43 minutes | Sep 7th 2020

275: The unmistakable power of influencer marketing with Neal Schaffer

body .audioplayer.skin-wave.playerid-12373391:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-12373391:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap12373391 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"12373391",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_16455_23",settings_ap12373391); }catch(err){ console.warn("cannot init player", err); } }); Neal Schaffer, author of The Age of Influence Neal Schaffer and Bill Ringle discuss advanced strategies and tactics for social media and influencer marketing techniques for small business leaders. >>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. Top 3 Take-Aways from this Interview Many marketers and their clients are still catching up with the importance and benefits of influencer marketing.Influencers provide great content for your brand with little effort on your part – their content is created in the influencer’s unique style, allowing their audience to see your brand in a fresh light.People tend to engage heavily with influencer content because the influencer is often someone just like them or someone they aspire to be. Tweet-Ready Insights from this Episode Finding influencers in your industry or market segment is important. After all, you do want to reach the “right” audience with your brand message. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet An important aspect of building trust is to only pitch those items that the influencer has decided are worth buying and using. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet Influencer marketing allows for hyper-targeting niche communities or reaching target audience. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet You need to carefully choose influences who are relevant to your niche and industry. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet Micro-influence collaborations are economical when compared to collaborations with celebrity influences. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet When working with an influencer, you don't have to worry about creating great content. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet When we think about digital influence, let's think about our customers. We need to be where they are. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet One of their most prominent content marketing assets is their blog, where they publish top quality content on a regular basis. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of InfluenceClick To Tweet Use guest posting for building relationships and not just for backlinks and the initial spike in traffic.