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Nuclear Chowder Show Podcast | nuclearchowdermarketing.com
26 minutes | Jul 18, 2018
Why Every Business Needs To Be On Facebook
It’s been a long time since I’ve released a podcast. A year and a half to be exact. So in this episode I will bring you up to speed on where I’ve been, what I was up to, why I am back and… We’ll talk about the importance of being on Facebook. It’s expected No matter what channel your clients are on, you need to be active on Facebook. If you’re a B2C business, it should be a huge priority for you. If you’re B2B then LinkedIn should be a priority. But no matter what, you need a minimal presence on Facebook. And if you do it right, it can really bring in big results. As in revenue from new and repeat business. Whether Facebook is a priority for your business or not, you must be there. I remember preaching the same thing to local businesses many years ago about needing a website. And I used to get asked if they really needed a site from a majority of skeptical local businesses. Proven fact Today, no one would think about starting a business without a website. It’s like doing your taxes. Every business knows they have to have one. Well, same goes with Facebook. But Facebook is different. You don’t just set it and forget it. You have to constantly post content. It doesn’t have to be something you spend hours on. But every few days, at a minimum, you need to be publishing something. Pictures, videos, written. You absolutely MUST have regular content that shows your a real business. Why? Because your prospects will go there to check you out. More and more we are seeing that consumers look at multiple places when researching your business. And Facebook is at the top of the list. If you’re not there posting regularly you will look like you’re not a real business. Potential clients will ask Facebook first Plus, more and more people turn to Facebook to ask for recommendations. And it isn’t just for a good restaurant or nail salon. People looking for pretty much any product, B2C or B2B ask their communities for a recommendation. They do it on their private news feed to their friends and in groups. And there’s not much of a way you’ll see that they asked for that recommendation unless you happen to be their friend or in their group. But what you can do is be super active on social and engaging with your community. Then when someone asks for recommendations for what you do, it’s easy for them to refer your page. Now the more active, fun, educational, interesting you make your Facebook page, the more people will be drawn to it. So make sure your Facebook page is professionally created and that you post at least twice per week. How to guarantee your page posts show up The problem with Facebook today is their algorithm makes the chance of your audience seeing page posts almost impossible without paying for ads. And you should consider a small budget but… Here’s a way you can help your audience see you: Make sure they have ‘See First’ selected and they get page post notifications. Here’s how: See first Notification on What’s your reason why? Ask your audience to do this… but you have to have a great reason. The reason all comes down to them. Ask yourself why should they see your stuff first? And the answer better be good because you’re competing with their family, friends and all the other things they want to see. What they don’t want to see is you pitching your service or talking about yourself. They want what they want. Find out what that is and give it to them on your page. Then let them know if they want to make sure they actually see all this amazing content, they need to see first and get notifications. Oh, I almost forgot… Make sure to go to the Nuclear Chowder Facebook page and set see first and turn on notifications. I do live trainings just for my Facebook audience that you don’t want to miss. Plus get notified when the next podcast or blog post is published. Plus plus I post some other cool stuff I think you’ll enjoy!
33 minutes | Feb 9, 2016
One Thing To Do On LinkedIn To Get More Connections
Here it is, the big milestone in a young podcast’s life: the 100th episode. It’s been two months since I’ve published a podcast and it’s great to be back! On this episode: Ralph M. Rivera and Carol Lynn Rivera of the Web.Search.Social podcast punk me Alisa Merideth from the Super Heroes of Podcasting and Jeff Sieh from Manly Pinterest Tips podcasts stop by to say hi. Chris Curran from Podcast Engineering School, several podcasts and Fractal Recording says something nice about me I explain why I took over two months off from podcasting I share a really important, and simple, LinkedIn tip that everyone should be doing. This one thing that the vast majority of people don’t do will immediately separate you from the crowd on LinkedIn, give you a unique advantage and ultimately get you more quality connections. I also created a video where I walk you through what I talk about in this week’s episode. LinkedIn Marketing Success Academy On this episode I mentioned the upcoming three hour LinkedIn training I will be hosting for 20 professionals. If you’re in Connecticut click here to get all the details.
