19. Running through Walls Together: Sales and Marketing Alignment with Highspot’s Jon Perera
Highspot Chief Marketing Officer Jon Perera joins host Greg Moore this week to discuss an age-old quandary: sales and marketing alignment. Tune in to hear how to break down barriers between the two departments, how sales enablement can help and how both teams need to put the customer at the center. Production note: We'll be taking next week off to tape our season finale live at Showpad Transform in Chicago. Tune in to hear that episode on Nov. 13.