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My Marketing Chops
8 minutes | Jun 7, 2018
Welcome to my marketing chops, today we are going to talk about the basics of SEO, also known as search engine optimization. Yeah you'll hear that there are 200 or 300 or more factors for SEO and that some are driven by artificial intelligence. You might be discouraged about beating a robot at it's job, but the reality is humans are better and smarter at most things, so as long as your website is about the subject you want to show up on Google for, there won't be much tricking the robot that you need to do. I'm about to reveal the three or four main things SEO companies do (aside from technical settings you can tweak, I'll likely do another episode or blog post about that in particular)...
8 minutes | May 28, 2018
Measuring Results of a Marketing Campaign
Tedd Vinson talks about how you look at measuring the results of a marketing campaign. Welcome to my marketing chops, where I share my marketing technical methods to help you succeed in your career and business. I'll start out with an introduction, my name is Tedd Vinson and I have been learning and working in digital marketing for ten years. I built my first Google Ad campaign in 2008. I decided on the name My Marketing Chops because a few years ago I had an interview with a tech startup and they asked me what my chops were. I was like, what do you mean chops, and they said. You know, your marketing chops. What are your marketing chops? I later realized this was slang, particularly in tech or the silicon valley culture was to say chops in reference to technical skills or expertise in a subject. I thought this made for a great podcast name. On my marketing chops, I will do my best to teach you what I know in digital marketing, and will...
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