57 minutes | Oct 13, 2020

Barrie Tomlinson: The Content Strategy of Roy of the Rovers

TOPICSA crucial technological change in the printing process, allowing better picturesThe editing system he learnt and employed throughout his career"I had no skills whatsoever". The advert I answered read: "Beginner wanted for children's comics""Changing Tiger to an all-sports comic and increasing the featuresThe big picture policyGetting the big-name celebrities involvedHow The Duke of Edinburgh helped to launch Roy of the RoversBecoming a visible editor even signing his name under his copyThe importance of the feedback, sending in their two favourite storiesThe Roy of the Rovers feedback phone-line and how it broke downThe importance of schools roadshows and get-togethersPublicity 'stunts'The change of tone with Roy of the Rovers, entering the off-field arenaThe importance of the 'parent buy'Trying to make Melchester your local teamThe dual problem - rising television and long deadlinesThe problems in football in the 1980s and how Roy Race handle themThe moral compass employed in deciding what story to coverThe shooting of Roy Race - a tale involving Sir Alf Ramsey, a 14-0 win and the noise of the crowdKeeping the storylines freshBalancing up the art and the business of Roy of the RoversThe end of Roy RaceThe Scorer cartoon strip in the MirrorThe reputation of comics then and nowWould Roy Race work today? The graphic novel publication by Rebellion and the schools' involvementDan Dare, the Mekon and Big Daddy in the Waldorf HotelWill sports comics have their day again?Barrie's legacy and how he would like to be remembered
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