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In today's episode, I am joined by lawyer turned brand and copy strategist, Anita Siek. Anita is the founder of Wordfetti, a human-centred brand strategy and copywriting house that helps brands zig when others zag, make more money, and confetti cannon their impact through the power of psychology and words. With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tools we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action.  We chat about... Anita’s business journey from lawyer to brand strategist and copywriter (4:50) What copywriting is and why you should care about it (13:00) How copywriting is different to content writing (15:00) What a brand voice is (16:30) The importance of establishing a unique brand voice to build a stand out brand (21:15) The best place to get started with copywriting when you can’t afford a copywriter (28:35) Mistakes to avoid when writing copy (36:48)  Tips for increasing conversion through copy (42:42) Anita’s advice for ‘non-writers’ who want to elevate their brand through copy (47:00) To learn more about Wordfetti Your Words visit rachelhawkins.co/wordfetti Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Something has been playing on my mind lately, and I'm finally ready to talk about it. Join the waitlist for my new course launching July 19 rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.

Worried that you're sharing too much content for free? In this chat, I talk about the difference between free and paid content and what type of content you should be including in your content marketing plan to build a profitable and scalable business. Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by dietitian, nutrition industry mentor and brand & content specialist, Millie Padula, to chat about the importance of knowing your worth and charging for your value as a health professional. You may recognise Millie from her Instagram page Dietitian Edition, however her newest venture, and my personal favourite yet is the creation of her new platform Edition Education. Through Edition Education, Millie teaches nutrition professionals how to break new ground and successfully secure unique opportunities to create a career full of purpose and fulfilment. We chat about... What Millie has been up to since she was last on the podcast (8:30) Why health professionals struggle with self-worth (14:20) The notion that health professionals accept any job they are offered (16:45) Whether health professionals should work for free to gain experience (20:00) How to define and quantify your value (30:10) Tips for communicating your value to brands (36:44) How to transition from free to paid brand work (42:10) Navigating times where you feel undervalued (51:57) Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Stop what you're doing. If you are a business owner who is currently juggling all of the balls in the air and are struggling to know what you should be prioritising in your business then this is the episode for you. Here, I share the number one thing that every business owner needs to do today when it comes to marketing your business online. Claim your Flodesk free 30-day trial and score 50% off your first year at rachelhawkins.co/flodesk Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Guest chats are back! In today's episode, I am joined by international business coach and speaker Emily Osmond to chat about the different ways that you can supercharge connection through your marketing. We chat about... Why connection trumps perfect action in business and marketing (18:30) The importance of connection in marketing (25:25) The power of having a connected and engaged audience in early business (28:00) Signs that you aren’t connecting with your audience through your marketing (30:00) How to establish personal and professional balance on social media (33:00) Practical tips for supercharging connection with your audience through your content (39:00) How to tell whether your content is connecting with your audience or not (42:50) Emily’s top tip for supercharging connection through your marketing (45:15) Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Hey friends! In today's episode, I take you behind the scenes of my latest Gramtini launch and share three of the biggest lessons I learned (spoiler, things didn't go as I had hoped). If you'd like to be brought up to speed on my first two launches, check out Episode 41 and Episode 54. Claim your Kajabi 30-day free trial rachelhawkins.co/kajabi Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Guess what!? Doors to Gramtini close TONIGHT at 10pm AEDT which means today is the final day that you can join the course until October 2022. If you are ready to take action and learn how to successfully market your business on Instagram, then I would love to invite you to join Gramtini. Join Gramtini today by visiting rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Tess Keightly, founder of Authentic Spoon Nutrition. Tess defines herself as a ‘digital’ dietitian and enjoys assisting health-conscious food brands by delivering nutrition consultancy services and media commentary - adding value to brands by delivering trusted dietitian-approved key messages that allow them to flourish. Since recording this chat, Tess is still working as the dietitian for YouFoodz and has also partnered with popular Australian PT Michael Brunelli to develop meal plans for his Tru Fit by Michael program. She also completed a lap around Australia last year while still running her business - a fantastic example of the freedom and flexibility that a virtual business allows. To learn more about Gramtini or join visit rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Cassie Barnard and Ariana Rodriguez of Embody Health London - an eating disorder and body image specialist nutrition clinic based in London. Since recording this chat last year Embody Health London has undergone a rebrand and Cassie and Ariana have expanded their team to include not one, not two but seven team members which is a testament to how social media can really transform a business. To learn more about Gramtini or join visit rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with physiotherapist, mindset coach and Gramtini alumni Ashleigh Mason. Ash is popularly known for her role as Keep it Cleaner’s resident physiotherapist, however as you will soon learn her career journey has certainly not been linear. Since recording this chat last year, Ash has continued to grow her brand in the online health space and has now expanded her service offering to include both individual and group coaching for women who want to feel more confident in themselves and their bodies via her Reclaim You program. To learn more about Gramtini or join visit rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Millie Padula, a dietitian that has recently flipped her career on its head to pursue work exclusively in the online space. Millie is the founder of Dietitian Edition and makes a living by creating evidenced-based nutrition content for various online mediums, consulting with leading food brands and working in the parameters of nutrition marketing. Since recording this chat last year, Millie is now working full time in her business and continues to make a living working exclusively with brands. To learn more about Gramtini or join visit rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Madilyn Wolens who is a skin nurse, cosmetic injector and the founder of the incredibly successful Functional Skin Studio in Brisbane, Australia. Since recording this episode last year, Maddie’s business has continued to soar to new heights. Not only has she grown her clinic team but she has also expanded her online store and added new products to her own skincare line The Functional Skin. To learn more about Gramtini or join visit rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

