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New Construction Marketing Podcast
44 minutes | Jun 1, 2021
The House That She Built with Kristi Allen and Mollie Elkman-118
All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118 The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.
35 minutes | May 20, 2021
How to Get Media Attention for Your Business with Christina Nicholson-117
Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets. She is the Founder and CEO of Media Maven and today we chat about strategies to get your business featured in media without paying for it. She also talks about best practices when it comes to promoting and repurposing the coverage you receive as well as biggest mistakes most business owners make. To learn more about Christina, check out her Podcast.
34 minutes | May 7, 2021
The Future of Home Shopping with Jeff Kutas-116
Jeff Kutas aka Mailbox Guy is the Founder and CEO of MB Sentinel-they create safe spaces for home deliveries. His innovations not only provide a safe place for online orders but also create a safe space for this home delivery activity, that he personally feels lacks awareness. Jeff likes to create things that make everyday life more enjoyable and that are useful. Developing his delivery solutions so that they are best suited to how people live I.e. a gated property, suburban curbside or urban was determined by countless visits with homeowners, architects and builders which was integral to creating the variety of solutions that he offers today. We're talking about changes in consumer behavior with the rise of online shopping and how it affects not only how consumers shop for new homes and what features they choose but also new and innovative products that you can offer to accommodate your buyers. Connect with Jeff on LinkedIn on visit his website to learn more.
44 minutes | Apr 29, 2021
Episode #115: OSC Follow Up Best Practices with Alexis Udine.
For full show notes please visit www.anyachrisanthon.com/115 Alexis and I will be speaking at The Sales and Management Retreat in October 2021 in Hollywood, FL. To find out more and to sign up for the VIP list please visit www.anyachrisanthon.com/roland Today's guest is one of my favorite industry people-Alexis Udine. Alexis is a builder marketing manager with Group Two and the director of g2 Online Sales Coaching. For over a decade, Alexis has dedicated her career to the launch, growth and success of home builder sales and marketing programs around the country. She is thrilled to offer a fresh, proven approach to online sales coaching that meets the needs of today’s new home buyers. Alexis was recognized in Professional Builder‘s 40 Under 40 Class of 2021, has spoken at the International Builders Show, and regularly shares her knowledge with builders nationwide through Builder 20 groups. She holds a Master’s Degree in Elementary Education and is thrilled that her education and passion have merged to enable her to bring this innovative program to home builders. Connect with Alexis at firstname.lastname@example.org
42 minutes | Apr 23, 2021
New Home Price Transparency with Betsy and Mark Feldmann-114
PRICE BLD-R is the collaboration of new home marketing veterans Mark and Betsy Feldmann, Principals of First Story Marketing located in Centennial, Colorado along with John Russell and Eric Knopf, Founders of Webconnex, a leading software company based in Sacramento, California. PRICE BLD-R is a brand-new patent-pending technology that deploys from anywhere on your website and allows shoppers to virtually “build & price” your homes. Watch engagement and leads soar as potential buyers are guided through an interactive new home pricing wizard to build & price your new homes.Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months. New homes are their passion. They believe that there isn’t anything better than a happy homeowner in a brand-new home. That’s why their work is solely focused on bridging the gap between builders and buyers in order to foster wonderful, lasting relationships. Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event marketing. Mark applies his six-plus years of project management experience with one of the largest home builders in the nation to day-to-day business operations and client project management. Ready to give PriceBldr a shot? Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.
43 minutes | Apr 16, 2021
How Arbor Homes Implemented MarTech with Tyler Stouder-113
Two opportunities to join me in person next week: 1. Tuesday, April 20th at 10:30 am EST: Learn How to Use Webinars to Grow Your Network and Generate Leads on Autopilot. To register: www.anyachrisanthon.com/tina 2. Thursday, April 22nd at 2 pm EST: How to Convert Browsers Into Buyers and Establish a Pipeline of Leads. To register: www.anyachrisanthon.com/nternow Tyler Stouder is the Director of Marketing at Arbor Homes and he is a self described HubSpot enthusiast. Yes you heard that right. That's how we got connected in the first place-we both can talk about CRM's more than socially acceptable to admit. Tyler's been with Arbor Homes for a little over 2 years-coming from outside of building industry (his background is in marketing agency world). Today we talk about how Arbor Homes was able to embrace and implement new tech under Tyler's guidance in 2 short years. Connect with Tyler on LinkedIn
45 minutes | Apr 2, 2021
Home Builder Website Benchmarks 2020 with Molly White-112
Molly White is a Digital Strategist at ONeil Interactive and she is a passionate early adopter. She helps clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages. On today's episode of the New Construction Marketing Podcast we're talking home builder website benchmarks for 2020. ONeil Interactive specializes in home builder websites and they've compiled this the data to give us a snapshot of customer behavior online.
