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Rener Gracie is on the show today, listeners! Get stoked! Today, Jason and Rener explore the world of Martial Arts, more specifically jiu jitsu, and it's relevance and opportunity in the functional fitness space. Today the two discuss:What is Jiu Jitsu Where Sport Meets Self-Defense When Strength & Athleticism Isn’t Enough Calling for De-escalation: Law Enforcement Scrutiny and AccountabilityTerritory, Credentialing, and Incorporating Jiu Jitsu Into Your Business Creating Consistency & Guaranteeing Quality Continuing Education for Coaches Training in the Digital Space & Long-Term SustainabilityEnjoy this passion-filled episode, coaches! We know it fired us up!Connect with JasonFollow RenerGracie BJJ OnlineText Jason: 408-706-2569 Visit the NCFIT SHOP Check out NCFIT+ for Online ProgrammingBecome a part of the NCFIT Collective Visit NCFIT online

Jason is coming at cha with a solo episode today to talk all things cryptocurrency. As gym owners and leaders, it is our job to stay educated on trends in technology that are here to stay. Today Jason explores:Evolution of technology in the fitness space Being open minded before forming an opinion Bitcoin & Cryptocurrency Gym owner’s responsibility to educate themselves on financial trends Resources for further education Connect with JasonText Jason: 408-706-2569 Visit the NCFIT SHOP Check out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

He's back, y'all! MDV is in the house and chatting all things culture on the Business of Fitness Podcast. Sharing what we've learned at NCFIT, Jason and MDV dive into:Tag Lines, Core Values, and Branding Creating Culture & Backing Up Your BrandingLeading From the FrontEmbodying the NCFIT Core ValuesHonest Communication and What We’ve Learned Along the WayQuality Coaching, Culture, and the NCFIT CollectiveYes, we provide fitness and motivation... but all of that falls flat without community and culture. Enjoy!Connect with JasonFollow MDVText Jason: 408-706-2569 Visit the NCFIT SHOP Check out NCFIT+ for Online ProgrammingBecome a part of the NCFIT Collective Visit NCFIT onlineListen to MDV's Podcast THE INTRO

Women Make Waves Hosts and NCFIT team members, Lindsey, Laura, and Arielle are on the show today! With the launch of the WMW Podcast and campaign, Jason sits down to discuss:Creating Opportunities For Your Team What is WMW Elevating Your Team's Voices & Raising Industry Standards Lessons Learned and Process of Launching a Campaign Logistic of Launching a Campaign Collecting Content and Setting a Social Calendar Creating Sustainable Culture in Your Company These girls are changing the game when it comes to podcasting in the fitness space. Let's make some waves! Let's go!Connect with JasonFollow LindseyFind ArielleCheck out LauraWomen Make Waves PodcastWomen Make Waves OnlineText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT onlineListen to Lindsey's Podcast: Get PsychedListen to Arielle's Podcast: Navigating Nutrition

Amelia Boone is in the house, people! Get excited. Amelia is both an Apple attorney and competitive Ultra runner. We dive into business, fitness, balance, and more in today's episode. Exploring the world of both COVID and competition, Jason and Amelia dive into:- Maintaining Synergy in the Digital Space - Backyard Ultra Races - Athletic Boom Post-Pandemic - Balancing Career and Competition - Signs of Over-Training - Shared SufferingAmelia is an inspiration and wealth of knowledge! Let's go!Connect with JasonFollow AmeliaWomen Make Waves OnlineText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT Collective Visit NCFIT online

Steph Roach is on the show today, coaches! Steph has overcome her fair share of adversity and is here to shed light on yet another hurdle she has had to overcome, owning a brick and mortar business during COVID-19... ring a bell? Today, Jason and Steph dive into:Social Media Success Does Not Make You Successful More Than the Product on the Floor Listening vs. Hearing Getting Out of Your Own Way Going Digital & Retaining Members Acquiring Corporate Wellness AccountsThis episode is SO full of information for any and all business owners! Enjoy!Connect with JasonFollow StephFind Stay DrivenStay Driven OnlineText Jason: 408-706-2569 Visit the NCFIT SHOP Check out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

