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Nashville Digital Marketing Podcast
9 minutes | Jan 14, 2021
E21: Changes to the Nashville Digital Marketing Podcast in 2021
With 2020 wrapped up, our attention has turned to goals and opportunities in 2021. With that in mind, the Nashville Digital Marketing Podcast will be changing.
9 minutes | Jan 7, 2021
E20: The Absence of Google Analytics on Your Website
Yes, members of the music business can easily see that your website does not have Google Analytics installed. Consider it a missed opportunity to understand your audience, and grow it!
14 minutes | Dec 31, 2020
E19: The Pitfalls and Opportunities of Live Performance
6 minutes | Dec 23, 2020
E18: Don't Let Yourself Be Forgotten
On episode 18 of the Nashville Digital Marketing Podcast, Jake reminders listeners to not allow themselves or their music to get lost and forgotten. People are busy. People have a lot going on. They will forget about you if you let them.
10 minutes | Dec 17, 2020
E17: Back to the Fundamentals of Advertising: List, Offer, Creative
You don't need to be a digital marketing expert to understand the importance and proper prioritizing of List, Offer, and Creative.
8 minutes | Dec 10, 2020
E16: Don't Underestimate the Precision of YouTube Custom Audiences
As much as people talk about Facebook Ads targeting as a key method for finding the right audiences for your music, much less attention goes to YouTube custom audiences. Greater precision, wider range of possibilities, and MUCH lower cost.
15 minutes | Dec 6, 2020
E15: Reach Playlist Curators, A&R, Publishers, and More with this New Digital Tool
With the new digital marketing tool from HyperValue, you can put your music in front of the most influential audiences in the music industry. Podcast subscribers receive 25% off with code NDMP25.
8 minutes | Nov 5, 2020
E14: What to Look for in an Artist-Manager Relationship
It's one of the most important relationships you'll have in the music industry. In Episode 14, Jake explores what makes a great artist manager, and uncovers the single characteristic that matters most.
5 minutes | Oct 29, 2020
E13: Awesome Tool for Bands - Get Notified When Someone Mentions Your Band Name
A quick-hitter for Episode 13. Set up this tool in 4 minutes or less, and get alerted when people talk about your band - or you.
14 minutes | Oct 22, 2020
E12: Do You Have These 4 Tools Installed on Your Website?
In a few years, you might really wish someone would've told you about these Big 4 tools in digital marketing.
19 minutes | Oct 13, 2020
E11: Shifting Your Mindset from Playing Music to Building an Audience
Musicians are entrepreneurs. Entrepreneurs are marketers. Your music has to be great, but that's a given. Knowing how to develop your audience is a challenge and an opportunity.
21 minutes | Sep 21, 2020
E10: Ten Things You Need to Have on Your Website
Yes, you need a website. Now let's talk about the basic things you must have on that website if you're a musician.
11 minutes | Sep 21, 2020
E9: The Ugly Truth: Sometimes It's Not About Talent
The music industry has changed. In the era of declining revenues for the raw music files, live music is more important than ever.The controversial reality is this: it's not necessarily about how talented you are as a musician - especially when you're growing your audience. It's simply not enough to be a good musician - you have to be able to captivate audiences so you can grow your own. Success awaits those who effectively build their audience.
12 minutes | Sep 9, 2020
E8: When Does Google Paid Search Make Sense for Musicians?
Paid search, or Search Engine Marketing (SEM), is the most profitable digital marketing channel for many businesses. Does it make sense for musicians? When should you consider using it?
12 minutes | Sep 2, 2020
E7: Triggering the Spotify Algorithm: A Word of Caution
The hot topic in music marketing is how to trigger, hack, or milk the Spotify algorithm to get songs "viral" - let's break this down and take caution when pursuing this objective Here's why.
20 minutes | Aug 31, 2020
E6: Let's Stop This Over-Dependency on Marketing/Social Media Funnels
In the latest rendition of the Nashville Digital Marketing Podcast, Jake sounds off about the overuse of marketing funnels, specifically on social media platforms.
12 minutes | Aug 24, 2020
E5: The Secret, Golden Rule of Digital Marketing
Revealed in this episode: the golden rule of digital marketing. For musicians, for businesses, for everyone. Memorize this law of advertising and build your career and business around it.
5 minutes | Aug 23, 2020
E4: Do You Really Need a Website?
In today's age of social media profiles and affordable digital tools, can you get by without a website? As a musician, how critical is it to make the time, energy, and financial investment? Let's explore.
9 minutes | Aug 11, 2020
E3: Why Nashville is the Digital Marketing Capital of the World
Episode 3 - Jake explains what makes Nashville the digital marketing capital of the world.
9 minutes | Aug 5, 2020
My Story of Nashville
In this episode of the Nashville Digital Marketing Podcast, Jake shares a story of his first trip to Nashville and how it ultimately led to his further involvement in the music business and helping musicians advance their career.Mentioned in this Episode:Brett Westgrove - https://brettwestgrove.com/HyperValue - https://www.hypervalue.net/HyperEDGE Data-Driven Digital Marketing Model: https://www.hypervalue.net/hyperedge
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