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Mortgage Marketing Expert
33 minutes | Jan 20, 2022
128 Content Messaging with Chad Earnest
In this episode I talk with a new friend, Chad Earnest. We talk about how the industry has changed, as well as successful origination habits using today's technology, finding specific & effective value propositions, and content practices that keep people's attention. Chad Earnest is a 15-year experienced mortgage professional as an originator, branch manager, area manager and regional. He currently serves as VP of Production at Synergy One Lending. He is a video guru that hosts video content on earnestmoney.com. Learn more about Chad Earnest and connect with him on social media: Facebook: www.facebook.com/chadearnest.money LinkedIn: www.linkedin.com/in/chadearnestmoney/ Instagram: www.instagram.com/_earnestmoney/ If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!
36 minutes | Dec 13, 2021
127 Embrace Change with Kevin Kauffman
In this episode I talk with Kevin Kauffman from Freddie Mac Single Family. We chat about a lot of topics related to the industry and how things have changed, including: the future of automated valuations for collateral, whether or not we're headed towards another housing bubble, and how changes in technology can create efficiency. Kevin Kauffman is the Vice President of Client & Partner Delivery at Freddie Mac Single-Family division. He and his team oversee Freddie Mac’s client and partner engagement strategy, including the optimization of Freddie Mac’s business capabilities throughout the mortgage ecosystem. His responsibilities also include collaborating with sellers to help them best integrate and adopt Freddie Mac products and services and overseeing the distribution of Freddie Mac products and services through partner providers. Kevin’s career has spanned more than 20 years in both mortgage operations and technology. He gained a deep understanding of the loan manufacturing process in the primary mortgage market and combined his experience with building and marketing cutting edge end-to-end mortgage technology. His previous work experience includes various leadership roles with Citi, Chase, FIS, and Fannie Mae. If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media! MME is a founding member of the Industry Syndicate Podcast Network!
26 minutes | Dec 8, 2021
126 Audience Engagement with Kyle Draper
In this episode I team up with my good friend and social media guru, Coach Kyle Draper, as we participate in Pod-a-Palooza to support the non-profit S.O.M.E. (So Others Might Eat). While helping spread awareness and raise money for the charity, we cover a lot of topics relevant to mortgage and real estate professionals, including: becoming more attractive on social by focusing on leadership over sales, how engagement trumps the ROI of content, and navigating what to post by viewing it through the "coffee filter". Kyle Draper's mission in life is to leave people better than he finds them by helping Realtors and Lenders discover and leverage their personal stories and experiences to attract people and build their business. He prides himself on not just teaching about social media, but empowering people to see themselves differently and recognize that we are all doing better than we give ourselves credit for. Kyle is a former youth pastor, turned roofer, turned entrepreneur, now social media expert. He is also a certified speaker, teacher, and coach with the John Maxwell Team. He is passionate about Jesus, his wife (Lana), and his children (Harrison & Everly). Learn more about Kyle Draper by going to: www.kyledraper.com/ If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media! MME is a founding member of the Industry Syndicate Podcast Network!
49 minutes | Nov 23, 2021
125 Professional Purpose with James Duncan
In this episode I finally have my good friend, and Thrive colleague, James Duncan on the podcast. We cover a lot of topics relevant to mortgage and real estate professionals, specifically: the importance of having a fresh perspective in the industry over the next few years, techniques to expand borrower rate questions into broader conversations about meeting their needs, and how to create content that is more relevant to consumers by showing them benefit and not just features. James Duncan is the Director of Marketing & Engagement at Thrive Mortgage and a long-time veteran of the Real Estate industry. He got his start working for a custom home builder in 2004 in Central Texas. During that time, James also earned his Realtor’s license and worked with homeowners, investors, and builders all over the Austin area. In 2012, he transitioned to the Mortgage industry. Leaning heavily on his experience as a former High School Teacher, James quickly advanced through the ranks as a Trainer, Coach, and Curriculum Developer for Thrive Mortgage. In addition to teaching and curriculum development, his expertise in leading Sales & Marketing initiatives led to his appointment as the head of all Marketing Operations for Thrive in August of 2018. Since that time, the Marketing Division at Thrive Mortgage, as well as the company itself, has seen incredible growth and brand recognition becoming known as one of the most innovative, forward-thinking, and resourceful departments in the industry. James is husband to a rock star Cardiac Cath Lab Nurse (Dalawna), father to two teenage boys (pray for him), and a proud graduate of Baylor University. Learn more about James Duncan by going to: mortgage-teacher.com/ If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media! MME is a founding member of the Industry Syndicate Podcast Network!