40 minutes | Oct 20, 2015
How To Use Facebook Custom Audiences For Targeted Traffic
In part 1 of this series I shared why every website should have the Facebook Pixel installed. If you have not read part 1 yet, you can read how to test Facebook ads for free and learn how to get the custom pixel. With Facebook you can advertise for as little as a dollar a day. But most businesses find Facebook ads confusing to setup right and end up spending way to much money. Segmenting with Custom Audiences Once you setup your pixel, you will know over time whether or not your website visitors (better known as prospects and customers) are on Facebook. Scientific proof. But wait… there’s more. Here’s where the rubber meets the road. A Custom Audience is a segment of this main pixel audience that did a specific thing on your website. The pixel captures every visitor to your website in a master list. The Custom Audience you create is now a list of people that only visited a specific page. Two ways to create Custom Audiences The first is by exporting your email list into a CSV or TXT file. Then you upload it as a custom audience to Facebook. Facebook will match the emails to the Facebook user. If that email represents a real user on Facebook, they will be added to your Custom Audience. This is a fantastic way to get more value out of your email list. Imagine you send an email for a special promotion on Monday. But you don’t want to barrage your email list so instead you can hit those same people with a Facebook ad. The second is by setting up Custom Audiences based on pages they visit on your website. This is where it gets a little complex but very powerful. Think about your own business for a moment. Imagine you have one page or blog post that talks only about one of the many things you do. If you are an insurance agent, maybe this page talks about what the reader would do to qualify for a first time driver auto policy. You can make the fair assumption this reader is in the market for auto insurance and is either a new driver or buying on behalf of a new driver. You can take the URL to that page (might be something like: www.yourwebsite.com/first-time-auto-buyer) and use it to create a custom audience. Now when a person visits that page on your website, not only are they recorded in the main audience pixel, they will also be recorded in the custom audience for that specific page. Later, you can create an ad that targets that specific audience. So you can really target that group and show them an ad for something you know they want and need. Here’s an example from my website In the above example I took a recent blog post and setup a Custom Audience that I named “Interested in Identity Theft”. Now every time someone views that page, they will be added to that list. As these lists grow, you will not only see that visitors to your website are in fact on Facebook, you will see how many. And they will be segmented into audiences you can now advertise to. For example, I uploaded a small 250 person buyer list to Facebook. Over 200 of those are active Facebook users. And they have already bought from me so are statistically more likely to buy again. Now when I go to setup an ad campaign, instead of targeting the world or guessing what interests or behaviors an audience might have, I can just show ads to this small list. It will cost a nominal amount of money because the list is so small. And I can show them very targeted ads. A case study When this blog post is published, the first thing I am going to do is turn it into a Custom Audience. Over time, as traffic comes, this list will grow. Now I can make some assumptions about this list: 1: They are not yet buyers so anything I advertise to them will likely be a free offer. 2: They are interested in Facebook ads 3: Even more specifically, they are in need of basic training 4: Even more specifically, they want info on Retargeting and Custom Audiences So I created a free offer that teaches people how to set all this up. Where this is a pretty long blog post, the free download is a simple PDF that just shows what to do. It is for people who already know they want to set this up and are ready for the steps. I also created videos where I teach what to do with these audiences to get customers. I demonstrate how to setup advertising campaigns for as little as $1 per day using the data you are collecting in the Custom Audience Pixel. I setup a landing page where people can download the PDF and get the video training by entering their email. If you want to get access to this too, here it is. You, dear reader, will start to see Facebook ads to get this download and video training. But there’s more… After you download this free offer, you will go to a thank you page. So here’s where it gets super cool. I setup another Custom Audience with an exclusion. I set up the audience to capture anyone who visited the download page but not the thank you page. These are people who clicked over to download the PDF but for whatever reason didn’t finish the process. So now I setup another ad targeted to that group to get them back to the download page. Because this is so super targeted, I can say things like: “Hey, you never downloaded the PDF… go back and get it.” This entire advertising work flow follows the Online Marketing Growth Process that I covered in podcast episode 95. If a light bulb didn’t go off right now, read this entire piece again. Or just get in touch with me so I can explain it better because this can increase your conversions dramatically! If this is the first time you’ve heard of this, or heard it in this way, this should blow your mind. Because you now have a way to not only market to people who visited your website or specific pages on your website, but you can finally tell if your audience is or is not on Facebook with scientific evidence instead of the usual I tried it but it didn’t work excuse as I discussed in part 1 of this series. Place the pixel on your site, create Custom Audiences to specific web pages, upload your email list and then see the numbers grow… your audience IS on Facebook.
