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It's not always the influencer's fault, but it CAN go wrong. You've probably heard of influencer marketing but have you thought about the potential pitfalls of it? Tom tells a story! Have you thought about using influencer marketing. Great! It can be very effective. Particularly if you use the right influencer. But there's also a risk that it can go horribly wrong. After all, these people aren't marketing experts. They're people with social media followings. Hence the term 'influencer' being used, not 'marketing expert'.  In this episode, Tom reveals all!    This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain what you need to do to avoid the issue covered in this story!   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard? 

Time to 'CRM'ensely cool customer management tool tips! (See what we did there?) You've probably heard of CRM software tools but do you know what they do? Tom explains all! You've got your marketing running smoothly thanks to listening to the Nauti Nerds podcast, and you're getting leads now. Brilliant! Now, how are you keeping track of them all? Do you need a CRM software? And if so, which one should you use? In this episode, Tom reveals all!    This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to dare to be different!   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard? 

"Don't call yourself nerds!" That was what someone told us on social media the other day. In this episode of the Nauti Nerds marketing podcast Tom explains why that's annoyed him and why he embraces being a nerd! When you're doing your marketing, either on social media or anywhere else... are you being yourself? Because your attitude and approach to your branding can make the difference between your success and lack of.   This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to dare to be different!   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard? 

Do you get frustrated by unresponsive future customer leads?.. You and Tom both! In this episode of the Nauti Nerds marketing podcast Tom explains to us how his business partner Jake handles those clients who just won't respond to proposals! Is there anything more annoying? You know how it is. You've been approached by a new client, and the idea of working with them excites you. So you enthusiastically put together a proposal and then... nothing. Dust!  Nada. Zilch. Having clients that don't respond to your proposals is not great as it can be a complete time suck with zero to show for it. This week's episode of the Nauti Nerds podcast from Nautilus Marketing endeavours to give you some ideas on how to overcome this issue.   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard? 

Do you want to make it much easier to find new customers?.. In this episode of the Nauti Nerds marketing podcast Tom explains to us how the content marketing funnel stages play out in your customer's journey. We do this in our business. It's exactly why you're here. We use this podcast to build a relationship with you. And then when we want you to take the next step with us, you'll be more likely to do so. Yes, we offer you so much free useful content it hurts. But how can you leverage content marketing funnel stages in your own business to attract new potential customers? This week's episode of the Nauti Nerds podcast from Nautilus Marketing endeavours to bring you right up to speed on that.   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network. New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.    

So you want to improve your SEO with a new website? Cool! But remember... In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of factoring in website migration when you're building a new site. If you've been under a rock since the beginning of this podcast, you might not realise just how important we feel SEO is. In fact, it's one of the main messages of this Nauti Nerds podcast from Nautilus Marketing. Because we know that without it, you're going to find marketing your business that much harder. And sometimes when your website is a dead loss for SEO, the only option is to start again. But don't plan to do that until you've listened to this episode. Because Tom will explain why you need to give serious thought to your website migration.   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network. New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.    

We all know we have to do link building for our SEO. But how? In this episode of the Nauti Nerds marketing podcast Tom talks us through a super easy way to sky rocket our link building strategies for superb SEO. Every piece of advice you'll ever read about SEO mentions the importance of link building.  Honestly, it's vital. You're simply not going to rank without it. But, the advice on how to get success with link building is less common. And advice varies from the challenging (emailing website admins and begging them for a link - ugh) to downright shady (buying them from dodgy directories) We'd like to think we can suggest a much better, safer, and easier way. And not only will it help you with your link building, but it'll be great PR too! Have a listen and then click the link below to get the benefit we've suggested in the episode. https://survey.whitepress.com/   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network. New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.    

Sometimes it's a good idea to handle your own marketing rather than using an agency... In this episode of the Nauti Nerds marketing podcast Tom gives you a bit of an excuse for not hiring people like him to do your marketing. Tom Jauncey has build Nautilus Marketing to not be just another marketing agency. He's very intentional about building the right kind of marketing agency. And part of that is being honest with you and telling you that sometimes he might not be the ideal solution to solving your marketing needs. Listen to learn why.   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Listen to learn why customer rapport is one of the most essential marketing tools in your arsenal. In this episode of the Nauti Nerds marketing podcast Tom talks you through why customer rapport is so vital for a strong business. Sure, you may well be generating income and leads. But are you doing enough to build customer rapport with your clients? If you're not using your customer rapport building skills, you're potentially missing out on thousands or even millions in lost revenue. Listen to learn why.   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Much like anything in life, not all marketing agency PPC campaigns are managed the same. In this episode of the Nauti Nerds marketing podcast Tom talks you through what you need to be expecting from your marketing agency when it comes to Google Ads conversion tracking. Marketing can be expensive. This is not news, I'm sure. What might be news is how easy it is to waste money on services that are not being correctly managed. In this episode, it's our goal to help you understand how valuable it can be to have a marketing agency that understands PPC to be managing your PPC campaigns.   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

