28 minutes | Dec 14th 2020

Putting Your Marketing First w/Michael Cox

On this episode Michael Cox of the Mortgage Nerds joins Sean Zalmanoff to talk about marketing, relationships, building a strong brand, and having an abundance mindset.  Mike also talks about how MLOs should have a marketing first, mortgage seconds philosophy when building their business. 1:45 Intro to Mike4:00 Making that decision to move6:30 The mortgage nerd philosophy7:40 Building a team10:50 Dealing with challenges12:50 The strength of a relationships14:00 The mortgage nerds brand19:10 Diversify your marketing21:00 Putting marketing firstQuotes:“I’m a firm believer in creating strong strategic relationships.”“Not everyone should be a broker owner.”“If you miss a loan closing that hurts your brand.”“You want to work for a company that allows you to create your own brand.”“Your a marketing company first, but happen to do mortgages.”Key Takeaways:If you decide to move to a new company make sure to do it for the right reasons.You don’t know what you don’t know. You need to constantly be learning. Having a community of loan officers is a great support system. Once you build a brand, make sure you protect it. Having a strong brand enables you to have more freedom with your business. Don’t worry about giving away your secrets, because most MLOs won’t do it anyway. Links:Mortgage Success Academy -onedollarmsa.comNext Level Loan Officers - https://www.nllodigital.com/mortgage-success-offerLoan Officer Events - loanofficerevents.comSocial Media:Facebook - https://www.facebook.com/NextLevelLoanOfficers/YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQLinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/Text the word: nextlevel to 36260 to download our appThe Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com
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