33 minutes | Oct 6, 2015
How To Test Facebook Ads For Free – Get The Custom Pixel
Want to find out if you can reach your prospects and customers with Facebook ads without even spending a dime? You can advertise on Facebook for as little as $1 a day which is so low cost I have to wonder why everyone doesn’t just automatically do it. But here’s something I hear a lot when I mention Facebook ads: 1: I tried Facebook ads and they don’t work for my business Or 2: My prospects and customers aren’t on Facebook Forget about paying for ads yet. If you have a website, you absolutely, positively… don’t question me here… should have the Facebook Custom Pixel working for you. What is the Facebook Custom Pixel? The Custom Pixel is a little piece of code you place between the open and close HEAD tags of your website. Once this is installed every time a Facebook user goes to your website, as long as they don’t have an ad blocker, you can track them with the pixel. Let me explain… … But first, the goal of this blog post is mainly to show you why you should do this. It is not necessarily to show you how to do this. It can be a little technical but it is well worth doing or having your qualified web master do it for you. The goal is to show you why you absolutely, positively… don’t question me here… MUST, MUST, MUST do this and to explain this very confusing concept in a non-tech speak way. If you want a straightforward easy to follow plan for doing this, you can get the free download instructions for setting up the pixel. The download gives you a simple PDF instruction to do it so you can either do it yourself or hand it off to the professional on your team. Click Here to get the PDF Let me paint a picture for you What if you could show ads only to people who were highly likely to buy from you? Would that excite you? Most businesses spend money on newspaper, TV, radio or other ads hoping for a tiny return. This is in essence tossing a fishing line in the ocean and hoping 100 fish bite at once. It’s mostly an exercise in futility and frustration. How much does it cost to put an ad in the newspaper or on TV or on a billboard? How many times do people need to see or hear those ads to become a client? How many clients do you get from that ad? What is the cost per customer for those ads? I am not telling you not to use these ad mediums. I am simply trying to illustrate a point here. You probably know that to get the biggest bang for your buck in these mediums you need to be consistently appearing in front of your prospects over the long haul. Meaning you can’t just put one ad in the paper and expect a flood of clients. You have to hit them with what is called multiple touches or impressions. After people see your ad so many times they become more likely to buy. The frustration is always in targeting. You have to put it out there to the masses to get those few to see your ad. What if you could put that ad only in the newspapers that went to the houses with your buyers? You’d pay less. You’d get higher conversions. Your cost per customer would be super low. A super simple explanation So you spend all this time, effort and money building a website and driving traffic to it, right? You buy ads and logically wouldn’t you agree that before someone takes action to buy they checkout your website? This is statistically (and logically) what consumers do by the way. Here’s what typically happens. Someone sees you somewhere; an ad, a referral, a social media post, etc. They then go learn more about you on your website. Some take the next step but most leave. By having the pixel on your site, you’re basically not letting them leave. You have captured their information via Facebook and can now market to them again for very little money. Like pennies. But the best part is that you don’t spend any money until you see the data in the pixel. So you’re not spending money without knowing if you’re even talking to the right person. Did I mention it is only one dollar a day? I’ve personally seen success in so many niches with Facebook ads that I am pretty confident saying they will work for your businesses. And most of the time when people tell me either of those two reasons why they think Facebook ads don’t work I learn that they just didn’t do it right. They boosted a few posts and made their entire judgment on that experience. Now