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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
25 minutes | 6 days ago
Episode 623 – How To Adapt – Cope – Flex In Uncertain And Challenging Buisness Times with Rick Lochner
Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30 years of leadership experience across the Military, Corporate, Entrepreneurial, Academic and Non-Profit organizations. Rick is the author of several books including, “The Missing Piece for Entrepreneurs” and “I’m Still Sayin’…More Revelations for Making Leadership a Way of Life”. An accomplished public speaker, his popular leadership workshops and keynotes range from Understanding Generational Diversity, Effective Communications and Time Management to Effective Personal Leadership and Being Adaptable in a Dynamic Business Environment. Learn More About Rick & His Books - Click Here
10 minutes | 7 days ago
Episode 622 – Why It’s Important To Make A Case With A Case Study?
Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is not a press release or advertising. It’s also NOT ABOUT YOU! It’s about the client or customer and their story. It should also follow the example of a Hero’s Journey script. While those have 12 parts, a Case Study should focus on three parts: Problem? Solution? Results! In this episode, we will explore how to create a great Case Study that can help more people know how you can become the best solution to THEIR problem (if they have a similar one)!
22 minutes | 12 days ago
Episode 621 – How Can The F-Word Change Your Life? with Dr. Cheryl Lentz
Known as the Academic Entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today they can use tomorrow in their personal and professional lives. It is not enough to know; the expectation is for participants to take action and do. Join Dr. Cheryl on her journey to connect these dots to provide inspiration, knowledge, and counsel to move forward effectively. Known globally for her writings on leadership and failure, as well as critical and refractive thinking she has been published more than 49 times with 25 writing awards. As an accomplished university professor, speaker, & consultant, she is an international best-selling author, and top quoted publishing professional on ABC, CBS, NBC, and Fox. She took the stage as a TEDx Speaker in *Farningdale2020, October 10, 2020. Learn More About Dr. Cheryl- Click Here
10 minutes | 14 days ago
Episode 620 – What Business & Life Lessons Can You Take Away From 2020?
Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I believe challenged us all this past year: Was your business ready for the change? Did your relationships in business get challenged by beliefs? What did you learn about yourself? In this episode, we will discuss what this year and it’s challenges can do to help us prepare for maybe some new and big challenges still to come in the next few months and years!
20 minutes | 19 days ago
Episode 619 – Training Your Staff in the Zoombie Era with Michelle Filicicchia
Michelle’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s body of work spans the following practice areas: Instructional Design, Facilitation, Executive Coaching and Performance Consulting Learn More About Michelle and Instructional Design- Click Here
10 minutes | 21 days ago
Episode 618 – How To Get Your Content To Win The Election On Social Media
Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that you can do to get out the vote for your info: Challenge Perceptions Start With A Question Find the Emotion Use Mental Images Measure The Result or Outcome In this episode, we will discuss how you can create more engagement and win the election of selection with your marketing content!
17 minutes | a month ago
Episode 617 – Best Of – Overcoming Overwhelm with Karolyn Blume
Karolyn dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club. You can try it for the entire month for only $1.00! [button link=”http://baconpodcast.com/dollar-special/”]READ MORE >[/button] Click To Learn More! Karolyn Vreeland Blume was born many years ago in New York City. She started her professional life as a lawyer with a successful general practice including litigation, real estate, divorce, business and estates. As a lawyer, Karolyn encountered many diverse situations involving a wide variety of issues and people. She represented Fortune 500 corporations, mom and pop businesses, and everything in between. She has vast experience navigating the treacherous waters of local, state and federal governments, as well as representing neglected and abused children. She helped spouses separate with integrity while maintaining a stable environment for their children. In her estate business she offered her clients compassion and understanding as well as excellent legal representation. She is empathetic, compassionate and gives of her expertise beyond expectation. After 25 years, she decided there had to be a better way to resolve disputes than beating each other up in a courtroom. For Karolyn, that better way was mediation. She founded Conflict Resolution Services (www.CRSMediation.com), which is a full service mediation, facilitation and arbitration firm. With over 300 hours of training – both receiving and presenting – she has helped hundreds of people and businesses resolve conflicts peacefully and amicably. She handled a wide range of cases in the areas of business matters, divorce, elder issues, family disputes, real estate, medical malpractice and class actions for individuals and businesses. Karolyn is a known and respected international speaker, consultant, coach, facilitator, mentor and teacher, whose presentations are filled with valuable