44 minutes | Mar 24, 2021
How to Stay Motivated and Prevent Burnout with Stanley Stouder-111
Today's episode is brought to you by The New Construction Marketing Academy. If you want to learn how to automate your follow up from contact all the way through settlement and build a pipeline of referrals, than this self-paced online course is for you! Stanley Souder is my guest on today's episode and we're talking how to stay on top of your sales game during a hot housing market. It's easy to convince yourself of your own greatness when the houses are practically selling themselves and it's easy to become an order taker in the process. We discuss what you can do today to ensure success in sales even when the market turns and Stanley talks about his tips to stay motivated and prevent a burnout. Stanley is an Area Sales Manager with extensive expertise in successfully exceeding quotes and building effective teams that not only perform at high levels but enjoy working together. He currently manages 12 Sales Consultants across 4 communities throughout the Charleston Market. Since joining the team he has helped onboard 3 new hires and increased sales numbers week after week. He currently manages one of the fastest growing areas in Charleston, South Carolina. His passion is not just meeting quotas but building an environment where each member of his team feels valued, appreciated, and challenged to be their best. Key Achievements as a Sales Consultant: • Presidents Club 2020• Sales Volume Leader • #2 ranked sales consultant in the country out of 900 • Highest Customer Reviews in Division 2019/2020
35 minutes | Mar 18, 2021
Technology and the Future of Home Building with Kody Smith-110
Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process. On today's episode we're talking how technology is changing the home building industry. Novi Home is offering a special discount to listeners of this podcast, to take advantage of this offer use my affiliate link: www.anyachrisanthon.com/novi Kody's background is in entrepreneurship and technology sales within startups. His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder. Prior to NoviHome Kody worked as President of Sales at NoviHome's sister company, TouchMD. TouchMD has 1,500 clients in 15 countries and just celebrated surpassing its millionth patient registered. TouchMD revolutionized the patient experience in cash-pay healthcare and set the bar for patient care and communication." Kody is a father to four children; three biological and one adopted. His family is the #1 priority in his life. His wife and Kody live and raise their people in a small town in Southern Utah, population 30k. His father was and still is a serial entrepreneur and Kody had the rare opportunity to grow up experiencing the joys and hardships of this life. He has a true passion for creating solutions to problems and enjoys the challenge of startups. He sold his first PC when Kody was 14 years old in his family’s office supply store. From that day on, he has been addicted to sales and the process. Every year Kody chooses a few words to focus on. His hashtag for 2021 is “Level Up"
59 minutes | Mar 9, 2021
Waitlisted with Kevin Oakley-109
Kevin is a returning guest on today's episode-he previously appeared on Episode #39. Today we're talking waitlists. For full show notes and link to the original article please visit: www.anyachrisanthon.com/109 Kevin Oakley has over 15 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family owned builder (Heartland Homes). He’s been intimately involved with the development, marketing, and sale of over 2 billion dollars in new homes.
30 minutes | Mar 3, 2021
How to Make Your Content Fun with Outgrow.co-108
Saksham Sharda is a Creative Director at Outgrow.co and we're talking strategies to get your content seen by your ideal customer. Consistent content creation is essential. Your content needs to create desire for your product/service while simultaneously overcoming customer objections. But no matter how great your content is, there is no point in wasting time to create it, if it doesn't get consumed by your ideal customer. So, how do you get it in front of your buyers and get them to engage with it? You need to make it fun, it needs to be personalized and interactive. Outgrow.co helps you do just that. Interactive Content Adds Real Value: It builds trust by answering your customer's most pressing questions early on in the buying cycle. Buyers who don’t convert the first time will use interactive content. It forms the optimal step in the buyer journey between the first visit and the eventual buy. It is inherently viral. Due to the personalized nature of the responses, one is more attuned to sharing results. More people are searching for “How much does X cost” or “What is my risk of getting a X disease”. Interactive content like quizzes and calculators provides the best answers to these questions so rise to the top of search results. Highly interactive quizzes and calculators provide instant gratification and hence visitors are more likely to share their contact information. Conversion rates from interactive content are nearly 30% higher than your run-of-the-mill landing pages because users benefit from the personalized results page. Interactive content helps you find out much more about your audience beyond name and email. You can use this information to categorize them into specific segments including territory, industry, budget, outcome/result etc. Interactive content-based segmentation along with our powerful integrations helps you assign each segment to specific sales people and to specific lists, which allow for more personalized and targeted sales followups. So if you're ready to give it a try, use this affiliate link to get your first month free. I gave it a try and here is my first survey. Please take it to help me improve this show!