they might be correct that Facebook just won’t work for them as an advertising platform. But with an active user base larger than many countries, and a very low cost to advertise, I bet they are not making an accurate assumption. Seriously, do this! The Pixel will provide scientific proof that you will see with your own eyes whether your prospects are on Facebook or not. And in case you’re not seeing the big picture here it’s worth repeating: to see it you don’t need to spend any money. Before I get into the how, I need to explain what a very powerful marketing strategy, that you’ve likely experienced and bought something as a result of, is. What is Retargeting? Retargeted ads follow you around the Internet. You’ve likely seen them before. If you’ve ever looked at a book on Amazon but didn’t buy it, a piece of code inserts a pixel or a cookie on your computer, (just like the Facebook Custom Pixel does). This allows Amazon to remember you. Now when you visit another website you might see an ad for that book. It is a very powerful way to advertise. Most people are not going to make a purchase on the first visit. In fact, statistics show that only a very small percentage will buy on the first visit. So if someone visits your website but doesn’t take an action, this strategy allows you to market to them again. But the big benefits here are you are now marketing to only those people who have actually expressed an interest in your product or service. And, you can do it at a fraction of the cost of just about any other form of paid advertising (until Facebook jacks up the prices… so get in now while the getting is good!) There are many services that offer retargeting. But here we are specifically talking about retargeting on Facebook. This means showing ads to people on Facebook who visited your site. And it all starts with… Setting up your Custom Audience Pixel You do this from your Ads Manager. This is accessed from your personal Facebook account here: If you have upgraded to the new Business Manager tool you can also get to the ads manager through business.facebook.com. If you’re new to Facebook ads you may want to start here as it takes the ads manager off your personal page. Step 1: Once inside your ads manager, select Pixel from the Tools menu. Step 2: Hit the green create pixel button Step 3: Name the pixel Once you hit the create pixel button, you will see the special code. Copy this and either install in the header of your website or give to your qualified web master (If your web master doesn’t know how to do this, they are not a “qualified” web master and you should seek a new one). Every page and sub page that loads needs this pixel on it. In my free training on how to set this all up I show you how it’s done for WordPress websites. Test to make sure it works Facebook has a tool called “The Pixel Helper“. You need to use this in the Google Chrome browser. Once the tool is installed, browse to any page on your website then hit the Pixel Helper tool on your browser toolbar. This will tell you if the pixel has loaded properly. And if it did not load, it will tell you what the error is so you can fix it. Here’s what happens next Under the Tools menu where you created your pixel is an option called “Audiences”. This is where you will be able to see the activity happening with your pixel. It won’t show any results until 100 people have visited your website. And it increases in increments of 100. So even though your pixel shows 200, it could mean you have between 200 and 299. Over time, as you drive traffic to your website, you will see for sure if Facebook users are visiting your website. And if they are, instead of boosting posts to people who liked your page and their friends, or instead of figuring out the right people to target, you can create an ad that targets people who visited your website. When you create an ad, you choose your pixel as a custom audience in your targeting. You will now not only know for sure if your prospects or customers are on Facebook, you can target them specifically. In part 2 of this series I will show you how to dig deeper by creating more custom audiences. To get notified when the next trainings come out and to get the PDF instructions to setup the Pixel Click here and enter name and email. Go to Part Two to see what you can do once the pixel is setup.