information and engaging humor. She is an expert problem solver and gifted strategist. She served as an adjunct faculty member for Penn State University, Muhlenberg College, and Cedar Crest College. She moderated a live, call-in program for PBS television, and is active in many non-profit and charitable organizations. She is a Founding Member of Mediators Beyond Borders International, and is listed in Who’s Who in American Law, and Who’s Who of American Women. She is the author of Eat the Elephant: Overcoming Overwhelm. Podcast Transcription Brian Basilico: Welcome, everybody and I got a question for you; I can totally relate to this: are you overwhelmed? I get overwhelmed a lot because there are so many things going on between podcast, and emails, and videos, and courses and all these other stuff and I get crazily overwhelmed, but I got an expert that’s going to help us bring us back to a moment of the zen. Karolyn Blume, how are you doing today? Karolyn Blume: Good, Brian. How are you? Brian: I’m doing awesome. When I first read your bio and your book, I looked at it and I said, “Oh, she’s into law and meditation. No wonder why she could bring us back to a moment of zen.” But I got that wrong, didn’t I? Karolyn: Yes, it’s law and mediation and there’s a very little zen about the law. Brian: Amen for that. So, how did you go from a lawyer and doing mediation to writing a book about “eating elephants?” » Expand To View More - Click Here Karolyn: Well, I guess I’m kind of a slow learner and it took me 25 years to realize that practicing law and litigating was no way to resolve disputes. Bashing each other around the courtroom and being antagonistic and hostile all the time is just not a good way to live. So, that lead me to mediation, which is a much more sane way to resolve disputes. You sit down, you can control your destiny, control the outcome, you’re not depended upon people that you don’t even know, who don’t know anything about you other than what’s presented at trials. So, I really liked doing mediation, I did that for about 10 years and I still do an occasional mediation. What I started to discover as I was doing the couple of hundred mediations that I’ve done is that all conflict – whether it’s conflict in the middle east, or whether it’s conflict over the neighbor’s barking dog – all conflict starts from how we see ourselves and how we see ourselves in the world. That was a eureka moment for me because I realized that we have a lot more power to change our lives than we think we do. We aren’t trapped. Even if we feel stuck, we feel trapped, we feel like there’s no way out, we are a victim of circumstance and I who have an anti-victim personality – I’m a fighter, not a victim – didn’t want to accept that. I think there’s a way to change. So the first thing I looked at is what makes us this way? I just looked at myself. I looked in the mirror and I am overwhelmed all the time. So, I decided to start there and explore the whole concept of overwhelm, what causes it, how do we fix it, what are strategies to get through it – those kinds of things. Brian: Very cool. I get hungry every once in a while. I had a bagel for breakfast, but I’m very rarely hungry enough to “eat an elephant.” So what’s that all about? Karolyn: Well, the title comes from a kid’s joke. When I was in first grade, I thought was absolutely hilarious and I remember it to this day, many, many, many decades later. That is how do you eat an elephant? The answer is one bite at a time. My daughter is a senior strategist with the Department of Defense and we were chatting one day and I said something about eat the elephant. She looked at me and she said, “How do you know what? That’s a military thing.” I said, “No it’s not. It’s a kids’ joke.” She said, “Oh, the military, when they look at problems, they talk about eating the elephant as well.” I thought, “Well, it has more universal appeal than I initially thought it did.” And the way to combat overwhelm most effectively in my mind is to just chunk things up and do them one thing at a time. So that’s where the title came from. Brian: Cool. You and me, both being children of the ’60s back in our hippie days. Right? Remember when life was all like peace and zen, nice and easy, and everything, and all this love. Now, it is like, “Oh my god, there are so much things going on.” As a matter of fact, I heard a study that said that if you think it’s bad now with all the communications and stuff, within five years it’s going to multiply times six. All the messaging, all the beeps, bops, booms, all that kind of stuff. So, how did we get so overwhelmed? Where did this start? Karolyn: Oh, I think it probably started in prehistoric days. I’m old, but I’m not that old so I can’t go back quite that far. Neuroscience shows that we gap between 3,000-5,000 messages a day. 3,000-5,000 things jacking for our attention, buying for our attention, “Notice me, notice me, buy this, go there, do this.” If you do the mat – and I don’t do math frankly – but if you do the math and you divide 24 hours into 5,000, you get a lot. I don’t know what it is, but it is a lot. So with all of those messages bombarding us, we don’t have time to take a breath. We don’t have time to sit back and reflect and say, “What is it that I want to do?” One of the biggest, I think, problems is the email box. Email is a way to make somebody else’s problem your problem. While I wouldn’t give up my email for anything, email is one of the things that has to be managed rather that it managing you. Just as an example, social media is another one. Brian: And that’s huge. So what are some of the main causes that