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As a lecturer at the University of Technology, Sydney Jenni Beattie has a front-line view of the skills our next-gen PR and comms students are being taught… but is it enough for them to make a real go of it in a contemporary workplace? Jenni runs through a 6-point checklist for anyone entering or working in … Continue reading #31 Jenni Beattie on Honing Your PR & Comms Skills-Set →

Sara Delpopolo is the Principal of Axis Legal, a Sydney-based practice with specialisations in Information Technology and Telecommunications, and Social Media Law. Sara is also the author of Social Media – Playing by the Rules. In this episode Sara discusses the elements which make up a practically useful and legally robust social media policy. Episode #30 … Continue reading #30 Sara Delpopolo on Social Media Policies →

Josh Cobb is the founder and director of Stepps, a digital marketing company that works with real estate businesses. Josh’s own professional experience in residential property sales and property management provides him with an insider’s perspective on where the local industry sits when it comes to effective social media and content marketing. Episode #28 – Host: … Continue reading #28 Josh Cobb on the Real Estate Industry’s Use of Social Media →

If you’re not running a robust email comms program you’re missing a beat. Do what Simon says… Episode #27 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Simon Byrne LinkedIn &Twitter Andzen website Sign-Up.to website Full podcast transcript   

Adel de Meyer, Hootsuite Ambassador & Solution Partner, discusses the platform’s core social media monitoring, scheduling and engagement features. There’s more to this service software than you probably realised… Episode #26 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Adel de Meyer Twitter, LinkedIn, Google+ and Facebook Adel contact email: adel@adeldemeyer.com Alltop Hootsuite App Directory … Continue reading #26 Adel de Meyer on Hootsuite →

Teri Lichtenstein, an accredited nutritionist, practising dietitian (APD) and sports dietitian discusses the impact that social media and ‘Dr.Google’ is having on the food and healthcare sectors. As consumers are presented with innumerable sources of fast-moving information online what now denotes credibility – substantiated facts or the number of followers? How can practicing nutritionists and … Continue reading #25 Teri Lichtenstein on Social Media Use by Nutritionists & Dietitians →

A well-crafted and positioned infographic is a powerful communications tool. Brandon Rossen, head-honcho at Hot Butter Studio explains how conceptual and data visualisations work, and why they sometimes don’t work as well as they could. Episode #24 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Brandon Rossen Twitter and LinkedIn Hot Butter … Continue reading #24 Brandon Rossen on Infographics →

Kristy Hughes is the Senior Content & Community Manager at Saatchi & Saatchi in Sydney. She and her team have implemented an innovative technique to boost social media engagement and brand awareness on behalf of their clients. It’s being done by leveraging  brand-aligned news stories with an added dose of targeted spend. The results are … Continue reading #23 Kristy Hughes on Social Media at Saatchi & Saatchi →

Skyping in from a beach in the Maldives Chris Schwarz  tells how he has managed to run his digital agency for the last 4 years while continually travelling. Episode #22 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Chris on LinkedIn and Instagram Digital Leaf website Full podcast transcript  

Organisations whose operational and reputational DNA involves enforcement, jurisdiction, policing, prohibition or taxation are not cool. Just aren’t. And when they’re on social, they’re more often flamed than famed. Episode #21 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Gerry McCusker on LinkedIn EngageORM website, blog, YouTube and Flickr Full podcast transcript … Continue reading #21 Gerry McCusker on Being a ‘Tough to Love’ Brand in Social Media →

Tweet and blogs are the new bombs and rockets. Nicole Matejic, a social media trainer for NATO offers a glimpse of modern warfare in an age of social networks. Episode #20 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher  Shownotes Nicole Matejic on LinkedIn Info Ops HQ website, blog, newsroom, LinkedIn, Twitter, Facebook, Instagram … Continue reading #20 Nicole Matejic on Social Media in Modern Warfare →

So you own/manage a restaurant, bar, nightclub or cafe… here’s to getting serious about your online presence. Episode #19 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Online Store Guys website, Twitter, Facebook, Instagram and Pinterest ‘Great bar and restaurant website design’ – blog post Mel: Hot or Not Dimmi Online Restaurant Reservations MyGuestlist … Continue reading #19 Scott Kilmartin on the Online Presence of Restaurants, Bars & Cafes →

You probably have Google Analytics sitting on your website, but are you utilising even a small fraction of all the wonderful stuff it can do for you? Find out here with Certified Google Analytics Partner, Simon Pilkington from Technium. Episode #18 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Technium website Simon … Continue reading #18 Simon Pilkington on Google Analytics →

The in’s and out’s of using WordPress for your next website or blog… Glenn Todd from Dvise is the walking resource. Episode #17 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Dvise Creative website WordPress.com (a hosted solution for your blog/website) WordPress.org (for self-hosting your own blog/website) Themeforest Lynda.com BackupBuddy WordPress plugins … Continue reading #17 Glenn Todd on WordPress →

Jenni Beattie has been an online community manager since long before social media was even a thing. She has a strong background working with NFP’s in the health sector, and until recently was the Social Media Community and Strategy Manager for the Cancer Council (NSW).  In this episode Jennie highlights the differences (or not) between … Continue reading #16 Jenni Beattie on Not-For-Profit Social Media →

The tables are turned… Adam Franklin interviews me on his own podcast, Web Marketing That Works (originally posted 31 May 2014). Episode #15 – Host: Adam Franklin Subscribe via iTunes Subscribe via Stitcher Shownotes Web Marketing That Works Podcast (on iTunes) Full podcast transcript   

Adam Franklin is the co-author of newly released book, Web Marketing That Works and the co-founder of Australian digital agency Bluewire Media. Adam discusses the path the traditional publishing process forced him to take, why he’s happy he took it, and also why he’s grateful he had a pre-existing digital/ social media platform to launch the … Continue reading #14 Adam Franklin on Web Marketing That Works →

Dan Toombs, lawyer and founder of digital agency Fast Firms discusses the difficulties – both real and imagined – that law firms are up against when it comes to integrating social media into their marketing and communications mix. Episode #13 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Fast Firms LawBuddy Erin … Continue reading #13 Dan Toombs on Lawyers and Social Media →

Mark Parker, Queensland State Manager at Kinship Digital,  social media speaker and trainer, talks content…. or more specifically, how to amplify reach and heighten impact. Episode #12 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Mark Parker on LinkedIn Kinship Digital LinkedIn Groups Full podcast transcript  

Libby Cattalini is the Social Media Strategy Manager for one of Australia’s largest FMCG businesses. She has 9 iconic brands under her supervision.  Libby discusses brand ‘return on relationship’ using Facebook. Episode #11 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Libby Cattalini on LinkedIn Full podcast transcript