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20 minutes | Aug 7, 2018
MozPod Season Finale
22 minutes | Jul 25, 2018
MozCon Debrief LIVE, from Moz Headquarters, with Sarah Bird and Hayley Sherman
MozCon brings SEO industry leaders for a 3 day conference, where they present tactical strategies to drive revenue through digital marketing. In this week’s LIVE episode, we had Sarah Bird, Hayley Sherman and Brian Childs share insight on what occurred during MozCon. They point out sessions that they enjoyed most, topics that were trending, and key takeaway. If you don’t want to miss out on next year’s MozCon you can get Early bird tickets (with a generous discount) here: http://bit.ly/Mozcon2019
25 minutes | Jul 17, 2018
The Science of Voice Search, with Neil Martinsen-Burrell
Curious about how speech recognition functions? Neil Martinsen-Burrell, Sr. Data Scientist at Moz, joins MozPod to describe the science behind voice recognition technology. Building on the great podcast with Purna, Neil dives into how we should understand speech recognition models, how language is understood by machines, the technical hurdles involved, and a bunch of other incredible stuff. Neil does a great job of blowing our minds, yet again.
31 minutes | Jul 10, 2018
Voice Search, with Purna Virji
Curious about the ins & outs of voice search? Purna Virji of Microsoft joins Hayley Sherman on MozPod to share her insights. Purna discusses how & why we are using voice search, how it differs from the more standard text input search, & what's next on the horizon. She also breaks down the difference between three "avenues" of voice search: traditional, digital assistants, & chatbots. Purna's blog posts can be found here: http://bit.ly/MozPod39-blog; http://bit.ly/MozPod39-chatbots. She mentions a few other resources during the conversation: https://bit.ly/2wE8Op1 ; https://gtnr.it/2z428RS; Dr. Pete: bit.ly/MozPod30
26 minutes | Jul 3, 2018
How to Measure the Value of PR
Shannon McGuirk, Head of PR and Content at Aira.net, joins Brian Childs to discuss the evolution of PR in a digital world. She starts by describing how PR activities have evolved since the days of print media and then shares her perspective about how digital marketing and PR have converged. PR professionals are changing how they evaluate their efforts. You should too. You'll hear the questions you need to ask your PR firm and the metrics they need to be tracking.
38 minutes | Jun 26, 2018
SEO Internacional, con Aleyda Solis
Aleyda Solis de Orainti regresa a MozPod y habla sobre SEO Internacional con Heidi Noonan-Mejicanos. En esta oportunidad, la charla trata sobre los retos que existen en el mundo de SEO para sitios web que se expanden a otros países. Da consejos sobre cómo estructurar un sitio, los beneficios de expandir, y la importancia de las características del lenguaje y los modismos propios de cada país.
36 minutes | Jun 19, 2018
SEO for Car Dealerships, with Sherry Bonelli
Sherry Bonelli returns to MozPod to discuss Car Dealership SEO best practices. Almost every digital marketer will be approached by a dealership & Sherry tells us what to look at during a site audit. She talks about the common challenges you will discover, & how to think about car dealership websites. If you want to work with car dealerships, please listen to this episode. It's a fascinating discussion.
30 minutes | Jun 12, 2018
Using Content to Drive eCommerce, with Kate Morris
Kate Morris of Craftsy.com discusses how to use content to improve the performance of your eCommerce site. She shares some interesting ways to segment content, align it with search intent, and measure the impact. Kate has over 15 years of experience in search marketing and it's great to get her perspective as an expert in paid marketing where everything comes down to conversion rates. She is interviewed by host Brian Childs.