are creating all this overwhelm in our lives? Because trust me, I get it. Between my family, my business, the volunteer things that I do, the demands in email and social media, it can become just mind-numbing. Karolyn: Well, it can. When your mind is numb, that’s when you really become overwhelmed. You don’t know which way to turn. So with that in inundation of information, it’s very difficult for our brains to sort it out. Your brain can hold five to seven pieces of information at one time, which doesn’t sound like much. The trouble is when you have too much stuff going on when you are overwhelmed, when you’re getting all these messages, your brain bounces back and forth, and back and forth, and back and forth between all of the things buying for your attention, and you really can’t get a handle on anything. Then you start getting frustrated because you’ve lost your direction and you’ve lost your compass. So, that really is the reason we get overwhelmed. The next thing is what can we do about it or what causes specific instances of overwhelm, specific kinds of overwhelm? Because there are several. It’s not just people say, “Oh, I’m overwhelmed.” But that has a lot of different sub-parts. In the book I tried to explain what some of those sub-parts are and hopefully you’ll be able to see yourselves in one or more of those. Brian: Yes, and I love that. That’s a great, great step. So, what are some of the main causes? I look into your book, I saw this list that overwhelmed me. It was a lot. What are some of the main causes of overwhelm? Karolyn: I think that part of it are historical, how we were raised. For example, our fear or procrastinator, or if you’re a perfectionist, those can contribute mightily to overwhelm. Some people have almost an addiction to being busy and business is a big part of overwhelm because you’re busy all the time. The trouble is that you’re busy, but you’re not necessarily productive. You’re doing things, but you’re not necessarily getting things done. You often become a human doing instead of a human being. Sometimes busyness can be, I said earlier, an addiction because being busy prevents you or doesn’t give you the time to examine other things in your life – life that may be impediments to your doing what you want to do or being who you want to be. For example, if you are always busy, there’s no time for reflection. There’s no time to sit down and say, “Whoa, what do I want to accomplish today? What are the three things?” And I recommend no more than three things per day that you want to get done. Now, some of them can have sub-parts, but it’s three things. You can’t do 35 things in a day. It’s just impossible. If you expect that of yourself, you’re going to be disappointed, you’re going to fail and your self-esteem is going to take a huge hit because it just can’t be done. So what I try to do is help people see that there’s nothing wrong with only doing what is humanly possible to do. Brian: You said a couple of things that really sparked me – human doing versus human being – I love that. The other thing is a quote from your book, it says – and this is from Albert Einstein – “If you want to live a happy life, tie it to a goal, not to people or things.” That, I think is just fabulous. I think that’s really the key thing and then saying that you can only do three things in a day. I’m Mr. 35 because I want to accomplish so much, I want to get the most out of everyday and I guess I’m over-stretching my own balance. Karolyn: But I don’t want people to think that you can only do three things in a day. If I gave that impression, I misspoke. What I mean is on your to-do list, you should only have three things. If you do other things, if you have time, if you finish the three that you have to get done or that you want to get done for that day and there’s time left, then do other things. But putting 35 things on your to-do list in a day, my god, sitting there looking at the list, you get overwhelmed. Brian: Right, yes. Karolyn: So it’s not that you can only do three, it’s that you should plan to do three and anything else is gravy. Brian: I love the bonus concept. So, where do we start? Where is the best place to start to help ourselves get unoverwhelmed? Karolyn: Well, where I start in the book is to do a brain dump and there are a lot of brain dumps in the book because if the stuff is out of your head and on paper, then your brain has room to create. This is something that I think is so very important. The brain is a creative device, it is not a storage device. The purpose of the brain is to think and to create, not to be a file cabinet. So, if you have all these things – and I am guilty of this. I am certainly not preaching because I am guilty of this every damn day, and everyday I have to remind myself, “Just write it down. Just put it on the list, just put it somewhere else.” So it’s not rolling around in my head. But you’ve got to be able to think and you’ve got to be able to create and that’s what the brain is for. So, if you’re going to have your brain clogged up with crap – so to speak – then, it’s not going to be able to do what it’s supposed to do and that’s really where we blossom and grow as human beings. If you’re in a position where you feel that you have all these things going around in your head, then do a brain dump and just sit down and write everything that you have to do every single [infintesimal], stinking, nasty, lousy thing that you think you have to do by the way – and that’s a whole other issue. It’s what you have to do versus what you think you have to do. Write it down on a piece of paper, just write it down. Get it out of your