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More than a Few Words - a Marketing Conversation
11 minutes | 6 hours ago
#585 Sales Stories
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball I love a good story. I love to listen to a good story and tell one. Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too. As our guest Tom Jackobs explains your need two types of stories in your sales process. The first is your personal story which explains why you do what you do and the second is a story of results. How you helped someone achieve their goal. About Tom Jackobs Tom Jackobs is known as the Impact Pilot for helping business owners sell their services better through public speaking training and a unique sales process which incorporates questions that sell and stories that sell.
2 minutes | 4 days ago
#584 Home Court Advantage
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Just like a professional athlete, every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point. But if you are in the plumbing, roofing, electrical or home remodeling business, it is rare for you to have a chance to sell on your turf. You are almost always in the customer's home, where they are most comfortable, and you aren’t. So how do you level the playing field? Start with information such as your brochures, web content and emails to move the game to a more neutral setting.
11 minutes | 7 days ago
#583 Widen Your Reach with Online Courses
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball As a small business owner, particularly if you are in a service industry, like coaching or consulting your build practice one customer at a time. If you want to grow your business, you have to find ways to break through the capacity constraints of a business that revolves solely around you. This week we chatted with Molly Mandelberg on how to leverage your skill set and expand from one to one services to group programs and online courses. Molly Mandelberg is the Founder of Wild Hearts Rise Up and Creator of Magnetic Influencer Collective. As a tech-savvy strategist, Molly supports coaches, healers, and emerging thought-leaders to expand their outreach, so they can connect with more people, and make more money with less time spent
1 minutes | 11 days ago
#582 404 In Style
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. If you've spent any time at all on the internet, you've landed on 404 page telling you the page you requested cannot be found. There are usually instructions to try refining your search or use the navigation above to locate the post. If that's what the message looks like on your 404 page you are missing a terrific sales opportunity. Instead of a simple 404 message, provide helpful information like buttons or a navigation panel to help them get back into the flow. If you come to the 404 page on the Roundpeg website we actually have full navigation and a list of current blog posts along with a fun image of Benny our office cat. We want to make sure that people who get a little bit lost. to enjoy the trip. If you'd like to learn more about spicing up your 404 page, reach out to us at Roundpeg.biz
9 minutes | 14 days ago
581 Capture Attention of Web Visitors
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball If you are like most business owners you want your website to be attractive and functional. This week we chatted with Wayne Mullins about the top three reasons your website isn't doing anything to actually grow your business and his simple formula to improve your site. (3:53) 3- You have three seconds to grab the attention of your visitor. 5 - Every page on your website must answer five questions to be effective. 3 - Every page us built on the foundation of the three cs: contrast, composition and content. About Wayne Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.
2 minutes | 18 days ago
#580 Go Where Your Customers Are
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Social media is about engagement. This is something businesses forget when they start to use it as a broadcast tool. Just because you're posting information out there doesn't mean that anyone is actually paying attention. So one of the most important things you can do to get the most out of your social media is to pay attention to your engagement numbers. Are people liking, sharing and commenting on your content? Are they interacting with you? If they're not, it's a good time to stop and change your approach. Create more content designed to engage people. Ask questions, comment on content other people are sharing. If you do that, and you still aren't getting the response you are hoping for, it is possible that you're trying to talk to the wrong audience. While Facebook has the most monthly active users, your product may or may not fit there. As you're planning your strategy and evaluating your results look at who's on the platform and decide if this is the right place for you to be talking about your business. If you'd like to learn more about starting your social media strategy, be sure to hop over to the Digital Toolbox
10 minutes | 21 days ago
#579 Generate Leads with LinkedIn
When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes. 1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match. 2 - Taking the same approach to everyone with a generic greeting message as you reach out. But everyone is different spend a little time to learn something about them and use that piece of information in your initial message Susan MacConnell Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of Diversified Sales Solutions and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.
