18. Go Slow to Go Fast: Creating a Sales Data Strategy with CSO Insights’ Yuri Dekiba
Yuri Dekiba, research director and sales operations expert at CSO Insights, the research division of Miller Heiman Group, joins host Greg Moore this week to discuss all things data strategy and sales technology. Dekiba offers her best advice on how executive sales leadership can own sales data strategy. She then gives a case study to show how taking a step back—going slow to go fast—results in sales operations, sales enablement and sales management working together to create a data strategy that accelerates seller performance.