head. Then you can look at your list and this exercise, I’m giving you just a brief synopsis of it, it’s longer and more involved in the book. But then you prioritize. You look at it and you say, “First you group things together.” You group all of the domestic diva duties. As I call them. Group all them together, group to work things together, group the fun things together because believe it or not, you have to have fun. All work and no play is – the reason sayings are old sayings is because they’re true and all work and no play makes John a dull boy is pretty true. So write down everything that’s on your list and then prioritize it. What really needs to get them? You can use the Steven Covey’s grid method of that helps if you’re familiar with that. Anything like that. I certainly have not cornered the market on the way to help you give you strategies, to help overcome overwhelm. There are a lot of things out there and you’ve got to figure out what works for you, I give several different ones in the book so that people can choose because I know that people are not all alike. What works for me may not work for you. People learn differently. Some people are auditory learners, some are better written, some are better experiential learners. There’s no right way and I think that’s also an aspect of overwhelm that people, they always want to do things the right way. And sometimes the right way is the right way for you, not necessarily the right way for your neighbor. That’s important to recognize as well. Brian: I love that and I talk a lot about the auditory versus visual and you call it experience, I call it tactile. It’s people that like to use their hands or their hands dirty or stuff like that. There are so many different concept that you brought up and I really love it. Yes, you can use the quadrant system, you can do list, you can prioritize. One of the things that I talk a lot about in my business is technology. You’ve got a smartphone; if you have a great thought, just record it. Just open up the voice recorder and just put it in there, so you’ve got a storage, you don’t have to think about it because what happens is I get those thoughts, and I forget about it, and then I come back to my office I go, “What the heck was that? It was so awesome!” Karolyn: Not only that, but you spend so much energy trying to remember it, but then you lose a whole lot of other stuff that comes after it. Brian: Exactly. So, what are some of the other tips like that, that you have that people can use to pull the overwhelm and get it out of their mindset, and get it onto paper, get it to whatever technology? Karolyn: Well, once thing is to be clear on your goals and there has been so much written and said about goal-setting. Often it happens around the first of the year because everybody wants to have New Year’s resolutions and they want a new life. Well, there’s nothing wrong with your old life that a little tweaking won’t do. It’s important to be clear on what it is that you want and here is another overwhelming part – that is what you want, not what other people want for you. That’s a big lesson that’s important to learn in terms of battling overwhelm and overcoming it, is that other people’s expectations do not have to be the same as yours, or rather yours don’t have to be the same as theirs. And when you’re young, parents want you to do certain things and it’s not quite the same, but when you get to be a certain age and that certain age can be anywhere from probably 18-50 year-olds who haven’t gotten there yet, but probably 18 to maybe 30. You grow up and you realize that, “Okay, now I have all these background information, I’ve thought, I’ve learned, I’ve been to school…” whatever your situation has been, “…now what do I want from me? How do I see the best life for me?” There’s several pages on the book about setting your goals and examples of how you set goals. Meanwhile, we’re back at the 3,000-5,000 items a day, how do you filter those? Well, you filter them by what’s relevant to what you want to do. If I see information about learning how to be a plumbing contractor – I don’t have any desire to do that – so that is not in my list of goals, so that’s filtered out right away. It’s just kaputski. By establishing what your goals are, by knowing where you want to go, by being clear on that, a lot of these other things are easy to filter out and you don’t have to be stuck with what other people think that you should do or what you should do and that’s the could-have, would have, should-haves, are another cause of overwhelm. “I should have done that.” Well, says who? If you’re the one who says you should have done that, then you probably should have, but if somebody else says you should have done that, not necessarily. Brian: Yes, I’m a firm believer in not shooting all over yourself. Karolyn: Exactly. Brian: So with all of these distractions and things that come at us, people are so good at writing emotionally-charged content to get your attention. They know how to poke at this thing, “We want to be rich, we want to be thin, we want to be with the perfect person, we want the perfect car…” we want all these other things and it’s all designed to take us away from our main goals. What are some of the common mistakes that allow people to get drawn into that kind of stuff? Karolyn: Well, I think there are few. First of all, I think that people think they need to be fixed. I’m not quite certain what fixed is, but people think that there’s something wrong with them and they need to be fixed, which is except in probably 1% of the cases is just nonsense. But having said that, they want to be fixed, but