19 minutes | Jun 5, 2018
Referral Marketing 101, with David Folwell
23 minutes | May 29, 2018
23 minutes | May 22, 2018
2Bs in a Pod: The Latest in Search, with Britney Muller
Britney Muller is back for another episode of 2Bs in a Pod with host Brian Childs. 2Bs talks about the latest SEO news and topics, keeping you informed on important trends. In this episode, Britney shares some recent articles about Google's algorithm research and features that are being tested in Google's search results. She brings us up to speed on the concept of reinforcement learning and how SERP features may be playing a role. You can find the resources Britney references here: Google Tests Submitting Question Directly In Search Results: https://bit.ly/2rq3FMf ; Google Publishes New Algorithm Research: https://bit.ly/2wiX6zL ; The Shallowness of Google Translate: https://theatln.tc/2nrxngN
34 minutes | May 15, 2018
Writing for Search, with Ian Lurie
Ian Lurie is CEO and Founder of Portent, a Seattle-based internet marketing agency. Ian joins the pod to discuss the concept of writing for search, and what it means for content development. Is there such thing as writing for search anymore? Ian discusses that providing quality content stems from doing your research, delivering necessary information, and writing well. It's not for the search engines anymore - but for the people visiting the site. Ian's ebook on Lean Content can be found here: http://bit.ly/LeanContenteBook
25 minutes | May 8, 2018
The Zero-Results SERP Test of 2018, with Dr. Pete
In March 2018, Google ran a global test of zero-results pages. These were search result pages that contained no organic links and only one knowledge card. Dr. Pete Meyers of Moz chats with host Brian Childs about the initial analysis of the Zero-Results test, why he believes it was conducted, and how businesses should think about the implications. His article on the subject is here: https://moz.com/blog/zero-result-serps
22 minutes | May 1, 2018
Moz's Link Data Journey, with Sarah Bird
25 minutes | Apr 24, 2018
How to Manage Link Penalties, with Sha Menz
30 minutes | Apr 17, 2018
Mobile First Indexing, with Bridget Randolph
Bridget Randolph, a freelance SEO in New York and Chief Strategist at Cavi Consulting, helps us answer the important questions about the mobile first index. What is the mobile-first Index? What do I need to prepare for it? What are some best practices for building websites? Bridget also shares insight about things she has seen work well on sites when optimizing for mobile and some case studies of things that haven't worked. If you have clients asking about how to optimize for their mobile experience, this conversation will help tease out the nuance between design considerations and technical SEO options. If you want to learn more about Bridget's work, you can contact her at www.bridgetrandolph.com
26 minutes | Apr 10, 2018
2Bs in a Pod: SEO Conferences with Britney Muller
Thinking of attending an SEO conference? Britney Muller from Moz is a regular speaker at conferences around the world. She provides an insider view on the biggest SEO conferences, how they differ in size and format, and recommendations on how to take advantage of the experience. Learn about Search Love, MozCon, SMX Advanced, and others. If you are in the process of choosing a conference to attend, we hope this discussion will provide some great insights and advice. Also, don't miss out on the big news about Britney's pet duck!
28 minutes | Apr 3, 2018
Make the Most of Google Q&A, with Mike Blumenthal
Mike Blumenthal, Co-Founder of Get Five Stars and Local SEO Genius, joins MozPod with host Brian Childs to chat about the new Question and Answers Feature in Google Local listings. The Q&A feature came out in late 2017 and shows up on knowledge panel results for businesses. Mike reviews some of the analysis he has done on Q&A users by industry vertical, the opportunities and shortcomings of this feature, and how businesses can get ahead using his framework. Q&A appears to provide a great opportunity for agencies to provide value to their clients, so definitely listen for some of Mike's nuggets of wisdom. Some of the articles mentioned in today's pod: The Big Guide to Google's Q&A: bit.ly/2H7J4CY Google's Policy Guidelines for Maps: bit.ly/2H8cLnl
28 minutes | Mar 27, 2018
Intro to Amazon Marketing Services (AMS), with Connor Folley
Connor Folley is CEO of Downstream, a Seattle-based technology company focused on helping companies scale their presence on Amazon. Connor joins the pod to talk about Amazon Marketing Services (AMS) which is the large and growing paid advertising channel on the Amazon platform. You will learn all about what AMS is, how it works, and the expected growth of Amazon paid ads over the next few years. (Hint: It's huge). Connor helps us make the connection between SEO and paid channels, as well as describes when and how companies should engage in ads on Amazon and elsewhere. You can read more about Connor's business, Downstream, here: https://www.downstreamimpact.com/
32 minutes | Mar 20, 2018
Intro to Accelerated Mobile Pages (AMP) with Eric Enge
Eric Enge is the founder and CEO of Stone Temple Consulting (stonetemple.com) and joins the pod to talk about Accelerated Mobile Pages, commonly referred to as "AMP". Page Load Speed is a hot topic in SEO and AMP is one of the methods business owners can use to speed up their results. Eric describes what AMP is, how it works, why it's important, and gives a really great breakdown of the subject. He also provides insight into how to approach transitioning pages to AMP as well as whether it is even needed for your site. You can check out his article on the Moz Blog here, which is the basis for our conversation: https://moz.com/blog/amp-digital-marketing-2018
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