60 minutes | Sep 22, 2015
Secret To Great Content Marketing And Self Publishing With Ryan Hanley
I had a great conversation with Ryan Hanley on this episode of the podcast. You can listen here, on iTunes or Stitcher. Also, would really LOVE a rating and review if you enjoy the show. You can learn all about Ryan over on Ryanhanley.com. And his book Content Warfare is available on Amazon. Here’s what Ryan shared: I ask how to make something like insurance sexy… According to Ryan it isn’t about making it sexy. It is about telling your story. It is about being truly unique from everyone else. Ryan gave some great mental illustrations on how to do this whether you’re in insurance or any other niche. Why he won’t waste his time with people he has to convince they need content marketing I threw out some of the objections I get all the time from businesses when it comes to content marketing. He handled them like a pro. The perfect content example for any website I share a story about a friend and insurance agent: Jim Eagan. The result is a great piece of content someone like Jim, but really anybody, could use to get a ton more business. Why and how to write a book. Ryan shared the process he went through writing Content Warfare. Have something to say? I’d love to hear your thoughts about this. Leave a comment here or on social media. And while supplies last, you can grab a copy of my new book, the Nuclear Chowder Marketing Method.
34 minutes | Sep 1, 2015
The Online Marketing Growth Process For Business
On this episode of the Nuclear Chowder Marketing podcast I will share the method of online marketing I’ve been using, preaching and teaching for over 12 years now. It is road tested and battle ready. It will become a workhorse for those willing to put in the time and effort. And yes, sorry… it will take time and effort. There are no shortcuts The truth about shortcuts is you have to put in the sweat equity to make them work. Especially as businesses and marketers become more sophisticated online. The real answer is to follow a strategic process that is proven to work. Once it is implemented and working, it then, and only then, becomes a shortcut as everything you do to market your business becomes faster, easier and bears much more fruit. I’ve tested every shortcut you can think of. Every trick, hack and so called secret. Here’s what I’ve found: unless you know someone who can introduce you and warm you up to a big audience or you find a way to somehow cheat the system (which always comes at a price), the OMG Process is the only way for long term success online. Just putting up a web site, posting nonsense on social media and even trying to pay for cold leads isn’t going to work without a smart process. And you will find every single successful strategy online follows these rules. This can be complex In my years of coaching and implementing this, I’ve taught it in many different ways. Although the process has always been the same, the way I teach it has evolved over the years. In the past, I’ve taught workshops where it took hours for people to understand and grasp these concepts. So it can be pretty intense and involved. It is not easy to explain in an infographic or one simple blog post. Today I am sharing the result of years of trying to distill this down in a simple and easy to follow way. Use this as a guiding light Print this infographic and hang it up somewhere you can see it. Then when you need to decide whether or not you should be doing or adding something into your marketing you will: 1: Know if you should even add it at all (Half of the marketing fails I see are because people chase tools, strategies or campaigns that they should not have.) And… 2: Know where in the process it fits. (The other half of the marketing fails I see is not because something was done that shouldn’t have been but that they implemented it at the wrong step of the process.) There’s more for you Make sure to listen to this episode of The Nuclear Chowder Podcast where I walk through the steps in detail. You can listen via the player at the top of these show notes or here on iTunes or here on Stitcher. And make sure to let me know your thoughts, feedback or questions. You can connect with me on social media here. (Make sure to let me know how we met so I accept your friend request).