they want to do it quickly, easily, cheaply without a whole lot of work. So there’s an old advertising ad that if it’s too good to be true, it probably is. If you see something that says, “You can lose 10 lbs by tomorrow afternoon.” That’s just not going to happen, but I think when people realize that there are no quick fixes, that they can’t just waive a magic wand and have whatever they want, whatever they don’t like about themselves changed, that’s where they really fail. What I try to help people understand is that you have the power to change your situation, but you have to do it and you have to be willing to do the work. If you’re not willing to do the work, then don’t bother because it’s not going to happen by osmosis. Brian: Absolutely. There’s another adage in business which I talk about all the time to my clients. It is, “Cheaper, faster, better; pick two.” Karolyn: Actually I’ve not heard that before but that is absolutely true. Absolutely true. Brian: The next thing I wanted to dig into is you talked about you having the power to make that change. What are some of your power tips that are going to help people accelerate them going from being overwhelmed to in-control? Karolyn: Well, one of them is to realize that you have choices and I know that people are like, “Oh, you don’t understand. I don’t have any choices. I have to work because I have to support my kids. I’m a single mother.” Or whatever. That may be true. All those things may be true, but that doesn’t mean that you don’t have any choices. One thing that you have a choice about that is often overlooked is you have a choice about how you see your situation. When you think about that, that is huge because if you change your situation by a little bit, it could make a huge difference in how your life unfolds. For example, I started a company called Parallax Living and a parallax is a phenomenon. It’s often used in computers and astronomy where the appearance of something changes depending on the vantage point of the viewer. An example of that is for example, if you’re riding in a car, somebody else is driving, you’re in the passenger seat, you look over at the speedometer and it may say 70 miles an hour from where you’re sitting. But from where the driver is sitting, it says 50 miles an hour. That’s a parallax. You’re still going the same speed, but it appears different from where you sit and where the driver sits. So when you make a slight change in your outlook on things, huge changes can result in how you see your life and what your choices are. The important thing is to figure out what you want as we talked about before with goals, and then choose wisely and choose what you want. I think that that’s the biggest power tip of all, is that believe it or not, you have more power than you think you do over your life. That’s not to say that you have power over other people’s lives and I think that that’s the second big mistake that people make, and that is they try to control people, they try to change people. One thing that I’ve learned over my long checkered career is you have to take people as they are. You have to take them where they are and who they are. Once you do that, then all of a sudden, things are much easier to deal with because you’re not fighting them all the time and you’re not fighting yourself trying to change that. Those two things I think are really important in terms of not being overwhelmed and in terms of living a better healthier, more fun, more productive life. Brian: Your keys are number one, you can change yourself and… Karolyn: Well, it’s not really change yourself, it’s change your perception of your situation. Brian: Yes, but it’s still changing your perception or at least what you’re doing. You’re changing habits, you’re changing thoughts, you’re changing things. Karolyn: Exactly. Brian: The other thing is that you cannot change somebody else, which is where I think a lot of people get mired down, is because they’re overwhelmed, they feel like you said, the woman who’s got to work because she’s a single mom. The overwhelm falls on the kid. It’s like, “I got to take care of this kid. I’ve got to do this.” Then all of a sudden, this resentment starts happening because you start blaming the other party, when really it’s you that’s in control. That’s a huge point, I really, really love that. So the last question I’ve got for you, which is kind of a very, very tough question and I ask this of all my guest no matter what we’re talking about – how do you measure success? How do you know when the elephant is starting to be consumed in a way that’s no longer sitting on your shoulders? Karolyn: You can tell their physical manifestations and their emotional ones. The physical ones are obviously easy. For example, in the book, I talk about when I move from Pennsylvania to the DC area and my house was half the square footage of the old house. I’ve gotten rid of what I thought was half of my stuff and every room was just piled high with boxes and I didn’t get out of bed for 36 hours. I just could not deal. This is where the “eat the elephant part” came from and I just looked around and I say, “Okay, one room in a time. Just pick one.” I picked my bedroom because I thought that would be a good safe haven. I could close the door and that would be that. You just unpack one box at a time and as the number of boxes diminishes, you can see that you’ve made progress. That’s a way to measure success if your issues are physical things. Clutter is a huge issue these days and it’s just like when your brain is cluttered or when your environment is cluttered, they have the same impact. So, that’s a way to