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My Business Playbook

81 Episodes

41 minutes | Aug 1, 2022
231: Building Your TikTok Strategy with Talia Datt
Today we are joined by Talia Datt from The Content CliQ to talk all things TikTok. If you want to start marketing on TikTok, but aren't sure where to start, this is for you. Talia Datt, founder of The Social CliQ and The Content CliQ, is a marketing and TikTok expert. In this conversation, we cover: 🌟 The #1 thing everyone needs to do when they start marketing on TikTok 🌟 BIG mistakes to avoid on TikTok 🌟 The major differences between Instagram and TikTok and how to adjust your strategy 🌟 Talia's TikTok predictions for the rest of 2022 Check out The Social CliQ: www.thesocialcliq.com Check out The Content CliQ: www.thecontentcliq.com Check out 3 Day Websites: www.3daywebsites.co Apply to join The Next Level Club: www.lalasocialclub.co/nextlevel
50 minutes | Jul 25, 2022
230: Foolproof ways to boost your sales instantly with Adrian Smith
Today we are joined by sales expert, Adrian Smith to talk all things sales process. After years working as a sales coach and consultant, Adrian has developed a no nonsense and no BS approach to selling so that you can close more deals and grow your business. In this in depth conversation, you'll learn: 🌟 Why sales is THE most important skill you need to invest in 🌟 Adrian's 5 step sales journey to help you secure dream clients consistently 🌟 Powerful and practical shifts you can make to boost your sales TODAY 🌟 How to overcome mindset challenges and stop worrying about being pushy
55 minutes | Jul 18, 2022
229: The Secret Society of Success with Tim Schurrer
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brandsβ€” StoryBrand and Business Made Simpleβ€”as COO alongside New York Times bestselling author Donald Miller. Author of The Secret Society of Success, Tim is on a mission to help people redefine success.  In this conversation we cover: 🌟 Why we need to stop chasing the spotlight and what to do instead 🌟 How to navigate the tension of the spotlight mindset and "the assist" mindset 🌟 The #1 thing LeBron James does that you need to do too Check out Tim's website: www.buildawinningteam.com Follow Tim on Instagram: www.instagram.com/timschurrer
18 minutes | Jul 11, 2022
228: 4 must do's for a beautiful and profitable website with Laura Higgins
This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to create a beautiful and profitable website and why you need to do both. If you follow these steps, you can unlock the simple strategies to turn your website into a sales machine. You'll learn: 🌟 The simple steps to increase conversions on your existing site 🌟 The key reasons your website isn't converting right now (and how to fix it) 🌟 Updates on how design impacts your SEO
50 minutes | Jul 4, 2022
227: Building a winning culture in your businessΒ with Shane Hatton
Shane Hatton is a coach, leadership and communication expert. An author and creative at heart, he uses his psychology and business background to help organisations develop remarkable people leaders. Shane has just released his new book "Let's Talk Culture", the how-to guide for leaders who want to build an amazing culture. In this conversation we cover: 🌟 Why culture matters (even if you don't have a team yet) 🌟 The importance in communication in building your culture 🌟 Simple steps to take if your culture feels out of alignment
34 minutes | Jun 27, 2022
226: Turning your passion into a business with Mayclay Lighting
What started as "clay therapy" turned into a thriving business. Hannah Chisek, the founder of Mayclay Lighting, found that making with clay has been her journey from grief to joy and it is now her passion and purpose to share that joy with others through artful hand-crafted lighting. In this conversation we cover: 🌟 Hannah's personal journey from processing grief to launching a business 🌟 The power of Instagram in building a business from the ground up 🌟 Authentic strategies for collaboration
16 minutes | Jun 20, 2022
225: How to buy back time in your week with Laura Higgins
In today’s Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day.