32 minutes | Aug 19, 2015
Podcast 94 – Protecting Your Online Identity From Hackers
I listen to the Social Media Marketing podcast with Michael Stelzner regularly. Normally I would simply share an episode like this one with you directly. But I wanted to give this one a deeper analysis because so many people I know are at risk and need to hear this. On this episode Michael interviews Chalene Johnson and Darren Natoni. Chalene had her online identity stolen from her at great financial (and emotional) cost. She is a fitness celebrity and author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. Even though she has a large following this can happen to anyone. There are armies of bad guys out there hacking away at our identities and personal information every single day. You are at risk and in this episode of The Nuclear Chowder Marketing podcast I want to give you simple tips to protect yourself. My tips are based on the content presented on The Social Media Marketing podcast with Michael Stelzner. You can get the full story of what happened to Chalene and how she and Darren fixed it on Michael’s podcast. I highly recommend listening. What you should know is that she lost 2 weeks trying to fix the problem with an estimated $200k in lost revenue and expense. Not to mention a great emotional toll as every aspect of her online life was breached. Do NOT think this can’t happen to you. The fact is every day someone is trying to hack into your accounts. This can be anything from simply trying to do mischief and cause you damage. Other times it is to get control of your accounts and possibly steal your identity which can then be resold for profit. This is a big underground industry and getting bigger all the time. My father is a police detective who handles Internet crime. And I can tell you that this is a much bigger problem than people realize. You must take steps to protect yourself. It’s a little bit of work but the following steps can go a very long way and keep you safe. How to protect yourself A few pre-steps 1: Do NOT let your web browser store your passwords. Turn off and disable the browser from remembering them. Letting your browser remember passwords is not safe and can be easily compromised. 2: Do not ever click a link in an email that asks you to enter sensitive information unless you requested this. If you get an email from your bank telling you to click here to change your password, instead, go log into your bank account and change it from there. Or call the bank and ask if the email is real. You might be surprised to find it is not. Most places like banks, credit cards and social media sites won’t send you an email with a link to update personal information unless you specifically request it. Be VERY skeptical of emails or phone calls you receive asking for sensitive information. If you don’t know where an email came from, you might not want to click on any links. Step 1: Get a password manager such as OnePassword or Lastpass. These services offer you a secure place to store all of your passwords. Most people use the same password for everything they log into. If you are ever hacked they will have access to everything. Instead, the password manager allows you to create strong passwords that you don’t need to remember. You simply remember your master password and let the password manager remember everything else. The password manager will automatically log you in to wherever you need to go. It makes life much easier actually. Install the password manager and create a very strong master password. Don’t use something typical. Write down the master password and put it somewhere safe like a spouse’s safe deposit box. Once you set up the password manager it should prompt you to add it to your web browser. This will allow you to click the password manager right from your web browser to log in or use other functions. Step 2: Let the password manager tool generate passwords. When you set up a new account or change a password just click the link for the password generator that you installed in your browser during step 1 and it will bring up the password generator. Step 3: Use the password manager tool to keep encrypted and random answers to any of your security questions. Never answer security questions honestly because it is so easy for criminals to acquire or guess them. For example if my bank asks me security questions, I record them in the notes section of OnePassword for easy and secure access. Now I can make it whatever I want keeping in mind it should be unpredictable. If they ask what city I was born in I might answer something like “Spiderman Apple Pie” instead of something hackers can easily learn about me on Facebook. Step 4: Use two step verification to login. This is an extra step in your login process that you take. So even if someone has your password they cannot log in without this second piece. After you log in you will be asked to enter a second code that will be sent via SMS text message. Without the code, you cannot be logged in. If the system allows, as with Google two step, you can remember the specific computer so you don’t need to enter a code every time. However you are still protected. If someone has your password and tries to login from another computer, not only will they not be able to but you will know when you get the text message. Not every system will offer two step verification… yet. You can go to https://twofactorauth.org/ to see systems that allow two step verification. Protect yourself Another great feature is that you can assign privileges to your team through OnePassword and LastPass. So instead of giving some employee or consultant a password, you create access through their own OnePassword system. They won’t have access to everything and can’t see sensitive information. All they can do is log in to your account in a secure way. Make sure to never send passwords, credit cards or any personal information through email, Skype or text messages. Unless you are on a trusted site that is HTTPS you should never enter sensitive information. There is a LOT more to this. But the steps I outlined here are great first steps. In conclusion – A simple breakdown If you use the same exact password for everything and/or use simple passwords it isn’t a matter of if but when you will get hacked. So do this now: Get a password manager today. Create a strong master password. This is the only password you ever need to remember again. Change all your passwords. Do them a little at a time until you’ve done them all. Just start with the big ones like email, banks, credit cards and Facebook. Let the password manager generate a strong password for you unique for each site. Let the password manager store those passwords so you can simply auto login. Use random answers to security questions and keep them safe in your password manager. Set up two step verification on your email at a minimum (if supported). Here is the Google two step page complete with simple instructions. This may sound like a lot of work but it really isn’t. Actually it makes life much easier and very secure. And make sure to listen to this full interview on Social Media Examiner here.