measure success in physical things. The emotional issue which can be work things, or relationship things, or whatever is more difficult, but it’s not impossible to tell because once you see that you do not feel overwhelmed or as overwhelmed – by the way, I should pace on to add you never get rid of all of them. As long as the internet is around, and email, and the pace of life that we live in now, you’re never going to get rid of it, but managing it is what you can do. So, if you can realize that by filtering some of the things and realizing, “I don’t have to do that. The world will not stop spinning if I don’t do X, Y, Z.” They’re off the list. Then, you feel better, you feel free or you feel lighter and it doesn’t take a long time. You will notice a real change in your outlook and your attitude. Brian: Awesome. Karolyn, you have a system that’s going to help people deal with their overwhelm. Can you tell us a little bit about that? Karolyn: Sure. I have a group coaching system where there are four modules and you can do it at your own pace. There are two live group calls – question and answer calls – and we will take you through how to get over overwhelmed. It expands a little bit of what’s in the book and gives extra exercises and things like that. Also on my website, there are a lot of resources, there are articles and other things that have appeared in the media or whatever that might be of interest to people who feel that they have an issue with overwhelm. Brian: Karolyn, this has been great and now I could check something off my list. I feel less overwhelmed just talking to you. It’s been fabulous. Can you let people know if they wanted to get a hold of you, what’s the best way for them to do that? Karolyn: Sure. The best way to do it is to go to my website Karolynblume.com and there’s a “contact us” tab. Just shoot me an email. You can also contact me on Facebook, Twitter, LinkedIn or Pinterest. I try, I do my best to respond to all emails. I also have a blog. You can sign up for the newsletter and I have a weekly blog that comes out on issues not necessarily to do with overwhelm exclusively, but to do with all kinds of personal development issues. Brian: Awesome. For those on their iPads, or iPhones, whatever it is, it’s Karolynblume.com. Is that correct? Karolyn: That’s right. Brian: Awesome. Hey, Karolyn, thanks again so much for joining us. I enjoyed it. I know my audience is going to get stuff out of this. There are so many great nuggets and tips in this that I think it’s really going to help people “eat their elephant” and that’s the goal. So, thanks for joining us. Karolyn: Thank you, Brian. I enjoyed it. Take care. » Close View More - Click Here
10 minutes | a month ago
Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?
The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a recommend WordClouds.com and TagCrowd.com. Each of these have different features and offers different views of your text. These can help you visualize your web pages, blogs, and more. What words are sticking out to you? Will they resonate with your intended audiences? There are five key questions you should ask yourself: Who Do I Serve? (Who Is This Message For) What Problem Do They Have? Why Is It A Problem? How Can You (or they) Solve It? What Is The Result or Outcome? In this episode, I will offer you some ideas on how you can use wordclouds to improve your marketing messages to connect better with your target audiences!
13 minutes | a month ago
Episode 615 – Best Of – Getting Great Growth In Business With Facebook Groups with Marc Mawhinney
Marc dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club. You can try it for the entire month for only $1.00! [button link=”http://baconpodcast.com/dollar-special/”]READ MORE >[/button] Marc Mawhinney is on a mission to help coaches build stronger businesses! He has a passion for entrepreneurship, having started a number of businesses in his life and growing one to 100 employees. After becoming a coach, he saw the struggles that coaches face while trying to build their businesses, and decided to do something about it! He launched “Natural Born Coaches”, a daily podcast where he interviews successful coaches to share their advice and works with coaches with his 1:1, group, and online programs. Marc frequently makes media appearances and is a contributor for Entrepreneur.com. You can learn more about him at NaturalBornCoaches.com!
10 minutes | a month ago
Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity
WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have a job to do, but I have learned over the years that closing a sale is more about listening than just talking. That was not the case with one call (actually multiple and a LinkedIn message from the same person today. There are three points I took away from this experience: Herd Immunity is not the same as Heard Immunity Trust Takes Time (and has to be earned) There is a difference between Relationships and Real-lationships In this episode, I hope you find some golden nuggets of what NOT TO DO when cold calling. I think the big lesson is that sales are a process, not just an activity!
24 minutes | a month ago
Episode 613 – Best Of – Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith
Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast! Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles. With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers. Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling. Mark dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button]
10 minutes | a month ago
Episode 612 – How To Help Marketing Build A Bridge To Better Sales?
Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet - Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get in her crate to go to sleep at night. The one thing I hate is certain kinds of packaging. Some of the treats have the zip lock style closure, which often takes precision to close and open. One of her bags has a velcro style that makes it so much easier. In this episode, we are going to talk about the parallels of training your audience to react to your marketing treats. There are three things that you can do to ensure that your treats are fresh and lead to a close (as in sales): Frequency - Making sure you have enough to train them Consistency - Getting them to expect your messages at certain times Connectivity - Amplify your reach by making sure that your sales staff is involved In this episode, we will explain why your marketing messages matter and how they can lead to building a bridge to better sales. It all has to do with training your audience to behave in a predictable way that helps your investments in relationships pay off with more sales!
17 minutes | 2 months ago
Episode 611 – Best Of – Generating Leads with Matt Bacak
Matt dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! My Name is Matt Bacak. Snagged this from World Internet Summit bio page: As you may already know... one of Matt Bacak's last products holds the all-time gravity record on Clickbank ... 2,086.87 Gravity (and no one has come close to beating it yet), plus he's been creating some of the best converting & biggest game changing offers since 2001. He's been marketing online since 1999 He put up his first optin page in 2001 He has mailed up to 4.1 million emails a day for over a year He split-tests everyday & he buys solo ads every day too. He co-runs the List-building club with over 13,000 members. His lists are growing by up-to 10,978 subscribers a DAY! ... And just recently had the most affiliates ever signed up for a JV Giveaway launch... 2,656.
10 minutes | 2 months ago
Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive
If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but they are often misunderstood and often end with no real plan or outcome. The best way to conduct one-on-one meetings is to sell nothing. You want to help create a relationship that can help your network gain referrals. Malcolm explains his theory about three types of influencers who become the creators and spreaders of virility - a Salesperson, a Connector, or a Maven. In Part one I will discuss my system to optimize your time and have more efficient and effective meetings through planing and well-defined outcomes. In Part 2, I will discuss some of the tools I use to make one-on-ones easier and convenient. Zoom Acuity LinkedIn Nimble Crystal Evernote In this episode, we will explore my simple one-on-one plan, and then all these tools that you can have for under $85 a month. If you follow these steps, you should be able to make at least 10 times that while you grow your business!
18 minutes | 2 months ago
Episode 609 – Best Of – Joint Ventures with Gina Gaudio Graves
Gina dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! Gina Gaudio-Graves is the founder and CEO of The Abundance Group, LLC, the parent company of Directions University. She is the Dean & Founder of Directions University. Online, most people know her as “The JV Queen“, a title she earned by organizing some of the most successful product launches on the internet, for some of the internet’s biggest names such as Shawn Casey, Willie Crawford, Russel Brunson, David Garfinkel, Henry Gold, Holly Cotter, and many others. Gina’s JV’s would bring in millions in a short period of time (often in less than a week!), but a year later, profits from the promotion would be long gone, and Gina’s client would be left wondering where the next dollars were coming from. This usually meant creating yet another new product, and a new product launch.
10 minutes | 2 months ago
Episode 608 – Finding The Influencers to Make Your Content Go Viral
In his book, "The Tipping Point", Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it's hard to contain and control. It's often through some sort of influencer who amplifies the effects. Malcolm explains his theory about three types of influencers who become the creators and spreaders of virility - a Salesperson, a Connector, or a Maven. Each of these help messages to become sticky and expand their reach like a tinder fire in a dry forest. Salespeople influence through persuasion Connectors influence through people Mavens influence through information and ideas In this episode, we will explore how to find and leverage influencers from within your own network who can help you spread the good word about your business!