The one thing all business owners need to start doing, for their own good. In this episode of the Nauti Nerds marketing podcast Tom explains what he's started doing that's turned out to be life-changing. Look, we're all busy. Business is a demanding beast. But if we overlook the little things, is any of it actually worth it? Will we even notice the good stuff? In this episode, Tom talks about the most recent thing he's learned about business and how he hopes his sharing it can help you too! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

What's the deal with SEO? Why does it take so long? In this episode of the Nauti Nerds marketing podcast Tom explains how long you should expect it to take to get your SEO working SEO is a tricky beast. There are no shortcuts or legitimate 'hacks' to fast tracked results. And with Google constantly changing their algorithms to keep content creators on their toes, it's not like there's a one-size-fits-all approach. That said, if you know what you're doing, you can get results relatively quickly. In this episode of Nauti Nerds marketing podcast, we address a common frustration we hear from potential clients. "Why can't I beat my competitor and get to the top of Google with SEO like I can with Google Ads?"   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers. A discount is a tricky thing. Do it too often, and people won't really value you. Don't do it enough, and they'll go somewhere else, that's cheaper. So that's why you probably need to have a discount marketing strategy in place. Particularly when you're on actual one to one calls with customers and they're asking you what kind of 'deal' you can do. Tom tells us a story of one such conversation he had with a customer who was angling for a discount. And the statement 'Simon' made that led to the most frequent use of our laughter sound effect yet!   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Have you got the best possible brand logo for your company? In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of having a good design. If you have a terrible company logo, it can ruin your brand's image and make it more difficult to attract customers. In some cases, it can even be illegal to use a bad logo. Tom talks us through what you need to be thinking about when you're planning on sorting out your brand's new logo. New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

How's your website's page speed looking? In this episode of the Nauti Nerds marketing podcast Tom talks us through all we need to know about our website's page speed. This week we're deep diving into the fundamentals of your website's page speed. Oh, you didn't know that was a thing? Oooh buckle up and strap in (oo-er) listener, because we're about to take you on a journey of discovery. We explain why the speed of your website is important and what it effects if yours is not good. We also tip you off on a couple of tools you can use to check your own website's page speed, and fix it if necessary! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Website heatmap software. Should you install it? In this episode Tom explains what 'heatmapping' is and why you might find some website heatmap software useful. The Nauti Nerds marketing podcast is back and Tom explains to us what website heatmapping is and how he's doing his. The Nautilus Marketing website is using website heatmap software ourselves (we wouldn't talk about anything we've not had first-hand experience with!) and Tom is here to talk us through his findings from installing it. Have a listen to this episode to find out whether Tom thinks you should install it as well as where you can get HotJar from, for free, if you want to! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Let's face it, there are loads of marketing agencies so how to pick the right one?! Listen to this episode as Tom explains some of the things you need to be aware of when looking for a new digital marketing agency. In this episode of the Nauti Nerds marketing podcast Tom talks you through some of the things you absolutely need to know when shopping around to hire your next marketing agency. Not all digital marketing agencies are equal, and while we pride ourselves in being the UK's friendliest and fun digital marketing agency, we're not a good fit for everyone. And that's ok. So in case you're not a good fit for us, we wanted to talk you through some of the things you need to be looking into in order to ensure you pick the right one! Listen to this episode to find out how Tom and the Nautilus team decide who they should and shouldn't work with! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

A virtual community is important for your digital marketing. But how important? Listen to this episode as Tom explains what you need to be thinking about when it comes to the virtual community you're building around your business. In this episode of the Nauti Nerds marketing podcast Tom gives his views on the value of building a virtual community, and whether he thinks it's important for the overall success of your business. Listen to this episode to find out how Tom and the Nautilus team use community building for not just their own marketing but also their clients! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Will you be ready the next time the UK has a heatwave? Listen to this episode as Tom explains how unusual weather like last week's Heatwave in the UK can be epic for your marketing. In this episode of the Nauti Nerds marketing podcast Tom explains how important it is for you to be thinking ahead when it comes to cashing in on trends.   The benefits of being aware of the weather forecast! We get it! It's hard enough running a business at the best of times without adding worrying about what the Met Office is saying about UK heatwaves to add to it! But just a little bit of time and care taken to become aware of what's going on around you can make all the difference for your profits and your bottom line. Listen to this episode to find out how one clever company used the "Heatwave UK" headlines to get some cash out of Tom! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

What should you do when you get negative Google reviews? Well, first don't panic! Listen to this episode as Tom explains how you can overcome any online negativity! In this episode of the Nauti Nerds marketing podcast Tom talks us through how to navigate the reputational mine-field that is online reviews! Dedicated marketing nerds might also enjoy our previous episode which covered off the wider topic of your online reputation. The impact of negative Google reviews and how to counteract it! We all know how exciting it can be as a business owner or the person in charge of marketing to get notified of a brilliant new review. But we all know that most potential customers just glaze over those when they're doing their shopping for goods and services. They're starting from a default state of assuming you can do what you say you can. What they're really looking for is any proof that you're not someone they should be spending their precious cash with. And that's why dealing with negative Google reviews is such an important topic for us to cover on this week's episode! Listen to this episode to find out what you can do about negative Google reviews and in fact any less than perfect online reviews, anywhere! New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.