42 minutes | Apr 8, 2021

#21. Seller beware! Navigating the pro’s & con’s of E-commerce & online distribution platforms

Season 2: 'Product development', Episode 9Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.Guest Bios:Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.auWhat to listen out for:2.48 The story of Unlcked vs Google11.13 How to use influencer marketing & celebrities12.01 The importance of authenticity in brand marketing13.44 How to scale content marketing23.36 Upbank & the Afterpay partnership27.34 Why Sleephones use Shopify for eCommerce32.19 What it's like to sell through Amazon marketplace39.19 RECURRING SEGMENT: Nerd SuperpowerResources & links:'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_OccasionsThe story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy
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