1 minutes | 25 days ago
#578 Blow Up Your Website
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Every time I turn around, there's some new, cool, interesting marketing tool. But who has time to test them all? So if you are like me, and you have limited time and want to get the biggest bang for your marketing buck the best thing to do is to go back to the basics. Start with your website. It is your digital home base. Everything you do online should run through your website, email marketing, online advertising, and social media. Because your website is so important, it is critical that you are well represented with a strong great looking website. To do that, you should consider blowing up your outdated design. Trade it in for one with a more modern design and updated information. It should be more user friendly and conducive to starting conversations. If you're looking for some inspiration, check out the Roundpeg web design portfolio
11 minutes | a month ago
#577 You Are Not Your Business
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball As a business owner, sometimes it is hard to figure out where your business ends and you begin. It can be challenging to create a separation between your identity and your business, but it is incredibly important for your health and the health of your business. Our guest Michael Reynolds says that too often, small business owners feel as if their identity is their business. They work long hours, often sacrificing family and personal priorities for the business. Customer feedback and the success or problems they have in their business, become tightly integrated with their personal kind of mental state. Not only is this a challenge day to day, but this lack of separation also prevents you from thinking and planning for your end game. About Michael Reynolds Michael is a parallel entrepreneur and former digital marketing agency owner. After owning a digital agency for 23 years, he founded and co-founded four new businesses (including Elevation Financial) Since selling his agency in 2018, he has had the time to focus on new ventures and grow his advisory firm. He is also the host of a weekly personal finance podcast called Wealth Redefined®
11 minutes | a month ago
#576 Raise Your Price
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball You are not charging enough for your products. If you are like most business owners you make the mistake of looking at your competitors for guidance on pricing. Unfortunately, they probably don't know any more about pricing than you do. Why don't business owners charge more for their products and services? Usually it is fear that holds them back. About Robin Waite Robin Waite is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers. From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased e efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade, Robin ran a successful marketing agency, serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and more. Now Robin helps other coaches, consultants and entrepreneurs, offering insights on Product Architecture, Pricing Your Products and Sales. With fearless goal setting and accountability, Robin’s program is turning dreams into reality for clients around the world helping them to double their income and more."
2 minutes | a month ago
#575 Are You Next Door
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Are you hanging out next door? I don't mean, are you visiting your neighbors. I am talking about the social media platform Next Door. If you haven't had a chance to check it out, Next Door is a location based message board which allows neighbors to post information. You can see information on garage sales , lost pets and neighborhood news. The catch? it will display information only from people who are in your neighborhood or surrounding neighborhoods so you won't see information posted by your mother if she lives in another state. You can list your business on Next Door. But the pages work more like Yelp than Facebook. There are no friends or followers. Consumers can give you recommendations and comments but there are very strict policies about commercial businesses posting into the newsfeed. Right now the advertising options are very limited and they are very expensive. So you are probably wondering if you can't post status updates and you can't advertise should you be on next door? If you have a consumer based service, you should at least establish a beachhead, get involved and start looking at how the platform works. As it grows you need to be on the leading edge. Looking For more helpful tools. Be sure to check out all resources Digitaltoolboxin.com
9 minutes | a month ago
#574 Why People Unsubscribe
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball You work hard to build your email list and it is painful to see your subscribers leave, but that is part of the natural cycle of email marketing. Why do they leave? Our guest Emily McGuire says it boils down to one of three simple reasons. There's the natural sort of progression of interest in your brand. Maybe they have purchased your product or no longer need your product. In that case your messages are no longer relevant. There's also the content overwhelm. These days our inboxes are flooded. So if you are contributing to that flood without adding real value your readers are going to unsubscribe. Your readers feel tricked. They signed up to receive one thing, then you send them a string of unrelated pieces of content. This happens when we hyper focus on the open rate as the baseline metric Want to improve your open rate? Be sure to grab a copy of Emily's Action Guide: Boost Your Email Open Rates ASAP About Emily McGuire Emily McGuire is the Owner and Chief Email Marketer at Flourish & Grit: an email marketing and automation studio. She helps businesses uncover hidden revenue in their email lists by pairing a business' unique customer journey and high-converting copywriting. With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well.
10 minutes | a month ago
#573 Get More Done in LessTime
More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball Everyone wants to do more than just work in their business. The challenge for small business owners is how to find the time to get everything done? Sagan Morrow explains that energy management is truly at the root of effective time management. She says: "So often, we will look at our schedules, and we'll look at our tasks. And we'll think, Okay, this takes me an hour to do this particular task. But we don't really take into account does this particular task, drain my energy? " If a task, even a short one is an energy drain then you won't have the space, capacity, or bandwidth to do more afterwards. I If you take into account personal energy levels, so you're not getting too tired or exhausted or burned out, you will be able to be more creative as you manage time more effectively. About Sagan Sagan Morrow teaches busy, time-crunched solopreneurs how to build their own successful home-based businesses—without the overwhelm—through her online courses and business resources at SaganMorrow.com. She specializes in productivity tips and action-oriented strategic planning for multi-passionate creatives. Sagan has over a decade of experience as a freelance writer and editor and hosts the Indie Author Weekly podcast. When she isn’t teaching solopreneurs or doing freelance work for her own clients, Sagan writes romance novels.
2 minutes | a month ago
#572 Every Ad Deserves a Destination
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Google ads are expensive. So if you're going to make the investment, be sure you're ready to engage and impress visitors and capture leads which result from the campaign. If you're driving visitors to your homepage, you're wasting your money, you've already attracted the attention of the customer who had a very specific need. They selected you because your ad promised to answer the question or fulfill their request. And so you need to build custom landing pages for every single ad. What makes a good landing page? There are three things. First deliver what you promise, this is not a time to bait and switch. If the ad promised a free coupon, make sure that's the first thing visitors see. The second thing is focused content, your ad promised one thing so keep the rest of the content on the page tightly focused on that topic. This is not your chance to tell customers everything you do, but to impress the visitor with your expertise in that one thing. And finally, have a clear call to action, have something for the visitor to do. You paid for them to come to your website, make their visit worth your investment.
