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23 minutes | Nov 22, 2021
Ep3. Must Contain: Sales and Marketing Alignment
Christine Selvaggio, Manager of Operations Consulting with Etumos, joins Kristin and Kristin to talk about the elusive perfect world of sales and marketing alignment. In perfect timing with the upcoming holidays, learn how marketers and MOPs professionals can come to the table and enjoy their time with their sales and SOPs counterparts. Hint, it involves a bit of altruism combined with some KPI planning.
25 minutes | Nov 8, 2021
Ep2. Must Contain: CDP
Join Kristin and Kristin to talk CDP with Vinny Sosa, Head of DevMOPs at Etumos. They talk what CDP really means, who plays in the space, how to know if you need a CDP as part of your tech stack, and if so, how to get started and to make sure you don't flub it.Show Notes:Take a look at a sample martech portfolio with a CDP heart
29 minutes | Oct 21, 2021
Ep1. Must Contain: ABM
In this inaugural episode of Must Contain, we're talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos. We discuss what ABM isn't, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we'll also be sharing our favorite wrong explanations for what ABM actually is.
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