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Today, I'm excited to share with you an interview I did with Steve Wiideman from Wiideman.com. Steve has been in the SEO industry since 1999...a dinosaur in internet years!  His first job out of college was doing SEO and search engine marketing. So, Steve bring all of his SEO knowledge and experience to the podcast today. In particular, we discuss how his SEO consulting group is working with clients doing local SEO, eCommerce SEO, and much more. During the interview we discuss specifically how the Wiideman group helped Bob's Watches: eCommerce SEO Bobs Watches has grown to over $40 million a year in revenue and much more We also discussed his view on affiliate sites and how it relates SEO.  Are affiliate sites really providing value or are they just doorway pages? What sort of link building and keyword research should be done? Ranking affiliate sites in Google Steve is also a professor at Fullerton college and UCSD where he teaches SEO and online marketing.  He's put together lots of video materials that he is giving away for free. If you want to get free access to Steve Wiideman's SEO videos you can go to AcademyOfSearch.com.  Use coupon code SEOSteve to get free access.

Jeff Oxford is the founder of Link Hunter and has been in the SEO industry since 2010. He shares 4 really unique link building strategies that get results.  Listen in to hear Jeff's story and to get some high quality link building ideas that don't involve guest posting.

How can you know when you make a change to your website that it’s not hurting your rankings in Google? Well, you can set up SEO tests. Today, I’m excited to share my recent interview with Matt Diggity where he drops some serious knowledge bombs as it relates to SEO tests, affiliate marketing, ranking in Google, and much more. Why SEO testing? Well, there’s a lot of noise in the SEO industry. You can listen to one expert or you can listen to another person and not know if they’re an expert. And of course you can try to listen to Google. How do you know what SEO strategy is the best for your site? Listen to the full episode to hear some of the SEO tests that Matt has performed and how you can set up your own tests.

Listen in to hear how Azedine Djedid tested out multiple aged domain services and why he now only buys through ODYS Global. Azendine was able to start a new site with an aged domain and grow it quickly to 13,000 visitors a day.   Read his entire story here.

How do you constantly come up with good ideas?  How can you know what direction you should go in your business when you have a busy schedule and very little time to just think? In my interview today with Saud Juman, we discount how to tap into the "creative well" and what exactly that is. Saud started a company called PolicyMedical.com almost 18 years ago.  He exited the company about 2 years ago. Policy Medical is a SaaS company that serves hospitals primarily to organize their policy documents. Saud has a great creative framework for: coming up with new SaaS or other ideas deciding where to focus your time What niche to go into We talk about something that Saud calls the "Creative Well".  Saud used the creative well to help him understand where his professional journey should go and eventually the ideas that became Policy Medical. During the second half of the interview, we discuss content marketing strategies.  Policy Medical has a really long sales cycle and the software can cost $50,000 or $100,000 or more. He was able to apply the principles of content marketing, answering customers' questions, and even getting customers to write some of the content for them. Listen in to hear how he navigated the content marketing process and how it helped grow Policy Medical into the business it became.

One Little Web is a reseller-friendly SEO & content services owned by Sujan Sarker. Today, I'm sharing an interview that I recently did with Sujan.  As you know, backlinks can be a big help to your site, if done properly.  If you get excellent links and you see your traffic soar. Get a backlink penalty and watch all your traffic and income disappear almost overnight. With such a fine line between success and disaster, you shouldn't take outsourcing backlink generation lightly.  So, during my interview, I specifically ask Sujan what type of due diligence potential customers should take when analyzing link building services of agencies. You can see One Little Web here: https://www.nichepursuits.com/onelittleweb

Why is updating website and content auditing popular right now? Well, 10 years ago, people didn't need to audit their websites. It wasn't a thing. Generally speaking, websites we're pretty new. Now that sites are getting to be 10, 15, or 20 years old. There's a lot of upkeep and maintenance. Some are referring to this problem of old "blog content decay". If I'm looking ahead to the future, I think this will be a much more common topic and problem, and process that people follow in the coming years. In my latest podcast, I sat down with Tom Drake, the owner of MapleMoney.com, and a partner at GetRichSlowly.org. To revive old content, Tom is no stranger. He started his blog a decade ago.  And Get Rich Slowly (founded by JD Roth) was one of the original personal finance blogs started about 15 years ago! With over 5000 old blog posts to update and audit, it's no easy task. Tom breaks down precisely the process he uses to update (or delete) content.

Anthony Presley and a partner recently purchased Templatic Themes in 2018. The business has over 120 premium WordPress themes and plugins. When they bought the business they had a vision to grow it, but there have been a few major bumps along the way. Listen in to hear how Anthony and his team have tackled these challenges and even recovered from the May 2020 core Google update. If you are interested in SEO, WordPress themes, or buying online business you will enjoy this interview. Anthony is also offering the Niche Pursuits Audience over 50% off the Templatic Club Membership. This gives you access to ALL their themes and plugins. Normally the Templatic membership is $299 + $19/month. Use coupon code "NichePursuits" to get access for just $89 + $14/month. Get the special deal here: https://www.nichepursuits.com/templatic

Michael Bereslavsky of Domain Magnate is bringing private equity to online niche businesses. Learn more at: https://www.domainmagnate.com Since 2004 Michael has been building online businesses. Over the years, he’s had plenty of hard lessons and unique experiences. He found the best complementary strengths and profitability in buying, managing, and selling websites. Today Michael is now the founder and CEO of Domain Magnate, a micro private equity firm specializing in buying and growing online businesses under $1m. In addition, Michael is now a partner at Deal Flow Brokerage. Listen to the interview to hear how Michael started, and a few of his most memorable deals.