32 minutes | Aug 11, 2015
Podcast 93 Why I Wrote A Book And How You Can Too
On this episode I announce the launch of my brand new book: The Nuclear Chowder Marketing Method. I want to take you behind the scenes to share with you the process of writing the book from start to pushing it live on Amazon. [clickToTweet tweet=”Get the Nuclear Chowder Marketing Method book on Amazon http://goo.gl/WrSf3V” quote=”Get the Nuclear Chowder Marketing Method book on Amazon http://goo.gl/WrSf3V”] Here’s a snapshot of what I talk about on this episode: Why I wrote this book How marketing is easier if you have money (I purposely contradict myself later in the show). I fumble over Every Door Direct Mail at about 5 minutes in. Then I tell you to buy the great book Guerrilla Marketing on a podcast where I am promoting my own book (because I am a chowder head). How falling down while learning a martial arts kick makes you a better martial artist (and marketer). What people really want when they ask for more website traffic. My first Amazon review by mortgage broker Mark Nagy. How I am promoting the book. What you need to hire people to do. The process of getting the book live on Amazon. As always, I would love a rating and review on iTunes or Stitcher. And when you read the book, please leave a review for it over on Amazon too. These actions really help me get the word out about the podcast and book and I greatly appreciate it!
23 minutes | Aug 4, 2015
Podcast 92 – Are You Afraid Of Email Marketing?
I recently did an unofficial poll asking groups the following questions: 1: Who does email marketing? And then… 2: Who wants to? The results were a little scary. In a room full of small business owners and professionals only a very small percentage raised their hands to question 1. Another very small percentage raised their hand to question 2. I don’t quite understand why that is. Especially considering email is one of the most inexpensive and effective marketing tools they have. I invite you to take part in this ongoing survey. Just click here to take the 3 question survey. For only $20 per month anyone has access to an email marketing system such as Aweber (which by the why I use and highly recommend). You can get a free trial here. But the absolute best part of that is once people are on your list, you now have the ability to market to them on demand for free. It costs nothing to send an email outside of the monthly $20 fee. Doesn’t matter whether you send an email once a month or once a day. This is instant communication with your prospects and customers. I cannot understand for the life of me why anyone would not want in on this easy marketing. If you’re reading this do let me know what you think. I really want to know. Watch the Podcast Recording You can go over to NuclearChowder.com/emailsurvey and answer 3 questions. You can also email me, leave a comment below, hit me on social media… Whatever. I really want to know why any business owner wouldn’t jump at email marketing. And if there is something I can do to help them get into it, I certainly want to know what that is. [clickToTweet tweet=”To not do email marketing is to freely leave gobs of money on the table.” quote=”To not do email marketing is to freely leave gobs of money on the table.”] If you are one of those businesses who get this and want to increase the open rates on your emails, make sure to get my new free training: NuclearChowder.com/emailopens And lastly, here is the PSA I mentioned on this episode. If you take credit cards, read this now!
23 minutes | Jul 21, 2015
Podcast 91 – A Great Method For Learning Marketing
On this episode: Why I really love live streaming on Periscope and Meerkat I pick a fight with Ralph M. Rivera from the Web Search Social podcast on Meerkat Question from a listener answered: When should you start blogging? How to get a great education on marketing right in your own grocery store I mention using IFTTT (If this then that) for automating certain online tasks like posting to Facebook when you publish to Instagram. But be careful with this. Automation is fine as long as it doesn’t look like automation. One thing I don’t care for is today Meerkat didn’t save my stream to my camera roll. Last few times I live streamed it did. Perhaps they changed that. I certainly hope not because a big reason I use Meerkat is to save the video and publish elsewhere. In any case, you can watch the recording on Meerkat here. Stay Zesty my friends!
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