36 minutes | Jun 13, 2022
224: How to create a magnetic personal brand with Chris Ducker
Today we are joined by the legendary Chris Ducker. Chris is a serial entrepreneur and author of the bestselling books, β€œVirtual Freedom”, and more recently, β€œRise of the theYoupreneur”. Chris is the king of the personal brand and knows how to build crazy successful businessses. In this conversation we cover: 🌟 Why you need to attract AND repel in your marketing 🌟 How to show up as the real you online 🌟 Scaling your expertise and staying in your genius zone 🌟 The implications of burnout and why you need to start delegating TODAY
45 minutes | Jun 6, 2022
223: The journey from art teacher to entrepreneur with Brooke Art Studio
In this episode, we are joined by Brooke Michalski of Brooke Art Studio. Brooke is a true creative and is motivated to tell the meaningful stories of those around her through photography, branding and design. In our conversation you'll discover: 🌟 How to stay in your lane in your creative business 🌟 Brooke's journey from art teacher to entrepreneur 🌟 The power of creativity in building your brand and connecting with your audience 🌟 Brooke's approach to charging for the value she brings 🌟 The importance of boundaries and switching off
41 minutes | May 30, 2022
222: The psychology behind your copywriting with Anita Siek
Today we are joined by Anita Siek, founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands stand out and sell through psychology and words.  In this conversation, you'll learn: 🌟 Where psychology and copy meet 🌟 Why communication is the most powerful skill you can learn 🌟 How to cure writer's block 🌟 The biggest copywriting myth you need to avoid
18 minutes | May 23, 2022
221: Doubling down on one niche (and why it matters) with Laura Higgins
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn: 🌟 The importance of choosing your niche early on 🌟 Why your niche evolves over time 🌟 How to speak directly to your niche in your marketing 🌟 3 practical tips to identify your niche
50 minutes | May 16, 2022
220: Natalie Walton's journey from 9 to 5 to stylist, author & course creator
Today we are joined by Natalie Walton. Natalie is a world-renowned interior designer, stylist and author who helps people connect to ideas on how to live their best lives, starting in their most personal space β€” the home. You'll learn: πŸ‘‰ The power of switching off as a creative (and how to practically do it) πŸ‘‰ How to play to your strengths in your creative business πŸ‘‰ Natalie's strategies for handling rejection and publishing a book
33 minutes | May 9, 2022
219: The numbers you need to know in your business with Matt Clements
In this episode, we are joined by Matt Clements of Newcastle Empowered Wealth. As a Financial Adviser and Chartered Accountant, Matt makes the topics of finances easy to understand. He works mostly with young professionals and small business owners which makes him the perfect fit for our community here at My Business Playbook! You'll learn: πŸ‘‰ The simple mindset shift you need to make in order to be successful financially πŸ‘‰ How knowing your numbers helps you to increase your prices πŸ‘‰ The TWO key financial metrics every business owner should know πŸ‘‰ How to avoid the common money mistakes most business owners make when they start out
38 minutes | May 2, 2022
218: How she did it - The startup journey of Snuggle Hunny Kids with Monique Hession
Today we are joined by Monique Hession, founder of Snuggle Hunny Kids, a leading Australian baby wares ecommerce brand. In just five years, Monique and her team have grown the business from her garage to now being one of Australia leading online baby brands. In this conversation we chat about: 🌟 Overcoming limiting beliefs 🌟 The simple strategy for developing products your customers love 🌟 Harnessing your creativity 🌟 Crowdsourcing your Instagram content 🌟 The power of doubling down on ONE product before expanding and more...
23 minutes | Apr 25, 2022
217: Why growth isn't optional if you want a successful biz with Laura Higgins
In today's Quick Win episode, Laura is talking all things growth. You'll learn: 🌟 Why growth is your responsibility in business 🌟 How to adopt a growth mindset (instead of a fixed mindset) 🌟 Why you need to prepare your business for growth 🌟 The importance of personal development in running a business
54 minutes | Apr 18, 2022
216: Increase productivity and banish burnout with Marcey Rader
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools, healthy, sustainable habits, and coaching accountability. Access a FREE chapter of Marcey's book here Download Marcey's reflections exercises here Check out Marcey's book "Work Well. Play More! Productive, Clutter-Free, Healthy Living - One Step at a Time" Check out Rader Co and learn more about Marcey's services Need a project management tool for your business? Check out ClickUp here
42 minutes | Apr 11, 2022
215: Finding your confidence in a creative industry with Kate Lawrence
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in her spare time, with the hopes of one day becoming a licensed builder. In this conversation we discuss: 🌟 Attracting the right clients (and saying no to the wrong ones) 🌟 Finding confidence in your creativity 🌟 The pitfalls of imposter syndrome 🌟 Why you need to not be afraid to go all in on your passion Kate's Instagram Kate's website
54 minutes | Apr 4, 2022
214: The secrets to creating a highly successful online course with Stevie Dillon
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Aspiring Digital Course Creators how to create, launch and scale a flagship digital course. Her mission is to help others pull more time, freedom and happiness from their lives and businesses with a digital course. You'll learn: 🌟The important mindset shifts you need to make in order to be a successful course creator 🌟How to determine if adding a course to your business is the right fit 🌟 The #1 marketing strategy for boosting sales and signups to your digital course (hint: it's not what you think!) 🌟 The secrets to creating a highly successful online course with Stevie Dillon Stevie Says Social Website Stevie's Instagram Listen to Stevie's podcast
48 minutes | Mar 28, 2022
213: How to lead authentically and courageously in your small business with Rohan Dredge
Today we are joined by Rohan Dredge of Pragmatic Thinking. For over two decades Rohan has developed leaders, cultures and tribes that work at deep levels of connection and strong levels of execution. He specialises in sustainable and high performing cultures that help technical experts become people leaders. You'll learn: πŸ‘‰The key characteristics of a good leader and a bad leader πŸ‘‰ How to lead authentically in your business while still calling the shots πŸ‘‰ Strategies to set culture within a remote working team πŸ‘‰The power of self-awareness in leadership Website: https://www.rohandredge.com Instagram: https://instagram.com/rohandredge Books and resources mentioned: Servant Leadership by Robert K Greenleaf Developing the Leader Within You by John Maxwell Good to Great by Jim Collins Cal Newport Adam Grant BrenΓ© Brown James Clear
46 minutes | Mar 21, 2022
212: Why tone of voice is your secret weapon with Alyce Greer of Bossy Copywriting
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer School masterclass Use promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College
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