Co-Founder and CEO of Street Parking and Former CrossFit Games Competitor, Miranda Alcaraz, is back on the show today, folks! As a long time friend of NCFIT, we LOVED catching up with Miranda on today's show. As so much more than a athletes or business owners, Miranda and Jason discuss:Gaining Perspective & Finding Balance Silver Linings and Starting Street Parking Challenging the Expectation of Being a CEOStop Showcasing, Start Coaching Engagement Not Entertainment Enjoy this one, coaches! Let's go!Connect with JasonFollow MirandaFind Street ParkingStreet Parking OnlineText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

Gym owners, we all dread that call, don't we? The call from copyright lawyers inquiring about our music practices... well Founder and CEO of FITRADIO, Rusty, joins the Busiess of Fitness Podcast today to get that sorted out for us! Today, Jason and Rusty dive into:Understanding Music Licensing Covering Your Bases and Accounting for PROsPaid Music Streaming Accounts & What Qualifies Business for UseEnhancing The Value of Your Membership with MusicMaking Music Affordable Perfecting the PlaylistThis is a must-listen for any gym owner that plays music in their gyms...and, well, that's all of us! Enjoy!FITRADIO will manage all of your licensing needsFITRADIO will now cover all or some of the PRO rates for your location(s) for a flat monthly fee + handle all of the reporting requirements for each PRO. Not only will we save you money, but we will also save you the time and headache of royalty reporting.Connect with JasonFollow FITRADIOExclusive FITRADIO DEAL for Business of Fitness ListenersText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT Collective Visit NCFIT online

He's back! NCFIT legend, Gabe Yanez, is in the house! Gabe is the Director of Sales at NCFIT and is bringing the heat in today's episode. Jason and Gabe dive into the controversial topic of listing your membership price on your website and more! The two dive into:- Pros & cons of pricing on your website- Selling a price vs. selling a service - What your time is worth - Intakes and on-boarding - Establishing a lead’s level of interest - How to triage changeIn the famous words of Gabe himself, "Let's Go!"Connect with JasonFollow GabeText Jason: 408-706-2569 Visit the NCFIT SHOP Check out NCFIT+ for Online ProgrammingBecome a part of the NCFIT Collective Visit NCFIT online

Today Jason is sitting down with long time friend of the show, Charlie Zamora! This episode is PACKED with topics that are relateable to all business owners in (or out) of the fitness space. The two dive into:- Identifying roles - Boundary setting in the workplace - Finding your superpower - Working with your wife - Unmet expectation and empathetic communication - Aligning why and howYou're going to love this one, listeners! Enjoy!Connect with JasonFollow CharlieText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT Collective Visit NCFIT online

We've got another AWESOME solo-episode for you this week, listeners. Inspired by our mothly NCFIT Partner Webinar, Jason dives into setting the tone for success and how to truly service the customer. Today, he dives into:- Procedures for New Member Acquisitions- Sales Flow & Customer Experience- Setting the Tone of Success- Adding Personal Touch & Elevating the AthleteGet ready to thrive post-COVID after listening to this episode, coaches! Let's go!Connect with JasonText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

The Business of Fitness Podcast graciously welcomes CrossFit Games athlete, Park City Fit Founder, and long time friend Chris Spealler to the show today! Together, Jason and Chris have decades of experience in both the competitive fitness space and Business of Fitness! Today, the two cover:- To Rent, Build, or Own Your Gym- Flexibility for Coaches to Have Space & Time- Trainer Incentives and Growing Your Programs- Nitty Gritty of Building a Gym Building- Re-branding and Brand Recognition - Your Business is Worth Your MembershipWith a take-home for every gym owner out there, today's show is a must-listen! Let's go!Connect with JasonFollow ChrisText Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

