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59 minutes | 14 days ago
031 Executive Content and 10x-ing Results
In this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership. He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.
51 minutes | a month ago
030 Building Brands in Finland with Minna Kaitala
In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki. Minna shares key points to building a memorable brand - to avoid being generic, have an opinion and prepare to go all the way with it. - to be consistent over a long period of time. www.minnakaitala.com
52 minutes | 2 months ago
029 - Diversity, Inclusion and Finland's Startup Ecosystem
Kim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.
39 minutes | 3 months ago
028 Startups and Networking in Helsinki
Anna Rosa Lappalainen is a product builder, business builder, service designer, communicator, negotiator, business development expert, and serial entrepreneur with many interests in emerging tech and the startup community in Finland. I've worked with her in the past and really enjoyed it because she's so passionate when it comes to talking about business and marketing and growing startups.
48 minutes | 3 months ago
027 Renouncing Success in Finland to Move to Hollywood
Ramin Sohrab is an award-winning filmmaker, actor, martial artist and stunt cooridinator. He was born in Tehran, grew up in Helsinki, and found himself lost in terms of direction despite owning a successful marketing and PR company. Here, he tells the story of finding his way again. http://raminsohrab.com/
47 minutes | 3 months ago
026 Buyers, Sellers and Dream Makers!
In this episode, Steven Keys talks to me from his home in the south of England. He is a man of many skills who is, by his own words, 'juggling many balls'. He has been in sales most of his life, he has been a professional motorbike racer, owned and operated a successful bike dealership and these days he's a television writer, director and creator. He joins me now to talk about the art sales - or the way Steve puts it: Dream making!
84 minutes | 4 months ago
025 Producing a Hit Crime Documentary for Netflix
Daniel Bogado is a Brit-born Paraguayan and producer/director of multiple award-winning documentaries for major broadcasters around the world. He's also an old friend from film school. Here, we talk about his Netflix hit 'Killer Ratings.' We discuss the nuances of telling a compelling story through documentary. And Danny shares his opinion on the power of media to influence the masses.
64 minutes | 4 months ago
024 Cancel Culture and Media Manipulation
Tim Conley is a business coach and mentor. Some of the points we cover in this episode: - the influence of media on creating fear and anxiousness - lack of knowledge is not a flaw - intervening in a situation with unknown variables - the importance of core principles to live a good life
48 minutes | 4 months ago
023 Building Product vs Marketing Product: Early Stage Startups
Amandine Flachs has been involved in the startup ecosystem for 10 years as a community manager, growth consultant, and now as a founder herself. She’s from Paris and lives in London. We talk about: - personal branding - networking and communicating - video games - building your product vs talking about your product https://www.flachsconsulting.com/
66 minutes | 5 months ago
022 Asia, Technology, Laziness & Innovation
Nathaniel Fetalvero is a writer and producer at Tech in Asia- a media company based in Singapore serving Asia’s tech and startup community. Tech in Asia has a content production platform providing editorial content, news and analysis. It also has an advertising agency unit delivering marketing and branded content for clients. Some topics we covered: - what new technology is currently at the top of Nat's mind - does technology make people more lazy or more productive? - how Myanmar is developing as the final frontier in South East Asia - what common traits Nat has noticed among successful Asian startups www.techinasia.com Achieving profitability after a cancelled IPO: https://www.techinasia.com/achieving-profitability-cancelled-ipo
48 minutes | 5 months ago
021 Bringing Design Thinking Into a 400-Year-Old Company
My guest is Juho Paasonen, the current Design Lead at a 400-year-old national institution that is the Finnish Postal Service Group: Posti. Juho talks about starting his professional career at the age of 17 which led to working as Interaction Designer at Google before returning to Finland to build a creative design team at Posti. We discuss the differences between making art and making design, and what's required from good design leadership.