9 minutes | a month ago
#571 LinkedIn Stories
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. Introduced in September 2020, LinkedIn Stories offers entrepreneurs to step out from behind their logo. It gives them a way to share their story in a really real way. bringing attention to company pages as we focus more attention on the personal pages. This mobile only application, like the Instagram counterpart creates content that is only available for 24 hours. So you will probably want to use content that may also be published elsewhere. Be sur to take advantage of the swipe option to drive more traffic to your site. About Karlyn Ankrom Karlyn Ankrom is the founder of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Ankrom developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, as she calls it, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsucking their social media” in just one hour per week.
2 minutes | a month ago
#570 Cost Effective Video
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Video Marketing used to be expensive. You had to hire a professional videographer, you needed to block out half a day for filming and at least that much for editing. Granted, the finished product was slick and professional, but out of date too quickly and out of reach for most small businesses. That was before everyone had a cheap digital camera built into their phone. Today, even small business owners with limited budgets can consider adding video marketing to their toolkit. Not sure if video is for you? Facebook Live is an awesome way to experiment with video in a very low risk environment. If you're going to try Facebook Live or any do it yourself video, here are a few things to keep in mind. Number one, get a tripod. No one can really hold a camera steady for more than a few seconds. Invest in a microphone with an extension cord. This is especially important if you're shooting two people and have to stand a little further back. Reduce the echo if you're shooting in a conference room with lots of hard surfaces. Use blankets to cover some of the hard surfaces and create a warmer sound and pay attention to your lighting. Video is easy and can be an incredibly effective way to deliver your message.
10 minutes | 2 months ago
#569 Welcome Readers in Three Easy Steps
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. When someone subscribes to your email list your first communication set the tone for the relationship your hope to create. Our guest Monica Snyder describes a series of three simple emails that welcome and engage readers. Email #1 - Provide the link to the resource they were looking for a just a little bit about you. Email #2 - Did you find value in the content. Please hit reply to let me know you got the resource. This reply request is key to the success of your program. Email #3 - This only goes to the people who respond. It is very short and very personal. About Monica Snyder Monica Snyder is a business & marketing strategist that helps entrepreneurs, experts, and authors systemize customer experiences that build relationships and generate revenue. Want to put the 3-part email welcome sequence into practice? Download Monica's free gift to help people increase their email open rates immediately.
1 minutes | 2 months ago
#568 What if Facebook Goes Away
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. What will you do when Facebook is gone? Now I'm not trying to spread fear and panic and I don't expect that the platform will disappear overnight. But let's face it, technology changes, platforms change and so do fads and trends. At some point, Facebook will diminish. I mean, a decade ago, everyone thought that AOL was the be all end all. And the answer to the question is actually simpler than you imagine. While social media platforms are important, the one constant in your business is your website. And so while you will continue to share content on Facebook and other social media platforms, remember to be cultivating your community and driving them to your website and to your email list.
13 minutes | 2 months ago
#567 Collaboration Tips
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. There are five keys to a good collaboration: Look for other businesses in your niche. They don’t need to do exactly what you do. In fact it is best if you provide slightly different, but complimentary services Define a clear goal for the collaboration .Be sure the goal brings value to all the collaboration partners. Look for collaboration partners with the right skills and the right energy. Clarity and clear communication between all the partners is critical for success of your joint venture. It is essential that everyone involved is willing to commit to the actions required to make the project successful. About our guest Henriette Danel Henriette Danel is a strategic business coach and the host of the Entrepreneurial Success podcast. She is focused on helping service-based business owners attract more clients and grow. In her own words: Born in South Africa, I always knew I’d be a Successful Entrepreneur. She has a unique ability is to take complicated strategies, dissect them and put it together in such a way, that’s easier to understand & implement. And because of this, her clients receive easy to follow guidance on what they need to do, to attract high paying clients continuously Her motto: “Nothing will happen, unless YOU make it Happen!”
1 minutes | 2 months ago
#566 Compelling Calls to Action
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Does your home page include a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated. Why? Because if you're like most businesses, you have multiple objectives for your website, but you only have one first impression. So what message and what call to action should get the top spot. One of the best ways to figure this out is to look for inspiration from your competitors. Look for companies who provide a service similar to yours. See how they use specific words to connect with their audience, as they present a unique value proposition and a logical next step. See if you can figure out who their ideal clients are based on the wording they choose and then go back and look at your website. How well do you speak directly to the people you want as customers?
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