43 minutes | Feb 18, 2021
How to Talk to Your Customers About Price Increases and Build Times with Stephanie Lindamood-107
If you haven't already registered for the TecHome Builder Summit be sure to do it asap! It's free and it's coming up next week. I'll be hosting 4 session and I hope to see you there! Stephanie is a returning guest, she was originally on Episode #49 so be sure to check that out. Today we're talking about current market conditions and factors affecting price of new and existing homes as well as contributing factors to delays in construction. My hope is that you'll be able to communicate better with your own customers about these issues and how it may be affecting construction of their own home. After selling over 300 new homes as a new home sales counselor, Stephanie transitioned to the resale world. Today, she partners with new home sales managers - and she helped her home builder partners close over 400 new homes to families in the Dallas/Fort Worth area. She does this by helping her clients sell their current house above asking price and on schedule, freeing their mind up to focus less on selling their house and more on moving into the home of their dreams. If you are a new home sales manager in DFW area and want to sell more homes be sure to give Stephanie a call! Stephanie has a podcast of her own Thriving in New Home Sales so be sure to check that out and connect with Stephanie on Instagram
31 minutes | Feb 8, 2021
Confessions of a Secret Online Shopper with Leah Fellows-106
Leah is a returning guest on the Podcast (she appeared on Episode #89) and today we're talking about a benchmark study of online sales counselors. This secret shop included fifty US builders and we're talking the good, the bad and the ugly of online home shopping. To get more of Leah, check out our session at The International Builders Show (IBSx): Adapt of Be Left Behind: Lessons Learned from Online Sales Counselors. Ingrid Prince and Chris Hartley are also joining us in this session where you'll learn lessons used by online sales counselors to strengthen your onsite sales team's lead and nurturing skills. And you can also see Leah at the upcoming TecHome Builder Summit in February 24/25th where we'll be diving into the topic of Online Customer Journey. Carol Morgan of Denim Marketing, Leah Turner and Ben Marks of Melinda Brody & Co. will be joining us for this conversation, so be sure to register! Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional. Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads.
42 minutes | Jan 27, 2021
How to Stand Out in a Crowded Marketplace with Robin Cangie-105
We're talking how to hone in your marketing message and stand out in a crowded marketplace. Robin helps consultants and freelancers build six-figure consulting PODCAST businesses and be an “obvious yes” to the clients they want. She earned her marketing stripes with 10 years in the tech industry, most recently as VP Marketing at Jhana, a leadership development start-up. Robin joined Jhana as employee #8 and built the marketing team from the ground up. In 2017, after the company was acquired by industry heavyweight Franklin Covey, Robin decided it was time to strike out on her own. She spent the next three years building and growing a six- figure consulting business and now helps other freelancers, consultants and aspiring corporate escapees do the same. A passionate world traveller, aspiring middle-grade author and unapologetic cat person, Robin lives in the Pacific Northwest with her partner and two magical orange cats.
37 minutes | Jan 20, 2021
Marketing Planning for 2021 with Rob Krohn-104
Rob Krohn has more than 20 years of experience leading marketing, advertising and lead generation strategies for B2B and B2C companies, driving both online and offline conversions as a brand and marketing strategist. Rob joined Epcon Communities Franchising as digital marketing manager in 2013 and currently serves as vice president of marketing. He oversees marketing guidance and strategy, program implementation and execution and analytic evaluation for all of the company’s marketing initiatives, including driving leads for the franchise opportunity and corporate homebuilding businesses, as well as serving as a consultant to Epcon’s national network of Franchise Builders. Rob has also led Epcon’s efforts to integrate the most recent technology into marketing for homebuilders, including 3D virtual tours and more, placing the company at the forefront of homebuilding technology innovation. His creative strategies and pragmatic approach have helped Epcon realize a 200 percent increase in web visitors and a 500 percent increase in franchise leads. In part due to his lead generation strategies, Epcon has also signed more new Franchise Builders in the first half of 2020 than in the previous three years combined. Prior to his current position, Rob oversaw brand management and marketing initiatives for Assurex Global, HSG/CodeBlue and HTP (acquired by McKesson). Rob also served as the president and owner of RHK Advertising, where he directed marketing and communications programs for his clients. Rob speaks frequently in the franchise and homebuilding industries on topics such as traditional and digital lead generation, lead conversion techniques, marketing technology, as well as virtual and augmented reality.