I'm excited to have Jon Gillham back on the show! Jon is the founder of the content writing service, Content Refined. During the interview, we not only talk about how he built the company but the entire process behind how they create content at scale. They do anywhere between 1,000,000 to 3,000,000 words a month on average! That's a lot of content. We dive into how they use statistics and competitor analysis to create content that is most likely to rank in Google. Jon also shares a couple of examples of sites using Content Refined that have grown significantly in terms of traffic from Google. Listen in for the mindset behind how to create a large content writing service and how to optimize your content so it will rank in Google. Read more details about this interview here.

Brock McGoff owns the website TheModestMan.com which now generates over 400,000 visitors and $30k in revenue per month. Over the years of building websites, Brock has learned a lot. Including getting hit by the first Google Panda update taking his traffic down to virtually zero. Since then, Brock has made every effort to make sure a Google penalty would never happen again and only aims to build content and links that he is genuinely proud of creating. So how does someone go from a corporate employee to a fashion influencer? Listen to this interview to find out.

Mushifiq is the owner of a popular website flipping newsletter and EasyWins.io. To date, he has completed over 175 website flips, whether buying, selling, or brokering website deals.  How did he manage to flip so many websites? He’s created systematic processes of “easy wins”. These easy wins are tasks, or site improvements often overlooked but take relatively little time to complete and provide a big impact.

Scott Voelker may be a new grandparent but has the energy of a teenager. This year marks his 19th year being self-employed, and although he is slowing down to focus more on family, his workload at Brand Creators is still more than most will tackle in a lifetime.  Running the Rock Your Brand Podcast is his primary focus with nearly 900 episodes and 16 million podcast downloads, but that's just the start.  Last year Scott checked a few things off his to-do list: Wrote the book Take Action Effect. Ran a high-level mastermind (10 people at $25,000 to join). Completed a $200k home renovation for an Airbnb rental. Managed his podcast 175k-350k monthly downloads. Created online courses for Brand Creators. Hosted a live event with over 250 people in attendance. (pre-Covid) Completed a handful of exciting case studies.  Sold a business which all together netted just at 7 figures.  Listen in to hear what Scott has learned and where he will be focusing his time in the future.

Craig Hewitt is the founder of Castos, a popular podcasting platform. I met Craig 4 years ago at RhodiumWeekend.com when Craig ran the podcasting editing and service-based business, Podcast Motor, before he built Castos. Today, Podcast Motor and Castos have merged into a SaaS company for hosting and analytics for your podcast.  They also still offer a complete podcast editing and transcription service. As we will dive into during the show, Craig also shares how he purchased the Seriously Simple Podcasting WordPress plugin before he ever started Castos with the idea that they could perhaps leverage it into a SaaS play one day.  On the podcast, we talk about the new podcasting trends, the struggles of growing Castos, and how the Castos team used the Ahrefs course to train new employees on content marketing, and how those efforts are paying off.

In this Niche Pursuits podcast episode, we discover the key themes that made ConvertKit a success. ConvertKit is an email marketing platform started by Nathan Barry, a former designer and author, in 2012. The software is now generating $2.1M monthly revenue, has been listed on the INC 5000 numerous times, and founder Nathan Barry recently invested in an actual Ghost Town. 

Today, I'm excited to share an interview I conducted with Jared Bauman, a long time Niche Pursuits reader. Jared and I sat down to discuss a recent site he purchased and how he grew it 5x in just 7 months.  He took the site from earning around $200 a month to now over $1,000 a month! Jared's website purchase criteria: 1. Ranking Articles 2. Consistent Revenue 3. No Backlink Profile 4. Monthly Traffic over 3,000 Pageviews 5. No Premium Ad Network How to Grow a Purchased Site 1. Site Audit and Repairs 2. Add Buy Buttons and Tables 3. Keyword Research 4. Hire a Writer 5. Publish New Content 6. Build Links 7. Add Internal Links

In 2010, I launched Long Tail Pro, a keyword research software tool.  Over the next 5 years, I grew the company from 0 to about $1 million in revenue per year.  I sold that company in 2016. Today, I share the "untold" story of Long Tail Pro and what has happened since I sold the company, along with some of the valuable lessons learned along the way.

Today, I brought Mark Mark from Niche Website Builders onto the show to discuss my recent order of a Skyscraper link building campaign for one of my niche sites. We dive into how they started their agency (Niche Website Builders), what types of services they offer, and more. Then we spend time looking behind the scenes of what happens when they create a link building campaign, how they do outreach, and everything that is involved.

Over the last little while, I've come to the realization that I need to make a major shift in how I blog. All thanks to Google.

Unlimited WordPress development? WPTangerine is a service I had never heard of until recently. I was a bit surprised when I heard they had been around since 2015 and came highly recommended by someone in my network.  In my podcast, I interviewed Marcus, the co-founder of WP Tangerine. We dive in and talk about how he built his business and how WPTangerine has grown to nearly 600 paying clients with 60 full-time employees.