59 minutes | Nov 15, 2021
124 Real Estate Trends with Brokers and Booze
In this episode I catch up with my good friends from the Brokers and Booze Podcast: Bill Yates, Chris Ward, and Nick Sowers. We talk about the number one way to build wealth for the majority of Americans, how to organically start a podcast and create content, and ways to invest in the current real estate market like an investor. Bill Yates, "The Professional", is the Broker-in-Charge of Sands Realty and the Property Manager-in-Charge of Sands Resort, which includes leading sales, managing rental properties, and operating a full-service real estate company. He graduated from Eastern Michigan University in 2008 and started his own real estate brokerage in 2015, Sands Realty, LLC. He participates in many local charities and enjoys water sports, snow skiing, and playing music in his free time. Chris Ward, "The Producer", continues to recruit and strengthen real estate agents in both South Carolina and North Carolina after graduating from Coastal Carolina University in 2003 and opening a real estate sales division off his father's small rental company in North Myrtle Beach and expanding the rental and sales divisions into their respective successful companies. His entrepreneurial pursuits including reaching into the fitness, insurance, and software development industries. Nicholas Sowers, "The Provocateur", is a key partner or leader of various businesses in the fields of real estate, insurance, and fitness. He graduated from Shepherd University with a degree in Accounting & Economics and earned a Graduate Banking degree from Louisiana State University. His leadership has helped build some of the most respected companies in the Myrtle Beach area and beyond. Nick enjoys working with business owners to improve their companies through innovative growth and marketing strategies, as well as sharing his knowledge through speaking and panel discussions. Learn more about Bill, Chris, Nick and check out the Brokers and Booze podcast: brokersandboozepodcast.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media! MME is a founding member of the Industry Syndicate Podcast Network!
39 minutes | Oct 28, 2021
123 Rocket Fuel with Mike Ciorrocco
In this episode I chat with my new friend Mike Ciorrocco aka C-Roc. We talk about how yourself up for success using the 4 P's, how to gain the attention you want from partners with the 3 C's, and how to leverage and multiply your time using the 4 M's. Mike “C-Roc" Ciorrocco is the Co-Founder of Blooprinted, best-selling Author of Rocket Fuel, and the powerhouse behind the "What Are You Made Of?" Podcast. He is a performance coach, author, dynamic public speaker, visionary and thought leader. He was featured twice by Yahoo! Finance as one of the “Top Business Leaders to Follow” in 2020 & #1 on the list of “Top Mortgage Professionals” in 2020. No stranger to setbacks himself, C-Roc built a highly successful mortgage division with his best friends, twice! Whether it is his business partners, employees, clients or anyone looking to excel at their business, personal life or develop a winner’s mentality, C-Roc is ready for the challenge. Get a copy of "Rocket Fuel" on C-Roc's website: mikecroc.com/book846740 and learn more about his company Blooprinted at: www.blooprinted.com/home 4 P's: Promote, Process, People, Profit 4 M's: Model, Mimic, Master, Multiply 3 C's: Clarity, Commitment, Consistency If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
36 minutes | Oct 19, 2021
122 Automation and AI with Michael Bradley
In this episode I have an intriguing conversation with Michael Bradley from Freddie Mac Single-Family. He and I talk about how COVID has affected our day-to-day business practices, the future of AI in the mortgage industry, and the strategy Freddie Mac uses to implement the massive amounts of data they received. Michael Bradley is Senior Vice-President in Freddie Mac’s Single-Family Division, which provides liquidity, stability and affordability to the nation’s residential housing markets. Michael is responsible for setting the modeling and analytics strategy, as well as positioning Freddie Mac to become the best credit guarantor. He’s been a senior executive with other companies like Citigroup and CoreLogic, and bachelor’s, Master’s & Doctorate in Economics. Michael holds a Bachelor of Science in economics from the University of Delaware and a Master of Science and a doctorate, both in economics, from the University of Illinois. For more information, please visit www.FreddieMac.com and follow on Twitter @FreddieMac If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
48 minutes | Oct 7, 2021
121 The Necessary Entrepreneur with Mark Perkins
In this episode I have a cool conversation with a great friend of mine, Mark Perkins. He and I chat about expectations in the real estate industry today, the payoff that comes from committing to the unknown, and how to achieve massive success by focusing on fundamentals. Mark Perkins is the CEO & Principal Broker of Pivot Realty Group, Commercial value-add real estate investor, and host of "The Necessary Entrepreneur" podcast. Mark has built one of the fastest-growing real estate companies in the US, based in the Cincinnati, OH area. His relentless drive and passion for changing the lives of his agents has fueled the company to over 100 agents across multiple states. He created a podcast that inspires industry professional to shape their own futures by taking action and making the leap into entrepreneurship, one interview at a time. Check out "The Necessary Entrepreneur" podcast www.thenecessaryentrepreneur.com/ and follow him on IG @markperkinsprg If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
