37 minutes | Oct 25th 2020

Premium Cannabis Packaging

Premium Cannabis Packaging with Kary Radestock, CEO of Hippo Premium Packaging. Kary launched Hippo Premium Packaging in March 2016 offering an array of services to the cannabis market, including Marketing Strategy, Brand Development, Social Media, Public Relations, Graphic and Web Design, and of course, Printing and Packaging. Radestock brings over 20 years of award-winning print and packaging expertise and leads a team of the nation’s top brand builders, marketers, and print production experts. Kary's company has been serving the cannabis industry with packaging needs for years so she has seen a lot of NEW players entering the market. People coming from other mainstream industries where one might expect the best practices in their industry to be the same for the cannabis industry, but they quickly find that it’s different. We talk a good bit about this podcast about best practices, good management practices, as well as how proper planning can go a long way towards the success of your business. The Cannabis Industry seems to operate at its own speed sometimes. We like to call it “dog years” so one year for a cannabis company seems to feel like three, or seven. We dive into how this plays out when planning a brand launch or specific product launch and much more.