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31 minutes | Jun 10, 2021
Onboarding Frameworks & Psychology with Ramli John
Today on the podcast we are speaking with the incredible Ramli John, Managing Director at ProductLed • Author of "Product-Led Onboarding"Ramli is a marketing, design, and software development expert helping product-led SaaS companies. Today we discuss how onboarding is like throwing a MASSIVE party, the role that psychology plays in onboarding. And different frameworks you can implement to improve your sign up flow.
25 minutes | Jun 3, 2021
Customer Data and Ethics with Magda Griffiths
Today we are speaking with Magda Griffiths, the Senior Product Manager at Gumtree, part of eBay. Magda brings years of experience in product management, from working at ninemsn to presenting talks at VIVID Sydney, and being an instructor or Product management at General assembly.Today we discuss how data is used at Gumtree, what ethical dilemmas are involved with using customer data, how to involve the whole team in building new features, and more.
33 minutes | May 27, 2021
Growth Hacking Masterclass with Vaibhav Namburi
Today we are talking to an absolute weapon of a marketer, product manager, growth hacker, tech whizz, Mr Vai Namburi. Vai has built successful businesses, received prestigious awards, taught software boot camps, mentored startups at Blackbird and Incubate, speaks regularly and the list goes on. Today we learn how to build an engaged online community, how to get your first 1000 customers, tools to automate your marketing and how to create viral content which actually works.Resources:https://www.buildingstartups.co/blog/the-ultimate-startup-framework-to-build-a-successful-business-proven-strategy
31 minutes | May 20, 2021
Physical and Digital Product Management with Demetre Tryfiatis
Demetre Tryfiatis whose product management career went from the very hands-on physical product designer, creating high-end furniture worth up to $800,000, to expanding Koala’s product offering into the lounge. We discuss different methodologies used between physical and digital product management, how personality and brand voice influence the product, and ideas on how to surprise and delight your customer.
25 minutes | May 13, 2021
Innovative Product Building with James Eyes
Today we are speaking with James Eyes, who has had a varied career to date, from travel to cars to consulting and now to banking as a Product Manager for UBank. We discuss how to find innovative ways of building a product within the new era of banking, the onboarding flow for a highly regulated industry, and the impact a slick design has on increasing conversions to 83%.
27 minutes | Apr 29, 2021
Optimising Onboarding Flow with Alex Robertson
Today we are speaking with Alex Robertson a product manager at Stake a growing platform which makes it easy to trade US stocks. We discuss everything from how to optimise the onboarding flow, particularly within the Fintech, and highly regulated space, how build trust and a brand within the company to differentiate yourself from competitors, and methods used to nudge a customer through to purchase. Lets dive in.
34 minutes | Apr 22, 2021
Engineering Product Development with Christian Iacullo
Today we are speaking to Christian Iacullo, who has a really impressive career date. He’s been a software engineer for Freelancer and Atlassian, and is now an engineer at Canva where he rebuilt the editor search, designed and built content apps, launched the canva Developer platform and is now working on a new exciting project! Christian is also a mentor at Startmate and an angel investor. Today we learn about the role of an engineer in product management, designing products for developers and how one of Canvas new products has grown massively over the last year.
30 minutes | Apr 15, 2021
The Future of Ethical Growth with Adam Long
Matt Damon and the Chairman of the World Economic Forum both call themselves fans. Al Gore and Jack Ma wear his socks. Law firms around the world use his software. And companies like Sony Pictures, and ANZ bank have been taking his advice for years.Adam Long is our incredible guest on today’s podcast and we learn all about how to build impact into your product, what exactly ethical growth is, and the journey of how a humble sock stall at the Glebe Markets turned into a global company helping fight poverty through supporting 100s of charities along the way.
23 minutes | Apr 8, 2021
Product Growth & Growth Teams with Andrea Ho
Today we are speaking to Andrea Ho, the senior growth product manager at Atlassian with aWealth of knowledge and experience up her sleeve. Hear how Andrea started as a fashion designer through to the early days of customer service at Atlassian to ending up managing an entire engineering team to help them build growth strategies and drive revenue. We discuss the role data and ML have to play in product management, ideas on how to nudge people to a new product and much more
30 minutes | Mar 31, 2021
SEO & Growth Hacking with Colm Flanagan
Colm Flanagan, a truly gifted growth marketer, and a real master of SEO. Today he speaks about his journey from the early days in Ireland to how he ventured out into the world allowing his skills and experience to mould his ideal career, all the way to how he now owns barbers and hair salons. His insights into data analytics are profound and you’ll end this podcast looking to hire a data scientist
29 minutes | Mar 25, 2021
The Evolution of Marketing Data and Technology with Kate Murray
Today we are very excited to be speaking with the incredible Kate Murray who gives us a great 10-year review of the evolution of marketing data and technology in the ANZ market. Her experience includes working for the DNC during the Obama campaign, Google, and generally being at the forefront of innovation in the digital space.