22 minutes | 2 months ago
Episode 607 – Best Of – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge
MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon. Applying those same powerful story principles, Michael now coaches independent consultants, speakers, marketers, entrepreneurs and business leaders, and has presented seminars, lectures, and keynotes in person and online to more than 80,000 participants worldwide. Michael is the bestselling author of Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read, as well as the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. His latest book, Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably, has just been released in digital, audio and print formats. According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.” [button link="http://www.storymastery.com/6steps" window="yes"]Get Michael's Free Offer - Chart Of Six Step Success Stories - Click Here[/button] [button link="http://www.storymastery.com/shop/books/storytelling-made-easy-persuade-transform-audiences-buyers-clients-simply-quickly-profitably/" window="yes"]Get Michael's New Book - Storytelling Made Easy - Click Here[/button]
10 minutes | 2 months ago
Episode 606 – The 4 People You Should Positively Be Marketing To
Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity... and add caring for a puppy or a child into that? Some of the new people I am meeting are wanting me to introduce people to them that are in my network or LinkedIn contact, so they can try to sell them. That can be a bad idea and burn bridges and trust fast! We all need new business, but I am suggesting that you start with your own contacts first. There are four key groups that you should be marketing to right now. Customers - What new offerings may serve them better? Past Customers - What's different in their jobs where you may help? Prospects - Do they understand what you do and the value of it for them? Vendors - How can you help them sell you by selling more of their services? In this episode, we will explore how to effectively network and market to your own network first and how that can help you and others you network with!
21 minutes | 2 months ago
Episode 605 – Best Of – Bright Shiny Object Syndrome with Kelly McCausey
Kelly dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! How Do I Decide What To Focus On Next? Tied for second place are questions like… Where should I spend my time and money? What activities actually make money? How soon after one project gets under way, can I add another? How do I know if a project is really working? What’s my Target Market? What’s my Unique Selling Proposition? How do I overcome Shiny Object Syndrome? What is Entrepreneurial ADD and why do people keep saying I have it? There are the questions asked by solopreneurs who sense they lack focus. They ask them because deep down they crave a better sense of direction! Podcast Transcription Brian Basilico: I don't know about you, guys, but I have a problem, and my problem is that I get distracted really easy. I call it, “Squirrel!” Our guest today is really, really good at helping you with that. Her name is Kelly McCausey. Kelly is going to help us learn about Bright Shiny Object Syndrome. Kelly, how are you doing today? Kelly McCausey: I'm great. How are you? Brian: I'm awesome. So, tell us who you are and how did you get to going from being a high school drop out to a solopreneur coach? There's got to be something in the middle there. » Expand To View More - Click Here Kelly: There's a lot in the middle and it's all exciting to me. Being a high school drop out meant I had trouble with money pretty much from the get-go. Being hard to employ hard to promote, hard to credit, I felt like I always startled with money, never had enough and that pretty much describes the first 25 years of my life. But there was a point where someone suggested that I could make some extra money providing a service, doing some desktop publishing. I created a website to offer those services and no one hired me to desktop publish, but lots have wanted me to build them a website. Just like that. That brought me into the world of working home moms. My web host was Working Home Moms, my clients were work-at-home moms and as I would work on their websites, I would see all the different ways that they were making money and it made me very curious. [inaudible] but I had a community at the time, internet-based moms and it was a busy forum where I would sign lots of clients and outside became friends and ended up actually creating a membership site together that was launched in 2004. It completely changed my life because I went from being broke, under-employed to making a really exciting income just by shepherding a community and helping them find the information they needed to be successful. Brian: Awesome. Now that you're doing this stuff, let's talk about “bright shiny objects.” What are bright shiny objects in business and believe me, I understand. But explain to my audience, what do you mean by bright shiny objects? Kelly: In the internet marketing world and business in general, I'm sure Bright Shiny Object Syndrome is an issue, but in the internet marketing world, it's an epidemic of massive proportions. How many mailing lists are you on, Brian? How many people are you subscribed to? Brian: Too many to mention. I'm going to guess there's probably about 25 or 30. Kelly: Then how many Facebook pages have you liked? How many podcasts have you subscribed to? Brian: Too many? Kelly: The input is huge and constant. I just comes in waves – information and offers and they're all so sparkly, they're all so shiny and new. I know when I was first starting to make money on the internet, I knew how to do something, I knew how to create a graphic and sell it, how to create a website and sell it,
10 minutes | 2 months ago
Episode 604 – Pull The Common Thread That Holds Us All Together
Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure that she considers success... find and pull out all the stuffing, and then move onto the next toy. Customers can be the same. We need to understand that they have a past that affects their current decisions (a common thread), and they may work with us to achieve their goals. Once they obtain that success, what's next?. Your goal is to provide the right service or products at the right time. Their goal is to solve a problem or create a result. How can you find a common thread that holds that relationship together? What is the string? - Can you empathize? What is the stuffing? - What's the prize or success? What is the next toy? - If there a time to move on? In this episode, we will discuss how to pull that common thread that holds together the business relationship, and what happens when you (and more importantly your clients) reach the end goal!
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