46 minutes | Sep 22, 2021
120 Weaponizing the Industry with The ZillowKiller
In this episode I chat with the ZillowKiller himself, James Rembert. He and I talk in depth about how to get leads by focusing more on conversations, leveraging attention by using video to answer questions, and weaponizing the industry to so not be easily taken advantage of! James Rembert, Founder of DigitalNatives Inc & The ZillowKiller brand, is a talented designer and trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. That made it difficult for Realtors to generate quality leads for their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand but also making it accessible. Find out more about James at www.jamesrembert.com/bootcamp and follow him on social www.facebook.com/groups/zillowkiller If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
40 minutes | Sep 2, 2021
119 Lead Generation Tips with Grant Wise
In this episode I talk to one of the real estate industry's best marketing minds Grant Wise. Grant and I talk about attracting the right kinds of clients without just selling yourself, why it's important to build out your own systems and processes, and how to frame the metrics in the way that leads to more success! Grant Wise is the President & Co-Founder of Witly, an automated advertising platform for Real Estate Professionals. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. He helps companies implement systems to generate leads, build their brand, and convert more customers through marketing and sales automation. Grant currently works with over 3500 businesses from single agents to large scale teams in Real Estate, Mortgage, Investing, and Title. Check out Grant's website www.Witly.net or follow him on Instagram @likegrantwise If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
39 minutes | Aug 4, 2021
118 AMPLIFII Your Influence with Rene' Rodriguez
This is a special episode because it is the very first MME podcast episode recorded LIVE on social media! The guest is one of my best friends Rene' Rodriguez and I recorded it live in honor of his upcoming event AMPLIFII Live on August 19th in Las Vegas. In addition to being a close friend, he's also one of my mentors, and has been one of the most impactful people in my life. Rene and I talk about influence; what it is, how to use it to amplify your business, and also ways to find your "why" so that you can better connect with people. René Rodriguez is entertaining, but he is NOT an entertainer. His clients describe him as “powerful”, “thought provoking”, and “authentic” & his engaging speaking style, backed by his scientific approach, makes him a top-rated speaker at every event. For the last 20 years, René has researched and applied behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He believes that we are only scratching the surface of what is possible and that every profession can benefit from fully engaging human mind/brain. He has trained over 100,000 people, he’s 2x TEDx speaker, he’s one of the most sought-after leadership & influence training specialists for Fortune 500 companies, he’s shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard and many more. Check out Rene's content on his website www.SeeReneSpeak.com and register for one of his events atwww.AmplifiiMyLife.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
44 minutes | Jul 27, 2021
117 Converting Fans and Followers with Gary Das
In this episode I talk with friend and UK mortgage expert Gary Das. He and I talk through social media and content creation strategies, and how to convert fans and followers online into actual clients and customers in your database. Gary Das is an award-winning entrepreneur, best-selling author, speaker, podcaster and mortgage broker in the UK. He founded Active Mortgage, an award-winning mortgage brokerage, and helps self-employed business owners and entrepreneurs to buy and invest in property. He is a Performance Coach to over 170 financial services professionals helping develop their knowledge to build a more successful financial services business. Learn more about Gary Das by visiting his website www.GaryDas.com and check out his "Financial Pro Podcast" mortgagepropodcast.libsyn.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
30 minutes | Jul 14, 2021
116 Irrefutable Success Strategies with Todd Duncan