1st Phorm founder, Sal Frisella, is back on the show today! On this episode, Jason and Sal discuss the important of establishing what is in our control and how to capitalize on the positives. A good friend of the show, Sal, is a wealth of knowledge and an inspiration to all of those he comes in contact with.Today the two explore:- Focusing On What's In Our Control- Eliminating Outside Noise- Reacting vs. Responding- What Going Digital Has Taught Us- Community-based Fitness and COVID-19Connect with JasonFind SalFollow 1st Phorm Text Jason: 408-706-2569 Visit the NCFIT SHOPCheck out NCFIT+ for Online Programming Become a part of the NCFIT CollectiveVisit NCFIT online

Jason is rolling solo today to chat about Yesterday's Dreams. How often do we stop to reflect on how far we have come? Have you recently held some gratitude for where you stand today?Today Jason chats:-Reminders of gratitude -Making dreams reality-Finding time to reflect on successEnjoy this one, coaches! Here's to adding a little inspiration to your Thursday! Let's go!Connect with Jason Text Jason: 408-706-2569 Visit the NCFIT SHOP Check out NCFIT+ for Online Programming Become a part of the NCFIT Collective Visit NCFIT online

Dave Lipson stops by the Business of Fitness Podcast today to bring the Thunder Bro energy. Talking far more than functional body building, Jason and Dave discuss the business and brains behind the Thunder Bro operation and what elements and experiences set Dave up for success!The two discuss:Functional Bodybuilding and The Thunder BroHypertrophy, aesthetics, and injury-free trainingAddressing your weaknesses in business and fitnessMicro-managing vs. OverseeingIgnorance is NOT blissUnderstanding the user/athlete experience & Connecting with the consumerConnect with JasonFollow DaveCheck out Thunder Bro's InstagramGet your hands on Thunder Bro TrainingText Jason: 408-706-2569Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

Wrapping up the final day of 2020 with a moment of gratidude and reflection from the Cali Bear himself, Jason Khalipa. Today, Jason shares a tool used at NCFIT to set, commit to, and reach annual benchmarks for the business. The episode dives into:-Implementing annual commitments-Establishing Mission, Vision, and Core Values-Setting specific benchmarks of success-Aligning your team with the company’s commitments Sit down, hit play, snag a notebook, and get ready to set your business up for success in 2021, coaches! Let's go!Connect with JasonText Jason: 408-706-2569Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

Jason sits down with NCFIT coach and Navigating Nutrition founder, Arielle Bloom, to have a conversation all coaches and private trainers in our space should hear. Together the two discuss:- Knowing your values and when to raise your rates- Identifying your specialty and your audience- Social media marketing and the importance of consistency-Staying authentic while being effective on social media- Health, habit stacking, and major takeaways from Navigating NutritionConnect with JasonFollow ArielleText Jason: 408-706-2569Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

Jason is throwing down another solo-track full of knowledge and actionable advice for y'all today! He's diving into the topic of resources and how readily available they are when we begin to look for them. In today's show, Jason explores:- Utilizing readily available resources- Allocating time for research- Continued education and moving the needleEnjoy this one, coaches, and get ready to level up your business! Let's go!Connect with JasonText Jason: 408-706-2569Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

Jason is sitting down with Shoyoroll founder, Bear, today to chat about so much more than BJJ! Bear is a wealth of knowledge and offers listeners actionable steps and insights as to how to build their business!Dives into:The history of ShoyorollFinding a niche and specializingWhen to go "all in"The tipping point and when to make your first hireOrganic growth and innovationConnect with JasonFollow ShoyorollText Jason: 408-706-2569Shop Shoyoroll OnlineVisit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online

We've got another solo-cast for you this week, listeners. Jason is bringing the heat, talking about the benefits of a white belt mentality and how becoming a beginner again can help us strengthen our craft. He dives into:Developing EmpathyCompassionate CoachingBeginner’s Mindset and Effective Communication How to Relate with the New AthleteConnect with JasonText Jason: 408-706-2569Visit the NCFIT SHOPCheck out NCFIT+ for Online ProgrammingBecome a part of the NCFIT CollectiveVisit NCFIT online