35 minutes | Dec 4, 2020
The 8 Minute Mastermind with Brad Hart-103
Please register for this webinar: www.AnyaChrisanthon.com/win Top leaders in homebuilding are coming together (including yours truly) to give their predictions and advice for how to crush your 2021 goals. We're competing to see who gets the most registrations-so you guys gotta help me win! Please register even if you can't attend-they'll send you a replay. Make More Marbles founder Brad Hart is part of a tribe of abundant-minded creators who are changing the way that business is being played. Instead of pouring energy into focusing on the problem, they bring solutions to the table. Instead of grabbing for the marbles that are already there, they shift our focus to creating more. As an experienced entrepreneur, investor, trader, advisor, and mentor to people who want more from their life, Brad has mentored thousands of entrepreneurs and investors, built a hedge fund that returned 106% net of expenses in 2013, has been featured multiple times in Forbes (as well as several popular blogs like The Four-Hour Workweek). His articles have been read over 1,000,000 times.Brad is a sought after speaker, thought leader, and exchanges radical ideas with heavy hitters in multiple industries. After building (and helping to build) several successful ventures in various industries (trading, real estate, etc.), he has refocused on what he loves most: Building businesses, managing wealth, mentoring entrepreneurs, and helping others to create abundance in all areas of their lives. Today we're talking about Brad's latest book The 8 Minute Mastermind and Brad shares some great marketing ideas to help you generate leads.
40 minutes | Nov 19, 2020
Evolution of A.I. and the Future of Homebuyer Journey with John Hiscox-102
John Hiscox is a business development executive with Open House A.I - artificial intelligence powered marketing platform that works behind the scenes of a builder website to collect real-time behavioral data to empower confident decision making. John is a seasoned senior sales professional and growth advisor with a strong focus on B2B SaaS sales. Today we're talking about the power of artificial intelligence to transform a customer journey experience as well as changes to privacy laws and its impact on future of marketing. John loves speaking with customers and prospects to learn about challenges they face, and he take pride in pushing folks to think differently. As a software person - he tells folks that the technology doesn't matter... its what the technology enables for the customer - the outcome - often the sales process is focussed on the wrong thing. John is a startup advisor to young entrepreneurs and a big believer in philanthropy - personally and professionally.
41 minutes | Oct 27, 2020
The 3 x 3 Strategy to Build Know, Like & Trust Factor with Ryan Mason-101
Recently named by Yahoo as 1 of the Top 12 Entrepreneurs to Watch in 2020 and former athlete, Ryan is living proof that, through perseverance, anyone can find success. A disruptive force in the professional world, he’s built a philosophy for building businesses using three key factors: people, process, and platform. Ryan’s passion and hard work have brought him countless accomplishments in the business world. Ryan is now reaching out to up-and-coming entrepreneurs. His path took many unexpected turns, but he ultimately persevered. Ryan wants to inspire others to do the same, and to give them hope when difficult trials lie ahead. Ryan's book The Digital Playbook: Proven Methods for Using Digital Marketing, Social Media Advertising and Internet Content for SEO, High Visibility and Explosive Business Growth is available for pre-sale on October 24, 2020 Tested and proven, the strategies and advice within this book are aimed at small businesses looking to take the next step in their development. Outlined within are methods to increase brand visibility, grow awareness within a company, how to supercharge engagement, and ways to drive both leads and conversions. Connect with Ryan: On his website, on Facebook, on LinkedIn and on Instagram
71 minutes | Oct 21, 2020
Instagram Reels for New Home Sales with Nadia Wiler-100
To watch a video and see full show notes please visit: www.anyachrisanthon.com/100 Nadia Wiler is a wedding photographer turned new home salesperson after Covid 19 virtually eliminated wedding industry. She knew she had to pivot and she picked new home sales as her new career because it is "pandemic proof". Despite becoming an employee she runs her community in Plano TX at K. Hovnanian Homes as her own business. I found her on Instagram and was immediately impressed by what she is doing on this social media platform to sell homes. Today we're chatting about all things Instagram as it specifically relates to new home sales. We discuss one of the newer features on the platform-Instagram reels. I would strongly suggest grabbing your phone so you can follow along and I challenge you to create a reel of your own! I did it! (Not very well-but hey, it's work in progress! Check mine out here. Since this is the 100th Episode of the Podcast, I'm doing a giveaway-$100 Amazon gift card. To enter-create an Instagram reel of your own and use #newconstructionmarketingpodcast and tag @anyachrisanthon. Winner will be announced on November 15th, 2020.
46 minutes | Oct 14, 2020
The Three Strike Follow Up with Sky Stephens-099
Sky is my guest on today's episode of the New Construction Marketing Podcast and we talk about maintaining good habits during a housing boom. When people line up outside of your model home it's easy to become lazy and only go for the low hanging fruit, but what goes up-must come down. And when it does, you don't want to have atrophied sales muscles-you want to work them out every day so when the going gets tough-you're ready for it! Sky Stephens is the co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a firm believer that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve a superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place. In order to maximize client experience and overcome these difficulties, the Association Of Professional Builders helps builders systemize their building company. The result is an improved client experience which leads to more demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset. CONNECT WITH SKY Email: Sky@apbbuilders.com Phone: +61730140363 LinkedIn Facebook Instagram
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