In this episode I chat with repeat MME podcast guest, and my great friend, Todd Duncan. We discuss the current state of industry, how to stand out to become an agent’s top referral partner, and how to build your business into an elite practice. He offers tactical action steps and on how to surpass our previous business & personal successes and no longer just waiting to respond to the ever-changing economy. Also listen & learn about the upcoming 4-hour livestream event on July 22nd for both agents and lenders called IRREFUTABLE! Leran more about the event and get 50% OFF tickets HERE: linktr.ee/irrefutable Todd Duncan is a Sales & Leadership Entrepreneur with over 5 million students worldwide, and the #1 authority on High Trust. Todd is the Founder & CEO of The High Trust Company, and is a highly sought-after national speaker. Todd has hosted Sales Mastery which is the longest running event in the mortgage industry, hundreds of thousands of attendees in the last 25 years. Todd was in the top 1% of mortgage originators in the US by the time he was 27, and financed over 5,000 transactions in his first 12 years. He has authored 17 books, including 2 NY Times best-sellers, and has been featured in the NY Times, Wall Street Journal, LA Times, SUCCESS Magazine, FOX, CNN and many other media outlets. Learn more about Todd by visiting his website: www.toddduncan.com and LISTEN & SUBSCRIBE to his podcast: soundcloud.com/user-959964772 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
57 minutes | Jul 8, 2021
115 Social Content Strategy with Conor Murnane
In this episode I chat my new friend Conor Murnane. He and I discuss everything from the growth of Tesla and the rise of content marketing on social media, to Clubhouse and whether or not we should be scared of platforms like Zillow. Conor is a Strategic Business Advisor with Zillow who helps real estate professionals leverage the internet to sell more homes. His strategies have allowed him to work with and for the top teams and agents in the real estate industry, proving successful results in his personal and professional life. With more than a decade in the business, Conor is determined to help others grow their success by documenting his lifestyle and practices through articles, podcasting and other social media outlets. His content includes tech trends, investing, fitness, real estate strategies and his life in San Diego where he lives with his wife and three children. Follow him on Instagram: @conor_murnane Don’t forget to REGISTER for the 4-hour Livestream event IRREFUTABLE! For 50% OFF click here: linktr.ee/irrefutable If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
42 minutes | Jun 17, 2021
114 The Power of Re-Targeting with Greg Fowler
In this episode I sit down with a true Real Estate Titan, Greg Fowler. We talk about how to attract new Realtor referral partners, the power of re-targeting for your marketing efforts, and some of the tried-and-true methods for marketing your business and attracting attention. Greg Fowler is the Founder of Lion Bolt Media, Host of the Real Estate Titans podcast, Creator of Digital Lightning Master Course, and Moderator of Lab Coat Agents. With over 17 years in the sales and digital marketing space, Greg works closely with his clients to help grow their businesses by leveraging the most cutting-edge technology and digital marketing solutions from around the world. Greg has become one of the foremost experts in real estate technology, tools, and trends. His dedication to constant education and research has enabled him to help countless real estate professionals across the country become top producers and accelerate their overall growth in real estate to the highest levels. Ambitious, passionate, and loyal, Greg has left an indelible mark on the industry and won over many fans and clients impressed by his digital marketing knowledge, energy, and professionalism. Follow Greg on social: @gregfowlerco @LionBoltMedia @RealEstateTitansLive If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
66 minutes | Jun 3, 2021
113 Content Compounding with Kyle Draper
In this episode I have an incredible conversation about content creation and social media with one of the best in the game, Kyle Draper. We cover talk about everything from audio content through podcasting and Clubhouse, to the how-to about video and why it's still one of the most powerful tools for building a big business. Kyle shares tactical tips on using video and social media to grow, and we peel back the layers to go a little deeper into the mindset side of marketing and building a strong personal brand. Kyle Draper a social media coach, National Speaker and host of the “The Social Media Mindset” which was recently released last month and has already made it into the top 150 on the Business Marketing lists in the US and Canada. Kyle helps mortgage and real estate professionals make money without spending money on ads, by coaching out to grow their social media organically. Find him on social: @coachkyledraper & check out his website: www.kyledraper.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
31 minutes | May 24, 2021
112 Scaling Thru Automation with Dave Sims