50 minutes | 5 months ago
020 Hacking the Brain to Increase Our Ability to Learn
My guest in this episode is Dr. Melissa Farmer. She is a clinician-scientist with roots in sexology, pain research, and neuroscience. She is also co-founder of a Health Tech startup dealing with chronic pain. Lots of cool human psychology stuff in this episode including: - how to fast track information into your brain - why the brain tends to notice negative situations more - the principles behind neutralizing traumatic memories... and more!
56 minutes | 5 months ago
019 - Confessions of An Advertising Man From Finland
Riku Vassinen is currently the Managing Partner of Ogilvy Africa. We talk about attitudes towards advertising and marketing in his native country of Finland. He shares some thoughts and opinions about working in Europe, Asia and Africa. And since we are both basketball nuts we had to talk a little bit about Michael Jordan and the impact of media hype in the NBA.
47 minutes | 6 months ago
018 - Being a Good Human Not Required to Be a Good Marketer
My guest in this week's episode is Tim Conley who is a speaker, trainer and a business coach who works with B2B service entrepreneurs. If you want to hear some straight shooting, clear and simple insights on personal and business growth, this is the episode for you. We talk about how - successful marketing does not require good ethics. - nobody truly has vision. - our actions do not align with our beliefs. - we're afraid to define big goals. - successful leaders often ignore external opinion - we say we want the truth but not really!
88 minutes | 6 months ago
The Magnificent Eleven: Highlights Compilation
In this first volume I had 11 excellent guests from the fields of entertainment, business & marketing and even neuroscience who shared valuable stories and insight.. For those of you who are new to this podcast, who haven’t listened to many episodes before this is a good one to start with. I’ve picked out some of the best bits from each guest .. and put them all together here for you in a highlights compilation.
42 minutes | 6 months ago
016 - Lessons in Filmmaking from Finland with AJ Annila
Antti-Jussi Annila is a film director whose first film Jade Warrior (2006) had the highest budget ever for a first time director in Finland. Here, AJ talks about how he handled that pressure… while managing a very ambitious shoot in China. We also talk about lessons he learned during his filmmaking career and how they’ve helped him become a better creative leader.
48 minutes | 7 months ago
015 - Communication Skills From TV Presenting: Useful in Real Life?
Nikki is an experienced TV Presenter and Technology Communicator. We had a really cool chat about the importance of communicating, listening, freelance work, teaching our kids that it's ok to make a mess once in a while... and of course my favourite thing to talk about: why humans can't do the things we know we should do. Her website is www.nikkidean.com. And PlanitMum https://www.facebook.com/PlanItMum/
40 minutes | 7 months ago
014 - "Britain's Best Boss" Shares Philosophy
My guest today is Lee McAteer. He is the Associate Director at Tranmere Rovers football club in the English league. He is the founder of multiple successful companies including AmeriCamp, Wrestling Travel, Camp Thailand and Invasion. https://ultrainvasion.com/ This podcast was recorded at the end of March 2020 whilst Lee was stuck in Philadelphia waiting for a flight home to Manchester. He shares stories about how we started his companies and how he was once named Britain’s Best Boss!
32 minutes | 8 months ago
013 - Young Entrepreneur Shares What He Learned in Silicon Valley
Baran Korkmaz is the 17-year-old founder and CEO of ARWAY - a London based startup whose vision is to create context aware Augmented Reality solutions accessible to everyone. He talks about how he started his entrepreneurial journey at the age of 14, building the first demo, getting national media attention and connecting with his co-founder. He also shares what he learned from his first visit to Silicon Valley during the pandemic outbreak. Baran's company website is : https://www.arway.app/
35 minutes | 8 months ago
012 - What He Learned From Reading 33 Books in 7 Months
Dima Syrotkin founder and CEO of Finnish startup Panda-Training recently read 33 books in 7 months. I asked him to share some of the things he learned from some of the best books: The Listening Society, Homo Deus, Atomic Habits and Poor Charlie's Almanac. Now might be a good time to share a quote which I actually forgot to do in the podcast: He who does not read has no advantage over he who cannot read. -- Mark Twain Connect with Dima on Linkedin: https://www.linkedin.com/in/dimasyrotkin/ Visit me on: https://www.tanlay.fi
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