Surprise! I bet you weren’t expecting me to be dropping into your podcast feed today but this week is a special week because it’s Gramtini launch week! Enrollments to Gramtini opened yesterday and will be open until next Tuesday, March 22 and to celebrate launch week I have decided to rebroadcast some of my absolute favourite guest episodes. Today, I am rebroadcasting my chat with Clean Kweens Lily Leighton and Abbey Sissian. Since recording this chat last year, Lily and Abbey are now working full time for Clean Kweens and have just released their first digital product - ‘Making Friends with Food’. To learn more about Gramtini or to join the course visit rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.

Doors to Gramtini are now open! Gramtini is my 8-week course that teaches health professionals how to build a profitable Instagram page - one that attracts clients fast and gets their face in front of brands so that they can help more people, have more impact and generate more money within their businesses. In today's episode, I take you inside the doors to Gramtini and show you how the course will support you in marketing your business on Instagram with ease. To learn more or join Gramtini visit rachelhawkins.co/gramtini 🎉 Enrollments close next Tuesday, March 22, 2022 at 10pm AEDT. See acast.com/privacy for privacy and opt-out information.

Oh hey there! In today's episode, I talk about the Instagram algorithm and share three strategies that will help you 'hack it' to grow your online audience. This is a great episode for any health professional that is wanting to learn how to use Instagram more strategically to market their business online. Register for my FREE Instagram Masterclass 'How to Land Clients and Build a Thriving Business through Instagram'. Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Hey, creative health professional! In today's episode, I talk about media kits - what they are, who needs one and 7 things that you must include in yours. If you have never heard of a media kit before or you are looking to revamp your existing media kit, then this is an episode that I know you'll find a lot of value in. Shop my Customisable Media Kit Template Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Hellooo! Brand collaborations are oh-so-popular right now. In today's episode, I talk about how you can land your first brand collaboration. I explore what brand collaborations are, the benefits of including them in your marketing strategy and 5 things that may help you land your first brand collab. Freebies Want to swipe 5 secrets to growing your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

I'm backkk! In this episode, I share a BIG life and business update along with my online marketing trend predictions for 2022 within the healthcare space. Strap yourselves in because this year is going to be fun! Freebies Sky-rocket your engagement on Instagram by downloading my ebook '7 strategies to ignite your engagement on Instagram' Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

In today's episode, I chat about 3 beliefs that almost held me back from getting started on Instagram. So much of our behaviour and decision making is influenced by our beliefs. But are your beliefs supporting your goals? Or are they holding you back from reaching your full potential? Here I share 3 beliefs that almost held me back from reaching mine... ENROLLMENTS TO GRAMTINI ARE NOW OPEN! JOIN GRAMTINI TODAY.Enrollments close TONIGHT Tuesday 19 October, 10pm AEST. See acast.com/privacy for privacy and opt-out information.