In this episode I sit down with Dave Sims to talk about ways to scale mortgage production through automation and what the right metrics are to focus on to win in today’s market. Dave Sims is the Founder & CEO of Floify, and as a veteran fintech software engineer, one of his many passions is identifying inefficiencies within industries and developing technology solutions that streamline common workflow processes and alleviate IT security concerns. After developing and launching Flux, a software platform designed to manage file transfers and batch processing workflows for the banking and finance industries, Sims' focus later transitioned to the mortgage space. Having been inspired by his personal experiences with acquiring a mortgage, Sims set out to build a solution that would not only enhance the security of exchanging and managing sensitive borrower documents, but also make the process far more efficient. Floify, the industry’s leading mortgage automation platform, was the outcome of this effort. Since launching Floify in 2013, Sims has led his company from a simple self-funded and customer-funded concept into a robust loan origination solution that now supports more than 2,000,000 users via mobile and cloud-based digital mortgage offerings. Sims continues to lead his robust team of software engineers, security experts, account executives, marketing professionals and other staff, and explore new partnerships with fellow industry leaders to ensure the solutions his company develops remain on the leading edge of technology. Check out the Floify platform: floify.com/ or on social media: facebook.com/floify If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
53 minutes | Apr 21, 2021
111 Raising the Standard with Justin Konikow
In this episode I get to chat with my good friend, and fellow Industry Syndicate founding member, Justin Konikow. He and I chat about his meeting-turned-relationship with Ryan Serhant, and how to initiate conversations to create genuine relationships. He also shares about showing people they matter creatively, the game changer of good morning routines, and how to absorb the Clubhouse experience to reshape and redefine yourself and your business. Justin Konikow is the one of the owners of Prime Real Estate Brokerage & Prime Media Productions. He founded those businesses with his wife with the intent of turning the industry upside down and coming at things from a completely fresh perspective. Using his platform and networks for the brand, he quickly became one of the biggest household names in Real Estate with over 100 million in sales last year alone and being involved in over 250+ transactions. Their Media company’s content production focuses on branding and sales & creates videos, podcasts, visuals, and articles; and have collaborated with some of the biggest names in business. Connect with him on social: @justin.konikow ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
39 minutes | Apr 6, 2021
110 Sustaining Relationships with Shannon Milligan
In this episode I have a conversation with my friend Shannon Milligan, and we talk about the power of nostalgia in content, why to invest in rookie real estate agents, and what it takes for Realtors to trust you with their clients. She gives incredible advice on what to implement, and specific daily activities, to reach new levels of success. Shannon Milligan is an Associate Broker & Owner of RVA Home Team with eXp Realty. As a “40-something” and social media loving Richmond Realtor, Shannon has a passion for marketing and relationship building while utilizing video to create stories than resonates with potential clients. When Shannon is not selling real estate, you will find her building connections with fellow agents across the country as a co-founder of the successful Snap-pack Real Estate and Marketing Media Group on Facebook, and co-founder of REMM, a marketing mastermind for Realtors. Shannon is also a National Speaker having spoken at Inman, Virginia Association of Realtors, and on Live Video in Real Estate. She received the Video Star Award at eXp in 2017 and 2018, and was named, "19 Real Estate SnapChatters You Can't Help But Watch" by Inman News. She’s been featured on numberous podcasts and social media shows. Follow her on social media: @RVAHomeTeam and visit her website: www.rvahometeam.com ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
30 minutes | Mar 26, 2021
109 High-End Real Estate with Sean McPeak
In this episode I talk with NYC luxury real estate broker Sean McPeak. We discuss innovative selling strategies in today's market environment, ways to solidify referral partner relationships with agents, and how close we are to cryptocurrency and tokenization of properties in real estate. Sean McPeak is the Founder of the McPeak Team at SERHANT in NYC, with over 11 years of experience working on globally recognized teams in the high-end luxury sector. He has sold more than a half-billion dollars in resale and new development property, and he has a successful track record of negotiating some of NYC’s priciest listings. His keen perspective, professionalism, and commitment make him a trusted authority when guiding his clients during turbulent deals and markets. He is adaptable to specific client needs and goals, and he is attuned to the many personal, financial, and logistical challenges that go into any sale. Sean continues to innovate at SERHANT through his work on new development projects, helping developers adapt to the evolving marketing landscape and reach their ideal customers around the world. Developers seeking to take their properties in a new direction rely on Sean for his novel use of experiential marketing, social media, and digital channels to increase visibility and traffic. To learn more about Sean, follow him on Instagram @sean_mcpeak or go to: https://solo.to/mcpeak/ ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!
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