62 minutes | Aug 11, 2019

Nick Callow: How to run a sports news agency


What a sports agency does

How the “managed decline” of the newspaper industry has affected their business and the current situation

The increasing demand for video in the past decade

Are words important anymore in sports journalism?

Why the pay problem will lead to a lack of diversity

Has the route to a national newspaper changed?

The shrinkage of local newspapers

The new approach - making a brand of a sports news agency via YouTube and long-form documentaries

The growth of club media on the sports agency model

The assistance they had from the growth of fan channels. And might they expand to be accredited media outlets

The importance of relationships in the agency game and playing the long game

How best to handle scoop

The new generation of journalists who grew up with social media

The British system of embargoes and the US system of access

Gareth Southgate’s success with the media at the World Cup

What type of video content is being ordered from Hayters?

Has the social media age changed reporting orders from newspapers?

Do you have to be entrepreneurial at an agency

The model of buying in a star journalist and syndicating

The differences between US and UK sports journalism models

The personal qualities and skills needed by young journalists in this era

How video is presented for clients

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