28 minutes | Mar 17, 2021
The role of data and psychology in product management
Today we are speaking with Jehan Gonsalkorale who is a Product Manager at Atlassian, with a wealth of knowledge in data analytics, psychology and customer research. We learn about how Jehan uses scientific methods to solve complex business problems and applies quantitative methods to find meaningful solutions that drive growth. Jehan talks us through what the change boarding process is, how to ask the right questions to users and whether constant iterating is more effective than less frequent big adjustments.
27 minutes | Mar 10, 2021
Product management in startups vs corporate with Teresa Huang
Teresa has been in Product Management for over five years and has worked in a variety of industries from finance, media, health, and aviation. We discuss the difference between product management in a startup, vs corporate, agile, and lean methodologies and how to retain customers within a competitive environment.
35 minutes | Mar 4, 2021
Product Led Growth with Wes Bush
Todays episode is with the brilliant Wes Bush the founder and CEO of Product Led, a course and now book for product mangers and marketers to learn best practices when it comes to product led growth.Wes spends his days teaching SaaS businesses how to flip the old school sales playbook on its head and build products that sell themselves. Today we learn the critical aspects of an onboarding flow, how to increase conversions from freemium to paid and what is user success.He is so high energy on this podcast and we loved interviewing him.
26 minutes | Feb 24, 2021
Building trust and reducing the onboarding friction with Tamim Noorzad
Today’s episode is with Tamim Noorzad is a product person through and through, with an awesome career to date. He started out as a mechatronics engineer of all things, was one of the first product people at Airtasker, the director of partnerships at Brighte, the head of product at Trabr and now he is the head of product at Pocketbook, Australia’s most loved personal finance management app.Today we learn about how to build trust with your customers and double the conversion rate within the onboarding process, where psychology plays a part in the user experience and the future of personal finance software.
32 minutes | Feb 17, 2021
Canva's Charlotte Norman - Product Marketing Lead
Charlotte shares her insights as a visual communicator and how that developed in her role at Canva. Charlotte speaks to the evolution of the Product Marketer role and its increasing growth in Australia. This episode highlights value of audience segmentation, personas, funnelling, roadmapping and experimentation.
44 minutes | Feb 10, 2021
Ken Sandy The Influential Product Manager
Ken’s a senior technology Product Management exec from the SF Bay Area including online education companies, MasterClass and lynda.com (Linkedin Learning). He pioneered the first Product Management course offered in the Engineering school at UC Berkeley, which has over 400 PM alumni practicing in industry, and recently released “The Influential Product Manager – How to Lead and Launch Successful Technology Products” We learn how product management is evolving, how to ask your customers the right questions, and how to design your onboarding flow with as little friction as possible.
28 minutes | Feb 3, 2021
Jordan Lewis - Director of Growth at Deputy
Jordan is a growth hacker repping product led growth before either of those were a popular term, spending time at Xero, before his current role as Head of Growth at Deputy a software for rostering staff. Jordan dives into what makes a great growth hacker, how to increase signup conversions and much more.
35 minutes | Jan 28, 2021
Dan Ross EX APAC MD - Optimizely
Today’s episode we are lucky enough to have Dan Ross who has spent more than a decade leading Go-to-Market teams at high-growth Silicon Valley companies. Most recently, Dan was the founding APAC Managing Director for Optimizely, creating a local team and building a multi-million dollar regional business from the ground up. .Prior to that, Dan led several other global Go-to-Market and Ops teams at companies ranging from 14 to 5,500 employees that have collectively fundraised over $2bn. Dan is also a mentor at Muru D and recently a Venture Partner at Black Nova Venture Capital.Today we discuss the importance of A/B testing, cohesive teams and the no code movement within marketing.
32 minutes | Nov 19, 2020
Anna Cheng 40,000 people on the pre launch waitlist at Spaceship
In this episode of the Net Positive Podcast by upflowy we hear from Anna Cheng. Anna has had an impressive career, she is currently Growth Marketing Manager at Brighte. Previously Head of Growth at Curious Thing. Before that, she was Spaceship's 3rd employee where she created a pre-launch viral campaign that had over 40,000 sign ups and helped them get $100m in FuM in just 4 months.
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