSupport.com.
76 minutes | Sep 24, 2018
Tiffany Haddish and the Currency of Likability
Even if you don’t follow entertainment news, chances are you’ve heard about comedian Katt Williams’ tirade against fellow comedian Tiffany Haddish, questioning the meteoric rise of the Girls Trip star over more tenured black women comedians. He’s not the first to be critical of the recent Emmy Award-winning Haddish. Others have argued that she reinforces negative stereotypes or that she simply isn’t funny. What is it about Tiffany Haddish, Kevin Hart and Lil Rel Howery – all dissed by Katt Williams – that allows them to tap into levels of success alluding their arguably funnier predecessors? All three are high rolling in the currency of likability. What is likability? For starters, it's not about intentionally competing in a popularity contest. It's about genuinely being the type of person that others want to be around. Even if you consider yourself an introvert, humans are hard-wired to be relational. People who rank high in likability often possess the ability to break down barriers and authentically connect. We want them on our teams. We preferentially patronize their businesses. They're top of mind when it comes to new opportunities or referrals - even over people who may be more qualified. If you read other articles on improving your likability, you’ll often see a focus on tactics like remembering names and smiling, but likability runs deeper than this. It gets to the root of your character and the way you express it in the company of others. In my experience teaching workshops on personal branding for corporations and professional organizations for more than a decade, here’s a common attitude I see among people low in likability: “I don’t go to work to make friends.” That may be true, but the wall you’ve constructed between you and your colleagues may also be the barrier between you and the opportunities you’ve been after. Does that mean you have to go to Happy Hour with your co-workers? No, but it does mean being willing to demonstrate and embrace the characteristics that make us human – not just worker bots. Because likability is currency, the more you have, the more doors you’ll find opening for you. Mentioned in the show: Platform for Purpose Incubator How to be more likable Here are five practical principles that can help you to build more likability currency, even if you don’t consider yourself outgoing or charismatic: Be OpenMany of us feel connected to Tiffany Haddish because there’s something in her story that we relate to. I get that you don’t want your co-workers “in your business” but sharing something fun that happened over the weekend or talking about last night’s game is a far cry from sharing intimate details of your marriage. Make an effort to find common interests with colleagues that you interact with on a regular basis. Be InterestedWhen engaged in conversation, are you listening to what others are saying or simply waiting for your turn to speak? Practicing active listening and asking questions helps people to feel heard, which fosters respect. Be ExcitedThis is where Katt Williams gets a big, fat “F”. Do you have the capacity to celebrate others when they’re winning, or are you critical and envious? The success of others doesn’t mean that future opportunities aren’t available to you. Instead of fighting over the same piece of pie, what if we work to make the pie bigger? Operate from a mindset of abundance, not scarcity. Be HelpfulWe live is a self-centered society where the value of relationships is too often measured by what you stand to gain. Instead, look for opportunities to bring value to others, even if you perceive yourself as the small fish in the interaction. Be ConsistentAlthough Katt Williams is a successful comedian, his challenges with substance abuse and run-ins with the law may have cost him and those in his camp opportunities granted to peers who could be considered less talented. Even if you’re well-liked, being perceived as flaky or unreliable is a significant liability. If you’re a people pleaser, saying no may be difficult, but it’s more beneficial to your relationship in the long run. It’s better to say no than to say yes and fail to deliver. Likability isn’t about being the funniest or most intriguing person in the room. It’s about genuinely caring about people – and acting in a way that demonstrates it at every opportunity. What tips would you add to the list? Leave a comment below. Tired of being the underdog?Get off the ropes and win being you! In this motivational personal strategy guide, Life and Business Coach Isha Cogborn will show you how to: Create an aggressive, yet realistic plan to fulfill your purpose and leave your mark on the world. Use your talents, abilities, passions and experiences to have more fun and make a bigger impact in your career, business and even volunteer efforts. Defeat a lack of confidence, fear and bad habits standing between you and your success.
76 minutes | Sep 7, 2018
Turning Your Passion into a Business - SaRatta Reeves Murphy
About the Show After making beaded bracelets as an Autism Walk fundraiser for her niece, SaRatta Reeves Murphy stumbled upon an idea that would grow into a lucrative jewelry business with worldwide sales. But it wasn’t as easy as making pretty products. In this conversation, SaRatta talks about how she learned everything she could about the industry and how to run a business. I’ve been coaching early-stage entrepreneurs for nearly a decade, and one thing I’ve found is that people tend to rest on one extreme or the other – you’re either a meticulous planner who needs a 20-page strategy, 5 checklists, timelines and a Six Sigma project before you make a decision, or you get an idea tonight and you’ve invested your life savings into launching it tomorrow. Okay, everybody is not THAT extreme, but you get my point. In this episode, SaRatta talks about how she didn’t start with a 20-page business plan, but spent time learning about her industry, how to market, coming trends, and built and continues to evolve accordingly. This is especially critical for people who are starting a business based on something you love to do, like cooking or speaking. It is absolutely CRITICAL that you don’t coast on passion alone. If you’re going to get out of hustle mode and build a viable business, you have to learn about business. Period. SaRatta also talks about learning to hire and outsource early. You may think you can’t afford to get help, but at some point, you can’t afford not to. Our Guest Reeves Murphy is a wife, dog mom, and CEO of expressions bracelets, an online hand-crafted jewelry company with products in 30+ stores worldwide and available on three different websites. SaRatta donates a portion of each sale to creating bracelets to raise Autism Awareness. SaRatta began her career as a national spokesmodel for various corporate clients to include Toyota where she was a part of the The Live Your Life Tour with Oprah Winfrey. She quickly realized her passion for entertaining audiences and became a corporate trainer for Verizon Wireless and MillerCoors. This soon led to her traveling the country as a speaker and trainer for Monster.com’sMaking It Count Programs. SaRatta has traveled to over 41 states presenting programs to individuals from high school students to career professionals on a variety of subjects including, career development, branding, entrepreneurship, financial literacy and personal development. Topics Discussed Moving beyond the startup hustle to a sustainable work schedule. Research, trendspotting and knowing how to position yourself within your industry. Outsourcing, hiring good employees and building a structure so your business can run without you. Why your family and friends aren’t your customers. Managing multiple brands. The costly lesson she learned in business. The two important relationships you need to succeed. People & Things Mentioned During the Show expressions bracelets SaRatta Speaks on Facebook The 4-Hour Workweek by Tim Ferriss 5 Rules to Win Being You by Isha Cogborn Watch SaRatta and her niece, Storm on Good Morning Texas
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